
Listen to Heidi MacDonald, The Beat herself, discuss 2011 in comics on a special year-end edition of More To Come, the PW Comics World podcast! As you may or may not know, Heidi has been one of the hosts of our bi-weekly comics news podcast for the past several months. In this episode, Heidi MacDonald and her co-hosts PW Comics World editor Calvin Reid and I discuss the biggest trends and events of the past year, including…








"Delighting Customers" Vs. "Maximizing Shareholder Value" – Applying a Forbes Article to Comics
The increasingly corporate nature of comics has been a continuing topic for the last couple years. Marvel sold to Disney. Warner pulling DC in a bit closer. Trying to maintain quarterly sales figures in a hit-based medium (also known as Events and/or line extension). Forbes has a piece called “The Dumbest Idea In The World: Maximizing Shareholder Value.” It’s partially a review and partially a response to the book “Fixing the Game:Bubbles, Crashes, and What Capitalism Can Learn from the NFL.” This piece (and the book) contrasts the old Peter Drucker maxim “the only valid purpose of a firm is to create a customer” the current credo of “the singular goal of a company should be to maximize the return to shareholders.”