Sharing your favorite superheroes with your kids is one of the most reward parts of the fan experience, and DC has just launched a Fan Family mini site to promote their family friendly offerings.
This new family-friendly site is designed to deliver the best of the celebrated Super Heroes like Superman, Batman and Wonder Woman with a slew of fun, family-oriented content for parents to share with their kids.
The DC Comics Fan Family blog will serve as an online hub for all DC Entertainment family-friendly news and information, and offer readers a variety of content including DC Comics-themed activity sheets, DIY craft projects, guest blog posts featuring DC Comics talent, the chance for fans to see their own artwork featured with a variety of creative submission contests, and much more!
They’ve also announced contest with Capstone Publishing for 3-6th graders to write about the real life superheroes they know. Winners get a trip for four to the DC Entertainment Offices n Burbank and a VIP tour of the WB Animation Studio, and lots of Capstone and DC merchandise.
In case the name Capstone doesn’t ring a bell, they’re a children’s book publisher with heavy distribution into the educational an dlibrary marktes. They’ve been doing DC based chapter books for years, like this line of Super Pets books.
While people complain about Marvel and DC not doing enough to reach younger readers, they both have pretty robust licensing programs in the kids areas, as this reminds us. As I’ve mentioned before, both publishers have a problem with appearing kid-oriented alienating their core audiences. Licensed books for the kids are a good way around this.