by Paul O’Brien

Let’s be blunt: January was a pretty terrible month for the direct market. Compared with January 2010, comic book sales were down by 23% in units and 22% in dollars. The picture for graphic novels wasn’t much better. In part, it’s because of a lack of really big titles; but to be honest, there seems to have been a lack of titles across the board. The number 300 title in January was LADY MECHANIKA #1, with estimated orders of only 1,291. That’s extraordinarily low. In December, it took more than three times that many sales to make the chart.

As usual, Marvel had the largest share of the direct market, and the margin was bigger than normal – they led DC by 39% to 26% in dollars, and 42% to 32% in units.

The big release this month, of course, is FANTASTIC FOUR #587, with the death of the Human Torch. There’s also INVINCIBLE IRON MAN #500, the AGE OF X ALPHA one-shot and a handful of new minis. But it’s a quiet month.

As always, thanks to ICV2.com for permission to use these figures.

It’s not a great month for Marvel. In fact, it’s one of those rare months when DC had the largest share of the direct market, beating Marvel by 33% to 32% in dollar terms (though if you prefer the unit share, Marvel lead by 39% to 37%). In part, it’s because DC’s new Batman titles are doing very well – but as we’ll see, it’s also the case that Marvel just don’t have any really big titles out this month.

There are a couple of new ongoing series this month – WOLVERINE: THE BEST THERE IS and HEROES FOR HIRE. Following the Shadowland crossover, DAREDEVIL reinvents itself as BLACK PANTHER. And there’s just one new miniseries – ULTIMATE COMICS DOOM. And that’s it, so far as new books.

Tweet by Paul O’Brien The big event on Marvel’s publishing schedule for October was the relaunch of X-FORCE, which restarts from issue #1 and celebrates by taking an adjective. It’s also a big month at the Icon imprint, with the first issues of two Mark Millar titles, KICK-ASS 2 and SUPERIOR, plus the return of [...]

Overall, direct market sales for August were substantially down, prompting a bit of handwringing online. And it’s true that no title even came close to reaching the 100,000 mark (for only the third time since Diamond achieved their monopoly of the direct market).

It’s not so much that sales on individual titles suddenly lurched down in August. They’ve been dropping for a while, and the comparisons with one or two years ago make fairly grim reading at the moment (though bear in mind they don’t show books being cancelled and replaced by higher-selling new launches).

Rather, it’s a month without any really big releases from either company. Marvel’s major launch was a new NAMOR series, which lands just outside the top 40, while the biggest story events were the X-Men/vampires affair and the Daredevil-centred SHADOWLAND.

As usual, Marvel had the largest share of the direct market, leading DC by 45% to 32% in terms of units, and 41% to 28% in dollars.

by Paul O’Brien

The big launch for July is the new ongoing X-MEN series, which duly makes its debut at the top of the chart. Also this month, as the X-books’ “Second Coming” crossover ends, the Daredevil-centred SHADOWLAND event begins. The Young Avengers return in AVENGERS: THE CHILDREN’S CRUSADE. And from the Icon imprint, there’s the debut issue of Brian Bendis and Alex Maleev’s SCARLET.

Needless to say, Marvel were once again the top company in the direct market, leading DC by 43% to 35% in terms of unit share, and 39% to 32% in dollars.

Tweetby Paul O’Brien It’s a month of relaunches and new titles, as the “Heroic Age” branding continues. June saw the relaunch of NEW AVENGERS, and debut issues of AVENGERS PRIME, AVENGERS ACADEMY, HAWKEYE & MOCKINGBIRD and YOUNG ALLIES. Elsewhere, the X-books continue the “Second Coming” crossover, Spider-Man begins the long-trailed “Grim Hunt” story, and the [...]