DC Comics Month-to-Month Sales: July 2011

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201109021552 DC Comics Month to Month Sales: July 2011
by Marc-Oliver Frisch

Here’s a number for you: Out of 65 DC Universe comic books published in July, 32 were by the writer/artist creative teams listed in the solicitations — less than half of the bunch.

Most of the others were either completely drawn by guest artists or had help from one or more of them. And for a couple, even the story credit changed. Not counting the six DC Retroactive books, the video-game adaptations and the New Wave titles, none of which are involved in the day-to-day of the DC Universe, the strike rate is 22 out of 55. So, presuming that’s not a coincidence, it looks like the big DC relaunch was about 40% well-planned, at this juncture.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

4 - FLASHPOINT
05/2011: Flashpoint #1 of 5 --  86,981         [95,845]
06/2011: Flashpoint #2 of 5 --  87,505 (+0.6%) [92,482]
07/2011: Flashpoint #3 of 5 --  86,007 (-1.7%)

DC’s big summer event doesn’t set the charts on fire, but its first-month numbers have been unusually solid.

Given that the relaunch was announced at the end of May, retailers had a couple of weeks to adjust their orders for issue #3, and these figures suggest that Flashpoint may have benefited from the announcement. Issue #2 also sold another 5,000 copies in July.

—–

5 - GREEN LANTERN
07/2006: Green Lantern #12  --  80,292
07/2007: Green Lantern #21  --  81,929 [ 93,052]
07/2008: Green Lantern #33  --  63,814
07/2009: Green Lantern #43  -- 109,426 [117,314]
07/2009: Green Lantern #44  -- 105,063 [109,599]
--------------------------------------
07/2010: Green Lantern #56  --  84,164 (- 2.1%)
08/2010: --
09/2010: Green Lantern #57  --  85,179 (+ 1.2%)
10/2010: Green Lantern #58  --  81,626 (- 4.2%)
11/2010: Green Lantern #59  --  76,173 (- 6.7%)
12/2010: Green Lantern #60  --  76,360 (+ 0.3%)
12/2010: Green Lantern #61  --  72,203 (- 5.4%)
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
03/2011: Green Lantern #63  --  75,632 (+ 5.8%)
03/2011: Green Lantern #64  --  76,898 (+ 1.7%)
04/2011: Green Lantern #65  --  75,780 (- 1.5%)
05/2011: Green Lantern #66  --  75,371 (- 0.5%)
06/2011: --
07/2011: Green Lantern #67  --  74,521 (- 1.1%)
-----------------
6 months:    n.a.
1 year  : - 11.5%
2 years : - 30.5%
5 years : -  7.2%

A straggler from June, with solid numbers thanks to the “War of the Green Lanterns” crossover.

—–

7/14 - BATMAN: THE DARK KNIGHT
12/2010: Dark Knight #1  --  89,985          [92,791]
01/2011: --
02/2011: --
03/2011: Dark Knight #2  --  71,108 (-21.0%)
04/2011: --
05/2011: --
06/2011: --
07/2011: Dark Knight #3  --  62,792 (-11.7%)
07/2011: Dark Knight #4  --  57,333 (- 8.7%)
-----------------
6 months:  n.a.

The David Finch vehicle keeps losing units by the truckload, when it actually comes out.

—–

9 - WAR OF THE GREEN LANTERNS: AFTERMATH
07/2011: WotGL: Aftermath #1 of 2 --  61,166

Epilogue specials to successful storylines are always good for a squeezing a few more bucks from the market.

—–

10/13 - GREEN LANTERN CORPS
07/2006: Green Lantern Corps #2  -- 56,886
07/2007: Green Lantern Corps #14 -- 45,393 [61,493]
07/2008: Green Lantern Corps #26 -- 46,098
07/2009: Green Lantern Corps #38 -- 82,415
------------------------------------------
07/2010: Green Lantern Corps #50 -- 67,035 (+ 0.6%)
08/2010: Green Lantern Corps #51 -- 67,124 (+ 0.1%)
09/2010: Green Lantern Corps #52 -- 63,577 (- 5.3%)
10/2010: Green Lantern Corps #53 -- 60,808 (- 4.4%)
11/2010: Green Lantern Corps #54 -- 57,448 (- 5.5%)
12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%)
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%)
03/2011: Green Lantern Corps #58 -- 60,100 (+13.9%)
04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%)
05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%)
06/2011: --
07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%)
07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%)
----------------
6 months: +10.7%
1 year  : -11.4%
2 years : -28.0%
5 years : + 4.4%

Dropping back towards its usual level, now that “War of the Green Lanterns” is over.

—–

20 - BATMAN AND ROBIN
07/2009: Batman and Robin #2  -- 117,986 [129,086]
----------------------------------------
07/2010: Batman and Robin #13 --  85,804 (+ 1.1%)
08/2010: --
09/2010: Batman and Robin #14 --  82,894 (- 3.4%)
10/2010: Batman and Robin #15 --  80,173 (- 3.3%)
11/2010: Batman and Robin #16 --  80,343 (+ 0.2%)
11/2010: Batman and Robin #17 --  70,600 (-12.1%)
12/2010: Batman and Robin #18 --  68,814 (- 2.5%)
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
02/2011: Batman and Robin #20 --  60,642 (- 1.9%)
03/2011: Batman and Robin #21 --  59,818 (- 1.4%)
04/2011: Batman and Robin #22 --  59,076 (- 1.2%)
05/2011: Batman and Robin #23 --  57,525 (- 2.6%)
06/2011: Batman and Robin #24 --  54,984 (- 4.4%)
07/2011: Batman and Robin #25 --  55,172 (+ 0.3%)
----------------
6 months: -10.7%
1 year  : -35.7%
2 years : -53.2%

The 1:10 variant for the July issue is masking the underlying decline.

—–

22 - BATMAN
07/2006: Batman #655 -- 113,567 [123,903]
07/2007: Batman #666 --  83,781
07/2008: Batman #678 -- 103,213
07/2009: Batman #688 --  83,040
-------------------------------
07/2010: Batman #701 --  76,398 (-27.1%)
08/2010: Batman #702 --  73,414 (- 3.9%)
09/2010: Batman #703 --  77,033 (+ 4.9%)
10/2010: --
11/2010: Batman #704 --  65,212 (-15.4%)
12/2010: Batman #705 --  63,262 (- 3.0%)
01/2011: Batman #706 --  60,231 (- 4.8%)
02/2011: Batman #707 --  58,803 (- 2.4%)
03/2011: Batman #708 --  58,594 (- 0.4%)
04/2011: Batman #709 --  56,578 (- 3.4%)
05/2011: Batman #710 --  55,086 (- 2.6%)
06/2011: Batman #711 --  53,113 (- 3.6%)
07/2011: Batman #712 --  51,385 (- 3.3%)
----------------
6 months: -14.7%
1 year  : -32.7%
2 years : -38.1%
5 years : -54.8%

Limping towards the relaunch with its lowest sales since 2002.

—–

25 - GREEN LANTERN: EMERALD WARRIORS
08/2010: Emerald Warriors #1  -- 68,332
09/2010: Emerald Warriors #2  -- 56,289 (-17.6%)
10/2010: Emerald Warriors #3  -- 50,490 (-10.3%)
11/2010: Emerald Warriors #4  -- 46,319 (- 8.3%)
12/2010: Emerald Warriors #5  -- 44,077 (- 4.8%)
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)
02/2011: Emerald Warriors #7  -- 44,828 (+ 3.1%)
03/2011: Emerald Warriors #8  -- 51,322 (+14.5%) [54,110]
04/2011: Emerald Warriors #9  -- 51,784 (+ 0.5%)
05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%)
06/2011: Emerald Warriors #11 -- 53,927 (+ 1.8%)
07/2011: Emerald Warriors #12 -- 48,087 (-10.8%)
----------------
6 months: +10.6%

With “War of the Green Lanterns” out of the way, sales are dropping back towards their usual level. Cancelled with issue #13.

—–

32 - JUSTICE LEAGUE OF AMERICA
07/2006: Justice League #0  -- 162,378 [169,199]
07/2007: Justice League #11 -- 122,823
07/2008: Justice League #23 --  82,953
07/2009: Justice League #35 --  58,915
--------------------------------------
07/2010: Justice League #47 --  60,368 (- 3.8%)
08/2010: Justice League #48 --  60,733 (+ 0.6%)
09/2010: Justice League #49 --  57,616 (- 5.1%)
10/2010: Justice League #50 --  59,686 (+ 3.6%)
11/2010: Justice League #51 --  50,887 (-14.7%)
12/2010: Justice League #52 --  48,501 (- 4.7%)
01/2011: Justice League #53 --  47,093 (- 2.9%)
02/2011: Justice League #54 --  46,269 (- 1.8%)
03/2011: Justice League #55 --  50,533 (+ 9.2%)
04/2011: Justice League #56 --  47,179 (- 6.6%)
05/2011: Justice League #57 --  46,729 (- 1.0%)
06/2011: Justice League #58 --  45,442 (- 2.8%)
07/2011: Justice League #59 --  43,545 (- 4.2%)
----------------
6 months: - 7.5%
1 year  : -27.9%
2 years : -26.1%
5 years : -73.2%

Another one that’s biding its time until the relaunch. Sales haven’t been this low since before the 1996 Grant Morrison relaunch at least. Quite possibly, the last few months have set a new record for Justice League. Of course, Geoff Johns and Jim Lee are about to correct that.

—–

38 - BRIGHTEST DAY AFTERMATH: THE SEARCH
06/2011: The Search #1 of 3 -- 51,928
07/2011: The Search #2 of 3 -- 41,257 (-20.6%)

Another coda to a successful event that found its audience.

—–

40 - FLASHPOINT: BATMAN: KNIGHT OF VENGEANCE
06/2011: Batman #1 of 3 -- 45,129         [48,671]
07/2011: Batman #2 of 3 -- 40,760 (-9.7%)

One of the few Flashpoint miniseries whose creative team didn’t turn out to be interchangeable and, incidentally, it happens to be the best-selling of the bunch by a few thousand units, with a relatively moderate second-issue drop — which is particularly solid given that there was no variant-cover edition for the second issue. The first issue also made the chart again in July, selling another 3,542 units.

—–

41 - ACTION COMICS
07/2006: Action Comics #841 -- 58,657
07/2007: Action Comics #851 -- 76,500
07/2007: Action Comics #852 -- 50,294
07/2008: Action Comics #867 -- 49,363
07/2009: Action Comics #879 -- 38,324
-------------------------------------
07/2010: Action Comics #891 -- 35,328 (+ 1.7%)
08/2010: Action Comics #892 -- 36,401 (+ 3.0%)
09/2010: Action Comics #893 -- 33,948 (- 6.7%)
10/2010: Action Comics #894 -- 42,291 (+24.6%)
11/2010: Action Comics #895 -- 33,089 (-21.8%)
12/2010: Action Comics #896 -- 32,357 (- 2.2%)
01/2011: Action Comics #897 -- 32,134 (- 0.7%)
02/2011: Action Comics #898 -- 31,935 (- 0.6%)
03/2011: Action Comics #899 -- 31,808 (- 0.4%)
04/2011: Action Comics #900 -- 60,152 (+89.1%) [73,004]
05/2011: Action Comics #901 -- 44,143 (-26.6%)
06/2011: Action Comics #902 -- 41,960 (- 5.0%)
07/2011: Action Comics #903 -- 40,205 (- 4.2%)
-----------------
6 months: + 25.1%
1 year  : + 13.8%
2 years : +  4.9%
5 years : - 31.5%

Increased sales thanks to the “Reign of Doomsday” crossover.

—–

43/44 - DETECTIVE COMICS
07/2006: Detective Comics #821 --  67,345
07/2007: Detective Comics #834 --  53,461
07/2008: Detective Comics #846 --  72,417
07/2009: Detective Comics #855 --  61,205
-----------------------------------------
07/2010: Detective Comics #867 --  40,371 (-12.6%)
08/2010: Detective Comics #868 --  38,682 (- 4.2%)
09/2010: Detective Comics #869 --  37,394 (- 3.3%)
10/2010: Detective Comics #870 --  35,674 (- 4.6%)
11/2010: Detective Comics #871 --  36,941 (+ 3.6%)
12/2010: Detective Comics #872 --  37,961 (+ 2.8%) [39,758]
01/2011: Detective Comics #873 --  38,417 (+ 1.2%)
02/2011: Detective Comics #874 --  39,106 (+ 1.8%)
03/2011: Detective Comics #875 --  40,047 (+ 2.4%)
04/2011: Detective Comics #876 --  40,133 (+ 0.2%)
05/2011: Detective Comics #877 --  39,609 (- 1.3%)
06/2011: Detective Comics #878 --  39,152 (- 1.2%)
07/2011: Detective Comics #879 --  39,185 (+ 0.1%)
07/2011: Detective Comics #880 --  38,585 (- 1.5%)
-----------------
6 months: +  1.2%
1 year  : -  3.7%
2 years : - 36.5%
5 years : - 42.7%

One of the more stable titles, one month before the reboot, probably because the regular creative team didn’t jump ship.

—–

45 - SUPERMAN
07/2006: Superman #654 --  69,526
07/2007: Superman #664 --  52,313
07/2007: Superman #665 --  51,936
07/2008: Superman #678 --  47,670
07/2009: Superman #690 --  39,472
---------------------------------
07/2010: Superman #701 --  54,506 (- 19.3%)
08/2010: Superman #702 --  50,023 (-  8.2%)
09/2010: --
10/2010: Superman #703 --  50,460 (+  0.9%)
10/2010: Superman #704 --  46,741 (-  7.4%)
11/2010: Superman #705 --  46,261 (-  1.0%)
12/2010: Superman #706 --  43,027 (-  7.0%)
01/2011: Superman #707 --  41,843 (-  2.8%)
02/2011: Superman #708 --  40,639 (-  2.9%)
03/2011: Superman #709 --  39,846 (-  2.0%)
04/2011: Superman #710 --  39,644 (-  0.5%)
05/2011: Superman #711 --  38,471 (-  3.0%)
06/2011: Superman #712 --  37,362 (-  2.9%)
07/2011: Superman #713 --  36,646 (-  1.9%)
-----------------
6 months: - 12.4%
1 year  : - 32.8%
2 years : -  7.2%
5 years : - 47.3%

Politely wrapping up its string of filler stories.

—–

48 - FLASHPOINT: ABIN SUR THE GREEN LANTERN
06/2011: Abin Sur #1 of 3 -- 41,612
07/2011: Abin Sur #2 of 3 -- 34,698 (-16.6%)
52 - FLASHPOINT: HAL JORDAN
06/2011: Hal Jordan #1 of 3 -- 39,404
07/2011: Hal Jordan #2 of 3 -- 31,329 (-20.5%)
53 - FLASHPOINT: PROJECT SUPERMAN
06/2011: Project Superman #1 of 3 -- 38,045
07/2011: Project Superman #2 of 3 -- 31,017 (-18.5%)
55 - FLASHPOINT: WONDER WOMAN AND THE FURIES
06/2011: Wonder Woman #1 of 3 -- 36,365
07/2011: Wonder Woman #2 of 3 -- 30,484 (-16.2%)
57 - FLASHPOINT: EMPEROR AQUAMAN
06/2011: Emperor Aquaman #1 of 3 -- 36,297
07/2011: Emperor Aquaman #2 of 3 -- 30,288 (-16.6%)

Five more Flashpoint minis, with second-issue drops that don’t do much to change the impression retailers mostly shrugged here. Fill-in creator score: 4 of 5.

—–


07/2006: --
07/2007: Wonder Woman #11  --  52,983
07/2008: Wonder Woman #22  --  36,514
07/2009: Wonder Woman #34  --  30,131
-------------------------------------
07/2010: Wonder Woman #601 --  39,672 (- 25.9%)
08/2010: Wonder Woman #602 --  38,012 (-  4.2%)
09/2010: Wonder Woman #603 --  38,852 (+  2.2%)
10/2010: Wonder Woman #604 --  37,405 (-  3.7%)
11/2010: --
12/2010: Wonder Woman #605 --  35,495 (-  5.1%)
01/2011: Wonder Woman #606 --  33,601 (-  5.3%)
02/2011: Wonder Woman #607 --  33,053 (-  1.6%)
03/2011: Wonder Woman #608 --  32,540 (-  1.6%)
03/2011: Wonder Woman #609 --  31,421 (-  3.4%)
04/2011: Wonder Woman #610 --  31,002 (-  1.3%)
05/2011: --
06/2011: Wonder Woman #611 --  30,874 (-  0.4%)
06/2011: Wonder Woman #612 --  30,690 (-  0.6%)
07/2011: Wonder Woman #613 --  29,720 (-  3.2%)
-----------------
6 months: - 11.6%
1 year  : - 25.1%
2 years : -  1.4%
5 years :    n.a.

Another one that’s concluding a fill-in run with directions by J.M. Straczynski.

—–

60 - FLASHPOINT: THE WORLD OF FLASHPOINT
06/2011: World of Flashpoint #1 of 3 -- 36,358
07/2011: World of Flashpoint #2 of 3 -- 29,552 (-18.7%)

Fill-in creator score: 1 of 1.

—–

63 - BOOSTER GOLD
07/2008: BGold #1,000,000 -- 34,431
07/2009: Booster Gold #22 -- 22,414
-----------------------------------
07/2010: Booster Gold #34 -- 19,592 (-  1.5%)
08/2010: Booster Gold #35 -- 19,104 (-  2.5%)
09/2010: Booster Gold #36 -- 18,504 (-  3.1%)
10/2010: Booster Gold #37 -- 17,806 (-  3.8%)
11/2010: Booster Gold #38 -- 17,276 (-  3.0%)
12/2010: Booster Gold #39 -- 16,686 (-  3.4%)
01/2011: Booster Gold #40 -- 16,324 (-  2.2%)
02/2011: Booster Gold #41 -- 15,864 (-  2.8%)
03/2011: Booster Gold #42 -- 16,093 (+  1.4%)
04/2011: Booster Gold #43 -- 16,018 (-  0.5%)
05/2011: Booster Gold #44 -- 23,332 (+ 45.7%)
06/2011: Booster Gold #45 -- 26,183 (+ 12.2%)
07/2011: Booster Gold #46 -- 28,397 (+  8.5%)
----------------
6 months: +74.0%
1 year  : +44.9%
2 years : +26.7%

The Flashpoint tie-in keeps boosting Booster Gold. The book’s still cancelled with issue #47, though.

—–

67 - FLASHPOINT: KID FLASH LOST
06/2011: Kid Flash Lost #1 of 3 -- 34,148
07/2011: Kid Flash Lost #2 of 3 -- 27,450 (-19.6%)

Fill-in creator score: 0 of 1. Yay.

—–

68 - RED ROBIN
07/2006: Robin #152    -- 37,466
07/2007: Robin #164    -- 25,955
07/2008: Robin #175    -- 53,880
07/2009: Red Robin #2  -- 51,593 [54,544]
-------------------------------- 
07/2010: Red Robin #14 -- 35,652 (-  0.7%)
08/2010: Red Robin #15 -- 34,709 (-  2.7%)
09/2010: Red Robin #16 -- 33,753 (-  2.8%)
10/2010: --
11/2010: Red Robin #17 -- 31,825 (-  5.7%)
12/2010: Red Robin #18 -- 30,873 (-  3.0%)
01/2011: Red Robin #19 -- 30,547 (-  1.1%)
02/2011: Red Robin #20 -- 30,149 (-  1.3%)
03/2011: Red Robin #21 -- 29,652 (-  1.7%)
04/2011: Red Robin #22 -- 31,786 (+  7.2%)
05/2011: Red Robin #23 -- 29,097 (-  8.5%)
06/2011: Red Robin #24 -- 28,367 (-  2.5%)
07/2011: Red Robin #25 -- 27,390 (-  3.4%)
-----------------
6 months: - 10.3%
1 year  : - 23.2%
2 years : - 46.9%
5 years : - 26.9%

Cancelled with issue #26.

—–

71 - BIRDS OF PREY
07/2006: Birds of Prey #96  -- 32,219
07/2007: Birds of Prey #108 -- 28,025
07/2008: Birds of Prey #120 -- 21,572
-------------------------------------
07/2010: Birds of Prey #3   -- 43,420 (-  1.5%)
08/2010: Birds of Prey #4   -- 46,149 (+  6.3%)
09/2010: Birds of Prey #5   -- 40,146 (- 13.0%)
10/2010: --
11/2010: Birds of Prey #6   -- 34,440 (- 14.2%)
12/2010: Birds of Prey #7   -- 33,114 (-  3.9%)
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
02/2011: Birds of Prey #9   -- 30,641 (-  3.1%)
03/2011: Birds of Prey #10  -- 30,777 (+  0.4%)
04/2011: Birds of Prey #11  -- 30,270 (-  1.7%)
05/2011: Birds of Prey #12  -- 29,690 (-  1.9%)
06/2011: Birds of Prey #13  -- 28,992 (-  2.4%)
07/2011: Birds of Prey #14  -- 27,102 (-  6.5%)
-----------------
6 months: - 14.3%
1 year  : - 37.6%
5 years : - 15.9%

Writer Gail Simone left the building after issue #13, hence the stiff drop.

—–

73 - SUPERMAN/BATMAN
07/2006: Superman/Batman #28 --  92,603
07/2007: Superman/Batman #38 --  67,695
07/2008: Superman/Batman #50 --  61,321
07/2009: Superman/Batman #62 --  38,412
---------------------------------------
07/2010: Superman/Batman #74 --  30,847 (- 1.8%)
08/2010: Superman/Batman #75 --  34,324 (+11.3%)
09/2010: Superman/Batman #76 --  32,003 (- 6.8%)
10/2010: Superman/Batman #77 --  31,741 (- 0.8%)
11/2010: Superman/Batman #78 --  31,337 (- 1.3%)
12/2010: Superman/Batman #79 --  30,586 (- 2.4%)
01/2011: Superman/Batman #80 --  30,363 (- 0.7%)
02/2011: Superman/Batman #81 --  29,567 (- 2.6%)
03/2011: Superman/Batman #82 --  28,913 (- 2.2%)
04/2011: Superman/Batman #83 --  28,403 (- 1.8%)
05/2011: Superman/Batman #84 --  27,991 (- 1.5%)
06/2011: Superman/Batman #85 --  27,581 (- 1.5%)
07/2011: Superman/Batman #86 --  26,530 (- 3.8%)
----------------
6 months: -12.6%
1 year  : -14.0%
2 years : -30.9%
5 years : -71.4%

Cancelled with issue #87.

—–

74 - JUSTICE SOCIETY OF AMERICA
07/2006: JSA #87             --  49,583
07/2007: Justice Society #7  --  88,883
07/2008: Justice Society #17 --  75,532
07/2009: Justice Society #29 --  51,375
---------------------------------------
07/2010: Justice Society #41 --  48,858 (+ 35.7%)
08/2010: Justice Society #42 --  48,420 (-  0.9%)
09/2010: Justice Society #43 --  36,576 (- 24.5%)
10/2010: Justice Society #44 --  35,483 (-  3.0%)
11/2010: Justice Society #45 --  33,582 (-  5.4%)
12/2010: Justice Society #46 --  31,497 (-  6.2%)
01/2011: Justice Society #47 --  30,071 (-  4.5%)
02/2011: Justice Society #48 --  29,139 (-  3.1%)
03/2011: Justice Society #49 --  28,634 (-  1.7%)
04/2011: Justice Society #50 --  32,251 (+ 12.6%)
05/2011: Justice Society #51 --  28,256 (- 12.4%)
06/2011: Justice Society #52 --  27,195 (-  3.8%)
07/2011: Justice Society #53 --  26,516 (-  2.5%)
----------------
6 months: -11.8%
1 year  : -45.7%
2 years : -48.4%
5 years : -46.5%

Cancelled with issue #54, to be relaunched later this year.

—–

75 - FLASHPOINT: CITIZEN COLD
06/2011: Citizen Cold #1 of 3 -- 32,969
07/2011: Citizen Cold #2 of 3 -- 26,354 (-20.1%)
76 - FLASHPOINT: DEADMAN AND THE FLYING GRAYSONS
06/2011: Deadman #1 of 3 -- 32,950
07/2011: Deadman #2 of 3 -- 26,177 (-20.6%)
80 - FLASHPOINT: SECRET SEVEN
06/2011: Secret Seven #1 of 3 -- 33,069
07/2011: Secret Seven #2 of 3 -- 25,745 (-22.2%)
81 - FLASHPOINT: DEATHSTROKE AND THE RAVAGER
06/2011: Deathstroke #1 of 3 -- 32,188
07/2011: Deathstroke #2 of 3 -- 25,584 (-20.5%)

Fill-in creator score: 3 of 4.

—–

78 - BATMAN: GATES OF GOTHAM
05/2011: Gates of Gotham #1 of 6 -- 32,432
06/2011: Gates of Gotham #2 of 6 -- 27,777 (-14.4%)
07/2011: Gates of Gotham #3 of 6 -- 25,995 (- 6.4%)

Average miniseries numbers.

—–

82 - GREEN ARROW
07/2006: Green Arrow #64  -- 36,148
07/2007: Year One #1 of 6 -- 37,090
07/2007: Year One #2 of 6 -- 32,222 [34,962]
07/2008: Arrow/Canary #10 -- 29,604
07/2009: Arrow&Canary #22 -- 20,571
-----------------------------------
07/2010: Green Arrow #2   -- 44,118 (- 18.9%)
08/2010: Green Arrow #3   -- 46,308 (+  5.0%)
09/2010: Green Arrow #4   -- 44,220 (-  4.5%)
10/2010: Green Arrow #5   -- 42,188 (-  4.6%)
11/2010: Green Arrow #6   -- 39,575 (-  6.2%)
12/2010: Green Arrow #7   -- 36,835 (-  6.9%)
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
02/2011: Green Arrow #9   -- 33,922 (-  3.9%)
03/2011: Green Arrow #10  -- 33,085 (-  2.5%)
04/2011: Green Arrow #11  -- 32,669 (-  1.3%)
05/2011: Green Arrow #12  -- 31,742 (-  2.8%)
06/2011: Green Arrow #13  -- 27,552 (- 13.2%)
07/2011: Green Arrow #14  -- 25,568 (-  7.2%)
-----------------
6 months: - 27.6%
1 year  : - 42.1%
2 years : + 24.3%
5 years : - 29.3%

Another one abandoned by the regular creators two months before the relaunch.

—–

84 - FLASHPOINT: LOIS LANE AND THE RESISTANCE
06/2011: Lois Lane #1 of 3 -- 31,325
07/2011: Lois Lane #2 of 3 -- 24,970 (-20.3%)
88 - FLASHPOINT: LEGION OF DOOM
06/2011: Legion #1 of 3 -- 31,244
07/2011: Legion #2 of 3 -- 24,288 (-22.3%)
89 - FLASHPOINT: FRANKENSTEIN AND THE CREATURES OF THE UNKNOWN
06/2011: Frankenstein #1 of 3 -- 30,508
07/2011: Frankenstein #2 of 3 -- 23,900 (-21.7%)

Fill-in creator score: 2 of 3.

—–

91/92 - TEEN TITANS
07/2006: Teen Titans #37 -- 71,263
07/2007: Teen Titans #49 -- 59,258
07/2008: Teen Titans #61 -- 44,666
07/2009: Teen Titans #73 -- 30,990
----------------------------------
07/2010: Teen Titans #85 -- 24,248 (- 1.4%)
08/2010: Teen Titans #86 -- 24,971 (+ 3.0%)
09/2010: Teen Titans #87 -- 23,259 (- 6.9%)
10/2010: Teen Titans #88 -- 27,637 (+18.8%)
11/2010: Teen Titans #89 -- 26,444 (- 4.3%)
12/2010: Teen Titans #90 -- 25,997 (- 1.7%)
01/2011: Teen Titans #91 -- 25,443 (- 2.1%)
02/2011: Teen Titans #92 -- 26,170 (+ 2.9%)
03/2011: Teen Titans #93 -- 24,957 (- 4.6%)
04/2011: Teen Titans #94 -- 25,187 (+ 0.9%)
05/2011: Teen Titans #95 -- 24,738 (- 1.8%)
06/2011: Teen Titans #96 -- 23,849 (- 3.6%)
07/2011: Teen Titans #97 -- 23,138 (- 3.0%)
07/2011: Teen Titans #98 -- 23,095 (- 0.2%)
----------------
6 months: - 9.1%
1 year  : - 4.7%
2 years : -25.4%
5 years : -67.6%

Double-shipping to make it to issue #100 before the relaunch.

—–

93 - BATMAN BEYOND
07/2010: Batman Beyond #2 of 6 -- 31,397 (-10.6%)
08/2010: Batman Beyond #3 of 6 -- 31,469 (+ 0.2%)
09/2010: Batman Beyond #4 of 6 -- 31,368 (- 0.3%)
10/2010: Batman Beyond #5 of 6 -- 30,121 (- 4.0%)
11/2010: Batman Beyond #6 of 6 -- 28,485 (- 5.4%)
12/2010: --
01/2011: Batman Beyond #1      -- 35,880 (+26.0%)
02/2011: Batman Beyond #2      -- 28,956 (-19.3%)
03/2011: Batman Beyond #3      -- 28,295 (- 2.3%)
04/2011: Batman Beyond #4      -- 26,722 (- 5.6%)
05/2011: Batman Beyond #5      -- 25,413 (- 4.9%)
06/2011: Batman Beyond #6      -- 24,524 (- 3.5%)
07/2011: Batman Beyond #7      -- 22,945 (- 6.4%)
----------------
6 months: -36.1%
1 year  : -26.9%

Not quite finding its level. And cancelled with issue #8.

—–

94 - FLASHPOINT: THE OUTSIDER
06/2011: The Outsider #1 of 3 -- 30,030
07/2011: The Outsider #2 of 3 -- 22,945 (-26.9%)

Fill-in creator score: 0 of 1.

—–

96 - BATGIRL
07/2008: Batgirl #1 of 6 -- 34,411
----------------------------------
07/2010: Batgirl #12     -- 28,011 (-  1.9%)
08/2010: Batgirl #13     -- 27,247 (-  2.7%)
09/2010: Batgirl #14     -- 26,861 (-  1.4%)
10/2010: --
11/2010: Batgirl #15     -- 25,827 (-  3.9%)
12/2010: Batgirl #16     -- 25,225 (-  2.3%)
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
02/2011: Batgirl #18     -- 24,390 (-  3.2%)
03/2011: Batgirl #19     -- 24,821 (+  1.8%)
04/2011: Batgirl #20     -- 24,310 (-  2.1%)
05/2011: Batgirl #21     -- 24,043 (-  1.1%)
06/2011: Batgirl #22     -- 23,323 (-  3.0%)
07/2011: Batgirl #23     -- 22,619 (-  3.0%)
----------------
6 months: -10.2%
1 year  : -19.3%
98 - SUPERBOY
11/2010: Superboy #1  --  39,701
12/2010: Superboy #2  --  31,761 (-20.0%)
01/2011: Superboy #3  --  29,550 (- 7.0%)
02/2011: Superboy #4  --  27,448 (- 7.1%)
03/2011: Superboy #5  --  27,215 (- 0.9%)
04/2011: Superboy #6  --  30,490 (+12.0%)
05/2011: Superboy #7  --  24,622 (-19.3%)
06/2011: Superboy #8  --  23,037 (- 6.4%)
07/2011: Superboy #9  --  22,102 (- 4.1%)
----------------
6 months: -25.2%

Two spin-off titles waiting to be relaunched by new creative teams, hoping for better sales.

—–

100 - THE LEGION OF SUPER-HEROES
07/2006: Supergirl & LoSH #20 -- 41,679
07/2007: Supergirl & LoSH #32 -- 29,826
07/2008: LoSH #43             -- 27,531
07/2008: LoSH #44             -- 29,954
---------------------------------------
07/2010: LoSH #3              -- 36,360 (- 7.0%)
08/2010: LoSH #4              -- 34,239 (- 5.8%)
09/2010: LoSH #5              -- 32,417 (- 5.3%)
10/2010: LoSH #6              -- 30,246 (- 6.7%)
11/2010: LoSH #7              -- 26,439 (-12.6%)
12/2010: LoSH #8              -- 25,063 (- 5.2%)
01/2011: LoSH #9              -- 24,230 (- 3.3%)
02/2011: LoSH #10             -- 23,738 (- 2.0%)
03/2011: LoSH #11             -- 23,667 (- 0.3%)
04/2011: LoSH #12             -- 23,419 (- 1.1%)
05/2011: LoSH #13             -- 23,105 (- 1.3%)
06/2011: LoSH #14             -- 22,600 (- 2.2%)
07/2011: LoSH #15             -- 21,788 (- 3.6%)
-----------------
6 months: - 10.1%
1 year  : - 40.1%
5 years : - 47.7%

Waiting to be relaunched by Paul Levitz, because Paul Levitz demanded it.

—–

101 - GOTHAM CITY SIRENS
07/2009: GC Sirens #2  -- 39,518
--------------------------------
07/2010: GC Sirens #14 -- 25,315 (- 2.1%)
08/2010: GC Sirens #15 -- 24,589 (- 2.9%)
09/2010: GC Sirens #16 -- 23,821 (- 3.1%)
10/2010: --
11/2010: GC Sirens #17 -- 22,107 (- 7.2%)
12/2010: GC Sirens #18 -- 21,344 (- 3.5%)
01/2011: --
02/2011: GC Sirens #19 -- 21,631 (+ 1.4%)
02/2011: GC Sirens #20 -- 20,822 (- 3.7%)
03/2011: GC Sirens #21 -- 20,807 (- 0.1%)
04/2011: GC Sirens #22 -- 24,438 (+17.5%)
05/2011: GC Sirens #23 -- 21,488 (-12.1%)
06/2011: GC Sirens #24 -- 21,288 (- 0.9%)
07/2011: GC Sirens #25 -- 20,780 (- 2.4%)
----------------
6 months:  n.a.
1 year  : -17.9%
2 years : -47.4%

Cancelled with issue #26.

—–

106 - ADVENTURE COMICS
07/2010: Adventure Comics #516 -- 30,897 (-10.9%)
08/2010: Adventure Comics #517 -- 28,966 (- 6.3%)
09/2010: Adventure Comics #518 -- 27,028 (- 6.7%)
10/2010: Adventure Comics #519 -- 25,346 (- 6.2%)
11/2010: Adventure Comics #520 -- 24,540 (- 3.2%)
12/2010: Adventure Comics #521 -- 23,787 (- 6.9%)
01/2011: Adventure Comics #522 -- 22,821 (- 4.1%)
02/2011: Adventure Comics #523 -- 23,127 (+ 1.3%)
03/2011: Adventure Comics #524 -- 22,836 (- 1.3%)
04/2011: Adventure Comics #525 -- 22,946 (+ 0.5%)
05/2011: Adventure Comics #526 -- 22,271 (- 2.9%)
06/2011: Adventure Comics #527 -- 21,211 (- 4.8%)
07/2011: Adventure Comics #528 -- 20,111 (- 5.2%)
----------------
6 months: -11.9%
1 year  : -34.9%

Cancelled with issue #529.

—–

107 - SUPERGIRL
07/2006: Supergirl #7  --  85,175
07/2006: Supergirl #8  --  76,942
07/2007: Supergirl #19 --  48,576
07/2008: Supergirl #31 --  28,813
07/2009: Supergirl #43 --  32,849
---------------------------------
07/2010: Supergirl #54 --  26,941 (- 4.9%)
08/2010: Supergirl #55 --  25,891 (- 3.9%)
09/2010: Supergirl #56 --  25,034 (- 3.3%)
10/2010: Supergirl #57 --  23,842 (- 4.8%)
11/2010: Supergirl #58 --  25,412 (+ 6.6%)
12/2010: Supergirl #59 --  22,606 (-11.0%)
01/2011: Supergirl #60 --  22,568 (- 0.2%)
02/2011: Supergirl #61 --  22,048 (- 2.3%)
03/2011: Supergirl #62 --  21,786 (- 1.2%)
04/2011: Supergirl #63 --  21,598 (- 0.9%)
05/2011: Supergirl #64 --  21,411 (- 0.9%)
06/2011: Supergirl #65 --  20,985 (- 2.0%)
07/2011: Supergirl #66 --  20,001 (- 4.7%)
----------------
6 months: -11.4%
1 year  : -25.8%
2 years : -39.1%
5 years : -76.5%

Relaunch pending.

—–

110 - SECRET SIX
07/2009: Secret Six #11     -- 24,357
-------------------------------------
07/2010: Secret Six #23     -- 21,554 (- 1.8%)
08/2010: Secret Six #24     -- 21,177 (- 1.8%)
09/2010: Secret Six #25     -- 20,775 (- 1.9%)
10/2010: Secret Six #26     -- 20,377 (- 1.9%)
11/2010: Secret Six #27     -- 19,963 (- 2.0%)
12/2010: Secret Six #28     -- 19,587 (- 1.9%)
01/2011: Secret Six #29     -- 20,327 (+ 3.8%)
02/2011: Secret Six #30     -- 19,763 (- 2.8%)
03/2011: Secret Six #31     -- 19,822 (+ 0.3%)
04/2011: Secret Six #32     -- 19,714 (- 0.6%)
05/2011: Secret Six #33     -- 19,733 (+ 0.1%)
06/2011: Secret Six #34     -- 19,562 (- 0.9%)
07/2011: Secret Six #35     -- 19,283 (- 1.4%)
----------------
6 months: - 5.1%
1 year  : -10.5%
2 years : -20.8%

Cancelled with issue #36.

—–

113 - TITANS
07/2008: --
07/2009: Titans #15     -- 46,189
---------------------------------
07/2010: Titans #25     -- 31,505 (- 4.8%)
08/2010: Titans #26     -- 32,800 (+ 4.1%)
09/2010: Titans #27     -- 28,438 (-13.3%)
10/2010: Titans #28     -- 27,430 (- 3.6%)
11/2010: Titans #29     -- 24,138 (-12.0%)
12/2010: Titans #30     -- 22,483 (- 6.9%)
01/2011: Titans #31     -- 21,749 (- 3.3%)
02/2011: Titans #32     -- 20,949 (- 3.7%)
03/2011: Titans #33     -- 20,723 (- 1.1%)
04/2011: Titans #34     -- 20,590 (- 0.6%)
05/2011: Titans #35     -- 20,553 (- 0.2%)
06/2011: Titans #36     -- 19,780 (- 3.8%)
07/2011: Titans #37     -- 18,613 (- 5.9%)
----------------
6 months: -14.4%
1 year  : -40.9%
2 years : -59.7%

Cancelled with issue #38.

—–

114 - FABLES (Vertigo)
07/2006: Fables #51  -- 25,087
07/2007: Fables #63  -- 25,603
07/2008: Fables #74  -- 24,166
07/2009: Fables #86  -- 22,447
------------------------------
07/2010: --
08/2010: Fables #97  -- 19,625 (- 1.1%)
09/2010: Fables #98  -- 19,594 (- 0.2%)
10/2010: Fables #99  -- 19,656 (+ 0.3%)
11/2010: --
12/2010: Fables #100 -- 23,014 (+17.1%)
01/2011: Fables #101 -- 19,183 (-16.7%)
02/2011: Fables #102 -- 19,215 (+ 0.2%)
03/2011: Fables #103 -- 18,910 (- 1.6%)
04/2011: Fables #104 -- 18,811 (- 0.5%)
05/2011: Fables #105 -- 18,749 (- 0.3%)
06/2011: Fables #106 -- 18,505 (- 1.3%)
07/2011: Fables #107 -- 18,523 (+ 0.1%)
----------------
6 months: - 3.4%
1 year  :   n.a.
2 years : -17.5%
5 years : -26.2%

Vertigo’s best-selling comic-book title is holding level.

—–

120 - TITANS ANNUAL 2011
07/2011: Titans Annual 2011 #1 of 1 -- 18,013

Not that far below the regular title.

—–

124 - ZATANNA
07/2010: Zatanna #3  -- 27,792 (- 6.0%)
08/2010: Zatanna #4  -- 27,203 (- 2.1%)
09/2010: Zatanna #5  -- 25,393 (- 6.7%)
10/2010: Zatanna #6  -- 23,427 (- 7.7%)
11/2010: Zatanna #7  -- 20,671 (-11.8%)
12/2010: Zatanna #8  -- 19,321 (- 6.5%)
01/2011: Zatanna #9  -- 18,482 (- 4.3%)
02/2011: --
03/2011: Zatanna #10 -- 18,645 (+ 0.9%)
03/2011: Zatanna #11 -- 18,431 (- 1.2%)
04/2011: Zatanna #12 -- 18,432 (+ 0.0%)
05/2011: Zatanna #13 -- 18,259 (- 0.9%)
06/2011: Zatanna #14 -- 17,856 (- 2.2%)
07/2011: Zatanna #15 -- 17,583 (- 1.5%)
----------------
6 months: - 4.9%
1 year  : -36.7%

Cancelled with issue #16.

—–

125/127 - DC UNIVERSE ONLINE: LEGENDS
02/2011: DCU Online: Legends #1  -- 36,517
02/2011: DCU Online: Legends #2  -- 28,953 (-20.7%)
03/2011: DCU Online: Legends #3  -- 24,824 (-14.3%)
03/2011: DCU Online: Legends #4  -- 23,001 (- 7.3%)
04/2011: DCU Online: Legends #5  -- 21,427 (- 6.8%)
04/2011: DCU Online: Legends #6  -- 20,461 (- 4.5%)
05/2011: DCU Online: Legends #7  -- 20,064 (- 1.9%)
05/2011: DCU Online: Legends #8  -- 19,471 (- 3.0%)
06/2011: DCU Online: Legends #9  -- 18,759 (- 3.7%)
06/2011: DCU Online: Legends #10 -- 18,178 (- 3.1%)
07/2011: DCU Online: Legends #11 -- 17,509 (- 3.7%)
07/2011: DCU Online: Legends #12 -- 17,223 (- 1.6%)

Standard attrition.

—–

131 - POWER GIRL
07/2009: Power Girl #3  -- 35,163
---------------------------------
07/2010: Power Girl #14 -- 19,739 (- 4.1%)
08/2010: Power Girl #15 -- 19,091 (- 3.3%)
09/2010: Power Girl #16 -- 18,404 (- 3.6%)
10/2010: Power Girl #17 -- 17,847 (- 3.0%)
11/2010: Power Girl #18 -- 17,300 (- 3.1%)
12/2010: Power Girl #19 -- 16,763 (- 3.1%)
01/2011: Power Girl #20 -- 16,823 (+ 0.4%)
02/2011: Power Girl #21 -- 16,940 (+ 0.7%)
03/2011: Power Girl #22 -- 17,232 (+ 1.7%)
04/2011: Power Girl #23 -- 17,071 (- 0.9%)
05/2011: Power Girl #24 -- 17,208 (+ 0.8%)
06/2011: Power Girl #25 -- 17,251 (+ 0.3%)
07/2011: Power Girl #26 -- 16,490 (- 4.4%)
----------------
6 months: - 2.0%
1 year  : -16.5%
2 years : -53.1%

Cancelled with issue #27.

—–

135 - AMERICAN VAMPIRE (Vertigo)
07/2010: American Vampire #5  -- 24,857 (- 4.3%)
08/2010: --
09/2010: American Vampire #6  -- 23,349 (- 6.1%)
10/2010: American Vampire #7  -- 21,910 (- 6.2%)
11/2010: American Vampire #8  -- 19,850 (- 9.4%)
12/2010: American Vampire #9  -- 19,019 (- 4.2%)
12/2010: American Vampire #10 -- 17,761 (- 6.6%)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
02/2011: American Vampire #12 -- 16,522 (- 2.6%)
03/2011: American Vampire #13 -- 17,269 (+ 4.5%)
04/2011: American Vampire #14 -- 16,168 (- 6.4%)
05/2011: American Vampire #15 -- 15,876 (- 1.8%)
06/2011: American Vampire #16 -- 15,705 (- 1.1%)
07/2011: American Vampire #17 -- 15,565 (- 0.9%)
----------------
6 months: - 8.3%
1 year  : -37.4%
143 - AMERICAN VAMPIRE: SURVIVAL OF THE FITTEST (Vertigo)
06/2011: Survival #1 of 5 -- 17,160
07/2011: Survival #2 of 5 -- 14,590 (-15.0%)

Among the six Vertigo comic books that sold more than 10,000 units in July, four had the words “Fables” or “American Vampire” on the cover.

—–

145/149/153/158/159/163 - DC RETROACTIVE: THE 70s
07/2011: Batman        -- 14,340
07/2011: The Flash     -- 12,098
07/2011: Wonder Woman  -- 11,462
07/2011: Green Lantern -- 13,587
07/2011: JLA           -- 12,582
07/2011: Superman      -- 12,264

These numbers are terrible, but given that these are $ 4.99 books filled out with reprints, the economics are different, so it may not be as dire as it looks.

—–

154 - CINDERELLA: FABLES ARE FOREVER (Vertigo)
11/2009: Cinderella: FFwL #1 of 6   -- 20,337
12/2009: Cinderella: FFwL #2 of 6   -- 16,598
01/2010: Cinderella: FFwL #3 of 6   -- 15,827
02/2010: Cinderella: FFwL #4 of 6   -- 15,421
03/2010: Cinderella: FFwL #5 of 6   -- 15,285
04/2010: Cinderella: FFwL #6 of 6   -- 14,956
---------------------------------------------
02/2011: Fables Are Forever #1 of 6 -- 15,026
03/2011: Fables Are Forever #2 of 6 -- 14,029 (-6.6%)
04/2011: Fables Are Forever #3 of 6 -- 13,668 (-2.6%)
05/2011: Fables Are Forever #4 of 6 -- 13,377 (-2.1%)
06/2011: Fables Are Forever #5 of 6 -- 12,799 (-4.3%)
07/2011: Fables Are Forever #6 of 6 -- 12,574 (-1.8%)

Another valuable Fables collection soon to be on the shelf.

—–

167 - THE UNWRITTEN (Vertigo)
07/2009: The Unwritten #3  -- 17,028
------------------------------------
07/2010: The Unwritten #15 -- 13,023 (- 2.8%)
08/2010: The Unwritten #16 -- 12,778 (- 1.9%)
09/2010: The Unwritten #17 -- 12,796 (+ 0.2%)
10/2010: The Unwritten #18 -- 12,273 (- 4.1%)
11/2010: The Unwritten #19 -- 12,036 (- 1.9%)
12/2010: The Unwritten #20 -- 11,684 (- 2.9%)
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
02/2011: The Unwritten #22 -- 11,371 (- 0.6%)
03/2011: The Unwritten #23 -- 11,319 (- 0.5%)
04/2011: The Unwritten #24 -- 11,028 (- 2.6%)
05/2011: The Unwritten #25 -- 11,137 (+ 1.0%)
06/2011: The Unwritten #26 -- 10,979 (- 1.4%)
07/2011: The Unwritten #27 -- 10,787 (- 1.8%)
----------------
6 months: - 5.7%
1 year  : -17.2%
2 years : -36.7%

Standard attrition.

—–

169 - JONAH HEX
07/2006: Jonah Hex #9  -- 20,385
07/2007: Jonah Hex #21 -- 15,734
07/2008: Jonah Hex #33 -- 14,281
07/2009: Jonah Hex #45 -- 12,588
--------------------------------
07/2010: Jonah Hex #57 -- 12,318 (- 8.4%)
08/2010: Jonah Hex #58 -- 11,775 (- 4.4%)
09/2010: Jonah Hex #59 -- 11,444 (- 2.8%)
10/2010: Jonah Hex #60 -- 11,141 (- 2.7%)
11/2010: Jonah Hex #61 -- 10,796 (- 3.1%)
12/2010: Jonah Hex #62 -- 10,899 (+ 1.0%)
01/2011: Jonah Hex #63 -- 10,752 (- 1.4%)
02/2011: Jonah Hex #64 -- 10,255 (- 4.6%)
03/2011: Jonah Hex #65 -- 10,353 (+ 1.0%)
04/2011: Jonah Hex #66 -- 10,335 (- 0.2%)
05/2011: Jonah Hex #67 -- 10,288 (- 0.5%)
06/2011: Jonah Hex #68 -- 10,224 (- 0.6%)
07/2011: Jonah Hex #69 -- 10,521 (+ 2.9%)
----------------
6 months: - 2.2%
1 year  : -14.6%
2 years : -16.4%
5 years : -48.4%

The July issue had guest art by Jeff Lemire, and it seems to have helped sales.

—–

175 - I, ZOMBIE (Vertigo)
07/2010: I, Zombie #3  -- 16,898 (- 9.3%)
08/2010: I, Zombie #4  -- 15,772 (- 6.7%)
09/2010: I, Zombie #5  -- 14,839 (- 5.9%)
10/2010: I, Zombie #6  -- 13,782 (- 7.1%)
11/2010: I, Zombie #7  -- 12,800 (- 7.1%)
12/2010: I, Zombie #8  -- 12,038 (- 6.0%)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
02/2011: I, Zombie #10 -- 11,182 (- 3.1%)
03/2011: I, Zombie #11 -- 10,874 (- 2.8%)
04/2011: I, Zombie #12 -- 10,727 (- 1.4%)
05/2011: I, Zombie #13 -- 10,567 (- 1.5%)
06/2011: I, Zombie #14 -- 10,320 (- 2.3%)
07/2011: I, Zombie #15 -- 10,006 (- 3.0%)
----------------
6 months: -13.3%
1 year  : -40.8%

On its way out of the 10K+ club, evidently.

—–

191 - HELLBLAZER (Vertigo)
07/2006: Hellblazer #222 -- 13,912
07/2007: Hellblazer #234 -- 13,112
07/2008: Hellblazer #246 -- 12,088
07/2009: Hellblazer #257 -- 10,762
----------------------------------
07/2010: Hellblazer #269 -- 10,048 (-1.7%)
08/2010: Hellblazer #270 --  9,928 (-1.2%)
09/2010: Hellblazer #271 --  9,851 (-0.8%)
10/2010: Hellblazer #272 --  9,650 (-2.0%)
11/2010: Hellblazer #273 --  9,645 (-0.1%)
12/2010: Hellblazer #274 --  9,342 (-3.1%)
01/2011: Hellblazer #275 --  9,507 (+1.8%)
02/2011: Hellblazer #276 --  9,466 (-0.4%)
03/2011: Hellblazer #277 --  9,525 (+0.6%)
04/2011: Hellblazer #278 --  9,417 (-1.1%)
05/2011: Hellblazer #279 --  9,454 (+0.4%)
06/2011: Hellblazer #280 --  9,329 (-1.3%)
07/2011: Hellblazer #281 --  9,225 (-1.1%)
----------------
6 months: - 3.0%
1 year  : - 8.2%
2 years : -14.3%
5 years : -33.7%

Standard attrition.

—–

196 - T.H.U.N.D.E.R. AGENTS
11/2010: T.H.U.N.D.E.R. Agents #1  -- 16,122
12/2010: T.H.U.N.D.E.R. Agents #2  -- 11,227 (-30.4%)
01/2011: T.H.U.N.D.E.R. Agents #3  -- 10,602 (- 5.6%)
02/2011: T.H.U.N.D.E.R. Agents #4  -- 10,124 (- 4.5%)
03/2011: T.H.U.N.D.E.R. Agents #5  --  9,934 (- 1.9%)
04/2011: T.H.U.N.D.E.R. Agents #6  --  9,680 (- 2.6%)
05/2011: T.H.U.N.D.E.R. Agents #7  --  9,453 (- 2.4%)
06/2011: T.H.U.N.D.E.R. Agents #8  --  8,954 (- 5.3%)
07/2011: T.H.U.N.D.E.R. Agents #9  --  8,710 (- 2.7%)
----------------
6 months: -17.9%

Cancelled with issue #10.

—–

197 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  --  9,412
02/2011: Young Justice #1  -- 10,777 (+14.5%)
03/2011: Young Justice #2  --  9,612 (-10.8%)
04/2011: Young Justice #3  --  9,407 (- 2.1%)
05/2011: Young Justice #4  --  9,729 (+ 3.4%)
06/2011: Young Justice #5  --  8,988 (- 7.6%)
07/2011: Young Justice #6  --  8,642 (- 3.9%)
----------------
6 months: - 8.2%

A Johnny DC title. See disclaimers below.

—–

203 - SWEET TOOTH (Vertigo)
07/2010: Sweet Tooth #11 --  9,478 (- 1.0%)
08/2010: Sweet Tooth #12 --  9,246 (- 2.5%)
09/2010: Sweet Tooth #13 --  9,097 (- 1.6%)
10/2010: Sweet Tooth #14 --  8,933 (- 1.8%)
11/2010: Sweet Tooth #15 --  8,750 (- 2.1%)
12/2010: Sweet Tooth #16 --  8,602 (- 1.7%)
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
02/2011: Sweet Tooth #18 --  8,466 (- 0.7%)
03/2011: Sweet Tooth #19 --  8,532 (+ 0.8%)
04/2011: Sweet Tooth #20 --  8,361 (- 2.0%)
05/2011: Sweet Tooth #21 --  8,360 (- 0.0%)
06/2011: Sweet Tooth #22 --  8,252 (- 1.3%)
07/2011: Sweet Tooth #23 --  8,018 (- 2.8%)
----------------
6 months: - 5.9%
1 year  : -15.4%

Standard attrition. All Vertigo titles below this point are about to end within the next year, so don’t get too attached once a book drops below 8,000 units.

—–

209 - TINY TITANS (Johnny DC)
07/2008: Tiny Titans #6  -- 10,636
07/2009: Tiny Titans #18 --  8,576
----------------------------------
07/2010: Tiny Titans #30 --  8,038 (- 1.9%)
08/2010: Tiny Titans #31 --  7,987 (- 0.6%)
09/2010: Tiny Titans #32 --  8,073 (+ 1.1%)
10/2010: Tiny Titans #33 --  8,045 (- 0.4%)
11/2010: Tiny Titans #34 --  7,713 (- 4.1%)
12/2010: Tiny Titans #35 --  7,515 (- 2.6%)
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
02/2011: Tiny Titans #37 --  7,426 (- 0.7%)
03/2011: Tiny Titans #38 --  7,372 (- 0.7%)
04/2011: Tiny Titans #39 --  7,445 (+ 1.0%)
05/2011: Tiny Titans #40 --  7,847 (+ 5.4%)
06/2011: Tiny Titans #41 --  7,811 (- 0.5%)
07/2011: Tiny Titans #42 --  7,664 (- 1.9%)
----------------
6 months: + 2.5%
1 year  : - 4.7%
2 years : -10.6%

A Johnny DC book, see disclaimers.

—–

216 - XOMBI
03/2011: Xombi #1  -- 12,035
04/2011: Xombi #2  --  8,345 (-30.7%)
05/2011: Xombi #3  --  7,977 (- 4.4%)
06/2011: Xombi #4  --  7,500 (- 6.0%)
07/2011: Xombi #5  --  7,246 (- 3.4%)

Cancelled with issue #6.

—–

218 - NORTHLANDERS (Vertigo)
07/2008: Northlanders #7  -- 11,918
07/2008: Northlanders #8  -- 11,477
07/2009: Northlanders #19 --  8,722
-----------------------------------
07/2010: Northlanders #30 --  7,421 (- 1.0%)
08/2010: Northlanders #31 --  7,376 (- 0.6%)
09/2010: Northlanders #32 --  7,321 (- 0.8%)
10/2010: Northlanders #33 --  7,169 (- 2.1%)
11/2010: Northlanders #34 --  7,018 (- 2.1%)
12/2010: Northlanders #35 --  7,061 (+ 0.6%)
01/2011: Northlanders #36 --  6,806 (- 3.6%)
02/2011: Northlanders #37 --  7,006 (+ 2.9%)
03/2011: Northlanders #38 --  7,020 (+ 0.2%)
04/2011: Northlanders #39 --  6,983 (- 0.5%)
05/2011: Northlanders #40 --  7,055 (+ 1.0%)
06/2011: Northlanders #41 --  6,954 (- 1.4%)
07/2011: Northlanders #42 --  6,989 (+ 0.5%)
----------------
6 months: + 2.7%
1 year  : - 5.8%
2 years : -19.9%

Cancelled with issue #50.

—–

227 - HOUSE OF MYSTERY (Vertigo)
07/2008: House of Mystery #3  -- 18,407
07/2009: House of Mystery #15 -- 11,809
---------------------------------------
07/2010: House of Mystery #27 --  8,481 (- 3.0%)
08/2010: House of Mystery #28 --  8,238 (- 2.9%)
09/2010: House of Mystery #29 --  8,087 (- 1.8%)
10/2010: House of Mystery #30 --  7,913 (- 2.2%)
11/2010: House of Mystery #31 --  7,610 (- 3.8%)
12/2010: House of Mystery #32 --  7,348 (- 3.4%)
01/2011: House of Mystery #33 --  7,227 (- 1.7%)
02/2011: House of Mystery #34 --  7,092 (- 1.9%)
03/2011: House of Mystery #35 --  7,170 (+ 1.1%)
04/2011: House of Mystery #36 --  7,096 (- 1.0%)
05/2011: House of Mystery #37 --  6,909 (- 2.6%)
06/2011: House of Mystery #38 --  6,763 (- 2.1%)
07/2011: House of Mystery #39 --  6,627 (- 2.0%)
----------------
6 months: - 8.3%
1 year  : -21.5%
2 years : -43.9%

Cancelled with issue #42.

—–

229 - DOC SAVAGE
07/2010: Doc Savage #4   -- 14,621 (- 9.5%)
08/2010: Doc Savage #5   -- 13,125 (-10.2%)
09/2010: Doc Savage #6   -- 11,838 (- 9.8%)
10/2010: Doc Savage #7   -- 10,050 (-15.1%)
11/2010: Doc Savage #8   --  9,257 (- 7.9%)
12/2010: Doc Savage #9   --  8,681 (- 6.2%)
01/2011: Doc Savage #10  --  8,407 (- 3.2%)
02/2011: Doc Savage #11  --  7,972 (- 5.2%)
03/2011: Doc Savage #12  --  7,747 (- 2.8%)
04/2011: Doc Savage #13  --  7,426 (- 4.1%)
05/2011: Doc Savage #14  --  7,201 (- 3.0%)
06/2011: Doc Savage #15  --  6,902 (- 4.2%)
07/2011: Doc Savage #16  --  6,613 (- 4.2%)
----------------
6 months: -21.3%
1 year  : -54.8%
231 - THE SPIRIT
07/2007: The Spirit #8  -- 21,984
07/2008: The Spirit #19 -- 12,709
07/2009: The Spirit #31 --  7,882
---------------------------------
07/2010: The Spirit #4  -- 11,915 (-  8.6%)
08/2010: The Spirit #5  -- 11,015 (-  7.6%)
09/2010: The Spirit #6  -- 10,083 (-  8.5%)
10/2010: The Spirit #7  --  9,233 (-  8.4%)
11/2010: The Spirit #8  --  8,706 (-  5.7%)
12/2010: The Spirit #9  --  8,297 (-  4.7%)
01/2011: The Spirit #10 --  7,830 (-  5.6%)
02/2011: The Spirit #11 --  7,417 (-  5.3%)
03/2011: The Spirit #12 --  7,342 (-  1.0%)
04/2011: The Spirit #13 --  7,041 (-  4.1%)
05/2011: The Spirit #14 --  6,911 (-  1.9%)
06/2011: The Spirit #15 --  6,693 (-  3.2%)
07/2011: The Spirit #16 --  6,461 (-  3.5%)
-----------------
6 months: - 17.5%
1 year  : - 45.8%
2 years : - 18.0%

Both cancelled with issue #17.

—–

233 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
07/2006: Batman Strikes! #23   --  8,154
07/2007: Batman Strikes! #35   --  7,222
07/2008: Batman Strikes! #47   --  7,711
07/2009: Brave & Bold #7       --  7,441
----------------------------------------
07/2010: Brave & Bold #19      --  6,489 (+  3.5%)
08/2010: Brave & Bold #20      --  6,244 (-  3.8%)
09/2010: Brave & Bold #21      --  6,345 (+  1.6%)
10/2010: Brave & Bold #22      --  6,044 (-  4.7%)
11/2010: All-New BBB #1        --  8,408 (+ 39.1%)
12/2010: All-New BBB #2        --  6,688 (- 20.5%)
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
02/2011: All-New BBB #4        --  6,561 (+  0.1%)
03/2011: All-New BBB #5        --  6,463 (-  1.5%)
04/2011: All-New BBB #6        --  6,324 (-  2.1%)
05/2011: All-New BBB #7        --  6,869 (+  8.6%)
06/2011: All-New BBB #8        --  6,645 (-  3.3%)
07/2011: All-New BBB #9        --  6,404 (-  3.6%)
---------------- 
6 months: - 2.3%
1 year  : - 1.3%
2 years : -13.9%
5 years : -21.5%

Another Johnny DC book.

—–

245 - DMZ (Vertigo)
07/2006: DMZ #9  -- 14,786
07/2007: DMZ #21 -- 12,433
07/2008: DMZ #33 --  9,684
07/2009: DMZ #43 --  7,806
--------------------------
07/2010: DMZ #55 --  6,581 (-1.2%)
08/2010: DMZ #56 --  6,524 (-0.9%)
09/2010: DMZ #57 --  6,333 (-2.9%)
10/2010: DMZ #58 --  6,198 (-2.1%)
11/2010: DMZ #59 --  6,046 (-2.5%)
12/2010: DMZ #60 --  6,023 (-0.4%)
01/2011: DMZ #61 --  5,855 (-2.8%)
02/2011: DMZ #62 --  5,781 (-1.3%)
03/2011: DMZ #63 --  5,877 (+1.7%)
04/2011: DMZ #64 --  5,851 (-0.4%)
05/2011: DMZ #65 --  5,865 (+0.2%)
06/2011: DMZ #66 --  5,825 (-0.7%)
07/2011: DMZ #67 --  5,720 (-1.8%)
----------------
6 months: - 2.3%
1 year  : -13.1%
2 years : -26.7%
5 years : -61.3%

Standard attrition. The series concludes its run with issue #72.

—–

262/273/293/297 - "SPECIAL EDITION" REPRINTS
07/2011: Batman #608           -- 4,905
07/2011: The Flash: Rebirth #1 -- 4,304
07/2011: All Star Superman #1  -- 3,691
07/2011: GL: Rebirth #1        -- 3,636

These $ 1.00 reprints weren’t part of DC’s July output, but copies of previously released reprints – presumably, they’re on the chart thanks to some promotional effort or warehouse-clearing exercise.

—–

265 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
07/2006: Scooby Doo #110 -- 4,781
07/2007: Scooby Doo #122 -- 4,424
07/2008: Scooby Doo #134 -- 4,286
07/2009: Scooby Doo #146 -- 4,110
---------------------------------
07/2010: Scooby Doo #158 -- 4,147
08/2010: Scooby Doo #159 -- 4,092 (- 1.3%)
09/2010: SD:WAY? #1      -- 6,186 (+51.2%)
10/2010: SD:WAY? #2      -- 4,926 (-20.4%)
11/2010: SD:WAY? #3      -- 4,861 (- 1.3%)
12/2010: SD:WAY? #4      -- 4,802 (- 1.2%)
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
02/2011: SD:WAY? #6      -- 4,456 (- 1.9%)
03/2011: SD:WAY? #7      -- 4,522 (+ 1.5%)
04/2011: SD:WAY? #8      -- 4,599 (+ 1.7%)
05/2011: SD:WAY? #9      -- 4,838 (+ 5.2%)
06/2011: SD:WAY? #10     -- 4,774 (- 1.3%)
07/2011: SD:WAY? #11     -- 4,791 (+ 0.4%)
----------------
6 months: + 5.5%
1 year  : +15.5%
2 years : +16.6%
5 years : + 0.2%

A Johnny DC title, see small print.

—–

270 - DC COMICS PRESENTS
07/2011: Gotham Noir -- 4,487

—–

272 - GEARS OF WAR
07/2009: GoW #8  --  9,368
07/2009: GoW #9  --  9,009
--------------------------
07/2010: --
08/2010: GoW #13 --  5,962 (- 3.3%)
09/2010: --
10/2010: GoW #14 --  5,204 (-12.7%)
11/2010: --
12/2010: GoW #15 --  4,709 (- 9.5%)
01/2011: --
02/2011: --
03/2011: GoW #16 --  4,719 (+ 0.2%)
04/2011: --
05/2011: --
06/2011: GoW #17 --  4,652 (- 1.4%)
07/2011: GoW #18 --  4,327 (- 7.0%)
----------------
6 months:  n.a.
1 year  :  n.a.
2 years : -52.9%

A hangover from the WildStorm imprint that was shut down at the end of 2010. Deus Ex #6 also came out in July, but missed the Top 300. As usual, I’m presuming that it sold as many units as the No. 300 title on the chart, for the purpose of the average-sales comparisons below.

—–

RE-ORDERS:
258: 4,977 -- Flashpoint #2
299: 3,542 -- Flashpoint: Batman #1

—–

6-MONTH COMPARISONS
+ 74.0%: Booster Gold
+ 25.1%: Action Comics
+ 10.7%: GL Corps
+ 10.6%: Emerald Warriors
+  5.5%: Scooby-Doo
+  2.7%: Northlanders
+  2.5%: Tiny Titans
+  1.2%: Detective Comics
-  2.0%: Power Girl
-  2.2%: Jonah Hex
-  2.3%: All-New BBB
-  2.3%: DMZ
-  3.0%: Hellblazer
-  3.4%: Fables
-  4.9%: Zatanna
-  5.1%: Secret Six
-  5.7%: Unwritten
-  5.9%: Sweet Tooth
-  7.5%: JLA
-  8.2%: Young Justice
-  8.3%: American Vampire
-  8.3%: House of Mystery
-  9.1%: Teen Titans
- 10.1%: LoSH
- 10.2%: Batgirl
- 10.3%: Red Robin
- 10.7%: Batman and Robin
- 11.4%: Supergirl
- 11.6%: Wonder Woman
- 11.8%: JSA
- 11.9%: Adventure Comics
- 12.4%: Superman
- 12.6%: Superman/Batman
- 13.3%: I, Zombie
- 14.3%: Birds of Prey
- 14.4%: Titans
- 14.7%: Batman
- 17.5%: Spirit
- 17.9%: THUNDER Agents
- 21.3%: Doc Savage
- 25.2%: Superboy
- 27.6%: Green Arrow
- 36.1%: Batman Beyond

—–

1-YEAR COMPARISONS
+ 44.9%: Booster Gold
+ 15.5%: Scooby-Doo
+ 13.8%: Action Comics
-  1.3%: All-New BBB
-  3.7%: Detective Comics
-  4.7%: Teen Titans
-  4.7%: Tiny Titans
-  5.8%: Northlanders
-  8.2%: Hellblazer
- 10.5%: Secret Six
- 11.4%: GL Corps
- 11.5%: Green Lantern
- 13.1%: DMZ
- 14.0%: Superman/Batman
- 14.6%: Jonah Hex
- 15.4%: Sweet Tooth
- 16.5%: Power Girl
- 17.2%: Unwritten
- 17.9%: GC Sirens
- 19.3%: Batgirl
- 21.5%: House of Mystery
- 23.2%: Red Robin
- 25.1%: Wonder Woman
- 25.8%: Supergirl
- 26.9%: Batman Beyond
- 27.9%: JLA
- 32.7%: Batman
- 32.8%: Superman
- 34.9%: Adventure Comics
- 35.7%: Batman and Robin
- 36.7%: Zatanna
- 37.4%: American Vampire
- 37.6%: Birds of Prey
- 40.1%: LoSH
- 40.8%: I, Zombie
- 40.9%: Titans
- 42.1%: Green Arrow
- 45.7%: JSA
- 45.8%: Spirit
- 54.8%: Doc Savage

—–

2-YEAR COMPARISONS
+ 26.7%: Booster Gold
+ 24.3%: Green Arrow
+ 16.6%: Scooby-Doo
+  4.9%: Action Comics
-  1.4%: Wonder Woman
-  7.2%: Superman
- 10.6%: Tiny Titans
- 13.9%: All-New BBB
- 14.3%: Hellblazer
- 16.4%: Jonah Hex
- 17.5%: Fables
- 18.0%: Spirit
- 19.9%: Northlanders
- 20.8%: Secret Six
- 25.4%: Teen Titans
- 26.1%: JLA
- 26.7%: DMZ
- 28.0%: GL Corps
- 30.5%: Green Lantern
- 30.9%: Superman/Batman
- 36.5%: Detective Comics
- 36.7%: Unwritten
- 38.1%: Batman
- 39.1%: Supergirl
- 43.9%: House of Mystery
- 46.9%: Red Robin
- 47.4%: GC Sirens
- 48.4%: JSA
- 52.9%: GoW
- 53.1%: Power Girl
- 53.2%: Batman and Robin
- 59.7%: Titans

—–

5-YEAR COMPARISONS
+  4.4%: GL Corps
+  0.2%: Scooby-Doo
-  7.2%: Green Lantern
- 15.9%: Birds of Prey
- 21.5%: All-New BBB
- 26.2%: Fables
- 26.9%: Red Robin
- 29.3%: Green Arrow
- 31.5%: Action Comics
- 33.7%: Hellblazer
- 42.7%: Detective Comics
- 46.5%: JSA
- 47.3%: Superman
- 47.7%: LoSH
- 48.4%: Jonah Hex
- 54.8%: Batman
- 61.3%: DMZ
- 67.6%: Teen Titans
- 71.4%: Superman/Batman
- 73.2%: JLA
- 76.5%: Supergirl

—–

Average Periodical Sales
(not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
07/2006: 41,406
07/2007: 35,617
07/2008: 27,436
07/2009: 30,905**
---------------
07/2010: 25,841 (+ 0.2%)**
08/2010: 23,331 (- 9.7%)**
09/2010: 23,212 (- 0.5%)**
10/2010: 23,756 (- 2.3%)**
11/2010: 25,497 (+ 7.3%)**
12/2010: 23,869 (- 6.4%)**
01/2011: 21,922 (- 8.2%)**
02/2011: 23,252 (+ 6.1%)**
03/2011: 23,976 (+ 3.1%)**
04/2011: 25,651 (+ 7.0%)
05/2011: 24,561 (- 4.3%)**
06/2011: 25,814 (+ 5.1%)**
07/2011: 26,138 (+ 1.3%)**
----------------
6 months: +19.2%
1 year  : + 1.2%
2 years : -15.4%
5 years : -36.9%
DC UNIVERSE
07/2006: 51,714
07/2007: 49,149
07/2008: 35,553
07/2009: 41,218
---------------
07/2010: 35,372 (+ 2.2%)
08/2010: 33,411 (- 5.5%)
09/2010: 32,042 (- 4.1%)
10/2010: 32,832 (+ 2.5%)
11/2010: 34,180 (+ 4.1%)
12/2010: 30,870 (- 9.7%)
01/2011: 24,321 (-21.2%)**
02/2011: 25,887 (+ 6.4%)**
03/2011: 26,720 (+ 3.2%)**
04/2011: 29,126 (+ 9.0%)
05/2011: 27,745 (- 4.7%)**
06/2011: 28,673 (+ 3.4%)**
07/2011: 28,586 (- 0.3%)**
----------------
6 months: +17.5%
1 year  : -19.2%
2 years : -30.7%
5 years : -44.7%
VERTIGO
07/2006: 16,684
07/2007: 12,193
07/2008: 10,821
07/2009: 11,055**
---------------
07/2010:  9,515 (-13.5%)
08/2010:  9,094 (- 4.4%)
09/2010: 11,622 (+27.8%)
10/2010:  9,546 (-17.9%)
11/2010:  9,034 (- 5.4%)
12/2010: 11,193 (+23.9%)
01/2011: 10,145 (- 9.4%)
02/2011: 10,295 (+ 1.5%)
03/2011: 10,450 (+ 1.5%)
04/2011: 10,014 (- 4.2%)
05/2011: 10,668 (+ 6.5%)
06/2011: 10,415 (- 2.4%)
07/2011: 10,784 (+ 3.5%)
----------------
6 months: + 6.3%
1 year  : +13.3%
2 years : - 2.5%
5 years : -35.4%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]“). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

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