DC #1 Publisher with Zero month; AvX top book for September

The Judas Coin DC #1 Publisher with Zero month; AvX top book for September
DC was the top publisher in September by a solid margin, with its month of Zero issues convincingly beating Marvel, which had the #1 book in AvX #11. The comparative statistics are an interesting case — sales are down significantly against August, but that was a five-week month. Year-to-year this is the first time we’re comparing New 52 to New 52, and comics sales are down while GN sales are up in double digits. Year to date is up for 2012, however. In general, a strong year continues, and Marvel better print up some more variant covers.

 

The Avengers and the X-Men join forces to defeat the Phoenix-possessed Cyclops and Emma Frost and a legendary character falls in the battle in Avengers Vs. X-Men #11 from Marvel Comics, the best-selling comic book to specialty retailers in September 2012, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

DC Entertainment was September’s leading publisher in both Retail Dollars and Unit Market Share, leading Marvel Comics 34.41% to 31.04% in dollars and 41.10% to 33.65% in units.

Following Thanos’ appearance in the Avengers film, Marvel Comics reprinted Jim Starlin and Ron Lim’s 1990 mini-series The Thanos Quest, and the collected edition of this prequel to The Infinity Gauntlet was September’s best-selling graphic novel to retailers.

The latest series of Hasbro’s Marvel Legends Action Figures, featuring dynamic 6-inch sculpts of characters including Deadpool, Mystique, and the Punisher, was September’s best-selling toy product to comic book specialty retailers.

The rage of the Incredible Hulk comes to the HeroClix campaign with the Marvel HeroClix: Incredible Hulk Booster Brick from WizKids/NECA, the best-selling games product to comic book specialty retailers in September. 

unit share DC #1 Publisher with Zero month; AvX top book for September

dollar share DC #1 Publisher with Zero month; AvX top book for September

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

DC COMICS

36.41%

41.10%

MARVEL COMICS

31.04%

33.65%

IDW PUBLISHING

6.36%

4.82%

IMAGE COMICS

6.09%

5.56%

DARK HORSE COMICS

4.49%

3.69%

DYNAMITE ENTERTAINMENT

2.97%

2.97%

BOOM! STUDIOS

1.40%

1.50%

AVATAR PRESS

1.11%

0.87%

ZENESCOPE ENTERTAINMENT

0.96%

1.00%

EAGLEMOSS PUBLICATIONS

0.92%

0.18%

OTHER NON-TOP 10

8.25%

4.67%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

SEPTEMBER 2012 VS. AUGUST 2012

COMICS

-11.89%

-9.62%

GRAPHIC NOVELS

-14.31%

-15.83%

TOTAL COMICS/GN

-12.69%

-10.17%

SEPTEMBER 2012 VS. SEPTEMBER 2011

COMICS

-4.42%

-8.72%

GRAPHIC NOVELS

14.43%

20.18%

TOTAL COMICS/GN

1.02%

-6.85%

YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

COMICS

17.12%

14.26%

GRAPHIC NOVELS

14.16%

13.60%

TOTAL COMICS/GN

16.16%

14.21%

THIRD QUARTER 2012 VS. SECOND QUARTER 2012

COMICS

2.36%

0.41%

GRAPHIC NOVELS

1.46%

8.75%

TOTAL COMICS/GN

2.07%

1.06%

THIRD QUARTER 2012 VS. THIRD QUARTER 2011

COMICS

8.25%

6.06%

GRAPHIC NOVELS

7.84%

21.21%

TOTAL COMICS/GN

8.12%

7.19%


TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AVENGERS VS X-MEN #11

$3.99

JUL120528-M MAR

2

BATMAN #0

$3.99

JUL120154-M DC

3

JUSTICE LEAGUE #0

$3.99

JUL120123-M DC

4

GREEN LANTERN #0

$2.99

JUL120173-M DC

5

DETECTIVE COMICS #0

$3.99

JUL120159-M DC

6

ACTION COMICS #0

$3.99

JUL120142-M DC

7

BATMAN: THE DARK KNIGHT #0

$2.99

JUL120162-M DC

8

BATMAN AND ROBIN #0

$2.99

JUL120164 DC

9

EARTH 2 #0

$2.99

JUL120135-M DC

10

BATMAN INCORPORATED #0

$2.99

JUL120150-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THANOS QUEST #1

$7.99

JUL120553

MAR

2

THE JUDAS COIN HC

$22.99

MAY120270

DC

3

THE WALKING DEAD VOLUME 8 HC (MR)

$34.99

JUL120438

IMA

4

AVATAR THE LAST AIRBENDER VOLUME 3: PROMISE PART 3 TP

$10.99

MAY120011

DAR

5

AQUAMAN VOLUME 1: THE TRENCH HC

$22.99

MAY120278

DC

6

THE TOWER CHRONICLES VOL. 1: GEISTHAWK GN

$7.99

JUL121137

LEG

7

THE MANHATTAN PROJECTS VOLUME 1: SCIENCE BAD TP

$14.99

JUN120470

IMA

8

THIEF OF THIEVES VOLUME 1 TP

$14.99

JUL120437

IMA

9

BATMAN: ARKHAM CITY TP

$16.99

JUN120243

DC

10

BATMAN: KNIGHTFALL VOL. 3: KNIGHTSEND TP

$29.99

JUN120242

DC

TOP 10 TOYS

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL LEGENDS 6-INCH ACTION FIGURES JUL121808 HAS

2

ARKHAM ASYLUM DELUXE: TITAN JOKER FIGURE JUL120272 DC

3

BATMAN ARTFX STATUE – BLACK COSTUME VERSION FEB121622 KOT

4

JUSTICE LEAGUE: THE FLASH ACTION FIGURE MAY120340 DC

5

BATMAN BLACK & WHITE: JOKER BY BOLLAND STATUE JUN120309 DC

6

MARVEL SELECT: ULTRON ACTION FIGURE MAR121603 DST

7

BATMAN: ARKHAM CITY SERIES 3: BATMAN FIGURE JUN120298 DC

8

BATMAN: ARKHAM CITY SERIES 3 RA’S AL GHUL FIGURE JUN120301 DC

9

BATMAN VERSION 2 1/4-SCALE MUSEUM QUALITY STATUE JUN120308 DC

10

JUSTICE LEAGUE: PARADEMON ACTION FIGURE MAY120342 DC


TOP 10 GAMES

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL HEROCLIX: INCREDIBLE HULK BOOSTER BRICK OCT112063 NEC

2

DC HEROCLIX 10TH-ANNIVERSARY MAY122157 NEC

3

MARVEL HEROCLIX 10TH-ANNIVERSARY MAY122158 NEC

4

YU-GI-OH! TCG: RETURN OF THE DUELIST BOOSTERS APR128387 KON

5

THE WALKING DEAD TV BOARD GAME JUL112137 CRY

6

STREET FIGHTER MONOPOLY APR121976 USA

7

MARVEL HEROIC RPG: CIVIL WAR EVENT BOOK PREMIUM JAN122072 MAR

8

RISK LEGACY JUN118204 HAS

9

MAGIC THE GATHERING TCG: 2013 CORE SET BOOSTERS APR121977 WIZ

10

MAGIC THE GATHERING TCG: AVACYN RESTORED BOOSTERS FEB121827 WIZ

 

Comments

  1. Diamond has revised upward the quarterly year-to-year dollar sales figures from the chart above. The revised figures appear here:
    http://blog.comichron.com/2012/10/september-2012-sales-beat-first-dc.html

  2. MBunge says:

    I’m sure we’re all anxiously awaiting the monthly DC sales analysis so we can learn how DC being the best-selling publisher in August is really just more evidence of how much they suck and how everything DC does turns to crap.

    Mike

  3. I messed up the headline on this (not enough coffee.) Should have been “DC ZEROES IN ON #1 SPOT.” DAMN!!!!!

  4. I don’t care WHAT Diamond says — THANOS QUEST #1, and THE TOWER CHRONICLES are *comics*, not “books”.

    The “$5.95 rule” needs to be changed to $10 and over.

    -B

  5. Torsten Adair says:

    Geisthawk has an EAN, and is sold as such by Barnes & Noble and Amazon. Yes, it’s 72 pages, but there are picture books smaller than that.

    (Yes, Gemstone placed EANs on all of their Disney comics, and those comics were sold on BN.com as well. Smart marketing.)

    The original printing of Thanos Quest: Book One had an ISBN (0871356813), so the reprint could be considered a book as well.

    Of course, Abdo is rebinding single issues of Marvel Age titles and selling them to libraries as books, so it’s a fine line.

    How many copies of Thanos Quest #1 were sold? Where would it chart in the comics list? Where would it chart on the comics list by dollars?

  6. Torsten, when the full charts come out from Diamond on Monday, you’ll be able to compare the Index number for Thanos Quest against the Index numbers on the Comics chart to see where it would fall there.

  7. MBunge says:

    “How many copies of Thanos Quest #1 were sold? Where would it chart in the comics list? Where would it chart on the comics list by dollars?”

    The other question is what does it say that, as good as it is, a reprint of a 22 year old limited series is the only Marvel book in the top ten?

  8. Fielding says:

    Frisch’s analysis of DC’s September sales is going to be a blast! That’s if he even submits one.

  9. The 0 issues I read were all extremely uninspired and turned me off.

    Scott
    http://www.ReconditePictures.com

  10. James says:

    I’m hoping this has alot more to do with people slowly boycotting Marvel due to their pricing stratagy. If DC and Image can have a product at one price – I dont see how Marvel can justify a 33% increase on the same content from their company. I will, however, continue to buy their $3 comics. They seem to have a better reputation anyway (I’m getting 4 series).
    That being said, I am really not overly impressed with the majority of DC’s nu52 (I’m getting 8 series). The decompression is out of control. B&R’s first arc was 8 issues?!? And it was boring as shit! JL is unreadable, how is it still so high?!? haha…

  11. James says:

    I know! What are they, 2 months behind now??

  12. Mesektet says:

    when will the month to month analysis be up?

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