Marvel confirms 1 million in sales for Star Wars #1

mvswStarWars001_Warp9

Marvel’s svp of sales David Gabriel has  confirmed that STAR WARS #1 will sell 1 million copies.  And already my inbox is jammed with missives from Brandon Schatz and John Jackson Miller. It doens’t appear that Loot Crate is part of the reason for the record sales. However, at least 38 variant covers and a switch […]

Diamond Retailer Summit returns to Baltimore in 2015

diamondfl49fh.jpg

After several years travelling around the country—three years in Chicago and then earlier this year in Las Vegas—Diamond is holding its 2015 Retailer Summit in Baltimore from September 23-25. The dates not only piggy back on the Baltimore Comic-Con but bring the show close to Diamond’s Timonium, MD headquarters. It’s a pretty good double for […]

The Retailer’s View // A Confluence of Events (Part Two)

x-men-92-111328

With both Marvel and DC running big, somewhat vague multiverse spanning crossovers this year, I decided to take some time to go over what retailers would be looking for from both of these series. Last week (a day before more details were released about the event), I went over the shape of Convergence and what […]

TGI-FOC: Degree of Variants

Bitch Planet #1 variant

It’s the return of The Beat’s weekly look at comics on Final Order Cut-Off (FOC) and bits of retail process that doesn’t merit a full column. The last time I tried to write one of these, I ended up staring at the screen as it blurred at 2am the night before I got married. That […]

The Retailer’s View: A Confluence of Events (Part One)

ConvergencePromo_1200_545ac8e14697f7.11375445

2014 is swiftly drawing to a close. In the midst of making sure my shelves will weather the upcoming Christmas season, I’ll be placing my final orders for the last dribs and drabs of product that will grace the new comic book shelves through to the end of this year. Most of the year’s events […]

The Retailer’s View // Scheduling Issues

They're Not Life Us

Navigating monthly orders is a bone-numbing pain. I feel as though this is something I write a variation of in most of these columns. The sensation clearly remains. It’s a thankless process that rarely ends happily, with hundreds of order codes to run through and thousands of bits of data to think of. In the […]

ICV2 2014 Conference: White Paper: The Comics Customer: Who Is Reading All Those Comics?

SAMSUNG

While most comics fans started New York Comic Con on Thursday, the die-hard industry insiders and watchers began their “con crush” on Wednesday. ICV2.com once again hosted their annual conference at the Javits Center, choosing the theme: The New Comics Customer. As is the tradition, each conference is inaugurated with an industry white paper. Milton […]

Sales Charts: In the backlist, DC is king

Saga01

It’s been a while (5 years) since we looked at Diamond’s monthly backlist chart, and now, as then, it reveals a VERY DIFFERENT ranking for publishers. In the backlist, DC is king by a wide margin, with about 30% of the market. Marvel is only a tich above Image in units, while Image books dominate the top ten with Saga, Walking Dead, and Sex Criminals. On the manga side, Attack on Titan rules, no surprise given the way it’s single handedly revitalized the category.

TGI-FOC // Adventures in Marketing

V-Wars marketing

Welcome to TGI-FOC, a weekly feature at The Beat about comics on Final Order Cut-Off (FOC) and bits of the retail process that don’t merit a full column. I changed the name, for reasons. It’s a thing now. RECOMMENDATIONS It’s come up recently, so here’s the quick rundown of how I sell and recommend comics. […]

Wednesday Pulse: The Fluctuating Prices of Batman

Batman #35

If you’re picking up Batman #35 this week, do yourself a favour and check out the price point. See that $4.99 price sticker? Originally solicited at the regular $3.99 price, DC sent an e-mail to retailers last week telling them that the price of Batman #35-37 would be pumped up to the $4.99 mark in […]

The Retailer’s View // Speculative Non-Fiction

You can find these everywhere. One is watching you right now. Another phones you weekly, but never speaks.

The Death of Wolverine has gone over exceedingly well – or at least it has in my shop. Putting aside sales numbers (which were apparently great), the event has garnered quite a bit of attention in the medium and the shop in general. After putting a few copies in the window, we get a steady […]

Go FOC Yourself // The Latest

unchained-superman

Welcome to Go FOC Yourself, a weekly column at The Beat about comics on Final Order Cut-Off (FOC) and bits of the retail process that don’t merit a full column. This week, I’ve been diving through the back issues in our overstock and I have caught a little space madness. This will turn out quite […]

Go FOC Yourself // More Like Deathstroke the Terminated, Amirite?

Some kind of Deadpool rip off or something

This is being written on the day that initial orders are due for my store, and with the three week vacation I took, I’m a little behind the eight ball. Should I be writing articles for the internet? Probably not, but nothing says “Important Work Needs To Get Done” quite like doing something else entirely. […]

The Retailer’s View: Eventful

Death_of_Wolverine_1_McNiven_Cover

In August, I went on vacation with my girlfriend (who is now my fiancée) and took some well deserved time away from the store and the world of comics in general. Being Mr. Manager for a shop and writing about comics on the internet doesn’t allow for a lot of extracurriculars, so stepping away for […]

Image Offers Retailers Two New Incentive Programs

Image-Comics-Logo

by Brandon Schatz Just ahead of the next Image Expo and San Diego Comic Con, Image has announced two new retailer incentive programs that will have shop owners reaching for their calculators. First up is a line wide discount incentive that will see retailers who order 85% or more of the company’s periodicals each month […]

The Retailer’s View: Event Comics and Ordering Abuse

Original_Sin_Thor_Loki_The_Tenth_Realm

by Brandon Schatz — When you spend your days breaking open comic solicitations and marketing for a living, you begin to pick out patterns. A new batch of solicitations hit the internet, and suddenly your world starts to Beautiful Mind itself with floating words and numbers that glow as you drink the information. When I’m […]