When Dark Horse announced their digital comics initiative back at NYCC, they went about it in a different way from most other publishers. Instead of partnering with an existing storefront like comiXology, they decided to use their own webstore and application to sell comics — and at the $1.49 price point. There was also talk of add-ons that made going to the physical comics shop a part of the experience.
Since then details have been sketchy, but today Dark Horse released the first information on the program, via a mailing to retailers in the Diamond Daily. A bit of the information was also released to the press, including the plan to release ORIGINAL digital material — but only to those who purchase brick and mortar comics.