After a long search, DC has hired a VP for trade sales, Publishers Weekly reports. Sue Pohja, former v-p of trade sales for Langenscheidt Publishers, Inc. takes the post vacated by Rich Johnson, who left in June.
Pohja will also work with DC Direct, DC’s merchandising unit, to oversee sales and marketing of toys and collectibles to book and mass market retailers.
V-p of sales, Bob Wayne, who Pohja will be reporting to, told PW she was hired for her background in “fast-growing product categories,” and her ability to “provide suggestions to buyers on how to market, merchandise and promote in new, break-out ways.”
While Pohja has been responsible for sales and marketing for such Langenscheidt lines as Berlitz Travel and Reference and Insight Travel Guides, she also has book retailing experience. Prior to joining Langenscheidt, she was a buyer and store manager at Barnes and Noble.
Marc Weidenbaum, an early comics mole over at Tower Pulse! where he edited the back page comic strips, has been named Vice President Magazines and Editor-in-Chief of SHONEN JUMP Magazine and SHOJO BEAT Magazine, according to a press release at Active Anime.
Marc Weidenbaum started at VIZ Media as the Managing Editor of SHONEN JUMP and was promoted to Editorial Director, when he helped launch the successful NARUTO Collector series of magazines. Previous to joining VIZ Media he was an Editorial Director at Citysearch.com and editor at Pulse!, the magazine published by Tower Records, where among other things he edited the comics pages for a decade and founded Tower’s first online publication. He has edited comics that have appeared in such books as Adrian Tomine’s Scrapbook (Drawn & Quarterly) and Justin Green’s Musical Legends (Last Gasp). He also wrote the afterword for VIZ Media’s award-winning manga SEXY VOICE AND ROBO.