Marvel Month-to-Month Sales: February 2011

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February sees Marvel’s “Point One” programme get under way, with issues of AMAZING SPIDER-MAN, WOLVERINE and IRON MAN. The Age of X crossover starts in X-MEN LEGACY and NEW MUTANTS. And there’s a new ongoing series, IRON MAN 2.0.

As usual, Marvel had the largest share of the North American direct market. It’s a pretty wide margin over DC this month – 45% to 31% in unit terms, 41% to 28% in dollars.

Thanks as always to ICV2.com for permission to use these figures.

Marvel Month-to-Month Sales: January 2011

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by Paul O’Brien

Let’s be blunt: January was a pretty terrible month for the direct market. Compared with January 2010, comic book sales were down by 23% in units and 22% in dollars. The picture for graphic novels wasn’t much better. In part, it’s because of a lack of really big titles; but to be honest, there seems to have been a lack of titles across the board. The number 300 title in January was LADY MECHANIKA #1, with estimated orders of only 1,291. That’s extraordinarily low. In December, it took more than three times that many sales to make the chart.

As usual, Marvel had the largest share of the direct market, and the margin was bigger than normal – they led DC by 39% to 26% in dollars, and 42% to 32% in units.

The big release this month, of course, is FANTASTIC FOUR #587, with the death of the Human Torch. There’s also INVINCIBLE IRON MAN #500, the AGE OF X ALPHA one-shot and a handful of new minis. But it’s a quiet month.

As always, thanks to ICV2.com for permission to use these figures.

Marvel Month-to-Month sales: December 2010

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It’s not a great month for Marvel. In fact, it’s one of those rare months when DC had the largest share of the direct market, beating Marvel by 33% to 32% in dollar terms (though if you prefer the unit share, Marvel lead by 39% to 37%). In part, it’s because DC’s new Batman titles are doing very well – but as we’ll see, it’s also the case that Marvel just don’t have any really big titles out this month.

There are a couple of new ongoing series this month – WOLVERINE: THE BEST THERE IS and HEROES FOR HIRE. Following the Shadowland crossover, DAREDEVIL reinvents itself as BLACK PANTHER. And there’s just one new miniseries – ULTIMATE COMICS DOOM. And that’s it, so far as new books.

Marvel Month-to-Month Sales: November 2010

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Marvel had quite a lot of new material on the market in November. Aside from AMAZING SPIDER-MAN shifting to a fortnightly format with its new “Big Time” direction, we’ve also got two new ongoing titles, GENERATION HOPE and SPIDER-GIRL. Further down the chart, there’s also a veritable horde of new miniseries, including ASTONISHING THOR, OSBORN, SHE-HULKS and a whole bunch of CHAOS WAR tie-ins.

As usual, Marvel had the largest share of the direct market. It’s a relatively close month, though, with a lead over DC of 40% to 37% in unit share and 34% to 33% in dollars. A major factor there will be a number of high-profile Batman comics in the top 10.

Marvel Month-to-Month Sales: October 2010

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by Paul O’Brien The big event on Marvel’s publishing schedule for October was the relaunch of X-FORCE, which restarts from issue #1 and celebrates by taking an adjective. It’s also a big month at the Icon imprint, with the first issues of two Mark Millar titles, KICK-ASS 2 and SUPERIOR, plus the return of INCOGNITO. […]

Marvel Month-to-Month Sales: September 2010

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[Editors note: These charts are running a bit behind due to the workload of the columnists but we are trying to get back on schedule.] by Paul O’Brien Marvel’s biggest release for September was the relaunch of the Wolverine titles, in an attempt to undo the damage caused when the last relaunch backfired. The “Shadowland” […]

Marvel Month-to-Month Sales: August 2010

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Overall, direct market sales for August were substantially down, prompting a bit of handwringing online. And it’s true that no title even came close to reaching the 100,000 mark (for only the third time since Diamond achieved their monopoly of the direct market).

It’s not so much that sales on individual titles suddenly lurched down in August. They’ve been dropping for a while, and the comparisons with one or two years ago make fairly grim reading at the moment (though bear in mind they don’t show books being cancelled and replaced by higher-selling new launches).

Rather, it’s a month without any really big releases from either company. Marvel’s major launch was a new NAMOR series, which lands just outside the top 40, while the biggest story events were the X-Men/vampires affair and the Daredevil-centred SHADOWLAND.

As usual, Marvel had the largest share of the direct market, leading DC by 45% to 32% in terms of units, and 41% to 28% in dollars.

Marvel Month-to-Month Sales: July 2010

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by Paul O’Brien

The big launch for July is the new ongoing X-MEN series, which duly makes its debut at the top of the chart. Also this month, as the X-books’ “Second Coming” crossover ends, the Daredevil-centred SHADOWLAND event begins. The Young Avengers return in AVENGERS: THE CHILDREN’S CRUSADE. And from the Icon imprint, there’s the debut issue of Brian Bendis and Alex Maleev’s SCARLET.

Needless to say, Marvel were once again the top company in the direct market, leading DC by 43% to 35% in terms of unit share, and 39% to 32% in dollars.

Marvel Month-to-Month Sales: June 2010

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by Paul O’Brien It’s a month of relaunches and new titles, as the “Heroic Age” branding continues. June saw the relaunch of NEW AVENGERS, and debut issues of AVENGERS PRIME, AVENGERS ACADEMY, HAWKEYE & MOCKINGBIRD and YOUNG ALLIES. Elsewhere, the X-books continue the “Second Coming” crossover, Spider-Man begins the long-trailed “Grim Hunt” story, and the […]

Marvel Month-to-Month Sales: April 2010

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Crossover season continues! SIEGE #4 slipped into May, but that didn’t stop a bunch of tie-in books from shipping, including the final issues of several Avengers titles before the line gets revamped. HULK and INCREDIBLE HULK didn’t ship either, but there’s still some WORLD WAR HULK books on this list. And the X-books kick off their major crossover, “Second Coming.”

April also saw the release of the Iron Man movie, complete with the launch of a second monthly Iron Man title. And we’ve got the first issues of new DEADPOOL CORPS, S.H.I.E.L.D. and BLACK WIDOW, as well as a bunch of miniseries.

As usual, Marvel had the largest share of the direct market, beating DC by 45% to 33% in units, and 39% to 30% in dollars.

Marvel Month-to-Month sales: March 2010

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It’s still the event season at Marvel, with SIEGE and FALL OF THE HULKS in full sway, “X-Necrosha” wrapping up, and the “Second Coming” crossover just beginning. March also saw the latest stage in the relaunch of the Ultimate imprint, namely the return of ULTIMATES, and the start of Mark Millar and Steve McNiven’s NEMESIS. Oh, and if you feel there’s still a dearth of Deadpool comics out there, look out for all five issues of the PRELUDE TO DEADPOOL CORPS miniseries, setting up a new Deadpool title to start in April.

Needless to say, Marvel had the largest share of the North American direct market yet again. This time they beat DC by 47% to 30% in unit share, and 42% to 27% in dollars.