DC Comics Month-to-Month Sales: July 2012

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by Marc-Oliver Frisch

As retailers keep slashing their orders on Before Watchmen and the replacement “New 52″ titles, DC’s overall figures decline again in July. That, in itself, is not surprising, however, and the company is still doing quite well. I see no reason to disagree with anything prominent retailer Brian Hibbs said in his recent look at “New 52″ numbers. With regard to DC’s overall performance, Hibbs makes some of the same points that I’ve been making here in the months since the relaunch, and as far as his own store is concerned, his observations seem to match the market climate. “The reboot was a remarkable success,” Hibbs says, and: “There hardly could have been a better result.” I agree, all things (such as the stifled potential of the comic-book format and the stifling way the major publishers are set up now, structurally) considered.

But it’s also worth remembering that what we talk about now when we talk about comic-book sales that are “doing quite well” and a relaunch that’s “a remarkable success,” and note that “there hardly could have been a better result,” are the kinds of sales figures we used to see more regularly five years ago, when the DC Universe imprint was publishing fewer comic books than it is now. (From 2007 through 2009, the average number of published DC Universe titles was 52. From 2010 through August 2011, it went up to 57. Since the relaunch in September 2011, it’s been an average 63 DC Universe titles per month. “Keeping it at 52“? Not very much, Dan DiDio.)

As the last few months’ worth of figures have shown, retailers are still catching up with quickly dropping sales on the “New 52″ books. This trend continued in July. There are 16 “New 52″ titles selling fewer than 20,000 units this month. In April, just before six of the initial ones were axed, it was 17, and one of the ones that replaced them in May has already dropped below 15,000 units with its third issue. And the novelty of “more Watchmen comics,” which is masking much of these trends right now, is unlikely to work for a second time; it didn’t even work much for a second month, from the look of things.

We’re also talking about a line still boosted to a huge degree by gimmicks that are bloating whatever actual demand there is in the market, much, much more so than used to be the case five years back. In July 2007, a total of 7 out of the 46 DC Universe titles published that month had variant-cover editions: four 1:10 variants, two 50/50 variants and one extra-priced “3D” edition. In July 2012, on the other hand, 21 out of the 62 published DC Universe titles come with a total of 25 variants — and there’s just one 1:10 variant among the bunch; the rest are supposedly rarer 1:25 and 1:100 variants and one 1:200 variant. Plus, there were 9 so-called “Combo Pack” editions in July 2012. Officially, DC publishes those to give readers access to digital comics, but in practice, the publisher has admitted that customers treat the “Combo Pack” editions as just another variety of collectible, without bothering to redeem the code.

In other words, measured against the total number of titles published, variant editions have gone from 15% (7 in 46) in July 2007 to 55% (34 in 62) in July 2012. And bear in mind that the variants of 2012 require retailers to order many more units than the variants of 2007 did.

Is this really what a healthy publishing strategy looks like?

See below for the details and, as usual, please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

A procedural note pertaining to the “New 52″ and Before Watchmen titles: Earth-2, Worlds’ Finest, The Ravagers, Dial H and G.I. Combat, as well as all the Before Watchmen books, were made returnable by DC. (Under specific conditions, as usual, and those conditions are not equal for all titles.) This means their numbers, as they determine the chart rankings and index information, were reduced by Diamond Comic Distributors by a token percentage to compensate for any books retailers might — in theory — end up returning. In the case of the first wave of “New 52″ titles, that figure was 10%, or close enough to it not to raise any red flags when the returnability period ended for those titles. So I’m running with that again. We won’t really know for sure if the same figure applies again this time around until the returnability period ends and we get to see the actual figures. So at worst, we’ll end up with a different kind of wrong than the one supplied by Diamond; at best, we’ll end up with more accurate figures. So far, it seems to be working out, but try to keep that in mind.

—–

278 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
07/2007: Scooby Doo #122 -- 4,424
07/2008: Scooby Doo #134 -- 4,286
07/2009: Scooby Doo #146 -- 4,110
07/2010: Scooby Doo #158 -- 4,147
---------------------------------
07/2011: SD:WAY? #11     -- 4,791 (+ 0.4%)
08/2011: SD:WAY? #12     -- 4,686 (- 2.2%)
09/2011: SD:WAY? #13     -- 4,701 (+ 0.3%)
10/2011: SD:WAY? #14     -- ?
11/2011: SD:WAY? #15     -- 4,701
12/2011: SD:WAY? #16     -- 4,627 (- 1.6%)
01/2012: SD:WAY? #17     -- 4,533 (- 2.0%)
02/2012: SD:WAY? #18     -- 4,655 (+ 2.7%)
03/2012: SD:WAY? #19     -- 4,677 (+ 0.5%)
04/2012: SD:WAY? #20     -- 4,752 (+ 1.6%)
05/2012: SD:WAY? #21     -- 5,269 (+10.9%)
06/2012: SD:WAY? #22     -- 4,968 (- 5.7%)
07/2012: SD:WAY? #23     -- 4,934 (- 0.7%)
----------------
6 months: + 8.9%
1 year  : + 3.0%
2 years : +19.0%
5 years : +11.5%

Scooby-Doo is, at this stage, the longest-running title from DC’s “Johnny DC” imprint, which mostly consists of comic-book titles adapting Warner Brothers animated shows.

I’ve never included these titles in my DC statistics, because many of them have been so low-selling for so long that they obviously can’t be held to the same standards as the DC Universe or even the Vertigo books. I’ve presumed they must be selling somewhere outside the direct market — newsstands, mainstream retail chains, bookstore magazine racks — to be able to sustain those low numbers, but who knows if that’s actually true. After all, that’s what people kept saying about WildStorm’s licensed titles for the imprint’s last couple of years’ worth of existence, and look what happened.

At any rate, it’s remarkable how steady Scooby-Doo sales have been, in the long view. It hasn’t just been consistently selling between 4,000 and 5,000 units for years and years, but it’s also up in all the longer-term comparisons right now. I don’t know how significant, precisely, these sales are for these books, but it’s worth pointing out that somebody is doing something right here.

—–

275 - DOMINIQUE LAVEAU: VOODOO CHILD (Vertigo)
03/2012: Dominique Laveau #1  -- 12,800
04/2012: Dominique Laveau #2  --  8,302 (-35.1%)
05/2012: Dominique Laveau #3  --  6,873 (-17.2%)
06/2012: Dominique Laveau #4  --  5,752 (-16.3%)
07/2012: Dominique Laveau #5  --  5,054 (-12.1%)

This was meant to be an ongoing title, but a couple of months in, DC decided to pull the plug at issue #7. So far, so predictable: It’s not surprising that a book with no big-name creators or characters attached doesn’t fly.

The worrying parts, for Vertigo, are (a) that they judged this wrong enough to develop the book as an ongoing title in the first place, only to see it crash and burn immediately, and (b) that sales of the debut issue were just about 3,000 units below those for Saucer Country #1, the new ongoing Vertigo title by critically acclaimed creators Paul Cornell and Ryan Kelly.

A few years ago, common wisdom had it that Vertigo titles didn’t “need” good periodical sales, because collection sales were supposed to be awesome. Once Northlanders — by Brian Wood, one of the most established and critically acclaimed independent creators in the market — ended up being cancelled, however, that’s another myth debunked. “It has a very loyal fanbase but the trade sales just aren’t cutting the mustard,” Wood wrote about a year back.

Are some Vertigo bookshelf editions selling well? Undoubtedly. But it’s mostly the bookshelf editions of the titles that are doing (relatively) well as periodicals, anyway, and other than American Vampire and Fables, that’s not much — those franchises aside, the only recent Vertigo ongoing series that registers at all on the Bookscan charts is The Unwritten. Otherwise, there’s a lot of Alan Moore, Neil Gaiman and Brian K. Vaughan.

—–

227 - NIGHT FORCE
03/2012: Night Force #1 of 6 -- 13,174
04/2012: Night Force #2 of 6 --  9,698 (-26.4%)
05/2012: Night Force #3 of 6 --  8,458 (-12.8%)
06/2012: Night Force #4 of 7 --  7,768 (- 8.2%)
07/2012: Night Force #5 of 7 --  7,222 (- 7.0%)

These numbers are abysmal for a DC Universe miniseries, particularly since the creative team — Marv Wolfman and Tom Mandrake — are not exactly blank slates. (That’s not a typo, by the way. Night Force changed from a six-issue mini to a seven-issue mini with the solicitation for issue #4.)

The $1-million question: Why have Marvel and DC actively been shaping a market that emphatically has no place for titles like this one, only to keep publishing them anyway? Shouldn’t it be dawning on anyone in charge at these companies that there’s a contradiction, at least?

—–

223 - YOUNG JUSTICE (Johnny DC)
07/2011: Young Justice #6  --  8,642 (- 3.9%)
08/2011: Young Justice #7  --  8,062 (- 6.7%)
09/2011: Young Justice #8  --  7,930 (- 1.6%)
10/2011: Young Justice #9  --  7,737 (- 2.4%)
11/2011: Young Justice #10 --  7,650 (- 1.1%)
12/2011: Young Justice #11 --  7,221 (- 5.6%)
01/2012: Young Justice #12 --  7,288 (+ 0.9%)
02/2012: Young Justice #13 --  7,237 (- 0.7%)
03/2012: Young Justice #14 --  7,241 (+ 0.1%)
04/2012: Young Justice #15 --  7,273 (+ 0.4%)
05/2012: Young Justice #16 --  7,466 (+ 2.7%)
06/2012: Young Justice #17 --  7,459 (- 0.1%)
07/2012: Young Justice #18 --  7,458 (- 0.0%)
----------------
6 months: + 2.3%
1 year  : -13.7%

Another Johnny DC book. Young Justice is the de facto replacement for Tiny Titans, which, in turn, was the replacement for Teen Titans Go!, though there was some overlap in both instances. So, ultimately, this book has been running since 2003. Not bad.

—–

221 - SWEET TOOTH (Vertigo)
07/2010: Sweet Tooth #11 --  9,478
----------------------------------
07/2011: Sweet Tooth #23 --  8,018 (- 2.8%)
08/2011: Sweet Tooth #24 --  7,948 (- 0.9%)
09/2011: Sweet Tooth #25 --  7,896 (- 0.7%)
10/2011: Sweet Tooth #26 --  7,963 (+ 0.9%)
11/2011: Sweet Tooth #27 --  7,923 (- 0.5%)
12/2011: Sweet Tooth #28 --  7,699 (- 2.8%)
01/2012: Sweet Tooth #29 --  8,128 (+ 5.6%)
02/2012: Sweet Tooth #30 --  7,584 (- 6.7%)
03/2012: Sweet Tooth #31 --  7,541 (- 0.6%)
04/2012: Sweet Tooth #32 --  7,534 (- 0.1%)
05/2012: Sweet Tooth #33 --  7,631 (+ 1.3%)
06/2012: Sweet Tooth #34 --  7,689 (+ 0.8%)
07/2012: Sweet Tooth #35 --  7,558 (- 1.7%)
----------------
6 months: - 7.0%
1 year  : - 5.7%
2 years : -20.3%

Ending with issue #40. Sales seem fairly consistent, but it’s clear that DC has been completely unable (or unwilling?) to leverage creator Jeff Lemire’s critical acclaim and commercial success on Animal Man into better numbers on his other books.

—–

218 - I, ZOMBIE (Vertigo)
07/2010: I, Zombie #3  -- 16,898
--------------------------------
06/2011: I, Zombie #14 -- 10,320 (- 2.3%)
07/2011: I, Zombie #15 -- 10,006 (- 3.0%)
08/2011: I, Zombie #16 --  9,568 (- 4.4%)
09/2011: I, Zombie #17 --  9,316 (- 2.6%)
10/2011: I, Zombie #18 --  9,237 (- 0.9%)
11/2011: I, Zombie #19 --  8,999 (- 2.6%)
12/2011: I, Zombie #20 --  8,805 (- 2.2%)
01/2012: I, Zombie #21 --  8,514 (- 3.3%)
02/2012: I, Zombie #22 --  8,344 (- 2.0%)
03/2012: I, Zombie #23 --  8,219 (- 1.5%)
04/2012: I, Zombie #24 --  8,032 (- 2.3%)
05/2012: I, Zombie #25 --  7,974 (- 0.7%)
06/2012: I, Zombie #26 --  7,914 (- 0.8%)
07/2012: I, Zombie #27 --  7,714 (- 2.5%)
----------------
6 months: - 9.4%
1 year  : -25.3%

Cancelled with issue #28. Writer Chris Roberson has elected to leave DC over ethical concerns and publish his future projects elsewhere. Looking at these figures, it doesn’t look like DC has much to offer to him, anyway.

—–

215 - GREEN LANTERN: THE ANIMATED SERIES (Johnny DC)
11/2011: GL: TAS #0 -- 13,569
-----------------------------
04/2012: GL: TAS #1 -- 12,791
05/2012: GL: TAS #2 --  9,615 (-24.8%)
06/2012: GL: TAS #3 --  8,716 (- 9.4%)
07/2012: GL: TAS #4 --  7,790 (-10.6%)

Yet another Johnny DC title.

—–

192 - THE NEW DEADWARDIANS (Vertigo)
03/2012: New Deadwardians #1 of 8 -- 14,530
04/2012: New Deadwardians #2 of 8 -- 10,229 (-29.6%)
05/2012: New Deadwardians #3 of 8 --  9,594 (- 6.2%)
06/2012: New Deadwardians #4 of 8 --  9,124 (- 4.9%)
07/2012: New Deadwardians #5 of 8 --  8,784 (- 3.7%)

By recent standards, these are not terrible sales for a random Vertigo miniseries.

—–

179 - SUPERMAN FAMILY ADVENTURES (Johnny DC)
05/2012: Superman Family Adventures #1  -- 13,303
06/2012: Superman Family Adventures #2  -- 10,137 (-23.8%)
07/2012: Superman Family Adventures #3  --  9,246 (- 8.8%)

The most recent and — so far — highest-selling Johnny DC title. There hasn’t been one focusing on Superman in a while.

—–

178 - HELLBLAZER (Vertigo)
07/2007: Hellblazer #234 -- 13,112
07/2008: Hellblazer #246 -- 12,088
07/2009: Hellblazer #257 -- 10,762
07/2010: Hellblazer #269 -- 10,048
----------------------------------
07/2011: Hellblazer #281 --  9,225 (-1.1%)
08/2011: Hellblazer #282 --  9,372 (+1.5%)
09/2011: Hellblazer #283 --  9,597 (+2.4%)
10/2011: Hellblazer #284 --  9,608 (+0.1%)
11/2011: Hellblazer #285 --  9,500 (-1.1%)
12/2011: Hellblazer #286 --  9,404 (-1.0%)
01/2012: Hellblazer #287 --  9,368 (-0.4%)
02/2012: Hellblazer #288 --  9,553 (+2.0%)
03/2012: Hellblazer #289 --  9,363 (-2.0%)
04/2012: Hellblazer #290 --  9,472 (+1.2%)
05/2012: Hellblazer #291 --  9,426 (-0.5%)
06/2012: Hellblazer #292 --  9,533 (+1.1%)
07/2012: Hellblazer #293 --  9,247 (-3.0%)
----------------
6 months: - 1.3%
1 year  : + 0.2%
2 years : - 8.0%
5 years : -29.5%

Hellblazer is the lowest-selling ongoing Vertigo title that isn’t officially ending yet. The book is said to be doing disproportionally well in the U.K., but that may just be another myth. While sales are relatively steady, it’s also obvious that they will continue to decline, slowly but steadily, and given DC’s more aggressive management, someone may soon decide that these figures don’t cut it anymore. One possible route would be to relaunch it as a “New 52″ title.

—–

176 - SAUCER COUNTRY (Vertigo)
03/2012: Saucer Country #1  -- 15,684
04/2012: Saucer Country #2  -- 11,263 (-28.2%)
05/2012: Saucer Country #3  -- 10,656 (- 5.4%)
06/2012: Saucer Country #4  --  9,959 (- 6.5%)
07/2012: Saucer Country #5  --  9,470 (- 4.9%)

These numbers don’t suggest that Saucer Country has much of a future, obviously. If sales level out around 9,000 units, we might end up with another Sweet Tooth or I, Zombie at best.

—–

175 - THE UNWRITTEN (Vertigo)
07/2009: The Unwritten #3  -- 17,028
07/2010: The Unwritten #15 -- 13,023
------------------------------------
07/2011: The Unwritten #27 -- 10,787 (- 1.8%)
08/2011: The Unwritten #28 -- 10,731 (- 0.5%)
09/2011: The Unwritten #29 -- 10,511 (- 2.1%)
10/2011: The Unwritten #30 -- 10,481 (- 0.3%)
11/2011: The Unwritten #31 -- 10,434 (- 0.5%)
11/2011: The Unwritten #.5 -- 10,183 (- 2.4%)
12/2011: The Unwritten #32 -- 10,073 (- 1.1%)
12/2011: The Unwritten #.5 --  9,759 (- 3.1%)
01/2012: The Unwritten #33 --  9,888 (+ 1.3%)
01/2012: The Unwritten #.5 --  9,483 (- 4.1%)
02/2012: The Unwritten #34 --  9,789 (+ 3.2%)
02/2012: The Unwritten #.5 --  9,595 (- 2.0%)
03/2012: The Unwritten #35 --  9,675 (+ 0.8%)
03/2012: The Unwritten #.5 --  9,529 (- 1.5%)
04/2012: The Unwritten #36 --  9,678 (+ 1.6%)
05/2012: The Unwritten #37 --  9,549 (- 1.3%)
06/2012: The Unwritten #38 --  9,494 (- 0.6%)
07/2012: The Unwritten #39 --  9,478 (- 0.2%)
----------------
6 months: - 2.1%
1 year  : -12.1%
2 years : -27.2%

Comparatively steady numbers. As mentioned above, The Unwritten is the only current Vertigo ongoing series other than Fables and American Vampire that registers on the Bookscan charts. This may leave it with a little more rope than other Vertigo titles in this area.

—–

167 - CAPTAIN ATOM
09/2011: Captain Atom #1  -- 44,110          [51,314]
10/2011: Captain Atom #2  -- 38,309 (-13.2%)
11/2011: Captain Atom #3  -- 26,829 (-30.0%)
12/2011: Captain Atom #4  -- 19,908 (-25.8%)
01/2012: Captain Atom #5  -- 17,437 (-12.4%)
02/2012: Captain Atom #6  -- 15,220 (-12.7%)
03/2012: Captain Atom #7  -- 13,738 (- 9.7%)
04/2012: Captain Atom #8  -- 13,001 (- 5.4%)
05/2012: Captain Atom #9  -- 12,264 (- 5.7%)
06/2012: Captain Atom #10 -- 11,546 (- 5.9%)
07/2012: Captain Atom #11 -- 11,041 (- 4.4%)
----------------
6 months: -36.7%

Cancelled in September, along with three other “New 52″ titles, Voodoo, Resurrection Man and Justice League International. That makes for a total of 10 axed “New 52″ books, less than a year in. And there are 13 more which are already selling fewer than 20,000 units per month each.

—–

163 - SPACEMAN (Vertigo)
10/2011: Spaceman #1 of 9 -- 22,355
11/2011: Spaceman #2 of 9 -- 14,962 (-33.1%)
12/2011: Spaceman #3 of 9 -- 13,492 (- 9.8%)
01/2012: --
02/2012: Spaceman #4 of 9 -- 13,394 (- 0.7%)
03/2012: Spaceman #5 of 9 -- 12,884 (- 3.8%)
04/2012: Spaceman #6 of 9 -- 12,727 (- 1.2%)
05/2012: --
06/2012: Spaceman #7 of 9 -- 12,125 (- 4.7%)
07/2012: Spaceman #8 of 9 -- 11,561 (- 4.7%)
----------------
6 months:  n.a.

It looks like Spaceman will wrap up in the double digits, at least. That’s a lot more than most Vertigo titles can claim.

—–

160 - VOODOO
09/2011: Voodoo #1  -- 40,301          [47,112]
10/2011: Voodoo #2  -- 34,690 (-13.9%)
11/2011: Voodoo #3  -- 25,067 (-27.7%)
12/2011: Voodoo #4  -- 20,703 (-17.4%)
01/2012: Voodoo #5  -- 17,683 (-14.6%)
02/2012: Voodoo #6  -- 16,422 (- 7.1%)
03/2012: Voodoo #7  -- 15,097 (- 8.1%)
04/2012: Voodoo #8  -- 14,589 (- 3.4%)
05/2012: Voodoo #9  -- 13,762 (- 5.7%)
06/2012: Voodoo #10 -- 12,928 (- 6.1%)
07/2012: Voodoo #11 -- 12,120 (- 6.3%)
----------------
6 months: -31.5%

Cancelled in September.

—–

156 - GRIFTER
09/2011: Grifter #1  -- 41,222          [50,959]
10/2011: Grifter #2  -- 39,900 (- 3.2%)
11/2011: Grifter #3  -- 29,802 (-25.3%)
12/2011: Grifter #4  -- 22,486 (-24.6%)
01/2012: Grifter #5  -- 20,060 (-10.8%)
02/2012: Grifter #6  -- 18,057 (-10.0%)
03/2012: Grifter #7  -- 16,559 (- 8.3%)
04/2012: Grifter #8  -- 15,686 (- 5.3%)
05/2012: Grifter #9  -- 15,228 (- 2.9%)
06/2012: Grifter #10 -- 14,258 (- 6.4%)
07/2012: Grifter #11 -- 13,382 (- 6.1%)
----------------
6 months: -33.3%

Grifter is the lowest-selling “New 52″ title that hasn’t been axed yet — at least officially — as I’m writing this.

Also, Grifter is one of the three titles Rob Liefeld commenced working on with their May issues (the other two being Deathstroke, which he also draws, and The Savage Hawkman), and which Liefeld claims all went up in sales as a result. Obviously, this claim is highly suspect, looking at these figures.

To be fair, I should point out that Liefeld rejects my numbers, on the grounds that, for 41 of the “New 52″ titles that were returnable from September 2011 through April 2012, I’m not using ICv2.com‘s “official” estimates, but chose to compensate for the token 10% Diamond seems to have subtracted from those figures for their charts to account for the fact that DC made them returnable.

So, for the record, here are some of the April-to-May changes you would end up with if you just take Diamond and ICv2.com‘s figures at face value, like Liefeld says I should have:

CAPTAIN ATOM
04/2012: Captain Atom #8  -- 11,701 (-5.4%)
05/2012: Captain Atom #9  -- 12,264 (+4.8%)
VOODOO
04/2012: Voodoo #8  -- 13,130 (-3.4%)
05/2012: Voodoo #9  -- 13,762 (+4.8%)
GRIFTER
04/2012: Grifter #8  -- 14,117 (-5.3%)
05/2012: Grifter #9  -- 15,228 (+7.9%)
DC UNVERSE PRESENTS
04/2012: DCU Presents #8 -- 14,909 (-7.1%)
05/2012: DCU Presents #9 -- 15,776 (+5.8%)
THE SAVAGE HAWKMAN
04/2012: Savage Hawkman #8 -- 16,470 (-5.8%)
05/2012: Savage Hawkman #9 -- 17,626 (+7.0%)
FRANKENSTEIN
04/2012: Frankenstein #8 -- 16,158 (-5.0%)
05/2012: Frankenstein #9 -- 17,266 (+6.9%)
DEMON KNIGHTS
04/2012: Demon Knights #8 -- 19,012 (-4.0%)
05/2012: Demon Knights #9 -- 20,196 (+6.2%)
THE LEGION OF SUPER-HEROES
04/2012: LoSH #8 -- 19,311 (-2.0%)
05/2012: LoSH #9 -- 20,854 (+8.0%)

As far as I’m aware, Rob Liefeld did not take over co-writing Captain Atom, Voodoo, DC Universe Presents, Frankenstein, Demon Knights or The Legion of Super-Heroes in May. Please correct me if I’m wrong.

Going by those figures, not just Hawkman and Grifter, which were co-written by Liefeld starting in May, went up that month, but also a whole bunch of other titles, some of which increased in sales even more, even though there is no readily apparent reason for it.

If you think that’s very likely to have happened, be my guest. It still wouldn’t make Liefeld’s name seem like a big sales draw, however: Even if Liefeld were right and my numbers were wrong, his name still would have been about as much of a sales-booster as a random issue of Captain Atom.

I’m confident that my numbers are the more accurate ones, though. The one book that did see a slight sales increase thanks to his arrival in May was Deathstroke, according to my figures — see below. And I think this makes a lot of sense, since that’s the one he was also drawing.

Just to get things straight.

—–

154 - DC UNIVERSE PRESENTS
09/2011: DCU Presents #1  -- 45,701          [53,103]
10/2011: DCU Presents #2  -- 41,584 (- 9.0%)
11/2011: DCU Presents #3  -- 31,019 (-25.4%)
12/2011: DCU Presents #4  -- 24,398 (-21.4%)
01/2012: DCU Presents #5  -- 22,048 (- 9.6%)
02/2012: DCU Presents #6  -- 20,188 (- 8.4%)
03/2012: DCU Presents #7  -- 17,830 (-11.7%)
04/2012: DCU Presents #8  -- 16,566 (- 7.1%)
05/2012: DCU Presents #9  -- 15,776 (- 4.8%)
06/2012: DCU Presents #10 -- 14,310 (- 9.3%)
07/2012: DCU Presents #11 -- 13,619 (- 4.8%)
----------------
6 months: -38.2%

The conclusion of a three-parter that started in May. Retailers haven’t been impressed with the book, and the only reason it’s still going is probably that DC doesn’t want to be seen cancelling batches of poorly selling “New 52″ titles all the time. After all, they’re already rolling out Phantom Stranger and G.I. Combat comics as replacements, so we’re scraping the bottom of the barrel already. Before Watchmen: Dollar Bill probably isn’t that far off.

—–

151 - BLUE BEETLE
07/2007: Blue Beetle #17 -- 16,128
07/2008: Blue Beetle #28 -- 13,620
----------------------------------
09/2011: Blue Beetle #1  -- 44,448          [52,288]
10/2011: Blue Beetle #2  -- 39,396 (-11.4%)
11/2011: Blue Beetle #3  -- 27,612 (-29.9%)
12/2011: Blue Beetle #4  -- 21,408 (-22.5%)
01/2012: Blue Beetle #5  -- 19,042 (-11.1%)
02/2012: Blue Beetle #6  -- 17,034 (-10.6%)
03/2012: Blue Beetle #7  -- 15,780 (- 7.4%)
04/2012: Blue Beetle #8  -- 15,180 (- 3.8%)
05/2012: Blue Beetle #9  -- 16,607 (+ 9.4%)
06/2012: Blue Beetle #10 -- 14,413 (-13.2%)
07/2012: Blue Beetle #11 -- 13,923 (- 3.4%)
-----------------
6 months: - 26.9%
5 years : - 13.7%

Another “New 52″ book that’s in decline.

—–

150 - THE SHADE
10/2011: Shade #1  of 12 -- 30,648
11/2011: Shade #2  of 12 -- 21,431 (-30.1%)
12/2011: Shade #3  of 12 -- 18,922 (-11.7%)
01/2012: Shade #4  of 12 -- 17,512 (- 7.5%)
02/2012: Shade #5  of 12 -- 16,255 (- 7.2%)
03/2012: Shade #6  of 12 -- 16,005 (- 1.5%)
04/2012: Shade #7  of 12 -- 15,499 (- 3.2%)
05/2012: Shade #8  of 12 -- 15,051 (- 2.9%)
06/2012: Shade #9  of 12 -- 14,818 (- 1.6%)
07/2012: Shade #10 of 12 -- 14,257 (- 3.8%)
----------------
6 months: -18.6%

If you’re keeping count, this is the 20th DC title on the chart in July, and we still haven’t cracked 15K. The Shade is the DC Universe title that’s being promoted with 1:10 variant editions — you know, the ones they used before the 1:25, 1:100 and 1:200 ones became necessary to sell comics to retailers in the American direct market.

—–

157 - G.I. COMBAT
05/2012: G.I. Combat #1  -- 33,740
06/2012: G.I. Combat #2  -- 19,002 (-43.7%)
07/2012: G.I. Combat #3  -- 14,359 (-24.4%)

This book essentially replaced Men of War in May. Men of War #3 sold an estimated 23,770 units in November 2011.

—–

149 - AMERICAN VAMPIRE: LORD OF NIGHTMARES (Vertigo)
06/2012: Lord of Nightmares #1 of 5  -- 15,858
07/2012: Lord of Nightmares #2 of 5  -- 14,412 (-9.1%)

Vertigo has found another reasonably reliable franchise in American Vampire. In 2012, 14,000 units are enough.

The creative team are Scott Snyder and Dustin Nguyen. The latter once left a fairly progressive but very, very low-selling DC/WildStorm comic-book title called Wildcats Version 3.0 in 2003, because he was getting too popular for that sort of thing. His final issue on it only sold a measly 15,437 units, after all.

—–

147 - PUNK ROCK JESUS (Vertigo)
07/2012: Punk Rock Jesus #1 of 5 -- 14,571

This is a black-and-white title with no interior advertisements by Sean Gordon Murphy. Numbers are downright spectacular, by Vertigo standards.

—–

146 - RESURRECTION MAN
09/2011: Resurrection Man #1  -- 41,740          [50,230]
10/2011: Resurrection Man #2  -- 38,560 (- 7.6%)
11/2011: Resurrection Man #3  -- 29,480 (-23.6%)
12/2011: Resurrection Man #4  -- 23,060 (-21.8%)
01/2012: Resurrection Man #5  -- 20,750 (-10.0%)
02/2012: Resurrection Man #6  -- 18,569 (-10.5%)
03/2012: Resurrection Man #7  -- 17,176 (- 7.5%)
04/2012: Resurrection Man #8  -- 16,664 (- 3.0%)
05/2012: Resurrection Man #9  -- 18,018 (+ 8.1%)
06/2012: Resurrection Man #10 -- 15,481 (-14.1%)
07/2012: Resurrection Man #11 -- 14,715 (- 5.0%)
----------------
6 months: -29.1%

Axed in September.

—–

145 - THE FURY OF FIRESTORM: THE NUCLEAR MEN
09/2011: Firestorm #1  -- 51,537          [62,076]
10/2011: Firestorm #2  -- 43,990 (-14.6%)
11/2011: Firestorm #3  -- 31,654 (-28.0%)
12/2011: Firestorm #4  -- 25,610 (-19.1%)
01/2012: Firestorm #5  -- 21,329 (-16.7%)
02/2012: Firestorm #6  -- 19,162 (-10.2%)
03/2012: Firestorm #7  -- 17,786 (- 7.2%)
04/2012: Firestorm #8  -- 17,076 (- 4.0%)
05/2012: Firestorm #9  -- 17,240 (+ 1.0%)
06/2012: Firestorm #10 -- 15,789 (- 8.4%)
07/2012: Firestorm #11 -- 14,931 (- 5.4%)
----------------
6 months: -30.0%

Not axed in September, but the writing is on the wall.

—–

142 - AMERICAN VAMPIRE (Vertigo)
07/2010: American Vampire #5  -- 24,857
---------------------------------------
07/2011: American Vampire #17 -- 15,565 (- 0.9%)
08/2011: American Vampire #18 -- 15,423 (- 0.9%)
09/2011: American Vampire #19 -- 15,288 (- 0.9%)
10/2011: --
11/2011: American Vampire #20 -- 15,685 (+ 2.6%)
12/2011: American Vampire #21 -- 15,026 (- 4.2%)
12/2011: American Vampire #22 -- 14,759 (- 1.8%)
01/2012: American Vampire #23 -- 14,240 (- 3.5%)
02/2012: American Vampire #24 -- 14,278 (+ 0.3%)
03/2012: American Vampire #25 -- 14,598 (+ 2.2%)
04/2012: American Vampire #26 -- 14,493 (- 0.7%)
05/2012: American Vampire #27 -- 14,420 (- 0.5%)
06/2012: American Vampire #28 -- 15,573 (+ 8.0%)
07/2012: American Vampire #29 -- 15,324 (- 1.6%)
----------------
6 months: + 7.6%
1 year  : - 1.6%
2 years : -38.4%

This is the number-25 DC title on the chart, and it finally takes us past that 15K mark.

—–

141 - THE SAVAGE HAWKMAN
09/2011: Savage Hawkman #1  -- 55,954          [63,959]
10/2011: Savage Hawkman #2  -- 47,763 (-14.6%)
11/2011: Savage Hawkman #3  -- 35,177 (-26.4%)
12/2011: Savage Hawkman #4  -- 28,263 (-19.7%)
01/2012: Savage Hawkman #5  -- 23,967 (-15.2%)
02/2012: Savage Hawkman #6  -- 21,316 (-11.1%)
03/2012: Savage Hawkman #7  -- 19,433 (- 8.8%)
04/2012: Savage Hawkman #8  -- 18,300 (- 5.8%)
05/2012: Savage Hawkman #9  -- 17,626 (- 3.7%)
06/2012: Savage Hawkman #10 -- 16,417 (- 6.9%)
07/2012: Savage Hawkman #11 -- 15,460 (- 5.8%)
----------------
6 months: -35.5%

Another title co-written by Rob Liefeld, sliding down the charts in decline.

—–

140 - FRANKENSTEIN: AGENT OF S.H.A.D.E.
09/2011: Frankenstein #1          -- 41,551          [50,817]
10/2011: Frankenstein #2          -- 40,423 (- 2.7%)
11/2011: Frankenstein #3          -- 31,869 (-21.2%)
12/2011: Frankenstein #4          -- 24,812 (-22.1%)
01/2012: Frankenstein #5          -- 22,737 (- 8.4%)
02/2012: Frankenstein #6          -- 20,463 (-10.0%)
03/2012: Frankenstein #7          -- 18,891 (- 7.7%)
04/2012: Frankenstein #8          -- 17,953 (- 5.0%)
05/2012: Frankenstein #9          -- 17,266 (- 3.8%)
06/2012: Frankenstein #10         -- 16,377 (- 5.2%)
07/2012: Frankenstein #11         -- 15,635 (- 4.5%)
----------------
6 months: -31.2%

Not levelled out yet.

—–

139 - I, VAMPIRE
09/2011: I, Vampire #1  -- 39,683          [46,993]
10/2011: I, Vampire #2  -- 34,599 (-12.8%)
11/2011: I, Vampire #3  -- 26,070 (-24.7%)
12/2011: I, Vampire #4  -- 21,601 (-17.1%)
01/2012: I, Vampire #5  -- 18,816 (-12.9%)
02/2012: I, Vampire #6  -- 18,153 (- 3.5%)
03/2012: I, Vampire #7  -- 18,440 (+ 1.6%)
04/2012: I, Vampire #8  -- 18,717 (+ 1.5%)
05/2012: I, Vampire #9  -- 17,175 (- 8.2%)
06/2012: I, Vampire #10 -- 16,517 (- 3.8%)
07/2012: I, Vampire #11 -- 15,734 (- 4.7%)
----------------
6 months: -16.4%

Not levelled out yet.

—–

128 - LEGION LOST
09/2011: Legion Lost #1  -- 46,362          [54,588]
10/2011: Legion Lost #2  -- 42,650 (- 8.0%)
11/2011: Legion Lost #3  -- 31,226 (-26.8%)
12/2011: Legion Lost #4  -- 24,020 (-23.1%)
01/2012: Legion Lost #5  -- 21,549 (-10.3%)
02/2012: Legion Lost #6  -- 19,447 (- 9.8%)
03/2012: Legion Lost #7  -- 18,214 (- 6.3%)
04/2012: Legion Lost #8  -- 17,984 (- 1.3%)
05/2012: Legion Lost #9  -- 23,794 (+32.3%)
06/2012: Legion Lost #10 -- 17,581 (-26.1%)
07/2012: Legion Lost #11 -- 17,037 (- 3.1%)
----------------
6 months: -20.9%

Levelling out? Hard to tell.

—–

127 - DEATHSTROKE
09/2011: Deathstroke #1  -- 47,028          [56,820]
10/2011: Deathstroke #2  -- 44,647 (- 5.1%)
11/2011: Deathstroke #3  -- 33,754 (-24.4%)
12/2011: Deathstroke #4  -- 26,367 (-21.9%)
01/2012: Deathstroke #5  -- 23,872 (- 9.5%)
02/2012: Deathstroke #6  -- 21,306 (-10.8%)
03/2012: Deathstroke #7  -- 19,744 (- 7.3%)
04/2012: Deathstroke #8  -- 18,834 (- 4.6%)
05/2012: Deathstroke #9  -- 20,878 (+10.9%)
06/2012: Deathstroke #10 -- 19,722 (- 5.5%)
07/2012: Deathstroke #11 -- 17,107 (-13.3%)
-----------------
6 months: - 28.3%

This is the flagship Rob Liefeld title.

There’s no returnability compensation involved here in June or July, or anything like that, in case you were wondering. Also, the book came out in the second week of July, so even if few hundred copies fell off a truck in Nebraska, Diamond should have had enough time to ship them to retailers before it would have made a difference on the chart.

It’s not like the book was setting the charts on fire to begin with, but maybe retailers overestimated Liefeld’s appeal when they ordered the first two issues of his run.

—–

126 - FABLES (Vertigo)
07/2007: Fables #63  -- 25,603
07/2008: Fables #74  -- 24,166
07/2009: Fables #86  -- 22,447
07/2010: --
------------------------------
07/2011: Fables #107 -- 18,523 (+ 0.1%)
08/2011: Fables #108 -- 18,390 (- 0.7%)
09/2011: Fables #109 -- 18,072 (- 1.7%)
10/2011: Fables #110 -- 18,109 (+ 0.2%)
11/2011: Fables #111 -- 17,687 (- 2.3%)
12/2011: Fables #112 -- 17,602 (- 0.5%)
01/2012: Fables #113 -- 17,588 (- 0.1%)
02/2012: Fables #114 -- 17,374 (- 1.2%)
03/2012: Fables #115 -- 17,384 (+ 0.1%)
04/2012: Fables #116 -- 17,543 (+ 0.9%)
05/2012: Fables #117 -- 17,484 (- 0.3%)
06/2012: Fables #118 -- 18,566 (+ 6.2%)
07/2012: Fables #119 -- 17,110 (- 7.8%)
----------------
6 months: - 2.7%
1 year  : - 7.6%
2 years :   n.a.
5 years : -33.2%

Last month’s mystery boost disappears again.

—–

121 - NATIONAL COMICS
07/2012: Eternity #1 -- 17,587

Jeff Lemire and Cully Hamner launch a new series of one-shot character revamps. It’s an interesting format, but judging from these numbers, it would have needed a lot more promotion to stand a chance in the current market. National Comics looks like another book that’s dead on arrival. (In fact, it’s missing from the November solicitations. Did they pull the plug already, or will the book be back in December?)

—–

118 - DEMON KNIGHTS
09/2011: Demon Knights #1  -- 41,602          [52,329]
10/2011: Demon Knights #2  -- 42,230 (+ 1.5%)
11/2011: Demon Knights #3  -- 34,681 (-17.9%)
12/2011: Demon Knights #4  -- 28,109 (-19.0%)
01/2012: Demon Knights #5  -- 25,823 (- 8.1%)
02/2012: Demon Knights #6  -- 23,476 (- 9.1%)
03/2012: Demon Knights #7  -- 22,000 (- 6.3%)
04/2012: Demon Knights #8  -- 21,124 (- 4.0%)
05/2012: Demon Knights #9  -- 20,196 (- 4.4%)
06/2012: Demon Knights #10 -- 19,005 (- 5.9%)
07/2012: Demon Knights #11 -- 18,201 (- 4.2%)
----------------
6 months: -29.5%

Not levelled out yet.

—–

113 - THE LEGION OF SUPER-HEROES
07/2007: Supergirl & LoSH #32 -- 29,826
07/2008: LoSH #43             -- 27,531
07/2008: LoSH #44             -- 29,954
07/2010: LoSH #3              -- 36,360
---------------------------------------
07/2011: LoSH #15             -- 21,788 (-  3.6%)
08/2011: LoSH #16             -- 21,373 (-  1.9%)
09/2011: LoSH #1              -- 50,402 (+135.8%) [58,325]
10/2011: LoSH #2              -- 47,227 (-  6.3%)
11/2011: LoSH #3              -- 34,979 (- 25.9%)
12/2011: LoSH #4              -- 27,832 (- 20.4%)
01/2012: LoSH #5              -- 25,624 (-  7.9%)
02/2012: LoSH #6              -- 23,428 (-  8.6%)
03/2012: LoSH #7              -- 21,894 (-  6.6%)
04/2012: LoSH #8              -- 21,457 (-  2.0%)
05/2012: LoSH #9              -- 20,854 (-  2.8%)
06/2012: LoSH #10             -- 19,963 (-  4.3%)
07/2012: LoSH #11             -- 19,421 (-  2.7%)
-----------------
6 months: - 24.2%
1 year  : - 10.9%
2 years : - 46.6%
5 years : - 34.9%

Levelling out, evidently.

—–

112 - STORMWATCH
07/2007: Stormwatch: PHD #9   -- 11,419
07/2008: --
07/2009: Stormwatch: PHD #22  --  5,090
---------------------------------------
09/2011: Stormwatch #1        -- 46,397          [57,287]
10/2011: Stormwatch #2        -- 47,520 (+ 2.4%)
11/2011: Stormwatch #3        -- 39,262 (-17.4%)
12/2011: Stormwatch #4        -- 30,987 (-21.1%)
01/2012: Stormwatch #5        -- 29,112 (- 6.1%)
02/2012: Stormwatch #6        -- 26,076 (-10.4%)
03/2012: Stormwatch #7        -- 24,384 (- 6.5%)
04/2012: Stormwatch #8        -- 23,212 (- 4.8%)
05/2012: Stormwatch #9        -- 22,448 (- 3.3%)
06/2012: Stormwatch #10       -- 20,592 (- 8.3%)
07/2012: Stormwatch #11       -- 19,678 (- 4.4%)
-----------------
6 months: - 32.4%
5 years : + 72.3%

Not levelled out yet.

—–

108 - BATWING
09/2011: Batwing #1  -- 45,980          [53,721]
10/2011: Batwing #2  -- 42,750 (- 7.0%)
11/2011: Batwing #3  -- 35,110 (-17.9%)
12/2011: Batwing #4  -- 26,726 (-23.9%)
01/2012: Batwing #5  -- 24,036 (-10.1%)
02/2012: Batwing #6  -- 21,643 (-10.0%)
03/2012: Batwing #7  -- 21,058 (- 2.7%)
04/2012: Batwing #8  -- 20,373 (- 3.3%)
05/2012: Batwing #9  -- 35,731 (+75.4%)
06/2012: Batwing #10 -- 20,724 (-42.0%)
07/2012: Batwing #11 -- 20,047 (- 3.3%)
-----------------
6 months: - 16.6%

This is DC title number 36 on the July chart, out of 75, and we’re now crossing the 20K border.

Batwing doesn’t look like it’s levelled out, either.

—–

107 - FAIREST (Vertigo)
03/2012: Fairest #1  -- 31,769
04/2012: Fairest #2  -- 22,997 (-27.6%)
05/2012: Fairest #3  -- 22,329 (- 2.9%)
06/2012: Fairest #4  -- 21,156 (- 5.3%)
07/2012: Fairest #5  -- 20,371 (- 3.7%)

Fairest is still Vertigo’s best-selling ongoing title, but once Bill Willingham and Phil Jimenez are moving on after issue #6, it’s unlikely to sustain this level of sales.

—–

103 - SMALLVILLE SEASON 11
05/2012: Smallville S11 #1  -- 27,004
06/2012: Smallville S11 #2  -- 22,468 (-16.8%)
07/2012: Smallville S11 #3  -- 20,864 (- 7.1%)

—–

101 - BATMAN: ARKHAM UNHINGED
04/2012: Arkham Unhinged #1 -- 31,170
05/2012: Arkham Unhinged #2 -- 25,215 (-19.1%)
06/2012: Arkham Unhinged #3 -- 23,322 (- 7.5%)
07/2012: Arkham Unhinged #4 -- 21,809 (- 6.5%)

—–

96 - BATMAN BEYOND UNLIMITED
07/2011: Batman Beyond #7      -- 22,945 (- 6.4%)
08/2011: Batman Beyond #8      -- 21,838 (- 4.8%)
----------------------------------------
02/2012: Unlimited #1          -- 26,589 (+21.8%) [30,683]
03/2012: Unlimited #2          -- 23,570 (-11.4%)
04/2012: Unlimited #3          -- 24,196 (+ 2.7%)
05/2012: Unlimited #4          -- 24,356 (+ 0.7%)
06/2012: Unlimited #5          -- 24,058 (- 1.2%)
07/2012: Unlimited #6          -- 22,555 (- 6.3%)
----------------
1 year  : - 1.7%

Three titles adapting Batman and Superman stories from other media. The solicitation texts for July don’t mention it, but I think these are essentially all collections of material that was first released digitally by DC.

And not only does that not seem to hurt them as a package, but sales are great, actually, despite the larger drops in July. DC seems to agree, given that there are several more of these books coming out in the next few months.

—–

90 - ALL STAR WESTERN
07/2007: Jonah Hex #21 -- 15,734
07/2008: Jonah Hex #33 -- 14,281
07/2009: Jonah Hex #45 -- 12,588
07/2010: Jonah Hex #57 -- 12,318
--------------------------------
07/2011: Jonah Hex #69 -- 10,521 (+  2.9%)
08/2011: Jonah Hex #70 -- 10,369 (-  1.5%)
09/2011: ASW #1        -- 43,681 (+321.3%) [54,992]
10/2011: ASW #2        -- 39,857 (-  8.8%)
11/2011: ASW #3        -- 32,776 (- 17.8%)
12/2011: ASW #4        -- 29,349 (- 10.5%)
01/2012: ASW #5        -- 27,206 (-  7.3%)
02/2012: ASW #6        -- 26,170 (-  3.8%)
03/2012: ASW #7        -- 25,349 (-  3.1%)
04/2012: ASW #8        -- 25,040 (-  1.2%)
05/2012: ASW #9        -- 31,413 (+ 25.5%)
06/2012: ASW #10       -- 25,334 (- 19.4%)
07/2012: ASW #11       -- 23,572 (-  7.0%)
-----------------
6 months: - 13.4%
1 year  : +124.1%
2 years : + 91.4%
5 years : + 49.8%

Not levelled out yet.

In fairness, All Star Western is still selling more than twice as well as Jonah Hex was this time last year, even though it’s essentially the same book.

—–

89 - GREEN ARROW
07/2007: Year One #1 of 6 -- 37,090
07/2007: Year One #2 of 6 -- 32,222 [34,962]
07/2008: Arrow/Canary #10 -- 29,604
07/2009: Arrow&Canary #22 -- 20,571
07/2010: Green Arrow #2   -- 44,118
-----------------------------------
07/2011: Green Arrow #14  -- 25,568 (-  7.2%)
08/2011: Green Arrow #15  -- 23,883 (-  6.6%)
09/2011: Green Arrow #1   -- 61,680 (+158.3%) [72,359]
10/2011: Green Arrow #2   -- 58,708 (-  4.8%)
11/2011: Green Arrow #3   -- 46,899 (- 20.1%)
12/2011: Green Arrow #4   -- 37,116 (- 20.9%)
01/2012: Green Arrow #5   -- 33,593 (-  9.5%)
02/2012: Green Arrow #6   -- 30,097 (- 10.4%)
03/2012: Green Arrow #7   -- 29,004 (-  3.6%)
04/2012: Green Arrow #8   -- 27,433 (-  5.4%)
05/2012: Green Arrow #9   -- 26,966 (-  1.7%)
06/2012: Green Arrow #10  -- 25,769 (-  4.4%)
07/2012: Green Arrow #11  -- 24,646 (-  4.4%)
-----------------
6 months: - 26.6%
1 year  : -  3.6%
2 years : - 44.1%
5 years : - 28.9%

Not levelled out yet.

—–

98 - RAVAGERS
05/2012: Ravagers #1  -- 44,230
06/2012: Ravagers #2  -- 31,128 (-29.6%)
07/2012: Ravagers #3  -- 24,963 (-19.8%)

—–

92 - DIAL H
05/2012: Dial H #1  -- 45,308
06/2012: Dial H #2  -- 30,618 (-32.4%)
07/2012: Dial H #3  -- 26,109 (-14.7%)

Two more replacement “New 52″ titles, crashing and burning right out of the gate.

—–

84 - BIRDS OF PREY
07/2007: Birds of Prey #108 -- 28,025
07/2008: Birds of Prey #120 -- 21,572
07/2010: Birds of Prey #3   -- 43,420
-------------------------------------
07/2011: Birds of Prey #14  -- 27,102 (-  6.5%)
08/2011: Birds of Prey #15  -- 26,043 (-  3.9%)
09/2011: Birds of Prey #1   -- 56,073 (+115.3%) [66,423]
10/2011: Birds of Prey #2   -- 53,156 (-  5.2%)
11/2011: Birds of Prey #3   -- 40,891 (- 23.1%)
12/2011: Birds of Prey #4   -- 34,460 (- 15.7%)
01/2012: Birds of Prey #5   -- 31,700 (-  8.0%)
02/2012: Birds of Prey #6   -- 30,376 (-  4.2%)
03/2012: Birds of Prey #7   -- 29,196 (-  3.9%)
04/2012: Birds of Prey #8   -- 28,661 (-  1.8%)
05/2012: Birds of Prey #9   -- 41,521 (+ 44.9%)
06/2012: Birds of Prey #10  -- 28,457 (- 31.5%)
07/2012: Birds of Prey #11  -- 27,389 (-  3.8%)
-----------------
6 months: - 13.6%
1 year  : +  1.1%
2 years : - 36.9%
5 years : -  2.3%

Not levelled out yet.

—–

82 - HE-MAN AND THE MASTERS OF THE UNIVERSE
07/2012: He-Man #1  -- 27,665

Before Watchmen was just the beginning of a revival of great, underrated 1980s properties at DC.

—–

76 - SUPERBOY
07/2011: Superboy #9  --  22,102 (-  4.1%)
08/2011: Superboy #10 --  20,563 (-  7.0%)
08/2011: Superboy #11 --  20,317 (-  1.2%)
09/2011: Superboy #1  --  55,608 (+173.7%) [69,283]
10/2011: Superboy #2  --  57,424 (+  3.3%)
11/2011: Superboy #3  --  47,442 (- 17.4%)
12/2011: Superboy #4  --  40,002 (- 15.7%)
01/2012: Superboy #5  --  37,419 (-  6.5%)
02/2012: Superboy #6  --  34,520 (-  7.8%)
03/2012: Superboy #7  --  33,050 (-  4.3%)
04/2012: Superboy #8  --  31,900 (-  3.5%)
05/2012: Superboy #9  --  34,838 (+  9.2%)
06/2012: Superboy #10 --  31,358 (- 10.0%)
07/2012: Superboy #11 --  29,677 (-  5.4%)
-----------------
6 months: - 20.7%
1 year  : + 34.3%

Not levelled out yet.

—–

75 - JUSTICE LEAGUE INTERNATIONAL
09/2011: Justice League International #1  -- 67,866          [78,869]
10/2011: Justice League International #2  -- 66,100 (- 2.6%)
11/2011: Justice League International #3  -- 54,413 (-17.7%)
12/2011: Justice League International #4  -- 44,062 (-19.0%)
01/2012: Justice League International #5  -- 41,147 (- 6.6%)
02/2012: Justice League International #6  -- 37,534 (- 8.8%)
03/2012: Justice League International #7  -- 35,274 (- 6.0%)
04/2012: Justice League International #8  -- 33,773 (- 4.3%)
05/2012: Justice League International #9  -- 32,558 (- 3.6%)
06/2012: Justice League International #10 -- 31,015 (- 4.7%)
07/2012: Justice League International #11 -- 29,802 (- 3.9%)
-----------------
6 months: - 27.6%

Axed with issue #12.

—–

74 - SUICIDE SQUAD
09/2011: Suicide Squad #1       -- 49,979          [61,815]
10/2011: Suicide Squad #2       -- 49,570 (- 0.8%)
11/2011: Suicide Squad #3       -- 40,827 (-17.6%)
12/2011: Suicide Squad #4       -- 34,550 (-15.4%)
01/2012: Suicide Squad #5       -- 32,726 (- 5.3%)
02/2012: Suicide Squad #6       -- 30,834 (- 5.8%)
03/2012: Suicide Squad #7       -- 32,908 (+ 6.7%)
04/2012: Suicide Squad #8       -- 32,789 (- 0.4%)
05/2012: Suicide Squad #9       -- 32,581 (- 0.6%)
06/2012: Suicide Squad #10      -- 31,576 (- 3.1%)
07/2012: Suicide Squad #11      -- 29,809 (- 5.6%)
-----------------
6 months: -  8.9%

Not levelled out yet.

—–

67 - JUSTICE LEAGUE DARK
09/2011: Justice League Dark #1   -- 69,840          [81,955]
10/2011: Justice League Dark #2   -- 63,392 (- 9.2%)
11/2011: Justice League Dark #3   -- 51,674 (-18.5%)
12/2011: Justice League Dark #4   -- 44,750 (-13.4%)
01/2012: Justice League Dark #5   -- 40,996 (- 8.4%)
02/2012: Justice League Dark #6   -- 38,360 (- 6.4%)
03/2012: Justice League Dark #7   -- 36,089 (- 5.9%)
04/2012: Justice League Dark #8   -- 35,022 (- 3.0%)
05/2012: Justice League Dark #9   -- 34,649 (- 1.1%)
06/2012: Justice League Dark #10  -- 33,238 (- 4.1%)
07/2012: Justice League Dark #11  -- 31,792 (- 4.4%)
-----------------
6 months: - 22.5%

We’re at title number 50 for DC, the first of 30 DC titles to sell more than 30K in July.

Also: not levelled out yet.

—–

66 - SUPERGIRL
07/2007: Supergirl #19 --  48,576
07/2008: Supergirl #31 --  28,813
07/2009: Supergirl #43 --  32,849
07/2010: Supergirl #54 --  26,941
---------------------------------
07/2011: Supergirl #66 --  20,001 (-  4.7%)
08/2011: Supergirl #67 --  19,764 (-  1.2%)
09/2011: Supergirl #1  --  60,058 (+203.9%) [74,218]
10/2011: Supergirl #2  --  61,388 (+  2.2%)
11/2011: Supergirl #3  --  50,784 (- 17.3%)
12/2011: Supergirl #4  --  44,180 (- 13.0%)
01/2012: Supergirl #5  --  41,446 (-  6.2%)
02/2012: Supergirl #6  --  38,719 (-  6.6%)
03/2012: Supergirl #7  --  37,041 (-  4.3%)
04/2012: Supergirl #8  --  36,042 (-  2.7%)
05/2012: Supergirl #9  --  35,129 (-  2.5%)
06/2012: Supergirl #10 --  33,309 (-  5.2%)
07/2012: Supergirl #11 --  31,879 (-  4.3%)
-----------------
6 months: - 23.1%
1 year  : + 59.4%
2 years : + 18.3%
5 years : - 34.4%

Not levelled out yet.

—–

60 - ANIMAL MAN
09/2011: Animal Man #1     -- 46,051          [65,229]
10/2011: Animal Man #2     -- 53,432 (+16.0%)
11/2011: Animal Man #3     -- 49,184 (- 8.0%)
12/2011: Animal Man #4     -- 42,630 (-13.3%)
01/2012: Animal Man #5     -- 40,573 (- 4.8%)
02/2012: Animal Man #6     -- 38,504 (- 5.1%)
03/2012: Animal Man #7     -- 36,860 (- 4.3%)
04/2012: Animal Man #8     -- 36,369 (- 1.3%)
05/2012: Animal Man #9     -- 35,699 (- 1.8%)
06/2012: Animal Man #10    -- 34,992 (- 2.0%)
07/2012: Animal Man #11    -- 33,909 (- 3.1%)
-----------------
6 months: - 16.4%

Not levelled out yet.

—–

58 - CATWOMAN
07/2007: Catwoman #69 -- 19,387
07/2008: Catwoman #81 -- 17,766
-------------------------------
09/2011: Catwoman #1  -- 59,633          [75,566]
10/2011: Catwoman #2  -- 63,573 (+ 6.6%)
11/2011: Catwoman #3  -- 52,196 (-17.9%)
12/2011: Catwoman #4  -- 45,581 (-12.7%)
01/2012: Catwoman #5  -- 44,034 (- 3.4%)
02/2012: Catwoman #6  -- 41,447 (- 5.9%)
03/2012: Catwoman #7  -- 39,608 (- 4.4%)
04/2012: Catwoman #8  -- 38,711 (- 2.3%)
05/2012: Catwoman #9  -- 49,726 (+28.5%)
06/2012: Catwoman #10 -- 37,158 (-25.3%)
07/2012: Catwoman #11 -- 35,551 (- 4.3%)
-----------------
6 months: - 19.3%
5 years : + 83.4%

Not levelled out yet.

—-

56 - RED HOOD AND THE OUTLAWS
09/2011: Red Hood #1  -- 56,112          [70,244]
10/2011: Red Hood #2  -- 59,382 (+ 5.8%)
11/2011: Red Hood #3  -- 50,140 (-15.6%)
12/2011: Red Hood #4  -- 44,278 (-11.7%)
01/2012: Red Hood #5  -- 42,560 (- 3.9%)
02/2012: Red Hood #6  -- 39,898 (- 6.3%)
03/2012: Red Hood #7  -- 38,630 (- 3.2%)
04/2012: Red Hood #8  -- 37,974 (- 1.7%)
05/2012: Red Hood #9  -- 54,220 (+42.8%)
06/2012: Red Hood #10 -- 37,044 (-31.7%)
07/2012: Red Hood #11 -- 35,820 (- 3.3%)
-----------------
6 months: - 15.8%

Not levelled out yet.

—–

55 - SWAMP THING
09/2011: Swamp Thing #1  -- 54,757          [73,683]
10/2011: Swamp Thing #2  -- 58,634 (+ 7.1%)
11/2011: Swamp Thing #3  -- 52,300 (-10.8%)
12/2011: Swamp Thing #4  -- 44,660 (-14.6%)
01/2012: Swamp Thing #5  -- 43,806 (- 1.9%)
02/2012: Swamp Thing #6  -- 41,235 (- 5.9%)
03/2012: Swamp Thing #7  -- 40,268 (- 2.4%)
04/2012: Swamp Thing #8  -- 39,431 (- 2.1%)
05/2012: Swamp Thing #9  -- 39,385 (- 0.1%)
06/2012: Swamp Thing #10 -- 37,383 (- 5.1%)
07/2012: Swamp Thing #11 -- 36,257 (- 3.0%)
----------------
6 months: -17.2%

Not levelled out yet.

—–

53 - RED LANTERNS
09/2011: Red Lanterns #1  -- 73,940          [89,170]
10/2011: Red Lanterns #2  -- 74,163 (+ 0.3%)
11/2011: Red Lanterns #3  -- 60,823 (-18.0%)
12/2011: Red Lanterns #4  -- 50,271 (-17.4%)
01/2012: Red Lanterns #5  -- 46,992 (- 6.5%)
02/2012: Red Lanterns #6  -- 43,450 (- 7.5%)
03/2012: Red Lanterns #7  -- 41,628 (- 4.2%)
04/2012: Red Lanterns #8  -- 40,189 (- 3.5%)
05/2012: Red Lanterns #9  -- 39,215 (- 2.4%)
06/2012: Red Lanterns #10 -- 38,005 (- 3.1%)
07/2012: Red Lanterns #11 -- 36,462 (- 4.1%)
----------------
6 months: -22.4%

Not levelled out yet.

—–

45 - BATWOMAN
09/2011: Batwoman #1  --  72,228 (+64.6%) [87,952]
10/2011: Batwoman #2  --  74,392 (+ 3.0%)
11/2011: Batwoman #3  --  61,997 (-16.7%)
12/2011: Batwoman #4  --  52,757 (-14.9%)
01/2012: Batwoman #5  --  51,924 (- 1.6%)
02/2012: Batwoman #6  --  49,227 (- 5.2%)
03/2012: Batwoman #7  --  46,874 (- 4.8%)
04/2012: Batwoman #8  --  45,341 (- 3.3%)
05/2012: Batwoman #9  --  43,942 (- 3.1%)
06/2012: Batwoman #10 --  41,014 (- 6.7%)
07/2012: Batwoman #11 --  38,980 (- 5.0%)
----------------
6 months: -24.9%

Not levelled out yet.

—–

39 - GREEN LANTERN: NEW GUARDIANS
07/2011: Emerald Warriors #12 -- 48,087 (-10.8%)
08/2011: Emerald Warriors #13 -- 44,228 (- 8.0%)
09/2011: New Guardians #1     -- 84,033 (+90.0%) [96,596]
10/2011: New Guardians #2     -- 71,713 (-14.7%)
11/2011: New Guardians #3     -- 59,774 (-16.7%)
12/2011: New Guardians #4     -- 53,305 (-10.8%)
01/2012: New Guardians #5     -- 52,305 (- 1.9%)
02/2012: New Guardians #6     -- 50,319 (- 3.8%)
03/2012: New Guardians #7     -- 48,422 (- 3.8%)
04/2012: New Guardians #8     -- 47,320 (- 2.3%)
05/2012: New Guardians #9     -- 46,237 (- 2.3%)
06/2012: New Guardians #10    -- 44,404 (- 4.0%)
07/2012: New Guardians #11    -- 42,929 (- 3.3%)
----------------
6 months: -17.9%
1 year  : -10.7%

Not levelled out yet.

—–

38 - GREEN LANTERN CORPS
07/2007: Green Lantern Corps #14 -- 45,393 [61,493]
07/2008: Green Lantern Corps #26 -- 46,098
07/2009: Green Lantern Corps #38 -- 82,415
07/2010: Green Lantern Corps #50 -- 67,035
------------------------------------------
07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%)
07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%)
08/2011: Green Lantern Corps #63 -- 53,372 (- 7.9%)
09/2011: Green Lantern Corps #1  -- 83,077 (+55.7%) [94,800]
10/2011: Green Lantern Corps #2  -- 78,501 (- 5.5%)
11/2011: Green Lantern Corps #3  -- 65,393 (-16.7%)
12/2011: Green Lantern Corps #4  -- 57,180 (-12.6%)
01/2012: Green Lantern Corps #5  -- 54,088 (- 5.4%)
02/2012: Green Lantern Corps #6  -- 51,168 (- 5.4%)
03/2012: Green Lantern Corps #7  -- 48,692 (- 4.8%)
04/2012: Green Lantern Corps #8  -- 47,584 (- 2.3%)
05/2012: Green Lantern Corps #9  -- 46,336 (- 2.6%)
06/2012: Green Lantern Corps #10 -- 44,615 (- 3.7%)
07/2012: Green Lantern Corps #11 -- 42,996 (- 3.6%)
----------------
6 months: -20.5%
1 year  : -29.3%
2 years : -35.9%
5 years : - 5.3%

Not levelled out yet.

—–

36 - BATGIRL
07/2008: Batgirl #1 of 6 -- 34,411
07/2010: Batgirl #12     -- 28,011
----------------------------------
07/2011: Batgirl #23     -- 22,619 (-  3.0%)
08/2011: Batgirl #24     -- 22,695 (+  0.3%)
09/2011: Batgirl #1      -- 90,543 (+299.0%) [107,055]
10/2011: Batgirl #2      -- 83,586 (-  7.7%)
11/2011: Batgirl #3      -- 69,971 (- 16.3%)
12/2011: Batgirl #4      -- 59,972 (- 14.3%)
01/2012: Batgirl #5      -- 57,030 (-  4.9%)
02/2012: Batgirl #6      -- 53,151 (-  6.8%)
03/2012: Batgirl #7      -- 50,761 (-  4.5%)
04/2012: Batgirl #8      -- 48,878 (-  3.7%)
05/2012: Batgirl #9      -- 58,710 (+ 20.1%)
06/2012: Batgirl #10     -- 47,050 (- 19.9%)
07/2012: Batgirl #11     -- 45,004 (-  4.4%)
-----------------
6 months: - 21.1%
1 year  : + 99.0%
2 years : + 60.7%

Not levelled out yet.

—–

34 - TEEN TITANS
07/2007: Teen Titans #49  -- 59,258
07/2008: Teen Titans #61  -- 44,666
07/2009: Teen Titans #73  -- 30,990
07/2010: Teen Titans #85  -- 24,248
-----------------------------------
07/2011: Teen Titans #97  -- 23,138 (-  3.0%)
07/2011: Teen Titans #98  -- 23,095 (-  0.2%)
08/2011: Teen Titans #99  -- 23,756 (+  2.9%)
08/2011: Teen Titans #100 -- 27,459 (+ 15.6%)
09/2011: Teen Titans #1   -- 73,675 (+168.3%) [89,056]
10/2011: Teen Titans #2   -- 72,107 (-  2.1%)
11/2011: Teen Titans #3   -- 60,758 (- 15.7%)
12/2011: Teen Titans #4   -- 54,929 (-  9.6%)
01/2012: Teen Titans #5   -- 54,606 (-  0.6%)
02/2012: Teen Titans #6   -- 53,123 (-  2.7%)
03/2012: Teen Titans #7   -- 51,402 (-  3.2%)
04/2012: Teen Titans #8   -- 50,814 (-  1.1%)
05/2012: Teen Titans #9   -- 50,261 (-  1.1%)
06/2012: Teen Titans #10  -- 47,491 (-  5.5%)
07/2012: Teen Titans #11  -- 45,367 (-  4.5%)
-----------------
6 months: - 16.9%
1 year  : + 96.3%
2 years : + 87.1%
5 years : - 23.4%

Not levelled out yet.

—–

43 - WORLDS' FINEST
04/2012: Worlds' Finest #1  -- 69,531
05/2012: Worlds' Finest #2  -- 51,510 (-25.9%)
06/2012: Worlds' Finest #3  -- 45,514 (-11.6%)

Fairly average sales behavior here. With a little luck, the book may be finding its level around the 40K mark.

—–

33 - WONDER WOMAN
07/2007: Wonder Woman #11  --  52,983
07/2008: Wonder Woman #22  --  36,514
07/2009: Wonder Woman #34  --  30,131
07/2010: Wonder Woman #601 --  39,672
-------------------------------------
07/2011: Wonder Woman #613 --  29,720 (-  3.2%)
08/2011: Wonder Woman #614 --  29,223 (-  1.7%)
09/2011: Wonder Woman #1   --  76,214 (+160.8%) [95,902]
10/2011: Wonder Woman #2   --  79,060 (+  3.7%)
11/2011: Wonder Woman #3   --  65,621 (- 17.0%)
12/2011: Wonder Woman #4   --  57,675 (- 12.1%)
01/2012: Wonder Woman #5   --  57,626 (-  0.1%)
02/2012: Wonder Woman #6   --  54,190 (-  6.0%)
03/2012: Wonder Woman #7   --  51,314 (-  5.3%)
04/2012: Wonder Woman #8   --  50,450 (-  1.7%)
05/2012: Wonder Woman #9   --  48,750 (-  3.4%)
06/2012: Wonder Woman #10  --  47,229 (-  3.1%)
07/2012: Wonder Woman #11  --  45,669 (-  3.3%)
-----------------
6 months: - 20.8%
1 year  : + 53.7%
2 years : + 15.1%
5 years : - 13.8%

Not levelled out yet.

—–

30 - NIGHTWING
07/2007: Nightwing #134 -- 30,228
07/2008: Nightwing #146 -- 29,494
---------------------------------
09/2011: Nightwing #1   -- 69,686          [87,561]
10/2011: Nightwing #2   -- 73,054 (+ 4.8%)
11/2011: Nightwing #3   -- 64,098 (-12.3%)
12/2011: Nightwing #4   -- 57,409 (-10.4%)
01/2012: Nightwing #5   -- 56,040 (- 2.4%)
02/2012: Nightwing #6   -- 53,036 (- 5.4%)
03/2012: Nightwing #7   -- 50,489 (- 4.8%)
04/2012: Nightwing #8   -- 52,063 (+ 3.1%) [61,711]
05/2012: Nightwing #9   -- 61,395 (+17.9%)
06/2012: Nightwing #10  -- 50,585 (-17.6%)
07/2012: Nightwing #11  -- 49,124 (- 2.9%)
-----------------
6 months: - 12.3%
5 years : + 62.5%

Nightwing may be finding its level. Historically, these are excellent figures for the book, obviously.

—–

29 - FLASH
07/2007: All Flash #1    --  98,694
07/2008: Flash #242      --  30,325
07/2009: --
07/2010: Flash #4        --  64,832
-----------------------------------
07/2011: --
08/2011: --
09/2011: Flash #1        -- 129,260 (+135.4%) [147,818]
10/2011: Flash #2        -- 114,137 (- 11.7%)
11/2011: Flash #3        --  90,417 (- 20.8%)
12/2011: Flash #4        --  77,336 (- 14.5%)
01/2012: Flash #5        --  71,611 (-  7.4%)
02/2012: Flash #6        --  68,061 (-  5.0%)
03/2012: Flash #7        --  64,975 (-  4.5%)
04/2012: Flash #8        --  63,702 (-  2.0%)
05/2012: Flash #9        --  62,807 (-  1.4%)
06/2012: Flash #10       --  55,681 (- 11.4%)
07/2012: Flash #11       --  53,674 (-  3.6%)
-----------------
6 months: - 25.1%
1 year  :   n.a.
2 years : - 17.2%
5 years : - 45.6%

Not levelled out yet.

—–

28 - SUPERMAN
07/2007: Superman #664 --  52,313
07/2007: Superman #665 --  51,936
07/2008: Superman #678 --  47,670
07/2009: Superman #690 --  39,472
07/2010: Superman #701 --  54,506
---------------------------------
07/2011: Superman #713 --  36,646 (-  1.9%)
08/2011: Superman #714 --  35,919 (-  2.0%)
09/2011: Superman #1   -- 131,529 (+266.2%) [150,128]
10/2011: Superman #2   -- 104,703 (- 20.4%)
11/2011: Superman #3   --  86,386 (- 17.5%)
12/2011: Superman #4   --  76,532 (- 11.4%)
01/2012: Superman #5   --  73,719 (-  3.7%)
02/2012: Superman #6   --  69,633 (-  5.5%)
03/2012: Superman #7   --  66,588 (-  4.4%)
04/2012: Superman #8   --  64,486 (-  3.2%)
05/2012: Superman #9   --  62,232 (-  3.5%)
06/2012: Superman #10  --  59,081 (-  5.1%)
07/2012: Superman #11  --  56,066 (-  5.1%)
-----------------
6 months: - 24.0%
1 year  : + 53.0%
2 years : +  2.9%
5 years : +  7.6%

Not levelled out yet.

—–

27 - AQUAMAN
09/2011: Aquaman #1  -- 80,302          [108,545]
10/2011: Aquaman #2  -- 79,156 (- 1.4%) [ 83,626]
11/2011: Aquaman #3  -- 69,137 (-12.7%)
12/2011: Aquaman #4  -- 64,961 (- 6.0%)
01/2012: Aquaman #5  -- 65,094 (+ 0.2%)
02/2012: Aquaman #6  -- 63,450 (- 2.5%)
03/2012: Aquaman #7  -- 62,345 (- 1.7%)
04/2012: Aquaman #8  -- 61,657 (- 1.1%)
05/2012: Aquaman #9  -- 60,527 (- 1.8%)
06/2012: Aquaman #10 -- 59,288 (- 2.1%)
07/2012: Aquaman #11 -- 57,675 (- 2.7%)
-----------------
6 months: - 11.4%

Slowly drifting down the charts, but still doing very well overall.

—–

15 - BATMAN AND ROBIN
07/2009: Batman and Robin #2  -- 117,986 [129,086]
07/2010: Batman and Robin #13 --  85,804
----------------------------------------
07/2011: Batman and Robin #25 --  55,172 (+ 0.3%)
08/2011: Batman and Robin #26 --  52,704 (- 4.5%)
09/2011: Batman and Robin #1  --  94,713 (+79.7%) [116,053]
10/2011: Batman and Robin #2  --  98,807 (+ 4.3%)
11/2011: Batman and Robin #3  --  86,309 (-12.7%)
12/2011: Batman and Robin #4  --  76,000 (-11.9%)
01/2012: Batman and Robin #5  --  72,786 (- 4.2%)
02/2012: Batman and Robin #6  --  70,103 (- 3.7%)
03/2012: Batman and Robin #7  --  68,010 (- 3.0%)
04/2012: Batman and Robin #8  --  66,659 (- 2.0%)
05/2012: Batman and Robin #9  --  75,967 (+14.0%)
06/2012: Batman and Robin #10 --  66,894 (-11.9%)
07/2012: Batman and Robin #11 --  65,043 (- 2.8%)
----------------
6 months: -10.6%
1 year  : +17.9%
2 years : -24.2%

The lowest-selling of the five core Batman titles looks like it may be finding its level.

—–

12 - BATMAN: THE DARK KNIGHT
07/2011: Dark Knight #3  --  62,792 (- 11.7%)
07/2011: Dark Knight #4  --  57,333 (-  8.7%)
08/2011: Dark Knight #5  --  52,908 (-  7.7%)
09/2011: Dark Knight #1  -- 109,321 (+106.6%) [128,689]
10/2011: Dark Knight #2  -- 100,494 (-  8.1%)
11/2011: Dark Knight #3  --  87,133 (- 13.3%)
12/2011: Dark Knight #4  --  78,689 (-  9.7%)
01/2012: Dark Knight #5  --  76,824 (-  2.4%)
02/2012: Dark Knight #6  --  77,140 (+  0.4%) [ 80,464]
03/2012: Dark Knight #7  --  75,297 (-  2.4%)
04/2012: Dark Knight #8  --  74,287 (-  1.3%)
05/2012: Dark Knight #9  --  82,169 (+ 10.6%)
06/2012: Dark Knight #10 --  71,671 (- 12.8%)
07/2012: Dark Knight #11 --  68,632 (-  4.2%)
-----------------
6 months: - 10.7%
1 year  : + 14.3%

Not levelled out yet.

—–

21 - BEFORE WATCHMEN: SILK SPECTRE
06/2012: Silk Spectre #1 of 6 -- 114,394
07/2012: Silk Spectre #2 of 6 --  68,403 (-40.2%)

—–

17 - BEFORE WATCHMEN: COMEDIAN
06/2012: Comedian #1 of 6 -- 115,713
06/2012: Comedian #2 of 6 --  70,762 (-38.9%)

They cut the 1:200 variants on these, so now it’s just the 1:25 variants. (The first issues had both versions, just to be clear.) Still, these are some hefty second-issue sales drops on these love letters to Alan Moore.

—–

13 - EARTH 2
05/2012: Earth 2 #1  -- 95,742          [102,490]
06/2012: Earth 2 #2  -- 75,936 (-20.7%) [ 84,740]
07/2012: Earth 2 #3  -- 74,892 (- 1.4%)

Thanks no doubt to the presence of a gay Green Lantern character, which received some press coverage, Earth 2 sales are looking pretty good, all of a sudden. The third-issue drop is tiny, and the first two issues made the chart again in July, selling another 6,748 and 8,804 units, respectively.

Let’s wait and see how much of this sudden flare of interest turns out to be genuine a few months down the road.

—–

10 - ACTION COMICS
07/2007: Action Comics #851 --  76,500
07/2007: Action Comics #852 --  50,294
07/2008: Action Comics #867 --  49,363
07/2009: Action Comics #879 --  38,324
07/2010: Action Comics #891 --  35,328
--------------------------------------
07/2011: Action Comics #903 --  40,205 (-  4.2%)
08/2011: Action Comics #904 --  39,323 (-  2.2%)
09/2011: Action Comics #1   -- 182,748 (+364.7%) [200,947]
10/2011: Action Comics #2   -- 153,855 (- 15.8%)
11/2011: Action Comics #3   -- 134,875 (- 12.3%)
12/2011: Action Comics #4   -- 112,839 (- 16.3%)
01/2012: Action Comics #5   -- 109,350 (-  3.1%)
02/2012: Action Comics #6   --  96,592 (- 11.7%)
03/2012: Action Comics #7   --  91,822 (-  4.9%)
04/2012: Action Comics #8   --  87,980 (-  4.2%)
05/2012: Action Comics #9   --  88,796 (+  0.9%)
06/2012: Action Comics #10  --  80,751 (-  9.1%)
07/2012: Action Comics #11  --  76,232 (-  5.6%)
-----------------
6 months: - 30.3%
1 year  : + 89.6%
2 years : +115.8%
5 years : + 20.3%

Still sliding down the chart. Grant Morrison is expecting to quit after issue #16, evidently, so the numbers are unlikely to improve.

—–

11 - BEFORE WATCHMEN: MINUTEMEN
06/2012: Minutemen #1 of 6 -- 119,463
07/2012: Minutemen #2 of 6 --  76,409 (-36.0%)

Another love letter to Alan Moore with a rather unflattering second-issue drop, though part of it is, once again, related to variant-cover fiddling.

—–

9 - GREEN LANTERN
07/2007: Green Lantern #21  --  81,929 [ 93,052]
07/2008: Green Lantern #33  --  63,814
07/2009: Green Lantern #43  -- 109,426 [117,314]
07/2009: Green Lantern #44  -- 105,063 [109,599]
07/2010: Green Lantern #56  --  84,164
--------------------------------------
07/2011: Green Lantern #67  --  74,521 (- 1.1%)
08/2011: --
09/2011: Green Lantern #1   -- 141,682 (+90.1%) [169,159]
10/2011: Green Lantern #2   -- 142,344 (+ 0.5%)
11/2011: Green Lantern #3   -- 122,644 (-13.8%)
12/2011: Green Lantern #4   -- 104,199 (-15.0%)
01/2012: Green Lantern #5   --  97,878 (- 6.0%)
02/2012: Green Lantern #6   --  94,087 (- 3.9%)
03/2012: Green Lantern #7   --  90,232 (- 4.1%)
04/2012: Green Lantern #8   --  88,335 (- 2.1%)
05/2012: Green Lantern #9   --  87,601 (- 0.8%)
06/2012: Green Lantern #10  --  80,615 (- 8.0%)
07/2012: Green Lantern #11  --  78,708 (- 2.4%)
-----------------
6 months: - 19.6%
1 year  : +  5.6%
2 years : -  6.5%
5 years : -  3.9%

Settling down, it seems. Still great numbers for a Green Lantern book, and well within the spectrum of the Geoff Johns era.

—–

8 - DETECTIVE COMICS
07/2007: Detective Comics #834 --  53,461
07/2008: Detective Comics #846 --  72,417
07/2009: Detective Comics #855 --  61,205
07/2010: Detective Comics #867 --  40,371
-----------------------------------------
07/2011: Detective Comics #879 --  39,185 (+  0.1%)
07/2011: Detective Comics #880 --  38,585 (-  1.5%)
08/2011: Detective Comics #881 --  39,729 (+  3.0%)
09/2011: Detective Comics #1   -- 114,880 (+189.2%) [157,751]
10/2011: Detective Comics #2   -- 123,099 (+  7.2%)
11/2011: Detective Comics #3   -- 111,197 (-  9.7%)
12/2011: Detective Comics #4   --  99,366 (- 10.6%)
01/2012: Detective Comics #5   --  99,342 (-  0.0%)
02/2012: Detective Comics #6   --  94,415 (-  5.0%)
03/2012: Detective Comics #7   --  89,891 (-  4.8%)
04/2012: Detective Comics #8   --  87,675 (-  2.5%)
05/2012: Detective Comics #9   --  96,016 (+  9.5%)
06/2012: Detective Comics #10  --  83,317 (- 13.2%)
07/2012: Detective Comics #11  --  79,835 (-  4.2%)
-----------------
6 months: - 19.6%
1 year  : +105.3%
2 years : + 97.8%
5 years : + 49.3%

Not levelled out yet.

—–

6 - BEFORE WATCHMEN: OZYMANDIAS
07/2012: Ozymandias #1 of 6 -- 98,011

Yet another love letter to Alan Moore, promoted with 1:25 and 1:200 variants, so as to distribute the love more profusely.

You may note that the debut issue isn’t selling quite as well as the ones of the June Before Watchmen debuts.

—–

5 - JUSTICE LEAGUE
07/2007: Justice League #11  -- 122,823
07/2008: Justice League #23  --  82,953
07/2009: Justice League #35  --  58,915
07/2010: Justice League #47  --  60,368
---------------------------------------
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%) [271,173]
09/2011: --
10/2011: Justice League #2   -- 196,569 (+  5.8%)
11/2011: Justice League #3   -- 168,679 (- 14.2%)
12/2011: Justice League #4   -- 149,314 (- 11.5%) [152,340]
01/2012: Justice League #5   -- 144,670 (-  3.1%) [148,117]
02/2012: Justice League #6   -- 140,819 (-  2.7%)
03/2012: Justice League #7   -- 136,436 (-  3.1%)
04/2012: Justice League #8   -- 133,240 (-  2.3%)
05/2012: Justice League #9   -- 131,332 (-  1.4%)
06/2012: Justice League #10  -- 130,502 (-  0.6%)
07/2012: Justice League #11  -- 123,971 (-  5.0%)
-----------------
6 months: - 14.3%
1 year  : +184.7%
2 years : +105.4%
5 years : +  0.9%

Losing steam, it seems. Given the media drum rolls for the hanky-panky issue #12, though, that’s probably a temporary issue.

—–

4 - BATMAN
07/2007: Batman #666 --  83,781
07/2008: Batman #678 -- 103,213
07/2009: Batman #688 --  83,040
07/2010: Batman #701 --  76,398
-------------------------------
07/2011: Batman #712 --  51,385 (-  3.3%)
08/2011: Batman #713 --  51,760 (+  0.7%)
09/2011: Batman #1   -- 188,420 (+264.0%) [223,299]
10/2011: Batman #2   -- 172,428 (-  8.5%) [177,721]
11/2011: Batman #3   -- 150,984 (- 12.4%)
12/2011: Batman #4   -- 133,781 (- 11.4%) [144,777]
01/2012: Batman #5   -- 135,145 (+  1.0%) [142,499]
02/2012: Batman #6   -- 128,459 (-  5.0%) [135,435]
03/2012: Batman #7   -- 131,091 (+  2.1%)
04/2012: Batman #8   -- 130,602 (-  0.4%) [136,218]
05/2012: Batman #9   -- 134,605 (+  3.1%)
06/2012: Batman #10  -- 130,265 (-  3.2%)
07/2012: Batman #11  -- 127,210 (-  2.4%)
-----------------
6 months: -  5.9%
1 year  : +147.6%
2 years : + 66.5%
5 years : + 51.8%

I can assure you Batman doesn’t sell the way it does because it’s Batman. It sells that way because of me and Greg.

—–

REORDERS:
191:  8,804 -- Earth 2 #2
235:  6,748 -- Earth 2 #1

—–

6-MONTH COMPARISONS
+  8.9%: Scooby-Doo
+  7.6%: American Vampire
+  2.3%: Young Justice
-  1.3%: Hellblazer
-  2.1%: Unwritten
-  2.7%: Fables
-  5.9%: Batman
-  7.0%: Sweet Tooth
-  8.9%: Suicide Squad
-  9.4%: I, Zombie
- 10.6%: Batman and Robin
- 10.7%: Dark Knight
- 11.4%: Aquaman
- 12.3%: Nightwing
- 13.4%: ASW
- 13.6%: BoP
- 14.3%: JLA
- 15.8%: Red Hood
- 16.4%: Animal Man
- 16.4%: I, Vampire
- 16.6%: Batwing
- 16.9%: Teen Titans
- 17.2%: Swamp Thing
- 17.9%: New Guardians
- 18.6%: Shade
- 19.3%: Catwoman
- 19.6%: Detective Comics
- 19.6%: Green Lantern
- 20.5%: GL Corps
- 20.7%: Superboy
- 20.8%: Wonder Woman
- 20.9%: Legion Lost
- 21.1%: Batgirl
- 22.4%: Red Lanterns
- 22.5%: JLD
- 23.1%: Supergirl
- 24.0%: Superman
- 24.2%: LoSH
- 24.9%: Batwoman
- 25.1%: Flash
- 26.6%: Green Arrow
- 26.9%: Blue Beetle
- 27.6%: JLI
- 28.3%: Deathstroke
- 29.1%: Resurrection Man
- 29.5%: Demon Knights
- 30.0%: Firestorm
- 30.3%: Action Comics
- 31.2%: Frankenstein
- 31.5%: Voodoo
- 32.4%: Stormwatch
- 33.3%: Grifter
- 35.5%: Hawkman
- 36.7%: Captain Atom
- 38.2%: DCU Presents

—–

1-YEAR COMPARISONS
+184.7%: JLA
+147.6%: Batman
+124.1%: ASW
+105.3%: Detective Comics
+ 99.0%: Batgirl
+ 96.3%: Teen Titans
+ 89.6%: Action Comics
+ 59.4%: Supergirl
+ 53.7%: Wonder Woman
+ 53.0%: Superman
+ 34.3%: Superboy
+ 17.9%: Batman and Robin
+ 14.3%: Dark Knight
+  5.6%: Green Lantern
+  3.0%: Scooby-Doo
+  1.1%: BoP
+  0.2%: Hellblazer
-  1.6%: American Vampire
-  1.7%: BB Unlimited
-  3.6%: Green Arrow
-  5.7%: Sweet Tooth
-  7.6%: Fables
- 10.7%: New Guardians
- 10.9%: LoSH
- 12.1%: Unwritten
- 13.7%: Young Justice
- 25.3%: I, Zombie
- 29.3%: GL Corps

—–

2-YEAR COMPARISONS
+115.8%: Action Comics
+105.4%: JLA
+ 97.8%: Detective Comics
+ 91.4%: ASW
+ 87.1%: Teen Titans
+ 66.5%: Batman
+ 60.7%: Batgirl
+ 19.0%: Scooby-Doo
+ 18.3%: Supergirl
+ 15.1%: Wonder Woman
+  2.9%: Superman
-  6.5%: Green Lantern
-  8.0%: Hellblazer
- 17.2%: Flash
- 20.3%: Sweet Tooth
- 24.2%: Batman and Robin
- 27.2%: Unwritten
- 35.9%: GL Corps
- 36.9%: BoP
- 38.4%: American Vampire
- 44.1%: Green Arrow
- 46.6%: LoSH

—–

5-YEAR COMPARISONS
+ 83.4%: Catwoman
+ 72.3%: Stormwatch
+ 62.5%: Nightwing
+ 51.8%: Batman
+ 49.8%: ASW
+ 49.3%: Detective Comics
+ 20.3%: Action Comics
+ 11.5%: Scooby-Doo
+  7.6%: Superman
+  0.9%: JLA
-  2.3%: BoP
-  3.9%: Green Lantern
-  5.3%: GL Corps
- 13.7%: Blue Beetle
- 13.8%: Wonder Woman
- 23.4%: Teen Titans
- 28.9%: Green Arrow
- 29.5%: Hellblazer
- 33.2%: Fables
- 34.4%: Supergirl
- 34.9%: LoSH
- 45.6%: Flash

—–
Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
07/2007: 35,617
07/2008: 27,436
07/2009: 30,905**
07/2010: 25,841**
---------------
07/2011: 26,138 (+  1.3%)**
08/2011: 25,632 (-  1.9%)**
09/2011: 57,224 (+123.3%)
10/2011: 51,280 (- 10.4%)**
11/2011: 41,414 (- 19.2%)**
12/2011: 35,397 (- 14.5%)**
01/2012: 33,887 (-  4.3%)**
02/2012: 31,535 (-  6.9%)**
03/2012: 29,679 (-  5.9%)
04/2012: 31,319 (+  5.5%)
05/2012: 39,179 (+ 25.1%)
06/2012: 37,599 (-  4.0%)
07/2012: 33,837 (- 10.0%)
-----------------
6 months: -  0.2%
1 year  : + 29.5%
2 years : + 30.9%
5 years : -  5.0%
DC UNIVERSE
07/2007: 49,149
07/2008: 35,553
07/2009: 41,218
07/2010: 35,372
---------------
07/2011: 28,586 (-  0.3%)**
08/2011: 27,761 (-  2.9%)**
09/2011: 67,411 (+142.8%)
10/2011: 59,146 (- 12.3%)**
11/2011: 46,670 (- 21.1%)**
12/2011: 39,390 (- 15.6%)**
01/2012: 37,145 (-  5.7%)**
02/2012: 34,456 (-  7.2%)**
03/2012: 33,229 (-  3.6%)
04/2012: 35,264 (+  6.1%)
05/2012: 44,797 (+ 27.0%)
06/2012: 43,082 (-  3.8%)
07/2012: 38,502 (- 10.6%)
-----------------
6 months: +  3.7%
1 year  : + 34.7%
2 years : +  8.9%
5 years : - 21.7%
VERTIGO
07/2007: 12,193
07/2008: 10,821
07/2009: 11,055**
07/2010:  9,515
---------------
07/2011: 10,784 (+ 3.5%)
08/2011: 10,147 (- 5.9%)
09/2011:  9,995 (- 1.5%)
10/2011: 10,643 (+ 6.5%)
11/2011: 10,355 (- 2.7%)
12/2011: 11,082 (+ 7.0%)
01/2012:  9,995 (- 9.8%)
02/2012: 10,252 (+ 2.6%)
03/2012: 12,688 (+23.8%)
04/2012: 11,595 (- 8.6%)
05/2012: 11,102 (- 4.3%)
06/2012: 11,448 (+ 3.1%)
07/2012: 11,589 (+ 1.2%)
-----------------
6 months: + 16.0%
1 year  : +  7.5%
2 years : + 21.8%
5 years : -  5.0%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]“). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

Comments

  1. My hatred of this column has not levelled out yet.

  2. comixace what’s your verdict…sales wise has DC’s The New 52 been effective?

  3. Cue wrestling chant:

    “Bitttttttttttttter! Bittttttttttttttttttter! Bittttttttttttttter!”

  4. For many years whenever I’d got to a DC panel at a con and some fan would ask about why book X, Y or Z wouldn’t get listed in DC’s subscriptions, Dan DiDio would say, “We pretty much keep mail subscriptions so little kids can get their Scooby-Doo comics.”

    So that’s presumably where some of these other sales for Johnny DC come from. I know for a while the DCKids.com site had links to subscription info, but in the past year that seems to have been superseded by info for the comiXology-powered DC Kids app.

    I also see the core Johnny DC titles on sale at every newsstand location that still exists for such things –– Barnes & Noble, magazine stores and the occasional drug store in a big city. They also carry the marquee DCU titles, but they never miss the kid stuff.

  5. Stay tuned next month, when Marc-Oliver reverses the date order!

    (Seriously though, the count-down was a nice change of pace.)

  6. Ryan Higgins, your post cracked me up!

    Evan, I gotta admit, I usually hate the back and forth that always goes on in the comments section of this column, but this month even I noticed the bitter! Wow.

    And, I don’t usually disagree with the column, but I gotta on two points this month:

    DOMINIQUE LAVEAU: VOODOO CHILD
    “Wow, It’s not surprising that a book with no big-name creators or characters attached doesn’t fly.” – Denys Cowan might disagree with you, no? ;)

    NIGHT FORCE
    “The $1-million question: Why have Marvel and DC actively been shaping a market that emphatically has no place for titles like this one, only to keep publishing them anyway?” – I don’t agree with this at all. This in particular was simply a bad title. I wanted to like it, but gave up after two issues. Convoluted, messy storytelling (in an attempt, I think, to create mystery and suspense) with just alright art left me cold. In this case I think it was the book, not the genre, that resulted in the sales you see before you.

  7. blacaucasian says:

    “Marc-Oliver Frisch: Passive-aggressively counting down the moments until he can deem Before Watchmen a commercial failure.”

  8. Comixace love the new countdown format, bottom of the charts are often more interesting than the top anyway.

  9. Michael P says:

    Math is obviously biased against DC Comics.

  10. Shawn Kane says:

    I tend to enjoy these charts but while I agree with some of Marc-Oliver’s opinions (the shine is off alot of the New 52 and I was totally on board with it), this one really seemed like he has an axe to grind with DC.

  11. A few things I really have to take issue with:

    “After all, that’s what people kept saying about WildStorm’s licensed titles for the imprint’s last couple of years’ worth of existence, and look what happened.”

    Why? What exactly happened?

    The books got canceled, yes, but how does that in any way mean that it wasn’t sales from other channels that kept them afloat for as long as they did? Sales can drop outside the direct market just as easily as they can in it.

    “A few years ago, common wisdom had it that Vertigo titles didn’t “need” good periodical sales, because collection sales were supposed to be awesome. Once Northlanders — by Brian Wood, one of the most established and critically acclaimed independent creators in the market — ended up being cancelled, however, that’s another myth debunked.”

    How does ONE series not having good enough collection sales disprove this? As I understand it (correct me if I’m wrong) in the long run Fables collections outsell the single issues–which would be around cancelation level otherwise. Boom, myth proven.

    The “myth” was never that collections are a magic solution that will keep any series running. It is simply that in a market where (Big 2) books are overwhelmingly sustained by their sales in single issues, that does not go for Vertigo, where certain books that appear to be doing dismally by Big 2 standards are actually big successes based on those collections.

    Also, I really don’t see how you can count Young Justice as a replacement of Tiny Titans. They have some characters in common, but then Justice League has Cyborg — actually, let’s call JL the replacement for TT! Now THAT would be an interesting increase in sales. ;-)

  12. LobsterAfternoon says:

    Nathan – I’ve been reading comics since I was 8 years old and I have never heard of Denys Cowan.

  13. Chris Hero says:

    YAY! It’s the return of the Marc-Oliver is a monster comments!! The DC sales comments had gotten a bit boring lately.

    The Scooby-Doo comics are actually kinda good. I mean, not as great as Snarked or Adventure Time, but not bad, either. They’re easily the best thing DC publishes.

    As for the rest, I think it’s funny. If Wildstorm’s licensed books sold well, we’d see more of them and less love letters to Alan Moore. (He hasn’t been with them in over 20 years. A bit stalkerish, no?)

  14. Voodoo’s sales don’t seem low enough to merit cancellation, do they?

  15. Shane says:

    Love the looks at these numbers. Did not like the tone of most of the analysis. Not sure what exactly caused it, but you seem almost angry with DC. Too much negativity that made it a real drag to read. I mostly did it just to see the numbers.

  16. Torsten Adair says:

    Tom Brevoort stated a few years ago that their “All Ages” books were supported almost completely by subscriptions, that any Direct Market sales were icing.

    Subscriptions are DIRECT sales… the publisher cuts out the middleman and pockets any profits, and the issues are not returned.

    Marvel discounts subscriptions 25% or 39%. Marvel has to pay the subscription service for processing and handling, but that’s still a good margin. AND Marvel gets a mailing list for promotional material!
    http://subscriptions.marvel.com/

    DC:
    https://ssl.drgnetwork.com/ecom/dcc/app/live/dccmultisubs?org=dcc

    30% for New 52 (18 titles), 50% for DC Kids (5 titles)!
    No subscription info for the DC Nation magazine…any numbers from Diamond’s magazine listings?

  17. JohnRobietheCat says:

    “I can assure you Batman doesn’t sell the way it does because it’s Batman. It sells that way because of me and Greg.”

    Is that from the tweet war you guys were covering? He does sound a bit of pretentious actually. Maybe he should say we add a bit more numbers to the standard Batman tally. I like how he morphed from hey dude we’re cool right to making fun of that Rob guy’s lack of sales. Not that I agree with the latter’s manners but a millionaire with nothing to lose unearthing egomania at DC is kind of funny, I don’t know if even a Todd McFarlane-Frank Miller-Stephen King-Jim lee-Alan Moore team could revive Hawkman’….

    Hate to say it, a lot of these DC characters are expired milk- the date I see on the milk carton is best used before 1975, maxing out during the SuperFriends years….But these days it’s usually with an expiration date around issue #12, then it off to gimmick land to make them somewhat-sorta interesting. Or restart and try again.

    I’m kind of interested in a book becomes profit for DC or Marvel, even Image? That is after printing, issues, distribution, marketing, production costs, paying the creative team. Would 2000 issues sold cover the base costs of production, et cetera then anything after that is profit? That might explain why some are kept around and some are gone and some it doesn”t matter. And estimating the margins needed for lower titles vs higher titles since this is about numbers.

  18. Chris Hero says:

    “Tom Brevoort stated a few years ago that their “All Ages” books were supported almost completely by subscriptions, that any Direct Market sales were icing.”

    I think that’s the biggest problem with the comics market right there – all ages books should be what rules the day, but too many adults wanted their childhood characters to grow up with them.

    Anyway, I’m astonished at how many books are selling below 20k. That can’t be healthy….even if the numbers are 30% lower than the actual sales numbers, that’s just nuts.

  19. “Nathan – I’ve been reading comics since I was 8 years old and I have never heard of Denys Cowan.”

    Well, I don’t know your age, but even if you skipped Denys work of the 2000′s, if you are more than 20 years old, you probably heard or read his work on the Milestone books, on Marvel Deathlock, or on Steel or The Question at DC, no?

  20. Brian Wood says:

    “A few years ago, common wisdom had it that Vertigo titles didn’t “need” good periodical sales, because collection sales were supposed to be awesome. Once Northlanders — by Brian Wood, one of the most established and critically acclaimed independent creators in the market — ended up being cancelled, however, that’s another myth debunked. “It has a very loyal fanbase but the trade sales just aren’t cutting the mustard,” Wood wrote about a year back.”

    Marc-Oliver uses this quote of mine a lot to support theories like the one above, but it doesn’t always work and I’ve been meaning to say why. There was a Levitz DC and now a “nu” DC, and different rules and ways of doing business and rope given and success measured differs between the two (at least as far as I could see at Vertigo). Northlanders was doing fine, I’m told, until different standards were put into place, and then suddenly, like I said, it “wasn’t cutting the mustard”.

    The sales didn’t really drop in any meaningful way. Looking at my royalty statements, the difference between “okay” and “let’s cancel” was maybe 200 copies. I was also told DMZ would have been cancelled if it wasn’t already ending, and trade sales on THOSE books were easily 3-4x Northlanders.

    Marc-Oliver’s making a valid point about sales, but in this specific case I don’t think comparisons between pre- and post-regime change work that well.

    Ideally he’d stop using Northlanders as an example because I’d be willing to bet my next royalty check that under the “old” DC that book would still be going.

    b

  21. saipaman says:

    Well DC, missing my money now?

  22. I’m always taken aback when I see that a top 50 book sells less than 50,000 copies. I just wonder how they manage to keep making them.

    This just doesn’t seem like a very long term solution.

  23. LobsterAfternoon says:

    @ SCARCE- xavier Lancel – heard of Milestone and Steel, can’t say I could’ve associated Cowyn with either of those if you hadn’t mentioned them.

  24. This said, even if I was one of those who picked Dominique Laveau thanks to Denys Cowan name mostly (I probably would have try it anyway), and out of curiosity to see him on a Vertigo book, I quickly drop it because that was a terrible book to read (and also certainly not Denys best work, or at least not by Vertigo standarts: Denys work can be a little rushed on a superhero book, I will not care, but on a Vertigo book, when, for exemple, expressions on faces are very important, not so).

  25. Reading this column made me wonder what the author’s standard for success is?

    Is there any amount of money a book any DC comic could make which would not warrant a gloomy outlook from this author?

    It’s clear from reading this column that the comic book marketplace is not a wonderful place at the moment, but let’s not forget that each time DC publishes a book people stay employed — writers, artists, colourists, editors, et al.

    It seems to me that each book shipped should be seem as a kind of success — but reading this column it seems like the author wonders why DC doesn’t just throw in the towel on the whole operation.

    Does he have an axe to grind against DC, or is he just chronically disappointed that comics no longer seem as wonderful to him now as they did when he was a child?

  26. LobsterAfternoon says:

    AH, you present the “axe to grind” and “comics no longer seem as wonderful” options as binary. There are possibilities beyond that. The fact is, while the comics industry is not doing great the moment, it’s not impossible to succeed. Look at books like Chew and Walking Dead. Started off with no-name creators, no pre-existing fanbase, etc. Now they are giant hits, built largely on the quality of the books (of course Walking Dead benefits from the tv show existing, but Marvel and DC have long had multimedia projects and usually never see much gain in sales from them). I’m not Marc, but I absolutely see why his perspective makes sense. This company (and Marvel, to a lesser degree) just keep shoveling shit into the train’s engines and wonder why it’s running like shit.

  27. MBunge says:

    Can we all agree there’s a fairly negative tone to this post? Can we all agree that amount of negativity doesn’t quite match up with how well DC sales are doing when compared with 2, 3 and even 4 years ago? When a company’s books are selling better than they have in 5 years, doesn’t that indicate something at least slightly positive has occurred?

    Mike

  28. Just a correction: Silk Spectre is only 4 issues.

    And with All Star Western, it should be pointed out that it is a $3.99 book, a dollar more than the Jonah Hex series before it. Yes, we are very happy with Jonah’s numbers and how much people are enjoying the series.

  29. Sales better than 5 years ago is not simply success. You need to grow to survive. They are being tolerated in hopes they spawn another Avengers or DK movie.

  30. Like the idea of seeing the least selling book first. :)

  31. Sal_Brick City says:

    Besides a handful of titles, the quality of story has been sub-par. I think DC killed all the momentum they had at the beginning of the new 52 by failing to inject their stable of talent with fresh new voices. The biggest crime has been the way the Superman titles has been handled. The annual that was released a short while ago has to be one of the worse comics I have ever read… and that was produced by incoming writer.

  32. Joe S. Walker says:

    “Reading this column made me wonder what the author’s standard for success is?”

    Books selling as well as five years ago without gimmicks? Maintaining a steady level from month to month? New titles not suffering huge drops in their first few issues? Genuinely new titles (i.e. not the Nth relaunch of something) being able to get a foothold in the market?

    At the moment DC don’t seem to be able to do any of those things.

  33. Denys Cowan has been a top artist since the 80s (The Question), co-founded Milestone Comics, worked at Warners Animation, and ran BET’s animation division for a while and probably some other stuff I’m forgetting. He’s had a pretty amazing career. I can see how people might not have heard of him, but for people who have heard of him, he definitely qualifies as a well known creator.

  34. NotLevelingOut says:

    I’m excited to see these charts in another year, I really hope this whole New52 nonsense blows right back up in their faces.

    Rhw comment at the end wasn’t the best way to end reading the charts. I’d argue that the title does sell the way it does because it would seem logical that the flagship Batman title sells great because the character knocked out two movie that each grossed over a billion dollars.

    If they really had this great magic, transfer Capullo over to Swamp Thing and we should see a 300% increase, no?

  35. Lobsterafternoon says:

    NotLevelingOut

    there’s no one reason that Batman sells better than other books, even other batbooks. If you like, I can list a few reasons why it sells well

    1) It has Batman. Obviously this can’t be the only thing, otherwise it’d be selling the same as Detective, B&R,etc
    2) it has Snyder, who has built a rep for himself as a star on the rise and as a very good writer
    3) it has Capullo, who has some fans from his Spawn days, is a good fit for the tone of the book, and is pretty reliable with deadlines
    4) it has been promoted better/more often than the other batbooks, by having the Court of Owls crossover spring from Snyder, which sorta sends the message that Batman is the sun and other batbooks are planets orbiting it.
    5) Maybe a tiny bit of spillover from Dark Knight Rises, I’d reckon not much though. Movies/tv shows have been shown to have little to no impact on superhero ongoings, and have only some effect on superhero tpbs.

    so no. You wouldn’t have this same magic on Swamp Thing. Glad we could clear this up.

  36. Re the whole Snyder/Capullo thing — yes Batman sells…but no matter how popular a character, some creative teams just hit better and boost sales even beyond the mean. Just yesterday we quoteed Tom Brevoort, and we’ll dub this the “Brevoortian Equation” from now on: “A project is characters plus creators plus concept. You can get by with one or two, but you want all three if possible.”

    Snyder’s take on Swamp Thing is selling better than anything launched in the last 15 years with the character, so it’s safe to say that his version is, indeed, making the character more popular.

  37. James says:

    So a drop of 2.7% is – “Levelling out, evidently”. And 3.0% is – “Not levelled out yet”….. ok then.

    Can’t wait for Sadowski’s Fairest arc after Jimenez. Although I haven’t seen it solicited yet!! :)

    I wish some of my favorite writers (like Parker, David) took a crack at DC (again for David!). They seem to be running short on talent.

  38. charles says:

    I love Marc’s comments but it seems he was a little pissed this month..lol. That being said, it is alarming how many titles DC have selling less than 20K. As much as the internet crowd calls for it, the Direct Market as it is doesn’t support genre diversity so much. Yes, All Star Western is selling well but that seems to be the exception rather than the rule. DC will HAVE to cull the lower selling titles and replace them with something that’s more likely to sell like another Batman or Justice League book. It’s sad but it’s true.

    I know this might be premature but it seems Before Watchmen isn’t performing too well. In fact, it seems to be tanking badly.

  39. Joe Lawler says:

    “So a drop of 2.7% is – “Levelling out, evidently”. And 3.0% is – “Not levelled out yet”….. ok then.”

    I suspect it relates to how the book was selling the month before. If the book dropped 7% in June, then 2.7 in July, “leveling out, evidently” is pretty accurate. If the book has been dropping 3% monthly for the last six months, it’s not really leveling out.

    I’m not going to complain about negativity, but the string of “Not leveled out yet” responses was kind of boring. Get creative with the snark!

  40. blacaucasian says:

    While it is Marc-Oliver’s column and he is obviously as free to comment on his opinion of the charts as we are free to read or not read his columns (I used to read them monthly, get constantly perturbed at the negative slant and editorialzation of the overall column, and then realized – wait I don’t have to read that and get aggravated on a monthly basis) it would be nice to either see a more objective view of these charts from time to time. There’s spin than can be done in the opposite direction (and is done by the DC VP’s in their monthly interviews with iCV2 and Vaneta Rogers at Newsarama) as well. I’m not interested in either overly negative or positive spin because of someone’s perceived or voiced opinions on a company.

    I’m more interested in reading an honest and truthful analyzing of the numbers. I’ve read this column on and off (more off then on lately; the only reason I read today’s chart was The Beat clever hyping of it on Twitter today) and I have always walked away from this column with the idea that the columnist has a constant and continuous axe to grind. That’s not me trying to be a DC apologist, despite whatever opinion might be placed on me for holding that opinion. I don’t think I’m the only one from some of the comments above.

    Incidentally, I don’t think Marc-Oliver is a monster for voicing his opinion and anyone who says his is is ludicrous. They are comic book sales numbers. Perspective tells me, much like box office movie numbers, they don’t have any real meaning or consequence for my everyday life at the end of the day anyways.

  41. “I have always walked away from this column with the idea that the columnist has a constant and continuous axe to grind.”

    Yeah, that’s why I provide links to Brian Hibbs’ perspective, for instance, or why I go out of my way to note that several DC titles are performing well every month — because weighing alternate perspectives and differentiating to a degree that’s not covered by “good” or “bad” is exactly what people with axes to grind do.

  42. goggles says:

    I love reading the love letters to MOF section of the column aka the comments.

    When “Before MOF” gets published will the comments be more or less snarky towards the author? Time will tell.

  43. John DiBello says:

    I come for the numbers, stay for the snark! Would have preferred a little more analysis on the top run of titles than “Not leveled out yet,” but I’ll take what I get.

    My only, very small quibble: “Teen Titans Go!,” “Tiny Titans,” and “Young Justice,” are, despite some of the same characters appearing in each, about as disparate in tone, artwork, and presentation as could be. Lumping them all in together as “same book since 2003″ is a very odd comment—I would guess that once you factor OUT the unknown Johnny DC non-direct market (which we can’t quantify), those books have sold to very different audiences.

  44. Carlos says:

    So that’s what happens when sand gets in a vagina.

  45. Casey Cosker says:

    The creator comments on these threads are always insightful.

    I wonder what Liefeld has to say by way of response.

  46. Rikk Odinson says:

    Dig the “countdown” style of the column.

    More people should read LEGION LOST!

  47. Christopher says:

    The 6-Month Comparisons say it all:
    + 8.9%: Scooby-Doo
    + 7.6%: American Vampire
    + 2.3%: Young Justice

    Everything else is negative percentages, some of it well into the double-digits. That’s really bad. Almost unsustainable. We are barely a year past the relaunch and the majority of the new 52 already feels past its expiry date. Batman & GL alone can’t prop their universe forever sales-wise. Take away Batman/GL/Before Watchmen/varients and you’d have an entire line teetering towards collapse.

  48. MBunge says:

    “because weighing alternate perspectives and differentiating to a degree that’s not covered by “good” or “bad” is exactly what people with axes to grind do.”

    Yeah, you’re right. The alternative that ALL the people who see some sort of “axe to grind” or excessively negative tone to these posts being blind DC fanboys, trolls or idiots is clearly far more likely.

    Jeez, would it really cripple your delicate ego to acknowledge that maybe, MAYBE, your analysis can be a bit “glass half empty”? Do ALL of your responses to critics have to be phrased as if you think you’re the most objective person in the known universe and can’t possibly understand how the uncultured masses are blind to your wisdom?

    Mike

  49. Denys Cowan’s work (From Comic Book Database.) I can’t even copy it here, as it’s WAY too long. Just some FYI.

    http://www.comicbookdb.com/creator.php?ID=665

  50. blacaucasian says:

    “Yeah, that’s why I provide links to Brian Hibbs’ perspective, for instance, or why I go out of my way to note that several DC titles are performing well every month — because weighing alternate perspectives and differentiating to a degree that’s not covered by “good” or “bad” is exactly what people with axes to grind do.”

    Not expecting you to go out of your way to do anything, either positively or negatively. Don’t know why you would if your trying to present pure sales numbers as they represent possible reader and market trends.

    I would just would prefer to see an objective analysis of the numbers. I don’t feel this column has ever been all that objective which again, is why I chose to stop reading it regularly a long while back. And is also my opinion.

    Was it necessary to then denote every issue of “Before Watchmen” as a love letter to Alan Moore? Your feelings on the project are well documented from your previous comments on these very boards.

    And before you tag me with scarlet “A” of DC apologist, I’m not reading Before Watchmen, I didn’t care about Before Watchmen when they announced it, I still don’t care about it now, I won’t care about it when it’s collected in a year and I won’t care about it in 5 years when everybody has forgotten about it. It doesn’t make your column seem if not be any less subjective. Again, I’m not interested in spin or snark, and the extreme snark of much of your “commentary” makes it hard for me to read the column at all.

    My opinion. Some other people’s opinions (it would seem) as well. There’s no need to get defensive. Your entitled to you columns, I’m just as entitled to share how I feel about how you write them.

    Feel free to only cherry pick my opinions though and not address my points as a whole.

  51. Nick Jones says:

    The bottom has completely dropped out of DC’s line, the middle and top are steadily slipping, and Before Watchmen isn’t quite the hit that the first issues’ numbers would’ve suggested. How can you write about that in a way that doesn’t sound generally negative? If anything, I’d say that Marc-Oliver is being restrained.

  52. Chris Hero says:

    @The Beat

    “but for people who have heard of him, he definitely qualifies as a well known creator.”

    That’s the oddest qualifier I’ve ever read. I mean, for people who’ve heard of J-Zone, he’s a well known hip-hop producer, but he’s never going to sell any music. Hell, he even wrote a book about that very thing….

  53. Travis says:

    After reading MOF’s comments on the Before Watchmen threads it is obvious he has an axe to grind with DC, and that he would deny it is laughable.

    You can admit it dude, most of us are adults here.

  54. Chris Hero says:

    @goggles

    Your comment was gold. I’m still chuckling.

  55. Torsten Adair says:

    Tiny Titans leads into Superman Adventures. Same creative team, same style, they’ve even imported a few jokes from TT.

    The various Batman animated series could be linked, as it seems DC just keeps switching out versions… Adventures to Beyond to The Batman to Brave and the Bold to Beware the Batman.

    Now if they could just do that with the comics… six issues of one version of Superman, followed by six issues of another…

  56. RAGGEDT says:

    Heidi: It seems clear that, for Dan Didio, “63 is ‘The New 52′”!

  57. MBunge says:

    “The bottom has completely dropped out of DC’s line, the middle and top are steadily slipping”

    The other bottom line is that sales are better than 4 years ago and DC is as competitive with Marvel in the comics marketplace as they’ve been in practically half a century, with the 4th issue of WORLD’S FINEST selling better than the August issues of SECRET AVENGERS, DAREDEVIL, X-MEN LEGACY, INCREDIBLE HULK, FANTASTIC FOUR, MIGHTY THOR, CAPTAIN AMERICA and AVENGING SPIDER-MAN. Freakin’ Power Girl and The Huntress!

    Mike

  58. I look forward to MOF’s DC column every month and enjoy his sarcasm as well as his analysis. The comments (even the complaints about MOF’s attitude) are also fun to read. Keep up the good work everyone and see you next month (DC will still be publishing comics then, right?)!

  59. Christopher says:

    “The other bottom line is that sales are better than 4 years ago and DC is as competitive with Marvel in the comics marketplace as they’ve been in practically half a century, with the 4th issue of WORLD’S FINEST selling better than the August issues of SECRET AVENGERS, DAREDEVIL, X-MEN LEGACY, INCREDIBLE HULK, FANTASTIC FOUR, MIGHTY THOR, CAPTAIN AMERICA and AVENGING SPIDER-MAN. Freakin’ Power Girl and The Huntress!”

    Is this really something to celebrate though? I mean Marvel’s line has really slipped too. They can barely get anything non-AvX off the stands at higher than 50K it seems.

    The Direct Market has been completely decimated by the big two. While indie comics continue to make big gains on the backs of Walking Dead & Saga, DC & Marvel are content to seemingly twiddle their thumbs and repeatedly hit the (panic) reset button as needed until everything they sell has a 60K ceiling.

  60. blacaucasian says:

    “While indie comics continue to make big gains on the backs of Walking Dead & Saga…”

    Walking Dead continues to make big Gains you mean. Saga seems to have found it’s level, but making big gains is arguable at this point.

    Walking Dead was #1 last month, true, but it was also an anniversary issue, which across the board always shows artificial increases in numbers. Before the current arc, the book was settled in at about 30K sales per month.

    Saga’s numbers Saga has impressively settled around 40k numbers at 44 on the sales chart last month.

    The next book is Bloodshot #1 from Valiant at almost 30K and 77 on the chart. You don’t get another non-licensed indie book until 111 with Thief of Thieves hovering just under 20k.

    It’s hardly an example of indie books making big gains.

  61. “Walking Dead continues to make big Gains you mean. Saga seems to have found it’s level, but making big gains is arguable at this point.”

    http://blog.newsarama.com/2012/09/07/images-sales-growth-is-greater-than-marvels-by-nearly-200000-units/

  62. Heinz Hochkoepper says:

    “Is this really something to celebrate though?”

    No, it’s nothing to celebrate, but it is the only meaningful comparison. If you want to evaluate the success of DC’s relaunch, you have to compare their sales with the sales of their closest competitor in today’s market, not in the market as it was five years ago.

    To elaborate on what Mike was saying: Ignoring their current event mini, Marvel’s best-selling books are hovering between 50 and 60 K. One year after the relaunch, 7 regular DC books are outselling them, without being propped up by any events. Even second-tier characters like Aquaman and Nightwing are selling in the same ballpark.

    Or look at Wolverine, who is widely considered one of Marvel’s most popular characters. His book sold between 33 and 37 K in the last few months, in the same ballpark as DC books featuring Animal Man, Swamp Thing, Red Hood or Catwoman.

  63. blacaucasian says:

    @MOF – Does that number include Walking Dead #100? Because if it does, we both that growth is not sustainable, is an anomaly of that single anniversary issue doing well, and does not show evidence of a line wide increase of sales, which is the point I took Christopher to make.

    If it doesn’t include Walking Dead #100, then I stand corrected and have no problem admitting when I’m wrong.

  64. spike says:

    “I’m excited to see these charts in another year, I really hope this whole New52 nonsense blows right back up in their faces.”

    I can never understand this type of thinking. Why would you want something like that to happen? Just to say “ha! I knew it!”

    Maybe there will be changes and growth, but I wouldn’t want it to blow up in their faces. I don’t wish for the downfall of other books I don’t care to read at the moment.

  65. Paul Mellerick says:

    AH – Come over and read the indie charts for a more cheering view of the current comics market.

    http://www.comicsbeat.com/2012/09/05/indie-month-to-month-sales-july-2012/

    Everything is rainbows and unicorns in the land of indie at the moment!

  66. Sean W says:

    Did I have an eye stroke, or did almost a dozen figures in a row (around the middle) say “not levelled out yet”?

  67. Yeah, what Brian Wood said.

    We all make the mistake of assuming that if a project was cancelled, it must have been due to rational reasons arrived at after intense sales analysis, and that the conditions surrounding the decision were exactly the same as any other similar scenario we want to compare it to.

    The reality is that businesses are made up of regular old fallible, unpredictable human beings; the new boss comes in with a whole different set of experiences and goals and career plans and vision and suddenly failures are successes and successes are failures. A different manager/editor/person in charge can make or break a business, and it usually happens in tiny imperceptible moments around a conference table.

  68. PeterCSM730 says:

    “The creative team are Scott Snyder and Dustin Nguyen. The latter once left a fairly progressive but very, very low-selling DC/WildStorm comic-book title called Wildcats Version 3.0 in 2003, because he was getting too popular for that sort of thing. His final issue on it only sold a measly 15,437 units, after all.”

    I can’t tell if that’s a jab at Nguyen or at the market or at DC..

    I figured there must be a lot of snark in this month’s column when I saw there were 67 comments and it had only been posted yesterday. The man knows how to get a reaction. What’s replacing JLI? I ask because its numbers are much higher than the other books being cancelled.

    And what the hell happened to The Flash’s sales last month? I thought it might be an unexplained blip but apparently not.

    I had no idea there was so much comic creator excitement over on Twitter! Thanks for updating those of us who don’t really keep tabs on such things and for the links to the interesting articles, Marc!

  69. BiffordMichael says:

    Wow. That the anger was up this month. That was unfun to read. Wow.

  70. BiffordMichael says:

    AND please people read I…Vampire. It’s so awesome…DC really f*d up Firestorm…they reset the character perfectly after Brightest Day and then tossed it all out…yet they kept the Hawk & Dove reset from the same series? :(

  71. Al™ says:

    I prefer Marc-Oliver’s starting the list with the poor sellers. Otherwise I would never have looked at them. And the numbers are shockingly low. How can you afford to print a run of only 3 or 4 thousand full colour comics? And when do royalties kick in: 5000??

    Okay, some of the comments about love letters to Alan Moore begin to irritate after the 3rd or 4th reference, but the man is entitled to his opinion, and I appreciate him doing all this compilation and comparison for us.

  72. otistfirefly says:

    >>>The $1-million question: Why have Marvel and DC actively been shaping a market that emphatically has no place for titles like this one, only to keep publishing them anyway?

    Why does DC do ANYTHING anymore? Well, there’s a few reasons: To sh9t all over 75 proud years worth of storytelling. To come up with things that will get them over into the mainstream media (Green Lantern is GAY!! Superman and WW are doing it!) To increase diversity in the DCU. And of course, MAINLY, to try and get tv shows and movies made from their characters.

    But mainly, I’m gona go with SH(TTING all over 75 years of proud heritage…

  73. b.t.t.c. says:

    What the heck.

    DC beat Marvel in sales and units scanned and yet this article is totally anti-DC.

    I’ve never been one to criticize these columns for being anti-DC before, but this one is really blatant and just plain wrong.

    You write that books losing 3.4% have yet to find their level? C’mon, man, you’d never criticize a Marvel title for that.

    And doing the titles in reverse order seems petty as well, like you care so much more about the negative.

    But still, there is some good analysis here, sometimes.

    I agree with your apparent critique of Snyder’s asinine statement about “Batman”. Yeah, it doesn’t sell because it’s “Batman”. Right. Because Haunt and American Vampire had numbers that were comparable. Right.

  74. b.t.t.c. says:

    EDIT: I mean DC beat Marvel in August. I realize these are July numbers. But the analysis here still seems like a sour grapes reaction, especially since it came out around the same time the August comparison was announced.

  75. Steven K says:

    b.t.t.c., you were right the first time. DC did indeed beat Marvel in July, which is precisely why Frisch is so bitter.

  76. Charles says:

    Frisch doesn’t do Marvel month to month sales. Besides, he’s pretty right. Check numbers and you will see that DCs titles have dropped even further.

  77. Synsidar says:

    Well, there’s a few reasons: To sh9t all over 75 proud years worth of storytelling.

    Weren’t DC’s crises, from CRISIS ON INFINITE EARTHS to FINAL CRISIS, just as offensive? Thinly-fictionalized revisions of character concepts are just that. Revisions.

    Many people assume that there will always be some version of Superman, Batman, et al. in print, just because they’re icons, and anyway, Time Warner can cover losses on comics with the money made from merchandising and sales of other media. People can’t assume that anymore. DC’s “New 52″ reboot attracted the national attention it did because DC ran ads and tried to arouse some interest in the general public. If comics sales decline to the point that a business case can’t be made for continuing to publish comics, DC might very well stop publishing them. They’re not needed for T-shirts, video games, cartoons, etc. Few people in the general public would give a damn. They’d just figure that superhero comics are obsolete, much like newspapers with their comics pages.

    SRS

  78. Steven K says:

    You’re right, Charles, Frisch doesn’t cover Marvel’s monthly sales, but he could definitely learn a thing or two from the guy who does because this last effort was just ridiculously petty.

  79. I appreciate the crunchin’ of the numbers Marc. Thanks.

    The I, Vampire numbers make me sad. This is a great book. Second Jimmy on the Jonah Hex numbers & price point.

    It’ll be interesting to see Batwoman numbers next month the the return of J.H. Williams. The Green Lantern books have the massive cross-over with the Third Army so those books should get a healthy bump. Wonder Woman sales are still well above the historical sales. Swampthing & Animalman have The Rot cross-over, although the readership is probably already picking up both. I’m most impressed with Earth 2, as it’s an alternate setting and allowed to do its own thing.

  80. otistfirefly says:

    >>>>Weren’t DC’s crises, from CRISIS ON INFINITE EARTHS to FINAL CRISIS, just as offensive? Thinly-fictionalized revisions of character concepts are just that. Revisions.

    No, I don’t think those ‘events’ were anywhere near the level of contempt for characters and fans that the Diane Nelson era regime has shown. But to each his or her own, of course.

  81. JeffF says:

    “I prefer Marc-Oliver’s starting the list with the poor sellers.”

    The list always starts with the poor sellers, according to the commentary.

  82. This is my favorite of the three sales columns every month.

  83. Shawn says:

    “As retailers keep slashing their orders on Before Watchmen and the replacement “New 52″ titles, DC’s overall figures decline again in July.”

    “I know this might be premature but it seems Before Watchmen isn’t performing too well. In fact, it seems to be tanking badly.”

    I think both comments are definitely premature. Month 2 of a new title is always a drastic cut. Month 3 will tell us a lot more, and Marc or others may know some of those figures yet, but I won’t until I read Marc’s August chart.

    There’s a facet of fandom that wants DC’s “Alan Moore love letters” to fail. And there’s another facet that is reading the good ones (for me, that’s SS, Ozy, MM and Niteowl).

  84. Anthony says:

    Wow.. that’s craptacular sales numbers. And what has DC comics learned? NOTHING. Not one blessed thing.

    It has to reach up to a point when it’s sales would get so bad, they would have no choice to give us back what they took away – the real DC heroes, in which, I am hoping to god that will happen. Because I don’t care what others would say, it’s just not the DC comics without the real DC heroes.

  85. giuliano says:

    The only things people that criticize the author says are the dc sells better than last years (when it was losing money and on the road of been screwed) and that now competes with marvel (that it’s selling less and less and seems unable to make >50.000 of any non-event title).

    Is really the author the partisan here?

  86. Kentucky Fried Horse says:

    Bifford and Otis, I wholeheartedly agree with you. I dropped all of my mainstream DC titles after they screwed up Firestorm. Like Bifford said, they had a perfect launch for longtime fans of the character coming out of Brightest Day and RUINED it. It might seem laughable to most people, but for me it was enough to boycott a company I’d been buying books from for 24 years. A favorite character is a favorite character, be it anyone from Brother Power to Batman.

  87. v wiley says:

    Sorry to say, most of DC’s line is pretty unreadable, and will probably be gone in the next year or so, hopefully replaced by something that is stronger on the editorial level, like Valiant’s recent books.

    The Scooby Doo cover is easily one of the best drawn DC covers for the month, as well.

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