by Brandon Schatz On Monday, the pop culture bereft owner of my shop phoned had asked if I had ordered enough of the “death of Archie thing” that was happening. As with all comics, the news of this event had been announced well in advance. As always, calls came pouring in over the telephone lines. […]
I was asked not too long ago what was something I was proud of writing on The Beat, and it’s actually something I didn’t write. This post by political communications specialist Brett Schenker entitled Market Research Says 46.67% of Comic Fans are Female from February, was pretty groundbreaking. Why am I mentioning a six month old post? Well, people continue to quote it when they look for demographic information on comics readership, and it represents a solid benchmark in an area where there is shockingly little research. Schenker’s research via Facebook, which he’s graciously presented here, has been quoted in numerous articles and yesterday it was referenced in this Time.Com piece on the new female Thor. I tweeted it again and it got a whole new set of reactions on twitter from people who hadn’t seen it the first time.
It hasn’t been the best couple of years for the last surviving book super-chain Barnes & Noble, but they are still in it to win it, and to tap into the big month of nerd-esque excitement surrounding San Diego, they’ve just announced “Get Pop Cultured” a month of events celebrating popular books, comics TV shows and movies. Events include Frozen sing-a-long, Matman Day, Marvel Day, and Comic Convention Collectibles weekend.
by Brandon Schatz There was a piece hovering around the comics internet this weekend about the industry’s supposed need of more shit-talkers. It was an interesting and well-intentioned conversation, but the premise was flawed from the start. The industry doesn’t need destructive forces. It currently has its fill of that. What the industry needs is […]
by Brandon Schatz — When you spend your days breaking open comic solicitations and marketing for a living, you begin to pick out patterns. A new batch of solicitations hit the internet, and suddenly your world starts to Beautiful Mind itself with floating words and numbers that glow as you drink the information. When I’m […]
by Brandon Schatz When Marvel first announced the Rocket Raccoon book, I was fairly excited. Pairing the character with Skottie Young just as interest would crest for the movie seemed like a no-brainer, one that I could use to sell a few copies to interested parties. I was expecting healthy sales, but nothing that would […]
Comics design is something everybody appreciates whenever they walk into a store – in many cases, it’s one of the central reasons why they try a comic series they’ve never seen before. And yet it’s something which doesn’t get discussed as much as it perhaps should do, considering the importance of a good logo or […]
by Brandon Schatz A few weeks ago, Marvel’s August solicitations revealed some alarming news: Warren Ellis and Declan Shalvey would be leaving Moon Knight after a short run of six issues. For those who have followed Ellis over the past few years, this does not come as a big surprise. Ellis has been keeping his […]
I’m not exactly certain how many US comics shops can celebrate a 38th anniversary, but it isn’t a whole lot. Fat Jack’s Comicrypt is not only Philadelphia’s first comics shop, it’s an institution in its own right. But you never stop learning and growing and they are throwing their first ever anniversary party—so what if […]
By Brandon Schatz Normally I abhor rumours, especially when I know my Wednesday will be nothing but addressing half-truths and lies that some over-glorified click bait magnate has inflated to preposterous extremes – but, lies will fly around the world in the time that it takes for the truth to get its pants on, so […]
Legendary Comics, the comics division of Legendary Entertainment, the movie studio owned by comics-loving Thomas Tull, has had an up and down history since it’s launch. Several of its books—Holy Terror, Godzilla, Pacific Rim—have been bestsellers, but other books have been long delayed. But things are moving forward with new books and new business.They’ve just […]
by Brandon Schatz As the whispers from last week’s Diamond Retailer Summit turned into audible noise, it quickly became apparent that the rumours were true: after 28 years with the company, Bob Wayne would be retiring from DC Comics when the company moves across country early next year. By all accounts, Wayne was and continues […]
There’s very little chance you’re at this site, reading this article about comic book retail, and do not have a working knowledge of recent comic book history. That said, it never hurts to add a little context to current events. So.
In September of 2011, DC Comics relaunched their entire superhero universe with fifty-two brand new ongoing series functioning in a
bright new continuity. Since then, the company has used September as a large-scale event month, using 2012 to flashback to the unexplored “early days” of the new continuity, and 2013 to unleash their villains across each and every one of their titles. Conceptually, there’s nothing wrong with this. The comic book industry thrives off of the occasional event as the eyeballs gained from the news of a line-wide disruption usually translates into higher profits. It was the reason why DC’s line-wide relaunch in 2011 was shatteringly successful for that month (and several after), and why their flashback month in 2012 garnered a slight bump in sales, despite a comparatively lower profile concept and easier execution.
Brave New World Comics – The Pop Culture Superstore from Fe Bandana Pictures on Vimeo. This is a little short film/advertisement that was made about Brave New World, a comics shop in Newhall, CA that’s a past Spirit of Retailing Award winner. It’s run by Portlyn Freeman and partner Autumn. We hear so much about […]
It was the international comic book holiday on Saturday, and based on reports we’ve heard, many individual stores had their best days ever—some drawing over 1000 people—and fans for lots of comics. And there was a ton of press, too, from just about everywhere, as the links below reveal. Congrats once again to Joe Field for coming up with one of the best ideas for promoting comics ever.