Marvel Month-to-Month Sales: November 2011 – CORRECTED

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With FEAR ITSELF wrapping up, Marvel had several major releases in November – the POINT ONE one-shot, the relaunches of UNCANNY X-MEN and FANTASTIC FOUR, and the first issue of new ongoing title AVENGING SPIDER-MAN.

We’ve also got the epilogue of FEAR ITSELF, the start of BATTLE SCARS, and a bunch of other “Regenesis” tie-ins from the X-books.

Marvel found itself behind DC for the third straight month in November, though the gap is growing closer. DC led by 40% to 38% in unit share, and 35% to 33% in dollars. And of course, it should be remembered that DC’s extra sales don’t appear to have come at Marvel’s expense; if DC’s relaunch has brought any new or lapsed readers into the market, then in theory, that’s good for other publishers too – it brings them into everyone’s potential market.

Thanks as always to ICV2.com for permission to use these figures.

5. POINT ONE
11/11  One-shot - 113,352

Marvel’s top selling comic of the month! Or is it? This book was massively overshipped, with retailers receiving twice the number of copies they’d actually ordered, at no extra cost. Those copies are presumably included in this number – that certainly appears to be Diamond’s standard practice, given the odd sales spikes that we’ve seen when this strategy has been used before.

If that’s the case, then the actual orders of this book would be 56,676 – which would have placed the book at number 29 between AMAZING SPIDER-MAN and AVENGERS. Considering the solicitation (“You CANNOT miss this. Catch a tease of the biggest change to the Marvel Universe in over 35 years!”) that number would surely have been disappointing, even allowing for the six dollar price tag. The wisdom of pricing a teaser book that high must also be open to question.

Marvel Month-to-Month Sales: November 2010

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Marvel had quite a lot of new material on the market in November. Aside from AMAZING SPIDER-MAN shifting to a fortnightly format with its new “Big Time” direction, we’ve also got two new ongoing titles, GENERATION HOPE and SPIDER-GIRL. Further down the chart, there’s also a veritable horde of new miniseries, including ASTONISHING THOR, OSBORN, SHE-HULKS and a whole bunch of CHAOS WAR tie-ins.

As usual, Marvel had the largest share of the direct market. It’s a relatively close month, though, with a lead over DC of 40% to 37% in unit share and 34% to 33% in dollars. A major factor there will be a number of high-profile Batman comics in the top 10.

Marvel Month-to-Month Sales – December ’08

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Tweetby Paul O’Brien After nine long months – the final issue was slightly late – SECRET INVASION finally wrapped up in December, and “Dark Reign” immediately began. Not quite a crossover as such, “Dark Reign” is more akin to the “Initiative”-bannered books that appeared in the aftermath of CIVIL WAR. Those titles did well, even […]

Meet the Elite Beat Squad: Paul O’Brien

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TweetOur Elite Beat Squad spotlight week continues with implacable Paul O’Brien Best known in these parts for charting Marvel Comics sales (which he has been doing since 2002), Paul is also a respected comics journalist, with his long-running X-Axis site reviewing every X-comic known to humankind, and contributions to Ninth Art. His current ruminations on […]