Mark Millar has staked a place out for himself as both a franchise comics creators, able to sell books on his name alone, and someone who isn’t afraid to hold a renegade opinion — and he is prepared to defend his answer with his own logic, which may or may not conform to what is generally considered common sense. Thus this long piece in which he says day and date digital is not a good thing for comics, suggesting that a theatrical to dvd type model make more sense — print being the theatrical release, digital being the DVD. Digital readers “aren’t as hardcore as the first group, but they’re a great place to recoup any money lost in the initial phase. Digital comics are like TV rights to me in that they’re the tertiary phase of all this. These are for the most casual, mainstream readers or viewers and much cheaper than the primary or secondary waves. They’re a great way of pulling people in for the next product coming out in theatres or in comic stores, but absolutely not the bedrock of your business.”