What were the top selling graphic novels of 2010?

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It’s one of The Beat’s favorite times of year: Brian Hibbs’ annual BookScan analyses! Not only has he broken down reported sell-through for the graphic novel category, he’s made the raw data available for us all to have fun with. In past years Hibbs used this data to talk about the importance/supremacy of the direct sales market for comics material, and I had cause to disgaree with some of his conclusions. This time, all he does is analyze the numbers, because they kind of speak for themselves. And he’s done an amazing job. I urge you all just to go to the link and read the whole damn long thing. But for those who have pressing matters, here’s my own edited take on a few conclusions: (And a lot are similar to what I said last year! And also to what I said about the Diamond year-end figures.) But it bears repeating:

Ziggy Marley comic book ad hits Times Square for real

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Remember when Mark Millar cleverly used Photoshop to make it look like he was advertising a comic book on a Times Sqaure billboard? Well, something like that actually happened earlier this week when the PR Newswire Bulletin Board ran some press for Marijuanaman, a new comics from Image spotlighting a character created by Ziggy Marley.

Essex County's near-win points up anti-GN prejudice

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MAC Wonder Woman makeup Michael Allred motion comic debuts

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MAC Cosmetics has debuted a commercial for its Wonder Woman themed makeup line, featuring animations by Michael Allred.

Call us nutso, but this seems to be one of the more successful attempts at a “mocom” — probably because it wasn’t just a comic book to begin with but was conceived as limited animation.