TGI-FOC // Adventures in Marketing

V-Wars marketing

Welcome to TGI-FOC, a weekly feature at The Beat about comics on Final Order Cut-Off (FOC) and bits of the retail process that don’t merit a full column. I changed the name, for reasons. It’s a thing now. RECOMMENDATIONS It’s come up recently, so here’s the quick rundown of how I sell and recommend comics. […]

Grant Morrison and Steve Niles Headline Black Mask’s Second Phase

Sinatoro

Black Mask Studios started their NYCC with a bang, announcing a slate of exciting new titles that will be hitting the shelves in 2015. The biggest surprise? A brand new series from Grant Morrison featuring the incredible Vanesa Del Rey on art duties. The full slate of announced books follows, capped off by the original press release:   SINATORO […]

Wednesday Pulse: The Fluctuating Prices of Batman

Batman #35

If you’re picking up Batman #35 this week, do yourself a favour and check out the price point. See that $4.99 price sticker? Originally solicited at the regular $3.99 price, DC sent an e-mail to retailers last week telling them that the price of Batman #35-37 would be pumped up to the $4.99 mark in […]

The Retailer’s View // Speculative Non-Fiction

You can find these everywhere. One is watching you right now. Another phones you weekly, but never speaks.

The Death of Wolverine has gone over exceedingly well – or at least it has in my shop. Putting aside sales numbers (which were apparently great), the event has garnered quite a bit of attention in the medium and the shop in general. After putting a few copies in the window, we get a steady […]

Go FOC Yourself // The Latest

unchained-superman

Welcome to Go FOC Yourself, a weekly column at The Beat about comics on Final Order Cut-Off (FOC) and bits of the retail process that don’t merit a full column. This week, I’ve been diving through the back issues in our overstock and I have caught a little space madness. This will turn out quite […]

Go FOC Yourself // More Like Deathstroke the Terminated, Amirite?

Some kind of Deadpool rip off or something

This is being written on the day that initial orders are due for my store, and with the three week vacation I took, I’m a little behind the eight ball. Should I be writing articles for the internet? Probably not, but nothing says “Important Work Needs To Get Done” quite like doing something else entirely. […]

The Retailer’s View: Eventful

Death_of_Wolverine_1_McNiven_Cover

In August, I went on vacation with my girlfriend (who is now my fiancée) and took some well deserved time away from the store and the world of comics in general. Being Mr. Manager for a shop and writing about comics on the internet doesn’t allow for a lot of extracurriculars, so stepping away for […]

The Retailer’s View: Greed, Avarice, Power, and Responsibility

A "completely" "accurate" depiction of the money available in comics.

The first superhero comic I paid for with my own money was Sensational Spider-Man #0. It arrived at the pharmacy my mom worked at one cold December before school had let out for winter break. In those days, I would walk to my parent’s work after school and sit in the back reading comics until […]