Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up

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At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, I suspect, expanding the algorithm […]

Facebook Demographics: Different Publishers, Different Fans

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For all of these posts I’ve tried to instill the idea that there isn’t a simple comic fan. While it might mostly be men, comic fandom is a diverse crowd whose specific interests varies by gender, race, age and more. No two character fandoms are the same. No two publisher fandoms are the same. Marketing […]

Another Crazy Idea!: Valentines Day Comics!

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Today is Free Comic Book Day Halloween ComicFest! Today is the day kids beg trick-or-treat at local retailers, while adults are out cavorting in costumes at various bars, practicing for Santa Con in December. Myself, I’ve ordered bundles of these Halloween comics, and my siblings in Nebraska and Colorado will handing out copies to trick-or-treaters on […]

Facebook Demographics: Even More Data Now Available Means More Info On Who Reads Comics

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  Just as you get things rolling, Facebook goes and updates how I get all of the data when it comes to looking at demographics. It’s not a big secret that I manipulate Facebook’s advertising platform to return the data that you’ve seen in all of these demographic studies. Recently Facebook has updated that platform, […]

First ICv2 Conference 2013 details announced

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HYPE AERT: Each year Milton Griepp presents  his ICv2 Conference  the day before New York Comic-Con, including his White Paper on the State of the Industry and a series of panels exploring trends and issues in the industry. (And The Beat is a sponsor, hence the hype tag.) This year’s sessions have just been announced and […]

The Retail View: DC’s 3-D’oh

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by Leo McGovern, Crescent City Comics Growing up, I wasn’t very good at complicated Math. I’ve got the basics, I can balance a checkbook and pay my bills, but I understood high school Geometry and Physics like a good ol’ comic book expository splash page of science–it totally sounded right while it was being explained […]

A Lazy Comics Summer Weekend

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Many decades ago, I would wander far and wide to get my comics. Sometimes it was a magazine rack at a small town grocery store. Othertimes, a spinner rack at a newsstand or bookstore. Later, an actual comics shop.  (Yes, uphill both ways, but with a convenience store halfway with a soda fountain!) This weekend, […]

Book-Con! Lots of Great New Graphic Novels at Book Expo America!

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Book Expo America happens every year, and I take time off from work to wander Javits to see what’s new and interesting (this year’s Zeitgeist: mustaches).

On the Scene: MoCCA Fest 2013, Words from the Market-Wise at the ‘Art as Profession’ Panel

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Holding panels in the wood-panelled bowels of the Armory this year at MoCCA Fest did bring a certain gravitas to the proceedings even if the location was a little difficult to locate for the unfamiliar. When I arrived at the “Art as Profession: Creating, Promoting, and Making Money in Comics” panel at 11:30 on Sunday […]

Random Online Search of Comics Shops Shows Opportunities for Exploitation, Dominance

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Ever since Diamond announced their Diamond Digital initiative, allowing comics shops to sell digital comics to customers, I’ve  been wondering about the future of comics retailing, specifically, How well do comics shops market their stores online?

2012’s Best Selling Graphic Novels — The Individual Store Version

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‘Tis the season for what the bestsellers of the previous year were.  And with it comes the annual opportunity to illustrate that tastes can be regional and different shops sell different titles.  Here’s the graphic novel edition of this phenomenon.   We’ll start out with Diamond’s top 10 list for graphic novels and then contrast […]

The Path to Becoming a Bestselling Graphic Novel

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When I first began writing this column, my intent was to help creators and comics publishers understand the methods to the madness of landing a book on the bestseller lists. After the November 8th Beat posting of the NYT list showing several GN titles on the list, it’s really not a question of whether a […]

Grand Comics Tour: 2012: Omaha, Nebraska

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Last year, on Black Friday, my 27-year-old nephew Parker and myself attempted a Grand Tour of visit comics retailer in the Omaha metropolitan area.  We didn’t succeed, but we visited most, and found lots of great comics, many on sale, and we even discovered a brand new store, Legend Comics, open just a few weeks! […]

Black Friday Gives Way To Small Business Saturday

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Everyone knows about Black Friday and Cyber Monday.  It’s covered to death by the media, analyzed relentlessly by Wall Street, and now rivals Thanksgiving Thursday for displays of excess, gluttony, and questionable individual behavior. Myself, having worked retail from 1994 to 2008 (and now behind the scenes), I’m much more interested in what I call “Green […]

Coming Attractions: Interlude

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I’ll be posting a list of gift books in the next few days, so I’m doing some research over on Books.com, sorting graphic novels by price, highest to lowest. That’s when I discovered the following…

Diamond Modifies Initial Order Cancellation Guidelines

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Via today’s Diamond Daily, a slight change to the year-old order minimum benchmarks; now, even if a product offered in Previews does not meet the benchmark, orders will still be processed for the first offering: In response to retailer feedback, Diamond is modifying its guidelines for cancelling retailers’ initial orders for underperforming products and merchandise […]