Although only a few hundredths of a point apart in units, DC edged out Marvel in dollars for a win in August’s sales charts. DC was led by BATMAN: EARTH ONE and the rest of its Batman franchise; while Marvel’s two issues of AVX led the single issue charts.
Sales month over month, year to year and year to date were all up significantly.
August is the last month where we’re comparing Hew 52 numbers to pre new 52 sales, so September will be interesting.
The Avengers launch an attack on the X-Men’s volcanic prison and Spider-Man finds himself battling the Phoenix-powered X-Men alone in Avengers Vs. X-Men #9 from Marvel Comics, the best-selling comic book to specialty retailers in August 2012, according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
DC Entertainment was August’s leading publisher in Retail Dollars, leading Marvel Comics 33.32% to 32.42%. Meanwhile, Marvel Comics edged DC Entertainment on the Unit Market Share for the month, 37.18% to 37.12%.
For the second month in a row, Geoff Johns and Gary Franks’ Batman: Earth One, the original graphic novel that reimagines the early days of Batman, was the best-selling graphic novel to retailers.
Based on Warner Bros. Interactive Entertainment’s best-selling Batman: Arkham Asylum video game, Square-Enix’s Batman: Arkham Asylum Play Arts ~Kai~: Harley Quinn Action Figure was the best-selling toy product to comic book specialty retailers in August.
Earth’s most powerful heroes join the HeroClix campaign with the DC HeroClix: Justice League Expansion from WizKids/NECA, the best-selling games product to comic book specialty retailers in August.
PUBLISHER
|
DOLLAR
SHARE
|
UNIT
SHARE
|
DC COMICS |
33.32%
|
37.12%
|
MARVEL COMICS |
32.42%
|
37.18%
|
IDW PUBLISHING |
5.88%
|
4.64%
|
IMAGE COMICS |
5.75%
|
5.37%
|
DARK HORSE COMICS |
4.92%
|
3.89%
|
DYNAMITE ENTERTAINMENT |
3.19%
|
3.16%
|
EAGLEMOSS PUBLICATIONS LTD |
1.83%
|
0.40%
|
BOOM! STUDIOS |
1.52%
|
1.48%
|
VIZ MEDIA |
0.96%
|
0.41%
|
ARCHIE COMICS |
0.85%
|
0.82%
|
OTHER NON-TOP 10 |
9.35%
|
5.52%
|
DOLLARS
|
UNITS
|
|
AUGUST 2012 VS. JULY 2012
|
||
COMICS |
6.49%
|
6.38%
|
GRAPHIC NOVELS |
22.13%
|
19.48%
|
TOTAL COMICS/GN |
11.23%
|
7.43%
|
AUGUST 2012 VS. AUGUST 2011
|
||
COMICS |
19.27%
|
14.22%
|
GRAPHIC NOVELS |
14.95%
|
24.74%
|
TOTAL COMICS/GN |
17.80%
|
15.09%
|
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
|
||
COMICS |
20.51%
|
17.97%
|
GRAPHIC NOVELS |
14.13%
|
12.78%
|
TOTAL COMICS/GN |
18.41%
|
17.54%
|
RANK
|
DESCRIPTION
|
PRICE
|
ITEM CODE
|
VENDOR
|
1
|
AVENGERS VS X-MEN #9 |
$3.99
|
JUN120592-M | MAR |
2
|
AVENGERS VS X-MEN #10 |
$3.99
|
JUN120599-M | MAR |
3
|
BATMAN #12 |
$3.99
|
JUN120177-M | DC |
4
|
JUSTICE LEAGUE #12 |
$3.99
|
JUN120142-M | DC |
5
|
AMAZING SPIDER-MAN #692 |
$5.99
|
JUN120622-M | MAR |
6
|
BEFORE WATCHMEN: RORSCHACH #1 (MR) [*] |
$3.99
|
JUN120129-M | DC |
7
|
AVX VS #5 |
$3.99
|
JUN120590-M | MAR |
8
|
BEFORE WATCHMEN: DR. MANHATTAN #1 (MR) [*] |
$3.99
|
JUN120134-M | DC |
9
|
GREEN LANTERN #12 |
$2.99
|
JUN120196-M | DC |
10
|
DETECTIVE COMICS #12 |
$3.99
|
JUN120181-M | DC |
RANK
|
DESCRIPTION
|
PRICE
|
ITEM CODE
|
VENDOR
|
1
|
BATMAN: EARTH ONE HC |
$22.99
|
MAR120234 | DC |
2
|
THE WALKING DEAD VOL. 1: DAYS GONE BYE TP |
$9.99
|
JUL068351 | IMA |
3
|
SWAMP THING VOL. 1: RAISE THEM BONES TP |
$14.99
|
MAY120280 | DC |
4
|
SUPERMAN: ACTION COMICS VOL. 1: SUPERMAN MEN OF STEEL HC |
$24.99
|
APR120245 | DC |
5
|
BATMAN VOL. 1: THE COURT OF OWLS HC |
$24.99
|
JAN120300 | DC |
6
|
HULK SEASON ONE PREMIERE HC |
$24.99
|
MAY120746 | MAR |
7
|
SCOTT PILGRIM VOLUME 1 COLOR HC |
$24.99
|
MAY121234 | ONI |
8
|
STAR WARS: THE CLONE WARS: SITH HUNTERS TP |
$7.99
|
APR120041 | DAR |
9
|
THE WALKING DEAD VOL. 2: MILES BEHIND US TP |
$14.99
|
SEP088204 | IMA |
10
|
FEAR ITSELF TP |
$29.99
|
JUN120721 | MAR |
RANK
|
DESCRIPTION
|
ITEM CODE
|
VENDOR
|
1
|
BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: HARLEY QUINN ACTION FIGURE | JAN128132 | SQU |
2
|
BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: ARMORED BATMAN ACTION FIGURE | JAN128131 | SQU |
3
|
TEENAGE MUTANT NINJA TURTLES RETRO COLLECTOR FIGURES | APR121769 | PLA |
4
|
MARVEL SELECT: AVENGERS MOVIE ENEMY FIGURE | JAN121705 | DST |
5
|
ALICE: THE MADNESS RETURNS SELECT FIGURE | JAN121700 | DST |
6
|
BATMAN BLACK & WHITE STATUE: DARWYN COOKE | APR120307 | DC |
7
|
AVENGERS MOVIE: IRON MAN MK VII ARTFX STATUE | MAR121684 | KOT |
8
|
BATMAN BLACK & WHITE STATUE: DICK GRAYSON BY JOCK | MAY120346 | DC |
9
|
FORBIDDEN PLANET: ROBBY THE ROBOT 12-INCH FIGURE | FEB121668 | X P |
10
|
MARVEL UNIVERSE ACTION FIGURES | JUN121848 | HAS |
RANK
|
DESCRIPTION
|
ITEM CODE
|
VENDOR
|
1
|
DC HEROCLIX: JUSTICE LEAGUE | APR121984 | NEC |
2
|
MARVEL HEROCLIX: CHAOS WAR BOOSTER BRICK | APR121987 | NEC |
3
|
DOCTOR WHO ACTION BOARD GAME | OCT101791 | DIA |
4
|
DC HEROCLIX: JUSTICE LEAGUE FAST FORCES 6-PACK | APR121985 | NEC |
5
|
WONDERLAND BOARD GAME | APR121345 | ZEN |
6
|
THE WALKING DEAD TV BOARD GAME | JUL112137 | CRY |
7
|
THE WALKING DEAD COMIC BOARD GAME | JUL112185 | Z-M |
8
|
MAGIC THE GATHERING TCG: 2013 CORE SET EVENT DECK | APR121978 | WIZ |
9
|
MAGIC THE GATHERING TCG: 2013 CORE SET BOOSTERS | APR121977 | WIZ |
10
|
PATHFINDER BATTLES: RISE OF THE RUNELORDS BOOSTER BRICK | MAY128110 | NEC |