With the announcement of Gal Gadot as Wonder Woman by Warner Bros., I wondered just how popular is Wonder Woman around the world and more interestingly, in each country. With there being over 200 countries in the world, I narrowed the focus a bit. I picked countries in various parts of the world that I […]
At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, I suspect, expanding the algorithm […]
For all of these posts I’ve tried to instill the idea that there isn’t a simple comic fan. While it might mostly be men, comic fandom is a diverse crowd whose specific interests varies by gender, race, age and more. No two character fandoms are the same. No two publisher fandoms are the same. Marketing […]
In the words of NY Times bestselling author Mariah Huehner, “Women don’t exist for you to approve of or to make you feel better about the shitty way the world works. We don’t exist for you at all. We exist for ourselves. And we’re going to keep demanding for our rightful place in the world whether you like it or not.”
There’s that social context for indie comics I was talking about a while ago. Following a twitter exchange, Ignatz nominee Whit Taylor expands on issues of race in indie comics circles: I feel slightly uncomfortable talking about my own experiences, because I don’t want to alienate or blame anyone. Indeed my work doesn’t appeal to […]
Much has been made over this past week over Marvel‘s announcement about a new Ms. Marvel. The usual nutwings took to the internet to condemn Marvel’s plan to diversify its line of characters and present varied and new comics that might lead to new readers, or possibly more diversified readership. Hopefully, Marvel realizes that to […]
by Brett Schenker The Walking Dead is a cultural phenomenon. The property regularly breaks records, whether it’s television ratings, print runs and sell-outs in comics, or winning accolades and awards when it comes to video games. There have been very few series that tap into the cultural zeitgeist and become regular water cooler conversation. With […]
Just as you get things rolling, Facebook goes and updates how I get all of the data when it comes to looking at demographics. It’s not a big secret that I manipulate Facebook’s advertising platform to return the data that you’ve seen in all of these demographic studies. Recently Facebook has updated that platform, […]
Nielsen and Twitter reveal the harsh truth that the biggest fan chatter doesn’t equal the biggest audience
Does social media buzz always equal a huge audience? Not necessarily. Nielsen, the sampling company which is the go-to measurer of TV viewership, book, and CD sales, has just released a joint project with Twitter which reveals that the most tweeted about TV shows were not necessarily the most viewed. They did this by measuring […]
And speaking of reaching new audiences, Brett Schenker has been continuing his studies into Facebook’s comics demographics, and has some very interesting info. He’s just released his general demographic study for October and the results are a surprise: since last month 800,000 more people have expressed interest in one of the comics search terms he […]
by Brett Schenker — It’s Monday, which means it’s a new edition of Facebook Fandom Spotlight, where I break down the demographics of a particular group of fans. For this week I attempt to figure out who exactly is creating and delivering us out comic books. That’s right, I attempt to break down those employed in the comic book industry. We’ll compare this group to the greater comic fandom.
In all the gender controversies rattling the comics world, one of the most frequently cited paradoxes is that although research such as DC’s 2011 reader survey showed only 7% of comics readers were female, yet when you walk around any comicksy event you see a lot more than 7% women. Women make up a lot of tweeters, tumblrs, and cosplayers and cartoonists. Why this disparity?