DC Month-to-Month Sales December 2007

by Marc-Oliver Frisch

DC Comics’ successful “Sinestro Corps War” and “Resurrection of Ra’s al Ghul” crossovers both concluded in December, and with Green Lantern #25 and Justice League of America #15, two bestselling stragglers from November helped to touch up the performance. The big new launch in December was the weekly Countdown: Arena miniseries, whose numbers don’t particularly impress, but are better than those of previous Countdown spin-offs. In other news, Birds of Prey and The Legion of Super-Heroes got new creative teams, and the Western miniseries Bat Lash debuted. The average periodical numbers of the mainstream DC Universe line weren’t especially high compared to the rest of the year, but were up from their low point in November.

The publisher’s Vertigo and WildStorm imprints continued a slow recovery in December, meanwhile, in terms of average periodical sales. At Vertigo, the modest increase was due to Brian Wood’s ongoing Viking saga Northlanders, which launched with fairly decent numbers. At WildStorm, as there were no new launches in December, the slight upturn was mostly due to the absence of a number of low-selling titles. Overall, DC’s average sales in December were stronger than they had been for most of the year, rebounding from their low point in November. It’s safe to say that 2007 wasn’t a banner year for DC’s periodical business, compared to previous years and to the competition, but they’re ending it on a moderately optimistic note.

Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

6/8 - JUSTICE LEAGUE OF AMERICA
12/2001: JLA #61 -- 67,491*
12/2002: JLA #76 -- 61,557*
12/2003: JLA #91 -- 58,981
12/2004: JLA #109 -- 63,791 [64,747]
12/2005: JLA #123 -- 76,899
--------------------------------------
12/2006: Justice League #4 -- 136,709 (- 3.0%) [139,123]
12/2006: Justice League #5 -- 132,460 (- 3.1%) [133,924]
01/2007: --
02/2007: --
03/2007: Justice League #6 -- 130,099 (- 1.8%) [131,754]
04/2007: Justice League #7 -- 154,984 (+19.1%)
04/2007: Justice League #8 -- 130,365 (-15.9%)
05/2007: Justice League #9 -- 129,285 (- 0.8%)
06/2007: Justice League #10 -- 129,265 (- 0.0%)
07/2007: Justice League #11 -- 122,823 (- 5.0%)
08/2007: Justice League #12 -- 131,420 (+ 7.0%) [137,181]
09/2007: Justice League #13 -- 119,471 (- 9.1%) [124,006]
10/2007: Justice League #14 -- 101,763 (-14.8%)
11/2007: --
12/2007: Justice League #15 -- 100,234 (- 1.5%)
12/2007: Justice League #16 -- 95,557 (- 4.7%)
----------------
6 months: -24.3%
1 year : -27.3%
2 years : +27.3%

As Justice League of America catches up with its schedule, another top-selling DC title drops below the 100k mark (as far as the estimates are concerned, at any rate; given that they’re traditionally a little on the low side, the real number may still be slightly above 100,000). And, as before with titles like All Star Batman, All Star Superman, Justice, 52 or Superman/Batman, there’s nothing on the horizon that looks like it could plug the resulting gap.

That said, the drop-off was to be expected after star writer Brad Meltzer’s departure, and it’s also worth mentioning that the current run, unlike Meltzer’s, isn’t supported through variant cover editions. Bearing all this in mind, the book is still holding up quite well.

—–

10/23 - GREEN LANTERN
12/2001: Green Lantern #145 -- 33,397*
12/2002: Green Lantern #157 -- 37,869*
12/2003: Green Lantern #172 -- 31,080
12/2004: Rebirth #3 of 6 -- 106,523 [126,654]
12/2005: Green Lantern #6 -- 88,437
--------------------------------------
12/2006: --
01/2007: Green Lantern #16 -- 66,105 (- 5.8%)
02/2007: Green Lantern #17 -- 62,018 (- 6.2%)
03/2007: Green Lantern #18 -- 61,661 (- 0.6%)
04/2007: --
05/2007: Green Lantern #19 -- 62,439 (+ 1.3%)
05/2007: Green Lantern #20 -- 60,556 (- 3.0%)
06/2007: --
07/2007: Green Lantern #21 -- 81,929 (+35.3%) [93,052]
08/2007: Green Lantern #22 -- 77,916 (- 4.9%) [82,980]
09/2007: Green Lantern #23 -- 79,084 (+ 1.5%) [82,168]
10/2007: Green Lantern #24 -- 78,650 (- 0.6%)
11/2007: --
12/2007: Green Lantern #25 -- 90,545 (+15.1%)
12/2007: Green Lantern #26 -- 69,986 (-22.7%)
----------------
6 months: n.a.
1 year : n.a.
2 years : - 9.2%

Issue #25, a triple-sized issue at $ 4.99 and the conclusion of the popular “Sinestro Corps War” crossover, was late from November. Evidently, the delay didn’t hurt the book’s numbers – it’s the highest first-month sales for Green Lantern since the November 2005 issue of the current series. It was supported with a 1-for-10 variant cover edition, meaning that retailers had to order ten copies of the regular comic to get one variant edition

Given that sales for issue #26 remain more than 9,000 units ahead of the pre-“Sinestro Corps War” level, it would seem that the crossover has an unusually sustaining effect on the title’s numbers.

—–

11 - JUSTICE SOCIETY OF AMERICA
12/2001: JSA #31 -- 40,334*
12/2002: JSA #43 -- 41,249*
12/2003: JSA #55 -- 43,009
12/2004: JSA #68 -- 45,198
12/2005: JSA #80 -- 50,862
---------------------------------------
12/2006: Justice Society #1 -- 102,990 (+107.7%) [108,140]
01/2007: Justice Society #2 -- 86,180 (- 16.3%) [ 92,459]
02/2007: Justice Society #3 -- 84,356 (- 2.1%) [ 86,014]
03/2007: Justice Society #4 -- 84,449 (+ 0.1%) [ 86,475]
04/2007: Justice Society #5 -- 98,069 (+ 16.1%) [102,275]
05/2007: Justice Society #6 -- 96,900 (- 1.2%) [ 99,784]
06/2007: --
07/2007: Justice Society #7 -- 88,883 (- 8.3%)
08/2007: Justice Society #8 -- 87,606 (- 1.4%)
09/2007: Justice Society #9 -- 84,117 (- 4.0%)
10/2007: Justice Society #10 -- 99,424 (+ 18.2%)
11/2007: --
12/2007: Justice Society #11 -- 89,613 (- 9.9%)
----------------
6 months: n.a.
1 year : -13.0%
2 years : +76.2%

The second part of the Kingdom Come spin-off storyline co-written by Alex Ross isn’t able to maintain last issue’s astronomical sales. Still, it keeps Justice Society of America a good 5,000 units ahead of its previous level, so there’s nothing to complain about. As usual, the book was supported with a 1-for-10 variant cover edition.

It’s perhaps also worth noting that all four DC titles written or co-written by Geoff Johns – the others being Booster Gold, Green Lantern and Action Comics – are among the publisher’s most solid performers right now.

—–

18/19/21/22 - COUNTDOWN TO FINAL CRISIS
05/2007: Countdown #51 -- 91,083
05/2007: Countdown #50 -- 83,752 (- 8.1%) [85,564]
05/2007: Countdown #49 -- 81,484 (- 2.7%) [83,188]
05/2007: Countdown #48 -- 79,810 (- 2.1%) [81,828]
06/2007: Countdown #47 -- 77,504 (- 2.9%)
06/2007: Countdown #46 -- 76,362 (- 1.5%)
06/2007: Countdown #45 -- 74,918 (- 1.9%)
06/2007: Countdown #44 -- 73,971 (- 1.3%)
07/2007: Countdown #43 -- 73,912 (- 0.1%)
07/2007: Countdown #42 -- 73,116 (- 1.1%)
07/2007: Countdown #41 -- 72,621 (- 0.7%)
07/2007: Countdown #40 -- 72,102 (- 0.7%)
08/2007: Countdown #39 -- 88,021 (+22.1%)
08/2007: Countdown #38 -- 87,260 (- 0.9%)
08/2007: Countdown #37 -- 86,405 (- 1.0%)
08/2007: Countdown #36 -- 85,536 (- 1.0%)
08/2007: Countdown #35 -- 84,350 (- 1.4%)
09/2007: Countdown #34 -- 82,537 (- 2.2%)
09/2007: Countdown #33 -- 81,744 (- 1.0%)
09/2007: Countdown #32 -- 81,097 (- 0.8%)
09/2007: Countdown #31 -- 80,127 (- 1.2%)
10/2007: Countdown #30 -- 78,222 (- 2.4%)
10/2007: Countdown #29 -- 77,755 (- 0.6%)
10/2007: Countdown #28 -- 77,003 (- 1.0%)
10/2007: Countdown #27 -- 76,401 (- 0.8%)
10/2007: Countdown to FC #26 -- 75,514 (- 1.2%)
11/2007: Countdown to FC #25 -- 74,668 (- 1.1%)
11/2007: Countdown to FC #24 -- 74,047 (- 0.8%)
11/2007: Countdown to FC #23 -- 73,241 (- 1.1%)
11/2007: Countdown to FC #22 -- 72,765 (- 0.7%)
12/2007: Countdown to FC #21 -- 71,524 (- 1.7%)
12/2007: Countdown to FC #20 -- 71,331 (- 0.3%)
12/2007: Countdown to FC #19 -- 70,805 (- 0.7%)
12/2007: Countdown to FC #18 -- 70,619 (- 0.3%)
----------------
6 months: - 6.1%

The numbers seem to be settling down around 70k. That’s perfectly good for any individual series, but not impressive for a supposed blockbuster title. And it’s a far cry from Countdown‘s predecessor 52, which consistently sold above 90,000 units.

—–

20 - BATMAN
12/2001: Batman #598 -- 40,496*
12/2002: Batman #610 -- 109,415*
12/2003: Batman #622 -- 91,899 [94,045]
12/2004: Batman #635 -- 60,898 [63,067]
12/2005: Batman #648 -- 63,151 [64,760]
-------------------------------
12/2006: Batman #660 -- 76,967 (-15.1%)
12/2006: Batman #661 -- 75,512 (- 1.9%)
01/2007: Batman #662 -- 72,499 (- 4.0%)
02/2007: Batman #663 -- 83,167 (+14.7%)
03/2007: Batman #664 -- 80,497 (- 3.2%) [82,107]
04/2007: --
05/2007: Batman #665 -- 80,122 (- 0.5%)
06/2007: --
07/2007: Batman #666 -- 83,781 (+ 4.6%)
08/2007: Batman #667 -- 78,578 (- 6.2%) [82,418]
08/2007: Batman #668 -- 76,962 (- 2.1%)
09/2007: Batman #669 -- 73,471 (- 4.5%)
10/2007: Batman #670 -- 76,890 (+ 4.7%) [86,049]
11/2007: Batman #671 -- 76,764 (- 0.2%)
12/2007: Batman #672 -- 71,189 (- 7.3%)
----------------
6 months: n.a.
1 year : - 6.6%
2 years : +12.7%

This isn’t good. With the “Resurrection of Ra’s al Ghul” crossover out of the way, Batman promptly continues its free-fall – it’s lost another good 2,000 units compared to issue #669. Something’s going wrong here.

The crossover continues to sell very well, meanwhile. It’s resulted in impressive sales increases for the other participating titles (see Detective Comics, Nightwing and Robin), and the prelude issues Batman #670 and Robin Annual #7 sold another 6,250 and 3,652 copies in December, respectively.

—–

26 - DETECTIVE COMICS
12/2001: Detective Comics #765 -- 37,929*
12/2002: Detective Comics #777 -- 40,867*
12/2003: Detective Comics #789 -- 36,456
12/2004: Detective Comics #801 -- 42,775
12/2005: Detective Comics #814 -- 37,145
----------------------------------------
12/2006: Detective Comics #826 -- 59,657 (+ 1.2%)
12/2006: Detective Comics #827 -- 55,031 (- 7.8%)
01/2007: --
02/2007: Detective Comics #828 -- 55,206 (+ 0.3%)
03/2007: Detective Comics #829 -- 52,943 (- 4.1%)
03/2007: Detective Comics #830 -- 52,395 (- 1.0%)
04/2007: Detective Comics #831 -- 56,284 (+ 7.4%)
05/2007: Detective Comics #832 -- 51,727 (- 8.1%)
06/2007: Detective Comics #833 -- 54,104 (+ 4.6%)
07/2007: Detective Comics #834 -- 53,461 (- 1.2%)
08/2007: Detective Comics #835 -- 50,479 (- 5.6%)
09/2007: Detective Comics #836 -- 49,475 (- 2.0%)
10/2007: Detective Comics #837 -- 51,363 (+ 3.8%)
11/2007: Detective Comics #838 -- 60,267 (+17.3%)
12/2007: Detective Comics #839 -- 62,297 (+ 3.4%)
----------------
6 months: +15.1%
1 year : + 8.6%
2 years : +67.7%

“The Resurrection of Ra’s al Ghul” results in another slight increase on top of last month’s boost, firmly cementing its status as a commercial hit.

—–

32 - TALES OF THE SINESTRO CORPS PRESENTS
09/2007: TotSCP Parallax #1 -- 65,911 [69,296]
10/2007: TotSCP Cyborg Superman #1 -- 60,253 (-8.6%)
10/2007: TotSCP Superman Prime #1 -- 55,951 (-7.1%) [59,628]
11/2007: --
12/2007: TotSCP Ion #1 -- 56,816 (+1.6%)

This is another hangover from November. The “Sinestro Corps War” spin-off has sold perfectly well throughout its run.

—–

33 - ACTION COMICS
12/2001: Action Comics #786 -- 37,592*
12/2002: Action Comics #798 -- 32,617*
12/2003: Action Comics #810 -- 29,509
12/2004: Action Comics #822 -- 38,110
12/2005: Action Comics #834 -- 42,425
-------------------------------------
12/2006: --
01/2007: --
02/2007: Action Comics #846 -- 64,554 (- 3.3%) [66,349]
03/2007: Action Comics #847 -- 64,679 (+ 0.2%)
04/2007: Action Comics #848 -- 62,216 (- 3.8%)
05/2007: Action Comics #849 -- 53,610 (-13.8%)
05/2007: Action Comics #850 -- 56,166 (+ 4.8%)
06/2007: --
07/2007: Action Comics #851 -- 76,500 (+36.2%)
07/2007: Action Comics #852 -- 50,294 (-34.3%)
08/2007: Action Comics #853 -- 49,694 (- 1.2%)
08/2007: Action Comics #854 -- 48,455 (- 2.5%)
08/2007: Action Comics #855 -- 55,536 (+14.6%)
09/2007: --
10/2007: Action Comics #856 -- 53,815 (- 3.1%)
10/2007: Action Comics #857 -- 51,401 (- 4.5%)
10/2007: Action Comics #858 -- 54,596 (+ 6.2%) [59,031]
11/2007: Action Comics #859 -- 54,572 (- 0.0%)
12/2007: Action Comics #860 -- 56,254 (+ 3.1%)
----------------
6 months: n.a.
1 year : n.a.
2 years : +32.6%

The “Superman and the Legion of Super-Heroes” arc resulted in another small sales increase in December, plus 4,435 additional units of issue #858 sold. Not many of DC’s books not involved in crossovers are doing well at present. Action Comics is clearly catching on now.

—–

35/41/44/45 - COUNTDOWN: ARENA
12/2007: Countdown: Arena #1 of 4 -- 54,075
12/2007: Countdown: Arena #2 of 4 -- 51,263 (-5.2%)
12/2007: Countdown: Arena #3 of 4 -- 49,683 (-3.1%)
12/2007: Countdown: Arena #4 of 4 -- 49,341 (-0.7%)

This weekly series acts out a bunch of arena fights between various alternate-reality versions of DC’s major characters. Each issue was promoted with a 1-for-10 variant cover edition, and, as an additional gimmick, fans were encouraged to vote on the internet for the outcome of one major fight per issue.

Apparently, the latter made a difference here, because Countdown: Arena is, by far, the best-selling Countdown spin-off to date. It’s not a hit by any stretch, but considering the brand’s overall performance, these numbers are decent. Based on these sales, I wouldn’t be surprised to see more storylines featuring call-in votes down the line. (I mean every word of that.)

—–

36 - TEEN TITANS
12/2003: Teen Titans #6 -- 69,255 [73,096]
12/2004: Teen Titans #19 -- 62,585 [66,290]
12/2005: Teen Titans #30 -- 67,155
----------------------------------
12/2006: Teen Titans #42 -- 60,165 (- 2.5%)
01/2007: Teen Titans #43 -- 60,290 (+ 0.2%) [62,560]
02/2007: --
03/2007: Teen Titans #44 -- 61,572 (+ 2.1%)
04/2007: Teen Titans #45 -- 61,051 (- 0.9%)
05/2007: Teen Titans #46 -- 61,478 (+ 0.7%)
05/2007: Teen Titans #47 -- 63,673 (+ 3.6%)
06/2007: Teen Titans #48 -- 60,786 (- 4.5%)
07/2007: Teen Titans #49 -- 59,258 (- 2.5%)
08/2007: Teen Titans #50 -- 69,620 (+17.5%)
09/2007: Teen Titans #51 -- 57,851 (-16.9%)
10/2007: Teen Titans #52 -- 55,176 (- 4.6%)
11/2007: Teen Titans #53 -- 54,387 (- 1.4%)
12/2007: Teen Titans #54 -- 53,790 (- 1.1%)
----------------
6 months: -11.5%
1 year : -10.6%
2 years : -19.9%

The last two issues have seen standard sales drops. It seems the book has found its new level. It’s one that’s considerably lower than the 60k+ range it sold in during the Geoff Johns run, obviously, but overall, these are still very decent numbers for a series without the benefit of A-list characters, superstar creators or gimmick promotions.

—–

38 - SUPERMAN/BATMAN
12/2003: Superman/Batman #4 -- 102,725 [116,361]
12/2003: Superman/Batman #5 -- 96,420 [115,082]
12/2004: Superman/Batman #15 -- 119,926 [123,273]
12/2004: Superman/Batman #16 -- 115,657 [120,927]
12/2005: Superman/Batman #23 -- 102,248 [103,726]
---------------------------------------
12/2006: Superman/Batman #31 -- 81,716 (- 2.7%)
01/2007: --
02/2007: --
03/2007: Superman/Batman #32 -- 77,905 (- 4.7%)
04/2007: Superman/Batman #33 -- 74,807 (- 4.0%)
04/2007: Superman/Batman #34 -- 71,278 (- 4.7%)
05/2007: Superman/Batman #35 -- 68,160 (- 4.4%)
06/2007: Superman/Batman #36 -- 65,866 (- 3.4%)
06/2007: Superman/Batman #37 -- 72,635 (+10.3%)
07/2007: Superman/Batman #38 -- 67,695 (- 6.8%)
08/2007: Superman/Batman #39 -- 59,622 (-11.9%)
09/2007: Superman/Batman #40 -- 57,410 (- 3.7%)
10/2007: Superman/Batman #41 -- 54,928 (- 4.3%)
11/2007: Superman/Batman #42 -- 54,341 (- 1.1%)
11/2007: Superman/Batman #43 -- 53,489 (- 1.6%)
12/2007: Superman/Batman #44 -- 53,057 (- 0.8%)
----------------
6 months: -23.4%
1 year : -35.1%
2 years : -48.1%

The book has found its new level, and, to be fair, it’s still passable enough, all things considered.

In terms of perception, Superman/Batman seems to have gone from “Jeph Loeb and His Amazing Friends” to “Legends of the Dark Knight Confidential,” resulting in the horrible two-year slide that just ended. DC probably could have gotten a lot more mileage out of the former bestseller they inherited from Loeb if they’d put it at the center of their line, rather than letting it fend for itself.

—–

43 - GREEN LANTERN CORPS
12/2005: GLC: Recharge #3 of 5 -- 64,490 [65,669]
------------------------------------------
12/2006: Green Lantern Corps #7 -- 38,737 (- 5.7%)
01/2007: Green Lantern Corps #8 -- 36,924 (- 4.7%)
02/2007: Green Lantern Corps #9 -- 34,897 (- 5.5%)
03/2007: Green Lantern Corps #10 -- 34,227 (- 1.9%)
04/2007: Green Lantern Corps #11 -- 33,506 (- 2.1%)
05/2007: Green Lantern Corps #12 -- 33,267 (- 0.7%)
06/2007: Green Lantern Corps #13 -- 32,792 (- 1.4%)
07/2007: Green Lantern Corps #14 -- 45,393 (+38.4%) [61,493]
08/2007: Green Lantern Corps #15 -- 51,572 (+13.2%) [57,751]
09/2007: --
10/2007: Green Lantern Corps #16 -- 60,862 (+18.0%)
10/2007: Green Lantern Corps #17 -- 59,223 (- 2.7%)
11/2007: Green Lantern Corps #18 -- 55,838 (- 5.7%) [59,049]
12/2007: Green Lantern Corps #19 -- 50,516 (- 9.5%)
----------------
6 months: +54.1%
1 year : +30.4%
2 years : -21.7%

This was billed as a “Sinestro Corps War” epilogue, which caused about a third of the additional crossover audience to walk away from the book again. This means that sales are still almost 20,000 units higher than before the storyline, of course, so there’s no reason to complain.

As we recall, November’s issue #18 had initially been solicited as an epilogue chapter as well, but was subsequently retooled into an official part of “Sinestro Corps War” when the crossover turned out to be more successful than the publisher had anticipated. As a result of the change, the issue made the chart again in December, selling an additional 3,211 units.

—–

46 - NIGHTWING
12/2001: Nightwing #64 -- 34,130*
12/2002: Nightwing #76 -- 30,100*
12/2003: Nightwing #88 -- 28,976
12/2004: Nightwing #100 -- 40,022
12/2005: Nightwing #115 -- 35,674
---------------------------------
12/2006: Nightwing #127 -- 34,889 (- 3.5%)
01/2007: Nightwing #128 -- 33,930 (- 2.8%)
02/2007: Nightwing #129 -- 32,651 (- 3.8%)
03/2007: Nightwing #130 -- 31,788 (- 2.6%)
04/2007: Nightwing #131 -- 31,530 (- 0.8%)
05/2007: Nightwing #132 -- 30,807 (- 2.3%)
06/2007: Nightwing #133 -- 30,623 (- 0.6%)
07/2007: Nightwing #134 -- 30,228 (- 1.3%)
08/2007: Nightwing #135 -- 29,923 (- 1.0%)
09/2007: Nightwing #136 -- 29,256 (- 2.2%)
10/2007: Nightwing #137 -- 28,363 (- 3.1%)
11/2007: Nightwing #138 -- 46,757 (+64.9%)
12/2007: Nightwing #139 -- 49,291 (+ 5.4%)
----------------
6 months: +61.0%
1 year : +41.3%
2 years : +38.2%
48 - ROBIN
12/2001: Robin #97 -- 26,250*
12/2002: Robin #109 -- 24,170*
12/2003: Robin #121 -- 30,683 [31,458]
12/2004: Robin #133 -- 35,406
12/2005: Robin #145 -- 28,532
-----------------------------
12/2006: Robin #157 -- 30,556 (- 3.6%)
01/2007: Robin #158 -- 29,464 (- 3.6%)
02/2007: Robin #159 -- 28,210 (- 4.3%)
03/2007: Robin #160 -- 27,659 (- 2.0%)
04/2007: Robin #161 -- 27,180 (- 1.7%)
05/2007: Robin #162 -- 26,801 (- 1.4%)
06/2007: Robin #163 -- 26,284 (- 1.9%)
07/2007: Robin #164 -- 25,955 (- 1.3%)
08/2007: Robin #165 -- 25,397 (- 2.2%)
09/2007: Robin #166 -- 24,877 (- 2.1%)
10/2007: Robin #167 -- 24,625 (- 1.0%)
11/2007: Robin #168 -- 50,672 (+105.8%) [57,442]
12/2007: Robin #169 -- 48,665 (- 4.0%)
----------------
6 months: +85.2%
1 year : +59.3%
2 years : +70.6%

The two Batman-related titles keep profiting tremendously from the “Resurrection of Ra’s al Ghul” crossover. Nightwing sees another sales increase on top of last month’s, while the November issue of Robin sold another whopping 6,770 units in December. Both books got new creative teams in January.

—–

50 - THE LEGION OF SUPER-HEROES
12/2001: Legion #3 -- 23,338*
12/2002: Legion #15 -- 23,962*
12/2003: Legion #28 -- 25,042
12/2004: Legion of SH #1 -- 50,691 [59,944]
12/2005: --
---------------------------------------
12/2006: Supergirl & LoSH #25 -- 33,288 (- 2.1%)
01/2007: Supergirl & LoSH #26 -- 32,342 (- 2.8%)
02/2007: Supergirl & LoSH #27 -- 31,387 (- 3.0%)
03/2007: --
04/2007: Supergirl & LoSH #28 -- 31,525 (+ 0.4%)
04/2007: Supergirl & LoSH #29 -- 30,906 (- 2.0%)
05/2007: Supergirl & LoSH #30 -- 30,767 (- 0.5%)
06/2007: Supergirl & LoSH #31 -- 30,385 (- 1.2%)
07/2007: Supergirl & LoSH #32 -- 29,826 (- 1.8%)
08/2007: Supergirl & LoSH #33 -- 29,315 (- 1.7%)
09/2007: Supergirl & LoSH #34 -- 28,294 (- 3.5%)
10/2007: Supergirl & LoSH #35 -- 27,370 (- 3.3%)
11/2007: Supergirl & LoSH #36 -- 26,814 (- 2.0%)
12/2007: Legion of SH #37 -- 45,803 (+70.8%)
----------------
6 months: +50.7%
1 year : +37.6%
2 years : n.a.

With the December issue, the new regular creative team of writer Jim Shooter and artist Francis Manapul took over the series, whose title reverted back to The Legion of Super-Heroes in the process.

The fact that sales go up for the return of Shooter, who wrote a fan-favorite run on the property in the late sixties, probably doesn’t come as a great surprise. But the degree of the increase is unexpected. It’s been a while since a simple creative team change prompted this kind of reaction. And, let’s be honest, Shooter’s past merits notwithstanding, putting his name on a book in 2007 was a bit of a gamble, commercially. For now, though, it seems to be paying off for DC.

There’s a variant cover edition, but stores were able to order it separately, without the usual 1-for-10 string attached.

—–

51 - SUPERMAN
12/2001: Superman #177 -- 41,241*
12/2002: Superman #189 -- 34,488*
12/2003: Superman #200 -- 47,346 [ 51,745]
12/2004: Superman #212 -- 100,244 [103,545]
12/2005: Superman #224 -- 63,719 [ 65,300]
---------------------------------
12/2006: --
01/2007: Superman #658 -- 60,682 (- 2.6%)
02/2007: Superman #659 -- 58,258 (- 4.0%)
03/2007: Superman #660 -- 57,169 (- 1.9%)
04/2007: Superman #661 -- 55,738 (- 2.5%)
05/2007: Superman #662 -- 55,236 (- 0.9%)
06/2007: Superman #663 -- 53,384 (- 3.4%)
07/2007: Superman #664 -- 52,313 (- 2.0%)
07/2007: Superman #665 -- 51,936 (- 0.7%)
08/2007: Superman #666 -- 53,566 (+ 3.1%)
09/2007: Superman #667 -- 48,608 (- 9.3%)
10/2007: Superman #668 -- 47,948 (- 1.4%)
10/2007: Superman #669 -- 47,271 (- 1.4%)
11/2007: Superman #670 -- 48,407 (+ 2.4%)
12/2007: Superman #671 -- 45,290 (- 6.4%)
----------------
6 months: -15.2%
1 year : n.a.
2 years : -28.9%

Ouch, that hurt. The “Third Kryptonian” arc running through issues #668-670 halted the book’s decline, but that was just a temporary respite.

—–

53 - WONDER WOMAN
12/2001: Wonder Woman #177 -- 29,813*
12/2002: --
12/2003: Wonder Woman #199 -- 29,224
12/2004: Wonder Woman #211 -- 24,828
12/2005: Wonder Woman #224 -- 47,224
-------------------------------------
12/2006: --
01/2007: --
02/2007: Wonder Woman #4 -- 69,860 (- 9.3%)
03/2007: Wonder Woman #5 -- 64,414 (- 7.8%)
03/2007: Wonder Woman #6 -- 62,458 (- 3.0%)
04/2007: Wonder Woman #7 -- 60,168 (- 3.7%)
04/2007: Wonder Woman #8 -- 58,772 (- 2.3%)
05/2007: Wonder Woman #9 -- 58,561 (- 0.4%)
06/2007: Wonder Woman #10 -- 54,472 (- 7.0%)
07/2007: Wonder Woman #11 -- 52,983 (- 2.7%)
08/2007: Wonder Woman #12 -- 50,880 (- 4.0%)
09/2007: --
10/2007: Wonder Woman #13 -- 48,385 (- 4.9%)
11/2007: Wonder Woman #14 -- 53,090 (+ 9.7%)
12/2007: Wonder Woman #15 -- 44,628 (-15.9%)
-----------------
6 months: - 18.7%
1 year : n.a.
2 years : - 5.5%

The second issue of writer Gail Simone’s run results in the biggest sales drop Wonder Woman has seen in a while. In fairness, there was a variant cover edition for #14 which likely inflated that issue’s numbers, but that’s not much of a silver lining. The book’s sales have now dropped well below 50k, and there’s no sign that they’re going to bottom out any time soon. The creative changes have failed to restore retailers’ faith in the book.

—–

55 - THE FLASH
12/2001: Flash #181 -- 26,922*
12/2002: Flash #193 -- 28,185*
12/2003: Flash #205 -- 34,931 [35,626]
12/2004: --
12/2005: Flash #229 -- 41,459
----------------------------------
12/2006: Flash: FMA #7 -- 53,600 (- 5.6%)
01/2007: Flash: FMA #8 -- 50,967 (- 4.9%)
02/2007: Flash: FMA #9 -- 47,214 (- 7.4%)
03/2007: Flash: FMA #10 -- 46,133 (- 2.3%)
04/2007: Flash: FMA #11 -- 46,963 (+ 1.8%)
05/2007: Flash: FMA #12 -- 47,809 (+ 1.8%)
06/2007: Flash: FMA #13 -- 76,860 (+ 60.8%) [82,767]
07/2007: All Flash #1 -- 78,955 (+ 2.7%)
08/2007: Flash #231 -- 72,898 (- 7.7%)
09/2007: Flash #232 -- 56,969 (- 21.9%)
10/2007: Flash #233 -- 51,152 (- 10.2%)
11/2007: Flash #234 -- 46,435 (- 9.2%)
12/2007: Flash #235 -- 43,788 (- 5.7%)
----------------
6 months: -43.0%
1 year : -18.3%
2 years : + 5.6%

This is yet another revamp that’s utterly failed to gain traction with the audience. The numbers are bottoming out, slowly but surely, but The Flash keeps losing readers by the truckload.

—–

56 - THE BRAVE AND THE BOLD
02/2007: The Brave and the Bold #1 -- 92,091 [98,266]
03/2007: The Brave and the Bold #2 -- 64,357 (-30.1%) [67,143]
04/2007: The Brave and the Bold #3 -- 59,211 (- 8.0%)
05/2007: --
06/2007: The Brave and the Bold #4 -- 55,597 (- 6.1%)
07/2007: The Brave and the Bold #5 -- 54,047 (- 2.8%)
08/2007: The Brave and the Bold #6 -- 52,011 (- 3.8%)
09/2007: --
10/2007: The Brave and the Bold #7 -- 48,693 (- 6.4%)
11/2007: The Brave and the Bold #8 -- 45,629 (- 6.3%)
12/2007: The Brave and the Bold #9 -- 43,475 (- 4.7%)
----------------
6 months: -21.8%

Retailers keep slashing their orders.

—–

59 - BATMAN AND THE OUTSIDERS
12/2003: Outsiders #7 -- 47,052
12/2004: Outsiders #18 -- 40,601
12/2005: Outsiders #31 -- 46,555
------------------------------------
12/2006: Outsiders #43 -- 34,243 (- 3.8%)
01/2007: Outsiders #44 -- 34,437 (+ 0.6%)
02/2007: Outsiders #45 -- 32,976 (- 4.2%)
03/2007: Outsiders #46 -- 32,577 (- 1.2%)
04/2007: --
05/2007: Outsiders #47 -- 33,267 (+ 2.1%)
06/2007: Outsiders #48 -- 32,966 (- 0.9%)
07/2007: Outsiders #49 -- 33,110 (+ 0.4%)
08/2007: FoaK #1 of 5 -- 36,565 (+10.4%)
08/2007: FoaK #2 of 5 -- 35,087 (- 4.0%)
08/2007: FoaK #3 of 5 -- 34,702 (- 1.1%)
08/2007: FoaK #4 of 5 -- 34,125 (- 1.7%)
08/2007: FoaK #5 of 5 -- 33,694 (- 1.3%)
09/2007: Outsiders #50 -- 38,212 (+13.4%)
10/2007: --
11/2007: Bat Outsiders #1 -- 60,690 (+58.8%)
11/2007: Bat Outsiders #2 -- 42,827 (-29.4%)
12/2007: Bat Outsiders #3 -- 40,371 (- 5.7%)
----------------
6 months: +22.5%
1 year : +17.9%
2 years : -13.3%

The numbers are levelling out quickly now. And they need to, because the relaunch will be a failure if they don’t.

—–

60 - GREEN ARROW/BLACK CANARY
12/2001: Green Arrow #11 -- 78,789*
12/2002: Green Arrow #20 -- 53,745*
12/2003: Green Arrow #33 -- 36,934
12/2004: Green Arrow #45 -- 30,997 [32,082]
12/2005: Green Arrow #57 -- 31,778
-----------------------------------
12/2006: Green Arrow #69 -- 32,234 (+ 0.3%)
01/2007: Green Arrow #70 -- 31,798 (- 1.4%)
02/2007: Green Arrow #71 -- 31,470 (- 1.0%)
03/2007: Green Arrow #72 -- 31,144 (- 1.0%)
04/2007: Green Arrow #73 -- 30,652 (- 1.6%)
05/2007: Green Arrow #74 -- 30,751 (+ 0.3%)
06/2007: Green Arrow #75 -- 35,022 (+13.9%)
07/2007: Year One #1 of 6 -- 37,090 (+ 5.9%)
07/2007: Year One #2 of 6 -- 32,222 (-13.1%) [34,962]
08/2007: Year One #3 of 6 -- 32,971 (+ 2.3%)
08/2007: Year One #4 of 6 -- 31,885 (- 3.3%)
09/2007: Year One #5 of 6 -- 31,504 (- 1.2%)
10/2007: Year One #6 of 6 -- 30,943 (- 1.8%)
10/2007: Arrow/Canary #1 -- 52,183 (+68.6%)
11/2007: Arrow/Canary #2 -- 42,827 (-17.9%)
12/2007: Arrow/Canary #3 -- 40,321 (- 5.9%)
----------------
6 months: +15.1%
1 year : +25.1%
2 years : +26.9%

The second-issue drop for Green Arrow/Black Canary wasn’t quite as awful as that of Batman and the Outsiders, but it’s in a similar position now. Given that it’s also levelling out and still comfortably ahead of the pre-relaunch Green Arrow, there shouldn’t be an immediate reason to be worried.

—–

61 - GREEN LANTERN: SINESTRO CORPS SECRET FILES
12/2007: GL: SC Secret Files #1 -- 39,723

This is a “Sinestro Corps War” tie-in, obviously. These are perfectly good numbers for an ancillary $ 4.99 book filled out with character profiles.

—–

64 - BOOSTER GOLD
08/2007: Booster Gold #1 -- 53,689 [57,811]
09/2007: Booster Gold #2 -- 47,102 (-12.3%)
10/2007: Booster Gold #3 -- 39,374 (-16.4%)
11/2007: Booster Gold #4 -- 37,683 (- 4.3%)
12/2007: Booster Gold #5 -- 38,228 (+ 1.5%)

Booster Gold keeps performing very solidly.

—–

65 - SUPERGIRL
12/2001: Supergirl #65 -- 21,054*
12/2002: Supergirl #77 -- 20,307*
12/2005: --
---------------------------------
12/2006: Supergirl #12 -- 59,819 (- 4.4%)
12/2006: Supergirl #13 -- 56,648 (- 5.3%)
01/2007: --
02/2007: Supergirl #14 -- 52,977 (- 6.5%)
03/2007: Supergirl #15 -- 51,083 (- 3.6%)
04/2007: Supergirl #16 -- 51,641 (+ 1.1%)
05/2007: Supergirl #17 -- 50,429 (- 2.4%)
06/2007: Supergirl #18 -- 50,279 (- 0.3%)
07/2007: Supergirl #19 -- 48,576 (- 3.4%)
08/2007: Supergirl #20 -- 46,862 (- 3.5%)
09/2007: Supergirl #21 -- 44,656 (- 4.7%)
10/2007: Supergirl #22 -- 41,758 (- 6.5%)
11/2007: Supergirl #23 -- 45,460 (+ 8.9%)
12/2007: Supergirl #24 -- 37,922 (-16.6%)
----------------
6 months: -24.6%
1 year : -34.9%
2 years : n.a.

Just like Wonder Woman, Supergirl continues its break-neck decline with the new creative team’s second issue.

—–

73 - WORLD OF WARCRAFT (WildStorm)
11/2007: World of WarCraft #1 -- 44,508
12/2007: World of WarCraft #2 -- 32,740 (-34.9%)

That’s a huge second-issue drop, but it doesn’t come unexpectedly. Due to its high debut numbers, World of WarCraft is still WildStorm’s bestselling title by far.

The series is promoted with variant cover editions.

—–

76/80 - COUNTDOWN PRESENTS: THE SEARCH FOR RAY PALMER
09/2007: CPTSfRP: WildStorm #1 -- 41,092
10/2007: CPTSfRP: Crime Society #1 -- 36,456 (-11.3%)
11/2007: CPTSfRP: Red Rain #1 -- 32,609 (-10.6%)
11/2007: CPTSfRP: Gotham by Gaslight #1 -- 31,765 (- 2.6%)
12/2007: CPTSfRP: Red Son #1 -- 31,928 (+ 0.5%)
12/2007: CPTSfRP: Superwoman/Batwoman #1 -- 31,501 (- 1.3%)
77 - DEATH OF THE NEW GODS
10/2007: Death of the New Gods #1 of 8 -- 46,670
10/2007: Death of the New Gods #2 of 8 -- 35,681 (-23.6%)
11/2007: Death of the New Gods #3 of 8 -- 32,655 (- 8.5%)
12/2007: Death of the New Gods #4 of 8 -- 31,914 (- 2.3%)
84 - BLACK ADAM: THE DARK AGE
08/2007: Black Adam: The Dark Age #1 of 6 -- 51,788
09/2007: Black Adam: The Dark Age #2 of 6 -- 36,758 (-29.0%)
10/2007: Black Adam: The Dark Age #3 of 6 -- 33,380 (- 9.2%)
11/2007: Black Adam: The Dark Age #4 of 6 -- 31,588 (- 5.4%)
12/2007: Black Adam: The Dark Age #5 of 6 -- 30,405 (- 3.8%)
88 - SALVATION RUN
11/2007: Salvation Run #1 of 7 -- 40,531
12/2007: Salvation Run #2 of 7 -- 28,938 (-28.6%)
90 - 52 AFTERMATH: THE FOUR HORSEMEN
08/2007: The Four Horsemen #1 of 6 -- 48,932
09/2007: The Four Horsemen #2 of 6 -- 37,764 (-22.8%)
10/2007: The Four Horsemen #3 of 6 -- 32,642 (-13.6%)
11/2007: The Four Horsemen #4 of 6 -- 29,784 (- 8.8%)
12/2007: The Four Horsemen #5 of 6 -- 27,949 (- 6.2%)
92 - COUNTDOWN TO ADVENTURE
08/2007: Countdown to Adventure #1 of 8 -- 42,883
09/2007: Countdown to Adventure #2 of 8 -- 34,561 (-19.4%)
10/2007: Countdown to Adventure #3 of 8 -- 31,018 (-10.3%)
11/2007: Countdown to Adventure #4 of 8 -- 28,633 (- 7.7%)
12/2007: Countdown to Adventure #5 of 8 -- 27,443 (- 4.2%)
97 - GOTHAM UNDERGROUND
10/2007: Gotham Underground #1 of 9 -- 31,003
11/2007: Gotham Underground #2 of 9 -- 26,537 (-14.4%)
12/2007: Gotham Underground #3 of 9 -- 25,386 (- 4.3%)

The usual clot of Countdown and 52 spin-off books keeps clogging up the area between 32,000 and 25,000 units. If you put these numbers into a graph, I’m sure it’s going to look like a big question mark.

—–

99 - BIRDS OF PREY
12/2001: Birds of Prey #38 -- 23,168*
12/2002: Birds of Prey #50 -- 27,879*
12/2003: Birds of Prey #62 -- 30,529
12/2004: Birds of Prey #77 -- 30,303
12/2005: Birds of Prey #89 -- 30,653
-------------------------------------
12/2006: Birds of Prey #101 -- 29,825 (-13.8%)
01/2007: Birds of Prey #102 -- 29,043 (- 2.6%)
02/2007: Birds of Prey #103 -- 28,327 (- 2.5%)
03/2007: Birds of Prey #104 -- 28,464 (+ 0.5%)
04/2007: Birds of Prey #105 -- 28,328 (- 0.5%)
05/2007: Birds of Prey #106 -- 28,363 (+ 0.1%)
06/2007: Birds of Prey #107 -- 28,632 (+ 1.0%)
07/2007: Birds of Prey #108 -- 28,025 (- 2.1%)
08/2007: Birds of Prey #109 -- 28,268 (+ 0.9%)
09/2007: Birds of Prey #110 -- 27,148 (- 4.0%)
10/2007: Birds of Prey #111 -- 26,400 (- 2.8%)
11/2007: Birds of Prey #112 -- 25,117 (- 4.9%)
12/2007: Birds of Prey #113 -- 24,717 (- 1.6%)
----------------
6 months: -13.7%
1 year : -17.1%
2 years : -19.4%

Writer Sean McKeever took over in December, with no notable reaction from retailers. On a historical note, the last time Birds of Prey had estimated sales below 25k was the last issue before the Gail Simone run, back in May 2003.

—–

100 - FABLES (Vertigo)
12/2002: Fables #8 -- 22,222*
12/2003: Fables #20 -- 25,640
12/2004: Fables #32 -- 24,889
12/2005: Fables #44 -- 24,515
-----------------------------
12/2006: Fables #56 -- 25,892 (+1.0%)
01/2007: Fables #57 -- 25,744 (-0.6%)
02/2007: --
03/2007: Fables #58 -- 26,065 (+1.3%)
03/2007: Fables #59 -- 25,815 (-1.0%)
04/2007: Fables #60 -- 26,048 (+0.9%)
05/2007: Fables #61 -- 26,056 (+0.0%)
06/2007: Fables #62 -- 25,726 (-1.3%)
07/2007: Fables #63 -- 25,603 (-0.5%)
08/2007: Fables #64 -- 25,498 (-0.4%)
09/2007: Fables #65 -- 25,311 (-0.7%)
10/2007: Fables #66 -- 25,016 (-1.2%)
11/2007: Fables #67 -- 24,841 (-0.7%)
12/2007: Fables #68 -- 24,574 (-1.1%)
---------------
6 months: -4.5%
1 year : -5.1%
2 years : +0.2%

Standard attrition.

—–

105 - SUPERMAN CONFIDENTIAL
12/2006: Superman Confidential #2 -- 46,765 (-22.3%)
01/2007: Superman Confidential #3 -- 41,346 (-11.6%)
02/2007: --
03/2007: Superman Confidential #4 -- 36,779 (-11.1%)
04/2007: --
05/2007: --
06/2007: --
07/2007: Superman Confidential #5 -- 35,180 (- 4.4%)
08/2007: --
09/2007: Superman Confidential #6 -- 31,152 (-11.5%)
10/2007: Superman Confidential #7 -- 29,228 (- 6.2%)
10/2007: Superman Confidential #8 -- 26,535 (- 9.2%)
11/2007: Superman Confidential #9 -- 24,841 (- 6.4%)
12/2007: Superman Confidential #10 -- 23,172 (- 6.7%)
----------------
6 months: n.a.
1 year : -50.5%

Still declining too fast.

—–

114 - NORTHLANDERS (Vertigo)
12/2007: Northlanders #1 -- 19,805

Writer Brian Wood and artist Davide Gianfelice launch a new ongoing Vertigo book starring Vikings. The good news is that the estimated first-month debut numbers of Northlanders are more in line with what you’d have expected two years ago than with the debut numbers of more recent Vertigo launches. They are, in fact, precisely 1,100 units higher than those of Wood’s other ongoing Vertigo title, DMZ, were back in November 2005.

The bad news is that this number, unlike the number for DMZ #1, includes a 1-for-10 variant cover edition with a cover drawn by Adam Kubert. This is a novel approach for Vertigo, and it probably sits awkwardly with the type of material they tend to publish. But to be honest, I’m surprised that they’ve resisted the allure of sales-boosting gimmicks until now, given that their periodical numbers have been in sharp decline for quite some time.

Due to the distortion effect of the variant cover promotion – which, by the way, is set to continue until issue #3 – it’s hard to make an educated guess at the book’s real performance. For now, these numbers aren’t any sort of big turnaround for Vertigo’s woes in the periodical business, but they seem to be solid enough. We probably won’t be able to discern much more than that until the numbers for issue #4 are out, however.

That said, it’s probably safe to say that Northlanders will perform well once it’s been collected into paperback. Brian Wood is an established quantity in the “graphic novel” market and DMZ seems to be one of DC’s best performers in that respect, so there should be no cause for concern on that end, at least. If you’ve been waiting for a signal that Vertigo’s periodical business may be getting out of the doldrums anytime soon, though, I don’t think this is it.

—–

116 - CRIME BIBLE: THE FIVE LESSONS OF BLOOD
10/2007: Crime Bible #1 of 5 -- 23,354
11/2007: Crime Bible #2 of 5 -- 19,498 (-16.5%)
12/2007: Crime Bible #3 of 5 -- 18,886 (- 3.1%)

The numbers are bottoming out relatively fast, but Crime Bible is selling at an awfully low level, of course.

—–

117 - CATWOMAN
11/2001: Catwoman #2 -- 36,823*
12/2002: Catwoman #14 -- 24,739*
12/2003: Catwoman #26 -- 24,601
12/2004: Catwoman #38 -- 25,108
12/2005: Catwoman #50 -- 24,136 [26,170]
-------------------------------
12/2006: Catwoman #62 -- 22,305 (- 3.8%)
01/2007: Catwoman #63 -- 21,597 (- 3.2%)
02/2007: Catwoman #64 -- 20,767 (- 3.8%)
03/2007: Catwoman #65 -- 20,237 (- 2.6%)
04/2007: Catwoman #66 -- 19,896 (- 1.7%)
05/2007: Catwoman #67 -- 19,926 (+ 0.2%)
06/2007: Catwoman #68 -- 20,132 (+ 1.0%)
07/2007: Catwoman #69 -- 19,387 (- 3.7%)
08/2007: Catwoman #70 -- 20,518 (+ 5.8%)
09/2007: Catwoman #71 -- 19,492 (- 5.0%)
10/2007: Catwoman #72 -- 19,473 (- 0.1%)
11/2007: Catwoman #73 -- 18,815 (- 3.4%)
12/2007: Catwoman #74 -- 18,623 (- 1.0%)
----------------
6 months: - 7.5%
1 year : -16.5%
2 years : -22.8%

Standard attrition.

—–

118 - BAT LASH
12/2007: Bat Lash #1 of 6 -- 18,324

Well, it’s a Western, so it doesn’t come as a great surprise to anyone that Bat Lash doesn’t set the charts on fire. Given the creative team, though, which includes established creators Sergio Aragonés and John Severin, and the fact that it was promoted with a 1-for-10 variant cover edition, it’s perhaps disappointing that the book fails to crack 20k with its debut issue.

—–

119 - WONDER GIRL
09/2007: Wonder Girl #1 of 6 -- 33,517
10/2007: Wonder Girl #2 of 6 -- 24,407 (-27.2%)
11/2007: Wonder Girl #3 of 6 -- 19,774 (-19.0%)
12/2007: Wonder Girl #4 of 6 -- 18,146 (- 8.2%)
120 - SUICIDE SQUAD: RAISE THE FLAG
12/2001: Suicide Squad #4 -- 20,471*
-----------------------------------------
09/2007: Raise the Flag #1 of 8 -- 29,506
10/2007: Raise the Flag #2 of 8 -- 22,774 (-22.8%)
11/2007: Raise the Flag #3 of 8 -- 19,774 (-13.2%)
12/2007: Raise the Flag #4 of 8 -- 18,025 (- 8.9%)

These two spin-off miniseries continue to sell abysmally.

—–

121 - JSA: CLASSIFIED
12/2005: JSA: Classified #6 -- 45,317
--------------------------------------
12/2006: JSA: Classified #20 -- 24,722 (- 3.7%)
01/2007: JSA: Classified #21 -- 24,476 (- 1.0%)
01/2007: JSA: Classified #22 -- 23,830 (- 2.6%)
02/2007: JSA: Classified #23 -- 22,730 (- 4.6%)
03/2007: JSA: Classified #24 -- 22,113 (- 2.7%)
04/2007: JSA: Classified #25 -- 22,052 (- 0.3%)
05/2007: JSA: Classified #26 -- 21,569 (- 2.2%)
06/2007: JSA: Classified #27 -- 21,295 (- 1.3%)
07/2007: JSA: Classified #28 -- 20,736 (- 2.6%)
08/2007: JSA: Classified #29 -- 20,195 (- 2.6%)
09/2007: JSA: Classified #30 -- 19,382 (- 4.0%)
10/2007: JSA: Classified #31 -- 18,585 (- 4.1%)
11/2007: JSA: Classified #32 -- 17,756 (- 4.5%)
12/2007: JSA: Classified #33 -- 17,413 (- 1.9%)
----------------
6 months: -18.2%
1 year : -29.6%
2 years : -61.6%
122/127 - JLA: CLASSIFIED
12/2004: JLA: Classified #2 -- 66,147 [68,310]
12/2005: JLA: Classified #15 -- 41,951
--------------------------------------
12/2006: JLA: Classified #30 -- 23,644 (- 4.6%)
01/2007: JLA: Classified #31 -- 22,939 (- 3.0%)
01/2007: JLA: Classified #32 -- 23,091 (+ 0.7%)
01/2007: JLA: Classified #33 -- 22,504 (- 2.5%)
02/2007: JLA: Classified #34 -- 22,347 (- 0.7%)
02/2007: JLA: Classified #35 -- 21,998 (- 1.6%)
03/2007: JLA: Classified #36 -- 21,799 (- 0.9%)
04/2007: JLA: Classified #37 -- 22,350 (+ 2.5%)
05/2007: JLA: Classified #38 -- 21,961 (- 1.7%)
06/2007: JLA: Classified #39 -- 21,728 (- 1.1%)
07/2007: JLA: Classified #40 -- 21,473 (- 1.2%)
08/2007: JLA: Classified #41 -- 21,134 (- 1.6%)
09/2007: JLA: Classified #42 -- 20,014 (- 5.3%)
09/2007: JLA: Classified #43 -- 19,742 (- 1.4%)
10/2007: JLA: Classified #44 -- 19,217 (- 2.7%)
10/2007: JLA: Classified #45 -- 18,818 (- 2.1%)
11/2007: JLA: Classified #46 -- 18,078 (- 3.9%)
11/2007: JLA: Classified #47 -- 17,832 (- 1.4%)
12/2007: JLA: Classified #48 -- 17,391 (- 2.5%)
12/2007: JLA: Classified #49 -- 17,114 (- 1.6%)
----------------
6 months: -20.6%
1 year : -27.0%
2 years : -58.9%

Both books have been cancelled. JLA: Classified ends in March, JSA: Classified in April.

—–

123 - SIMON DARK
10/2007: Simon Dark #1 -- 24,256
11/2007: Simon Dark #2 -- 18,492 (-23.8%)
12/2007: Simon Dark #3 -- 17,391 (- 6.0%)

The numbers are bottoming out quickly. That’s no reason to throw a party quite yet for an ongoing DC Universe book selling at this level, but it’s a start.

—–

124 - CHECKMATE
12/2006: Checkmate #9 -- 23,436 (- 5.9%)
01/2007: Checkmate #10 -- 22,032 (- 6.0%)
02/2007: Checkmate #11 -- 20,659 (- 6.2%)
03/2007: Checkmate #12 -- 20,116 (- 2.6%)
04/2007: --
05/2007: Checkmate #13 -- 22,554 (+12.1%)
05/2007: Checkmate #14 -- 22,074 (- 2.1%)
06/2007: Checkmate #15 -- 22,015 (- 0.3%)
07/2007: Checkmate #16 -- 20,225 (- 8.1%)
08/2007: Checkmate #17 -- 19,841 (- 1.9%)
09/2007: Checkmate #18 -- 18,742 (- 5.5%)
10/2007: Checkmate #19 -- 18,096 (- 3.5%)
11/2007: Checkmate #20 -- 17,663 (- 2.4%)
12/2007: Checkmate #21 -- 17,363 (- 1.7%)
----------------
6 months: -21.1%
1 year : -25.9%

Bottoming out again, it seems.

—–

125 - JACK OF FABLES (Vertigo)
12/2006: Jack of Fables #6 -- 20,950 (- 1.1%)
01/2007: Jack of Fables #7 -- 20,314 (- 3.0%)
02/2007: Jack of Fables #8 -- 20,060 (- 1.3%)
03/2007: --
04/2007: Jack of Fables #9 -- 20,273 (+ 1.1%)
05/2007: Jack of Fables #10 -- 19,982 (- 1.4%)
06/2007: Jack of Fables #11 -- 19,797 (- 0.9%)
06/2007: Jack of Fables #12 -- 19,337 (- 2.3%)
07/2007: --
08/2007: Jack of Fables #13 -- 19,187 (- 0.8%)
09/2007: Jack of Fables #14 -- 18,728 (- 2.4%)
10/2007: Jack of Fables #15 -- 18,329 (- 2.1%)
10/2007: Jack of Fables #16 -- 17,743 (- 3.2%)
11/2007: Jack of Fables #17 -- 17,456 (- 1.6%)
12/2007: Jack of Fables #18 -- 17,242 (- 1.2%)
----------------
6 months: -11.9%
1 year : -17.7%

Standard attrition.

—–

129 - THE AUTHORITY: PRIME (WildStorm)
12/2001: The Authority v1 #29 -- 40,314*
12/2002: Scorched Earth -- 28,185
12/2003: The Authority v2 #8 -- 24,114
12/2004: Revolution #3 of 12 -- 22,027
12/2005: --
---------------------------------------
12/2006: --
01/2007: --
02/2007: --
03/2007: The Authority v3 #2 -- 39,886 (-31.4%)
04/2007: --
05/2007: --
06/2007: --
07/2007: --
08/2007: --
09/2007: --
10/2007: Prime #1 of 6 -- 21,992 (-44.9%)
11/2007: Prime #2 of 6 -- 17,717 (-19.4%)
12/2007: Prime #3 of 6 -- 16,623 (- 6.2%)
----------------
6 months: n.a.
1 year : n.a.
2 years : n.a.

The drops are settling into an average miniseries pattern after the steep second-issue drop-off.

—–

131 - SHADOWPACT
12/2006: Shadowpact #8 -- 23,898 (- 7.0%)
01/2007: Shadowpact #9 -- 22,866 (- 4.3%)
02/2007: Shadowpact #10 -- 21,823 (- 4.6%)
03/2007: Shadowpact #11 -- 21,114 (- 3.3%)
04/2007: Shadowpact #12 -- 20,746 (- 1.7%)
05/2007: Shadowpact #13 -- 20,335 (- 2.0%)
06/2007: Shadowpact #14 -- 19,899 (- 2.1%)
07/2007: Shadowpact #15 -- 19,689 (- 1.2%)
08/2007: Shadowpact #16 -- 19,410 (- 1.4%)
09/2007: Shadowpact #17 -- 18,382 (- 5.3%)
10/2007: Shadowpact #18 -- 17,818 (- 3.1%)
11/2007: Shadowpact #19 -- 17,103 (- 4.0%)
12/2007: Shadowpact #20 -- 16,459 (- 3.8%)
----------------
6 months: -17.3%
1 year : -31.1%

Shadowpact numbers continue their downward slide.

—–

133 - EX MACHINA (WildStorm)
12/2004: Ex Machina #7 -- 23,172
12/2005: --
---------------------------------
12/2006: Ex Machina #25 -- 19,234 (- 2.9%)
01/2007: Ex Machina #26 -- 18,567 (- 3.5%)
02/2007: --
03/2007: --
04/2007: Ex Machina #27 -- 18,242 (- 1.8%)
05/2007: Ex Machina #28 -- 18,164 (- 0.4%)
06/2007: Ex Machina #29 -- 17,719 (- 2.5%)
07/2007: --
08/2007: --
09/2007: Ex Machina #30 -- 17,163 (- 3.1%)
10/2007: Ex Machina #31 -- 16,772 (- 2.3%)
11/2007: Ex Machina #32 -- 16,328 (- 2.7%)
12/2007: Ex Machina #33 -- 16,067 (- 1.6%)
----------------
6 months: - 9.3%
1 year : -16.5%
2 years : n.a.

A standard decline.

—–

134 - INFINITY INC.
09/2007: Infinity Inc. #1 -- 33,400
10/2007: Infinity Inc. #2 -- 24,158 (-27.7%)
11/2007: Infinity Inc. #3 -- 18,776 (-22.3%)
12/2007: Infinity Inc. #4 -- 15,861 (-15.5%)

These are just horrible numbers. Plainly, I’m surprised they even bothered to assign a new regular penciler to the book starting in April. Expect the emergency brake to be pulled any second now.

—–

135 - UNCLE SAM & THE FREEDOM FIGHTERS
07/2006: Uncle Sam & FF #1 of 8 -- 40,736
08/2006: Uncle Sam & FF #2 of 8 -- 31,616 (-22.4%) [32,758]
09/2006: Uncle Sam & FF #3 of 8 -- 28,430 (-10.1%)
10/2006: Uncle Sam & FF #4 of 8 -- 26,527 (- 6.7%)
11/2006: Uncle Sam & FF #5 of 8 -- 25,144 (- 5.2%)
12/2006: Uncle Sam & FF #6 of 8 -- 23,321 (- 7.3%)
01/2007: Uncle Sam & FF #7 of 8 -- 22,460 (- 3.7%)
02/2007: --
03/2007: Uncle Sam & FF #8 of 8 -- 22,507 (+ 0.2%)
-----------------------------------------
09/2007: Uncle Sam & FF #1 of 8 -- 23,731 (+ 5.4%)
10/2007: Uncle Sam & FF #2 of 8 -- 19,006 (-19.9%)
11/2007: Uncle Sam & FF #3 of 8 -- 17,157 (- 9.7%)
12/2007: Uncle Sam & FF #4 of 8 -- 15,832 (- 7.7%)
----------------
6 months: n.a.
1 year : -32.1%

These numbers aren’t really bottoming out.

—–

138 - FREDDY VS. JASON VS. ASH (WildStorm)
11/2007: Freddy vs. Jason vs. Ash #1 of 6 -- 23,306
11/2007: Freddy vs. Jason vs. Ash #2 of 6 -- 15,291 (-34.4%)
12/2007: Freddy vs. Jason vs. Ash #3 of 6 -- 15,348 (+ 0.4%)

Huh? Now, this is odd. There are no variant cover editions or other gimmicks I’m aware of which could have caused sales to hold level, and issue #1 probably hadn’t shipped yet by the time retailers had to place their orders for #3. If anyone knows what’s going on here, please let me know.

—–

140 - BLUE BEETLE
12/2006: Blue Beetle #10 -- 21,358 (-10.2%)
01/2007: Blue Beetle #11 -- 19,865 (- 7.0%)
02/2007: Blue Beetle #12 -- 18,555 (- 6.6%)
03/2007: Blue Beetle #13 -- 17,653 (- 4.9%)
04/2007: Blue Beetle #14 -- 17,167 (- 2.8%)
05/2007: Blue Beetle #15 -- 16,906 (- 1.5%)
06/2007: Blue Beetle #16 -- 17,016 (+ 0.7%)
07/2007: Blue Beetle #17 -- 16,128 (- 5.2%)
08/2007: Blue Beetle #18 -- 19,140 (+18.7%)
09/2007: Blue Beetle #19 -- 15,737 (-17.8%)
10/2007: Blue Beetle #20 -- 27,611 (+75.5%)
11/2007: Blue Beetle #21 -- 15,645 (-43.3%)
12/2007: Blue Beetle #22 -- 15,256 (- 2.5%)
----------------
6 months: -10.3%
1 year : -28.6%

Back in its usual decline.

—–

142/170 - ARMAGEDDON (WildStorm)
10/2007: The Midnighter #1 -- 15,569
11/2007: Welcome to Tranquility #1 -- 10,371 (-33.4%)
11/2007: Wetworks #1 -- 10,217 (- 1.5%)
11/2007: Gen13 #1 -- 13,856 (+35.6%)
12/2007: StormWatch #1 -- 11,084 (-20.0%)
12/2007: Wildcats #1 -- 15,000 (+35.3%)

These numbers tell us two things. One, with the possible exception of The Authority, the Wildcats are still the most popular WildStorm Universe property. (I’m leaving out the Midnighter, because his issue probably benefited from a first-issue bonus here.) Two, whatever else WildStorm have planned for the latest elaborate revamp of their core line of titles, it’s going to be an uphill battle.

—–

143 - THE ALL-NEW ATOM
12/2006: The All-New Atom #6 -- 22,852 (-10.6%)
01/2007: The All-New Atom #7 -- 20,996 (- 8.1%)
02/2007: The All-New Atom #8 -- 19,004 (- 9.5%)
03/2007: The All-New Atom #9 -- 17,572 (- 7.5%)
04/2007: The All-New Atom #10 -- 16,739 (- 4.4%)
05/2007: The All-New Atom #11 -- 16,193 (- 3.3%)
06/2007: The All-New Atom #12 -- 16,848 (+ 4.1%)
07/2007: The All-New Atom #13 -- 16,982 (+ 0.8%)
08/2007: The All-New Atom #14 -- 17,894 (+ 5.4%)
09/2007: The All-New Atom #15 -- 17,266 (- 3.5%)
10/2007: The All-New Atom #16 -- 16,013 (- 7.3%)
11/2007: The All-New Atom #17 -- 15,529 (- 3.0%)
12/2007: The All-New Atom #18 -- 14,701 (- 5.3%)
----------------
6 months: -12.7%
1 year : -35.7%

These numbers are in terminal decline. Nonetheless, the book gets a new creative team with issue #20. Color me surprised.

—–

147 - GEN13 (WildStorm)
12/2001: Gen13 #72 -- 17,284*
12/2002: Gen13 #4 -- 19,837*
12/2003: Gen13 #16 -- 12,406
----------------------------
12/2006: Gen13 #3 -- 30,233 (- 9.7%)
01/2007: Gen13 #4 -- 27,615 (- 8.7%)
02/2007: Gen13 #5 -- 22,422 (-18.8%)
03/2007: Gen13 #6 -- 21,356 (- 4.8%)
04/2007: Gen13 #7 -- 20,555 (- 3.8%)
05/2007: Gen13 #8 -- 19,638 (- 4.5%)
06/2007: Gen13 #9 -- 18,644 (- 5.1%)
07/2007: Gen13 #10 -- 17,720 (- 5.0%)
08/2007: Gen13 #11 -- 16,955 (- 4.3%)
09/2007: Gen13 #12 -- 16,112 (- 5.0%)
10/2007: Gen13 #13 -- 15,539 (- 3.6%)
11/2007: Gen13 #14 -- 14,831 (- 4.6%)
12/2007: Gen13 #15 -- 14,330 (- 3.4%)
----------------
6 months: -23.1%
1 year : -52.6%

While sales are still declining too fast, it should be noted that they remain well above WildStorm’s usual cut-off point. As long as the book doesn’t drop below 11k, it should be okay.

—–

149 - JONAH HEX
12/2005: Jonah Hex #2 -- 26,227
--------------------------------
12/2006: Jonah Hex #14 -- 18,295 (- 2.4%)
01/2007: Jonah Hex #15 -- 17,987 (- 1.7%)
02/2007: Jonah Hex #16 -- 17,490 (- 2.8%)
03/2007: Jonah Hex #17 -- 17,081 (- 2.3%)
04/2007: Jonah Hex #18 -- 16,880 (- 1.2%)
05/2007: Jonah Hex #19 -- 16,473 (- 2.4%)
06/2007: Jonah Hex #20 -- 16,150 (- 2.0%)
07/2007: Jonah Hex #21 -- 15,734 (- 2.6%)
08/2007: Jonah Hex #22 -- 15,362 (- 2.4%)
09/2007: Jonah Hex #23 -- 15,157 (- 1.4%)
10/2007: Jonah Hex #24 -- 14,749 (- 2.7%)
11/2007: Jonah Hex #25 -- 14,577 (- 1.2%)
12/2007: Jonah Hex #26 -- 14,088 (- 3.5%)
----------------
6 months: -12.8%
1 year : -23.0%
2 years : -46.3%

This title also keeps losing readers too fast for comfort. It’s the lowest-selling ongoing DC Universe book.

—–

155 - THE MIDNIGHTER (WildStorm)
12/2006: The Midnighter #2 -- 30,464 (-23.5%)
01/2007: The Midnighter #3 -- 27,564 (- 9.5%)
02/2007: The Midnighter #4 -- 24,792 (-10.1%)
03/2007: The Midnighter #5 -- 21,452 (-13.5%)
04/2007: The Midnighter #6 -- 20,561 (- 4.2%)
05/2007: The Midnighter #7 -- 19,910 (- 3.2%)
06/2007: The Midnighter #8 -- 18,076 (- 9.2%)
07/2007: The Midnighter #9 -- 16,656 (- 7.9%)
08/2007: The Midnighter #10 -- 15,654 (- 6.0%)
09/2007: The Midnighter #11 -- 14,349 (- 8.3%)
10/2007: The Midnighter #12 -- 13,741 (- 4.2%)
11/2007: The Midnighter #13 -- 12,996 (- 5.4%)
12/2007: The Midnighter #14 -- 12,358 (- 4.9%)
----------------
6 months: -31.6%
1 year : -59.4%

Sales aren’t really bottoming out.

—–

156 - HELLBLAZER (Vertigo)
12/2001: Hellblazer #169 -- 17,992*
12/2002: Hellblazer #179 -- 17,572*
12/2003: Hellblazer #191 -- 15,283
12/2004: Hellblazer #203 -- 15,304
12/2005: Hellblazer #215 -- 14,405
----------------------------------
12/2006: Hellblazer #227 -- 13,231 (-1.2%)
01/2007: Hellblazer #228 -- 12,956 (-2.1%)
02/2007: Hellblazer #229 -- 13,032 (+0.6%)
03/2007: Hellblazer #230 -- 13,210 (+1.4%)
04/2007: Hellblazer #231 -- 13,142 (-0.5%)
05/2007: Hellblazer #232 -- 13,164 (+0.2%)
06/2007: Hellblazer #233 -- 13,201 (+0.3%)
07/2007: Hellblazer #234 -- 13,112 (-0.7%)
08/2007: Hellblazer #234 -- 13,214 (+0.8%)
08/2007: Hellblazer #235 -- 13,153 (-0.5%)
09/2007: Hellblazer #236 -- 12,938 (-1.6%)
10/2007: Hellblazer #237 -- 12,703 (-1.8%)
11/2007: Hellblazer #238 -- 12,536 (-1.3%)
12/2007: Hellblazer #239 -- 12,344 (-1.5%)
----------------
6 months: - 6.5%
1 year : - 6.7%
2 years : -14.3%

That’s a standard decline.

—–

160/163 - METAMORPHO: YEAR ONE
10/2007: Metamorpho: Year One #1 of 6 -- 20,699
10/2007: Metamorpho: Year One #2 of 6 -- 18,502 (-10.6%)
11/2007: Metamorpho: Year One #3 of 6 -- 14,593 (-21.1%)
11/2007: Metamorpho: Year One #4 of 6 -- 13,764 (- 5.7%)
12/2007: Metamorpho: Year One #5 of 6 -- 11,768 (-14.5%)
12/2007: Metamorpho: Year One #6 of 6 -- 11,597 (- 1.5%)

The less said about these numbers, the better.

—–

173 - DMZ (Vertigo)
12/2005: DMZ #2 -- 14,840
--------------------------
12/2006: DMZ #14 -- 13,731 (-3.5%)
01/2007: DMZ #15 -- 13,340 (-2.9%)
02/2007: DMZ #16 -- 13,199 (-1.1%)
03/2007: DMZ #17 -- 13,081 (-0.9%)
04/2007: DMZ #18 -- 13,120 (+0.3%)
05/2007: DMZ #19 -- 13,116 (-0.0%)
06/2007: DMZ #20 -- 12,704 (-3.1%)
07/2007: DMZ #21 -- 12,433 (-2.1%)
08/2007: DMZ #22 -- 12,175 (-2.1%)
09/2007: DMZ #23 -- 11,858 (-2.6%)
10/2007: DMZ #24 -- 11,583 (-2.3%)
11/2007: DMZ #25 -- 11,277 (-2.6%)
12/2007: DMZ #26 -- 11,027 (-2.2%)
----------------
6 months: -13.2%
1 year : -19.7%
2 years : -25.7%

The decline continues. As I said earlier, though, DMZ appears to be one of DC’s best and most consistent performers in the “graphic novel” market, if the available direct market data is any indication.

—–

175 - CAPTAIN CARROT AND THE FINAL ARK
10/2007: Captain Carrot #1 of 3 -- 14,779
11/2007: Captain Carrot #2 of 3 -- 11,614 (-21.4%)
12/2007: Captain Carrot #3 of 3 -- 10,913 (- 6.0%)

Well, the book finishes above 10k. That’s something.

180/186 - COUNTDOWN SPECIAL 80-PAGE GIANT
10/2007: The Flash -- 16,381
11/2007: Jimmy Olsen -- 12,106 (-26.1%)
12/2007: The Atom #1 of 2 -- 9,404 (-22.3%)
12/2007: The Atom #2 of 2 -- 9,005 (- 4.2%)

The numbers remain perfectly alright for a $ 4.99 reprint book.

—–

194 - JUSTICE LEAGUE UNLIMITED (Johnny DC)
12/2002: JL Adventures #2 -- 21,637*
12/2002: JL Adventures #14 -- 14,519*
12/2003: JL Adventures #26 -- 12,627
12/2004: JL Unlimited #4 -- 13,787
12/2005: JL Unlimited #16 -- 10,774
------------------------------------
12/2006: JL Unlimited #28 -- 9,713 (+ 0.2%)
01/2007: JL Unlimited #29 -- 9,273 (- 4.5%)
02/2007: JL Unlimited #30 -- 9,123 (- 1.6%)
03/2007: JL Unlimited #31 -- 9,072 (- 0.6%)
04/2007: JL Unlimited #32 -- 9,326 (+ 2.8%)
05/2007: JL Unlimited #33 -- 9,230 (- 1.0%)
06/2007: JL Unlimited #34 -- 9,328 (+ 1.1%)
07/2007: JL Unlimited #35 -- 8,998 (- 3.5%)
08/2007: JL Unlimited #36 -- 9,043 (+ 0.5%)
09/2007: JL Unlimited #37 -- 8,706 (- 3.7%)
10/2007: JL Unlimited #38 -- 8,461 (- 2.8%)
11/2007: JL Unlimited #39 -- 8,367 (- 1.1%)
12/2007: JL Unlimited #40 -- 8,272 (- 1.1%)
----------------
6 months: -11.3%
1 year : -14.8%
2 years : -23.2%
195 - TEEN TITANS GO (Johnny DC)
12/2003: Teen Titans Go #2 -- 21,679
12/2004: Teen Titans Go #14 -- 14,963
12/2005: Teen Titans Go #26 -- 11,790
-------------------------------------
12/2006: Teen Titans Go #38 -- 9,529 (- 1.2%)
01/2007: Teen Titans Go #39 -- 9,425 (- 1.1%)
02/2007: Teen Titans Go #40 -- 9,132 (- 3.1%)
03/2007: Teen Titans Go #41 -- 8,895 (- 2.6%)
04/2007: Teen Titans Go #42 -- 9,050 (+ 1.7%)
05/2007: Teen Titans Go #43 -- 8,918 (- 1.5%)
06/2007: Teen Titans Go #44 -- 8,738 (- 2.0%)
07/2007: Teen Titans Go #45 -- 8,554 (- 2.1%)
08/2007: Teen Titans Go #46 -- 8,427 (- 1.5%)
09/2007: Teen Titans Go #47 -- 8,229 (- 2.4%)
10/2007: Teen Titans Go #48 -- 7,927 (- 3.7%)
11/2007: Teen Titans Go #49 -- 7,699 (- 2.9%)
12/2007: Teen Titans Go #50 -- 7,966 (+ 3.5%)
----------------
6 months: - 8.8%
1 year : -16.4%
2 years : -32.4%

Two Johnny DC books – see disclaimers.

—–

198 - LOVELESS (Vertigo)
12/2005: Loveless #3 -- 16,280 [17,584]
-------------------------------
12/2006: Loveless #14 -- 11,476 (- 3.9%)
01/2007: --
02/2007: Loveless #15 -- 11,103 (- 3.3%)
03/2007: Loveless #16 -- 10,787 (- 2.9%)
04/2007: Loveless #17 -- 10,334 (- 4.2%)
05/2007: --
06/2007: Loveless #18 -- 9,906 (- 4.1%)
07/2007: --
08/2007: Loveless #19 -- 8,851 (-10.7%)
09/2007: --
10/2007: Loveless #20 -- 8,243 (- 6.9%)
11/2007: --
12/2007: Loveless #21 -- 7,809 (- 5.3%)
----------------
6 months: -21.2%
1 year : -32.0%
2 years : -52.0%

Loveless keeps shedding readers at an alarming rate.

—–

203 - THE VINYL UNDERGROUND (Vertigo)
10/2007: The Vinyl Underground #1 -- 10,823
11/2007: The Vinyl Underground #2 -- 8,237 (-23.9%)
12/2007: The Vinyl Underground #3 -- 7,432 (- 9.8%)
205 - THE EXTERMINATORS (Vertigo)
12/2006: The Exterminators #12 -- 9,636 (- 3.4%)
01/2007: The Exterminators #13 -- 9,447 (- 2.0%)
02/2007: The Exterminators #14 -- 8,965 (- 5.1%)
03/2007: The Exterminators #15 -- 8,839 (- 1.4%)
04/2007: The Exterminators #16 -- 8,758 (- 1.0%)
05/2007: The Exterminators #17 -- 8,813 (+ 0.6%)
06/2007: The Exterminators #18 -- 8,651 (- 1.8%)
07/2007: The Exterminators #19 -- 8,454 (- 2.3%)
08/2007: The Exterminators #20 -- 8,289 (- 2.0%)
09/2007: The Exterminators #21 -- 7,950 (- 4.1%)
10/2007: The Exterminators #22 -- 7,792 (- 2.0%)
11/2007: The Exterminators #23 -- 7,461 (- 4.3%)
12/2007: The Exterminators #24 -- 7,211 (- 3.4%)
----------------
6 months: -16.7%
1 year : -25.2%
208 - SCALPED (Vertigo)
01/2007: Scalped #1 -- 13,644
02/2007: Scalped #2 -- 10,005 (-26.7%)
03/2007: Scalped #3 -- 9,531 (- 4.7%)
04/2007: Scalped #4 -- 9,163 (- 3.9%)
05/2007: Scalped #5 -- 9,022 (- 1.5%)
06/2007: Scalped #6 -- 8,689 (- 3.7%)
07/2007: Scalped #7 -- 8,303 (- 4.4%)
08/2007: Scalped #8 -- 7,942 (- 4.4%)
09/2007: Scalped #9 -- 7,678 (- 3.3%)
10/2007: Scalped #10 -- 7,536 (- 1.9%)
11/2007: Scalped #11 -- 7,323 (- 2.8%)
12/2007: Scalped #12 -- 7,048 (- 3.8%)
----------------
6 months: -18.9%

There’s no official comment from DC as I’m writing this, but according to a member of the creative team, The Exterminators has been canceled.

That’s a bit unexpected, perhaps, since its first-month collection sales in the direct market suggest that it’s one of Vertigo’s better performers in that market. And, of course, this puts a big question mark over The Vinyl Underground, Scalped and The Un-Men, which are still officially ongoing but sell in the same area or below The Exterminators.

—–

210 - THE PROGRAMME (WildStorm)
07/2007: The Programme #1 of 12 -- 14,293
08/2007: The Programme #2 of 12 -- 9,412 (-34.2%)
09/2007: The Programme #3 of 12 -- 8,545 (- 9.2%)
10/2007: The Programme #4 of 12 -- 7,717 (- 9.7%)
11/2007: The Programme #5 of 12 -- 7,262 (- 5.9%)
12/2007: The Programme #6 of 12 -- 6,856 (- 5.6%)

Ugly numbers.

—–

213 - THE LEGION OF SUPER-HEROES IN THE 31ST CENTURY (Johnny DC)
04/2007: The LoSH in the 31st Century #1 -- 13,519
05/2007: The LoSH in the 31st Century #2 -- 11,121 (-17.7%)
06/2007: The LoSH in the 31st Century #3 -- 9,252 (-16.8%)
07/2007: The LoSH in the 31st Century #4 -- 8,236 (-11.0%)
08/2007: The LoSH in the 31st Century #5 -- 7,681 (- 6.7%)
09/2007: The LoSH in the 31st Century #6 -- 7,362 (- 4.2%)
10/2007: The LoSH in the 31st Century #7 -- 7,010 (- 4.8%)
11/2007: The LoSH in the 31st Century #8 -- 6,886 (- 1.8%)
12/2007: The LoSH in the 31st Century #9 -- 6,777 (- 1.6%)
----------------
6 months: -26.8%
215 - BATMAN STRIKES! (Johnny DC)
12/2001: Gotham Adventures #45 -- 12,307*
12/2002: Gotham Adventures #57 -- 11,740*
12/2003: Batman Adventures #9 -- 12,884
12/2004: Batman Strikes! #4 -- 13,257
12/2005: Batman Strikes! #16 -- 8,462
----------------------------------------
12/2006: Batman Strikes! #28 -- 7,427 (- 1.9%)
01/2007: Batman Strikes! #29 -- 7,330 (- 1.3%)
02/2007: Batman Strikes! #30 -- 7,335 (+ 0.1%)
03/2007: Batman Strikes! #31 -- 7,100 (- 3.2%)
04/2007: Batman Strikes! #32 -- 7,294 (+ 2.7%)
05/2007: Batman Strikes! #33 -- 7,235 (- 0.8%)
06/2007: Batman Strikes! #34 -- 7,115 (- 1.7%)
07/2007: Batman Strikes! #35 -- 7,222 (+ 1.5%)
08/2007: Batman Strikes! #36 -- 7,511 (+ 4.0%)
09/2007: Batman Strikes! #37 -- 6,833 (- 9.0%)
10/2007: Batman Strikes! #38 -- 6,664 (- 2.5%)
11/2007: Batman Strikes! #39 -- 6,464 (- 3.0%)
12/2007: Batman Strikes! #40 -- 6,492 (+ 0.4%)
----------------
6 months: - 8.8%
1 year : -12.6%
2 years : -23.3%

Two more Johnny DC books. See disclaimers.

—–

216 - ARMY@LOVE (Vertigo)
03/2007: Army@Love #1 -- 14,578
04/2007: Army@Love #2 -- 11,195 (-23.2%)
05/2007: Army@Love #3 -- 10,312 (- 7.9%)
06/2007: Army@Love #4 -- 9,089 (-11.9%)
07/2007: Army@Love #5 -- 8,386 (- 7.7%)
08/2007: Army@Love #6 -- 7,858 (- 6.3%)
09/2007: Army@Love #7 -- 7,310 (- 7.0%)
10/2007: Army@Love #8 -- 7,010 (- 4.1%)
11/2007: Army@Love #9 -- 6,617 (- 5.6%)
12/2007: Army@Love #10 -- 6,364 (- 3.8%)
----------------
6 months: -30.0%

Army@Love ends with issue #12, apparently with a view to being relaunched at a later date. To be honest, continuing the book as a series of graphic novels would probably make more sense, at this stage. It’s received some media attention, but it’s plainly not selling well enough in the direct market to support a monthly series, and I doubt a relaunch would change that.

—–

223 - THE UN-MEN (Vertigo)
08/2007: The Un-Men #1 -- 11,868
09/2007: The Un-Men #2 -- 8,758 (-26.2%)
10/2007: The Un-Men #3 -- 7,566 (-13.6%)
11/2007: The Un-Men #4 -- 6,678 (-11.7%)
12/2007: The Un-Men #5 -- 6,094 (- 8.8%)

As indicated above, given the apparent cancellation of The Exterminators, there probably isn’t much rope left for The Un-Men, either.

—–

235 - CROSSING MIDNIGHT (Vertigo)
12/2006: Crossing Midnight #2 -- 8,982 (-29.6%)
01/2007: Crossing Midnight #3 -- 8,236 (- 8.3%)
02/2007: Crossing Midnight #4 -- 7,568 (- 8.1%)
03/2007: Crossing Midnight #5 -- 7,196 (- 4.9%)
04/2007: Crossing Midnight #6 -- 7,036 (- 2.2%)
05/2007: Crossing Midnight #7 -- 6,866 (- 2.4%)
06/2007: Crossing Midnight #8 -- 6,612 (- 3.7%)
07/2007: Crossing Midnight #9 -- 6,351 (- 4.0%)
08/2007: Crossing Midnight #10 -- 6,142 (- 3.3%)
09/2007: Crossing Midnight #11 -- 5,870 (- 4.4%)
10/2007: Crossing Midnight #12 -- 5,754 (- 2.0%)
11/2007: Crossing Midnight #13 -- 5,519 (- 4.1%)
12/2007: Crossing Midnight #14 -- 5,467 (- 0.9%)
----------------
6 months: -17.3%
1 year : -39.1%

The cover artist recently stated that Crossing Midnight was canceled around issue #20, but then retracted his statement. Either way, things don’t look rosy for the book.

—–

248 - WILDSTORM FINE ARTS SPOTLIGHT (WildStorm)
12/2006: Jim Lee -- 9,074
01/2007: --
02/2007: --
03/2007: J. Scott Campbell -- 8,130 (-10.4%)
04/2007: --
05/2007: --
06/2007: --
07/2007: --
08/2007: --
09/2007: --
10/2007: --
11/2007: The Authority -- 4,828 (-40.6%)
12/2007: Gen13 -- 4,585 (- 5.0%)
----------------
6 months: n.a.
1 year : -49.5%

These sales probably aren’t bad for a $ 3.50 collection of pin-ups.

—–

252 - SCOOBY DOO (Johnny DC)
12/2001: Scooby Doo #55 -- 5,362*
12/2002: Scooby Doo #67 -- 6,051*
12/2003: Scooby Doo #79 -- 5,716
12/2004: Scooby Doo #91 -- 5,201
12/2005: Scooby Doo #103 -- 4,490
---------------------------------
12/2006: Scooby Doo #115 -- 4,364 (- 0.5%)
01/2007: Scooby Doo #116 -- 4,285 (- 1.8%)
02/2007: Scooby Doo #117 -- 4,275 (- 0.2%)
03/2007: Scooby Doo #118 -- 4,395 (+ 2.8%)
04/2007: Scooby Doo #119 -- 4,373 (- 0.5%)
05/2007: Scooby Doo #120 -- 4,343 (- 0.7%)
06/2007: Scooby Doo #121 -- 4,415 (+ 1.7%)
07/2007: Scooby Doo #122 -- 4,424 (+ 0.2%)
08/2007: Scooby Doo #123 -- 4,641 (+ 4.9%)
09/2007: Scooby Doo #124 -- 4,401 (- 5.2%)
10/2007: Scooby Doo #125 -- 4,407 (+ 0.1%)
11/2007: Scooby Doo #126 -- 4,237 (- 3.9%)
12/2007: Scooby Doo #127 -- 4,293 (+ 1.3%)
----------------
6 months: - 2.8%
1 year : - 1.6%
2 years : - 4.4%
286 - LOONEY TUNES (Johnny DC)
12/2001: Looney Tunes #85 -- 3,252*
12/2002: Looney Tunes #97 -- 3,447*
12/2003: Looney Tunes #109 -- 3,465
12/2004: Looney Tunes #121 -- 3,088
12/2005: Looney Tunes #133 -- 2,633
-----------------------------------
12/2006: Looney Tunes #145 -- 2,732
01/2007: Looney Tunes #146 -- 2,588 (- 5.3%)
02/2007: Looney Tunes #147 -- 2,553 (- 1.4%)
03/2007: Looney Tunes #148 -- 2,705 (+ 6.0%)
04/2007: Looney Tunes #149 -- 2,640 (- 2.4%)
05/2007: Looney Tunes #150 -- 3,093 (+17.2%)
06/2007: Looney Tunes #151 -- 2,711 (-12.4%)
07/2007: Looney Tunes #152 -- 2,865 (+ 5.7%)
08/2007: Looney Tunes #153 -- 2,755 (- 3.8%)
09/2007: Looney Tunes #154 -- 2,740 (- 0.6%)
10/2007: Looney Tunes #155 -- ?
11/2007: Looney Tunes #156 -- ?
12/2007: Looney Tunes #157 -- 2,641
----------------
6 months: - 2.6%
1 year : - 3.3%
2 years : + 0.3%

Two more Johnny DC books. See disclaimers.

—–

REORDERS:
214: 6,770 -- Robin #168
220: 6,250 -- Batman #670
250: 4,435 -- Action Comics #858
262: 3,652 -- Robin Annual #7 (2nd)
271: 3,211 -- Green Lantern Corps #18

—–

Average Sales per Title
(not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
12/2003: 26,253
12/2004: 30,589
12/2005: 36,147
---------------
12/2006: 34,418 (- 1.4%)
01/2007: 29,706 (-13.7%)
02/2007: 31,051 (+ 4.5%)
03/2007: 32,398 (+ 4.3%)
04/2007: 39,134 (+20.8%)
05/2007: 34,489 (-11.9%)
06/2007: 32,437 (- 6.0%)
07/2007: 34,330 (+ 5.8%)
08/2007: 34,885 (+ 1.6%)
09/2007: 32,332 (- 7.3%)
10/2007: 31,489 (- 2.6%)
11/2007: 29,427 (- 6.6%)
12/2007: 33,138 (+12.6%)
----------------
6 months: + 2.2%
1 year : - 3.7%
2 years : - 8.3%
3 years : + 8.3%
4 years : +26.2%
DC UNIVERSE
12/2003: 30,866
12/2004: 36,925
12/2005: 44,993
---------------
12/2006: 44,641 (- 1.7%)
01/2007: 38,302 (-14.2%)
02/2007: 39,976 (+ 4.4%)
03/2007: 42,634 (+ 6.7%)
04/2007: 52,768 (+23.8%)
05/2007: 47,294 (-10.4%)
06/2007: 45,380 (- 4.1%)
07/2007: 47,134 (+ 3.9%)
08/2007: 46,717 (- 0.9%)
09/2007: 42,894 (- 8.2%)
10/2007: 39,409 (- 8.1%)
11/2007: 37,257 (- 5.5%)
12/2007: 40,074 (+ 7.6%)
----------------
6 months: -11.7%
1 year : -10.2%
2 years : -10.9%
3 years : + 8.5%
4 years : +29.8%
VERTIGO
12/2003: 16,497
12/2004: 14,649
12/2005: 16,320
---------------
12/2006: 13,834 (+ 0.4%)
01/2007: 13,572 (- 1.9%)
02/2007: 11,855 (-12.7%)
03/2007: 13,748 (+16.0%)
04/2007: 12,105 (-12.0%)
05/2007: 12,256 (+ 1.3%)
06/2007: 12,732 (+ 3.9%)
07/2007: 12,193 (- 4.2%)
08/2007: 10,817 (-11.3%)
09/2007: 11,806 (+ 9.1%)
10/2007: 10,678 (- 9.6%)
11/2007: 10,946 (+ 2.5%)
12/2007: 11,035 (+ 0.8%)
----------------
6 months: -13.3%
1 year : -20.2%
2 years : -32.4%
3 years : -24.7%
4 years : -33.1%
WILDSTORM
12/2003: 18,359
12/2004: 15,693
12/2005: 15,068
---------------
12/2006: 17,288 (- 9.0%)
01/2007: 14,525 (-16.0%)
02/2007: 14,105 (- 2.9%)
03/2007: 15,224 (+ 7.9%)
04/2007: 13,609 (-10.6%)
05/2007: 14,260 (+ 4.8%)
06/2007: 12,272 (-13.9%)
07/2007: 11,234 (- 8.5%)
08/2007: 10,744 (- 4.4%)
09/2007: 11,379 (+ 5.9%)
10/2007: 11,960 (+ 5.1%)
11/2007: 15,109 (+26.3%)
12/2007: 15,601 (+ 3.3%)
----------------
6 months: +27.1%
1 year : - 9.8%
2 years : + 3.5%
3 years : - 0.6%
4 years : -15.0%

—–

6-MONTH COMPARISONS
+ 85.2%: Robin
+ 61.0%: Nightwing
+ 54.1%: Green Lantern Corps
+ 50.7%: Legion of Super-Heroes
+ 22.5%: Outsiders
+ 15.1%: Detective Comics
+ 15.1%: Green Arrow
- 2.6%: Looney Tunes
- 2.8%: Scooby-Doo
- 4.5%: Fables
- 6.1%: Countdown
- 6.5%: Hellblazer
- 7.5%: Catwoman
- 8.8%: The Batman Strikes
- 8.8%: Teen Titans Go
- 9.3%: Ex Machina
- 10.3%: Blue Beetle
- 11.3%: Justice League Unlimited
- 11.5%: Teen Titans
- 11.9%: Jack of Fables
- 12.7%: The All-New Atom
- 12.8%: Jonah Hex
- 13.2%: DMZ
- 13.7%: Birds of Prey
- 15.2%: Superman
- 16.7%: The Exterminators
- 17.3%: Crossing Midnight
- 17.3%: Shadowpact
- 18.2%: JSA: Classified
- 18.7%: Wonder Woman
- 18.9%: Scalped
- 20.6%: JLA: Classified
- 21.1%: Checkmate
- 21.2%: Loveless
- 21.8%: The Brave and the Bold
- 23.1%: Gen13
- 23.4%: Superman/Batman
- 24.3%: Justice League
- 24.6%: Supergirl
- 26.8%: The Losh in the 31st Century
- 30.0%: Army@Love
- 31.6%: The Midnighter
- 43.0%: Flash

—–

1-YEAR COMPARISONS
+ 59.3%: Robin
+ 41.3%: Nightwing
+ 37.6%: Legion of Super-Heroes
+ 30.4%: Green Lanern Corps
+ 25.1%: Green Arrow
+ 17.9%: Outsiders
+ 8.6%: Detective Comics
- 1.6%: Scooby-Doo
- 3.3%: Looney Tunes
- 5.1%: Fables
- 6.6%: Batman
- 6.7%: Hellblazer
- 10.6%: Teen Titans
- 12.6%: Batman Strikes
- 13.0%: Justice Society
- 14.8%: Justice League Unlimited
- 16.4%: Teen Titans Go
- 16.5%: Catwoman
- 16.5%: Ex Machina
- 17.1%: Birds of Prey
- 17.7%: Jack of Fables
- 18.3%: Flash
- 19.7%: DMZ
- 23.0%: Jonah Hex
- 25.2%: The Exterminators
- 25.9%: Checkmate
- 27.0%: JLA: Classified
- 27.3%: Justice League
- 28.6%: Blue Beetle
- 29.6%: JSA: Classified
- 31.1%: Shadowpact
- 32.0%: Loveless
- 32.1%: Uncle Sam
- 34.9%: Supergirl
- 35.1%: Superman/Batman
- 35.7%: The All-New Atom
- 39.1%: Crossing Midnight
- 49.5%: WildStorm Fine Arts Spotlight
- 50.5%: Superman Confidential
- 52.6%: Gen13
- 59.4%: The Midnighter

—–

2-YEAR COMPARISONS
+ 76.2%: Justice Society
+ 70.6%: Robin
+ 67.7%: Detective Comics
+ 38.2%: Nightwing
+ 32.6%: Action Comics
+ 27.3%: Justice League
+ 26.9%: Green Arrow
+ 12.7%: Batman
+ 0.3%: Looney Tunes
+ 0.2%: Fables
- 4.4%: Scooby-Doo
- 5.5%: Wonder Woman
- 5.7%: Flash
- 9.2%: Green Lantern
- 13.3%: Outsiders
- 14.3%: Hellblazer
- 19.4%: Birds of Prey
- 19.9%: Teen Titans
- 21.1%: Green Lantern Corps
- 22.8%: Catwoman
- 23.2%: Justice League Unlimited
- 23.3%: Batman Strikes
- 25.7%: DMZ
- 28.9%: Superman
- 32.4%: Teen Titans Go
- 46.3%: Jonah Hex
- 48.1%: Superman/Batman
- 52.0%: Loveless
- 58.9%: JLA: Classified
- 61.6%: JSA: Classified

—–
OTHER PUBLISHERS

12 - BUFFY THE VAMPIRE SLAYER (Dark Horse Comics)
12/2001: Buffy #40 -- 15,700*
12/2002: Buffy #52 -- 15,701*
12/2003: --
-----------------------------
03/2007: Buffy #1 -- 109,919 [158,437]
04/2007: Buffy #2 -- 96,409 (-12.3%) [132,378]
05/2007: Buffy #3 -- 106,634 (+10.6%) [125,078]
06/2007: Buffy #4 -- 102,430 (- 3.9%) [117,866]
07/2007: Buffy #5 -- 100,830 (- 2.0%) [109,322]
08/2007: --
09/2007: Buffy #6 -- 96,556 (- 4.2%) [ 99,910]
10/2007: Buffy #7 -- 94,144 (- 2.4%)
11/2007: Buffy #8 -- 91,595 (- 2.7%) [ 93,873]
12/2007: Buffy #9 -- 89,556 (- 2.2%)
----------------
6 months: -12.6%
52 - ANGEL: AFTER THE FALL (IDW)
12/2001: Angel #4 -- 14,882*
12/2005: Old Friends #1 of 5 -- 17,164
-----------------------------------------
12/2006: Auld Lang Syne #2 of 5 -- 7,358 (- 8.7%)
01/2007: Auld Lang Syne #3 of 5 -- 6,699 (- 9.0%)
02/2007: Auld Lang Syne #4 of 5 -- 6,371 (- 4.9%)
03/2007: Auld Lang Syne #5 of 5 -- 6,351 (- 0.3%)
04/2007: --
05/2007: --
06/2007: --
07/2007: --
08/2007: --
09/2007: --
10/2007: --
11/2007: After the Fall #1 -- 47,563 (+648.9%) [56,618]
12/2007: After the Fall #2 -- 44,792 (- 5.8%)
-----------------
6 months: n.a.
1 year : +508,8%
2 years : +161.0%

The two TV show adaptations overseen by Buffy and Angel creator Joss Whedon continue to perform exceptionally well, with previous issues also staying in demand: Buffy #8 sold another 2,278 units in December, while a second printing of Angel #1 moved 9,055 additional copies.

Both books are promoted through variant cover editions – one for Buffy, three for Angel.

—–

87 - THE BOYS (Dynamite Entertainment)
12/2006: The Boys #6 -- 27,039 (+ 0.7%) [35,173]
01/2007: --
02/2007: --
03/2007: --
04/2007: --
05/2007: The Boys #7 -- 31,616 (+16.9%) [37,255]
06/2007: The Boys #8 -- 30,639 (- 3.1%) [32,868]
07/2007: --
08/2007: The Boys #9 -- 32,570 (+ 6.3%)
09/2007: The Boys #10 -- 32,077 (- 1.5%)
10/2007: The Boys #11 -- 30,852 (- 3.8%)
11/2007: The Boys #12 -- 29,754 (- 3.6%)
12/2007: The Boys #13 -- 29,195 (- 1.9%)
----------------
6 months: - 4.7%
1 year : + 8.0%

The numbers are bottoming out around 29,000 units. These are excellent sales.

—–

89 - THE UMBRELLA ACADEMY: APOCALYPSE SUITE (Dark Horse Comics)
09/2007: Apocalypse Suite #1 of 6 -- 37,698 [48,514]
10/2007: Apocalypse Suite #2 of 6 -- 31,176 (-17.3%) [33,426]
11/2007: Apocalypse Suite #3 of 6 -- 29,508 (- 5.4%) [31,992]
12/2007: Apocalypse Suite #4 of 6 -- 28,703 (- 2.7%)

Dark Horse’s latest hit is levelling out very quickly, and the two previous issues sold another combined 4,734 units in December.

—–

107 - THE WALKING DEAD (Image Comics)
12/2003: Walking Dead #3 -- 6,994
12/2004: Walking Dead #14 -- 14,713 [15,487]
12/2005: --
-----------------------------------
12/2006: Walking Dead #33 -- 21,235 (+ 0.2%)
01/2007: Walking Dead #34 -- 21,184 (- 0.2%)
02/2007: Walking Dead #35 -- 21,391 (+ 1.0%)
03/2007: Walking Dead #36 -- 21,291 (- 0.5%)
04/2007: Walking Dead #37 -- 21,737 (+ 2.1%)
05/2007: --
06/2007: Walking Dead #38 -- 22,193 (+ 2.1%)
07/2007: Walking Dead #39 -- 22,487 (+ 1.3%)
08/2007: Walking Dead #40 -- 22,989 (+ 2.2%)
08/2007: Walking Dead #41 -- 22,681 (- 1.3%)
09/2007: Walking Dead #42 -- 23,107 (+ 1.9%)
10/2007: Walking Dead #43 -- 22,737 (- 1.6%)
11/2007: Walking Dead #43 -- 22,569 (- 0.7%)
12/2007: Walking Dead #45 -- 22,674 (+ 0.5%)
-----------------
6 months: + 2.2%
1 year : + 6.8%
2 years : n.a.
146 - INVINCIBLE (Image Comics)
12/2003: Invincible #7 -- 6,093
12/2004: Invincible #18 -- 9,439
12/2005: --
---------------------------------
12/2006: Invincible #37 -- 13,523 (+ 0.4%)
01/2007: Invincible #38 -- 13,470 (- 0.4%)
02/2007: Invincible #39 -- 13,298 (- 1.3%)
03/2007: --
04/2007: Invincible #40 -- 13,244 (- 0.4%)
05/2007: Invincible #41 -- 13,428 (+ 1.4%)
06/2007: Invincible #42 -- 15,955 (+18.8%)
06/2007: Invincible #43 -- 13,867 (-13.1%)
07/2007: Invincible #44 -- 13,866 (- 0.0%)
08/2007: Invincible #45 -- 14,123 (+ 1.9%)
09/2007: --
10/2007: --
11/2007: Invincible #46 -- 14,409 (+ 2.2%)
12/2007: Invincible #47 -- 14,380 (- 0.2%)
----------------
6 months: - 3.6%
1 year : + 6.3%
2 years : 
168 - THE ASTOUNDING WOLF-MAN (Image Comics)
07/2007: Astounding Wolf-Man #2 -- 17,762
08/2007: --
09/2007: Astounding Wolf-Man #3 -- 13,019 (-26.7%)
10/2007: --
11/2007: --
12/2007: Astounding Wolf-Man #4 -- 11,312 (-13.1%)
171 - INVINCIBLE PRESENTS: ATOM EVE (Image Comics)
12/2007: Atom Eve #1 of 2 -- 11,077

I haven’t looked at writer Robert Kirkman’s various creator-owned books in a while, so let’s catch up. Sales of the post-apocalyptic black-and-white drama The Walking Dead, which perpetually increased for years, have apparently stabilized around 23k. That’s a very good number, obviously, which beats the vast majority of Vertigo or WildStorm books.

The superhero opera Invincible, similarly, has settled down at about 14k, which isn’t bad, either. It’s good enough to be the center of a franchise, in fact, as its latest spin-off demonstrates: Invincible Presents: Atom Eve isn’t even written by Kirkman himself, but it nonetheless debuts with very solid numbers.

The Astounding Wolf-Man #1, in case you’re wondering why it’s not listed, was released as a giveaway for Free Comic Book Day in May 2007, which means Diamond didn’t include it in the chart. (It was reprinted in July’s The Astounding Wolf-Man Director’s Cut #1, though, which sold an estimated 9,836 units.) The drop-off since issue #2 has been pretty steep so far, but it still sells at a more than decent level.

All told, Kirkman is evidently still a considerable sales draw. And of course, these books – especially The Walking Dead – are probably doing significant business in the collection market, as well.

—–
Disclaimers, et cetera

The numbers above are estimates for comic book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors. ICv2.com’s estimates are traditionally known to be somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month. The estimates from March 2001 to February 2003 (marked with an asterisk) were for initial orders rather than actual sales, so they’re only roughly compatible with the subsequent figures.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass market retail chains or the United Kingdom. Reorders are included, so long as they either reached stores in a book’s initial month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after the book’s initial month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct market sales don’t tell us much about their performance. For most Vertigo and some WildStorm titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well.

—–
Germany-based Marc-Oliver Frisch has a weblog and regularly contributes to German online magazine Comicgate.

Comments

  1. Brian Wood says:

    As I posted here a little while ago, the estimated numbers for Northlanders are…wait for it… inaccurate! Seriously, this is the breakdown, including the variants, straight from DC Sales Dept:

    19,805 regular cover (looks like the charts are only counting these)
    1,462 variant cover

    That makes 21,267 in initials. So I guess as long as these charts only list the regular cover initial orders, the variant promotion shouldn’t have to be factored into anyone’s analysis.

    -bri

  2. Brian Wood says:
  3. Captain Aardvark says:

    It’ll be interesting to see how well Booster Gold holds up once Johns is off the title. I hope it sticks.

  4. Hm, Brian, I find it curious (in a “that’s strange” way, not a “you’re lying” way) that the numbers are in fact *dead on* for the non-variant version, that would seem to indicate that ICv2’s estimates are a lot more accurate than the CW says?

    Typically the argument is “they’re 10-25% short because they’re missing the UK” — did you have DC’s DS dept pull *just* the DCD-US numbers?

    Parenthetically, because of the 1:10 nature of the variant, and because those tend to be sold at a premium *in addition* to the regular cover (rather than a 50/50 deal, where any individual customer has three possible sales states — cover A, Cover B, Both covers), I’d suggest that those sales probably shouldn’t “count”.

    That is to say, without the variant, it is unlikely that #1 would have sold 1462 more copies…

    -B

  5. The Beat says:

    Brian: I know we will never ever agree on this, but to me it’s interesting that the numbers are 7% low which is even less than the 10-12% variance usually encountered in the Marvel/DC numbers. And as always to everyone reading this, these are TRENDS not hard and fast numbers.

    And congrats on the great sales for the first issue.

  6. Brian Wood says:

    What I typed was what came in an email to me from TPTB. I didn’t ask for anything specific one way or the other. I guess if I had to choose, I’d go with DC’s numbers and not the charts.

  7. Brian Wood says:

    Heidi, dunno what we don’t agree on in this case.. you just said these numbers are inaccurate and only good for trending (when possible), which I would agree with 100%.

    And the numbers reported to me were WELL before the book shipped, so it may have made up that 3% discrepancy since.

  8. The Beat says:

    Where I think we disagree — based on your comments on your LJ over the years — is the usefulness of posting these numbers given their known weaknesses. I agree that since I started getting Paul and Marc-Oliver to allow me to post them here instead of Usenet — where they’ve been running in various forms since the 90s — they have taken on a bit of a life of their own, with readers posting “Wow Suchansuch only sold 5000 copies!” when it actually sold, probably 5600 copies. The reality is neither number is all that great for Marvel or DC, but such a magnitude would be good for an Image or IDW.

    At any rate, I appreciate you posting the most accurate numbers you have available to you for a reality check.

  9. Brian Wood says:

    My points were always about the analyzing of the numbers, not the numbers themselves. As I’ve said before, numbers are just numbers and on their own can’t hurt a fly. How they’re used is what can become problematic.

    b

  10. AERose says:

    Does anyone else here have a profound love for Brian Wood’s comics (Can’t wait for the last two issues of Local, but just feels like rolling their eyes at his kinda pointless struggles against the ICv2 charts?

  11. For what it’s worth, I ordered a few extra copies of “Northlanders” #1 for my store playing a guess that it would do better than the average Vertigo book, and the excess sat on my shelf until well after #2 was on the stands. Then, within a couple of days, I sold out of every copy I had of both issues and of #3 when it came out a week or two later. I don’t know if Mr. Wood had been making the promotional rounds or it was just good word of mouth or what, but it seemed to catch on all at once.

    Re: Freddy vs. Jason vs. Ash #3, I seem to recall they’ve been soliciting these issues two at a time, so that might explain the steadiness of the numbers for #2 and #3 (of course, I’m very possibly misremembering; if they solicited #1 and #2 together, and not #3 and #4, there goes that theory).

  12. Corey Poole says:

    DMZ is one of the best books out there right now, I recently picked up the first trade, loved it, and immediately bought the following 2. All of them are amazing. I loaned them to 2 of my friends, who read them, and both immediately bought the first 3 trades as well. Havent read Northlanders yet, but I will be buying the trade as soon as it hits.

    Thanks for the great stories Mr. Wood

  13. I find it weird that I can walk over to Brian Wood’s place in about the time it would take to have a smoke, as my fiance apparently found his address in an issue of Local.

  14. Daniel says:

    Uh, K, Northlanders #3 isn’t out yet.

  15. “You see there is a little asterisk next to it which, in this case, is meant to tell you the book has a variant cover, so, you know, factor that in. Except they didn’t include the variant orders in their total.”

    Well, it’s not like there haven’t been errors in the Diamond numbers before, so that wouldn’t surprise me.

    “Parenthetically, because of the 1:10 nature of the variant, and because those tend to be sold at a premium *in addition* to the regular cover […], I’d suggest that those sales probably shouldn’t “count”.”

    I tend to agree in principle, but as far as the charts are concerned, it’s plainly not workable, since Diamond usually include regular-priced variant cover edition numbers in their figures.

  16. Marc, a question on the variant covers… you tend to hit that pretty hard in this column, but I’m curious… have you had any anecdotal or documented evidence that it has that much of an effect on ordering?

    I mean, speaking as a retailer, when I see X-Men Messiah Complex having variant covers, I’ll order the variants and people will seek them out. When I see, for example, Action Comics having variant covers, I generally don’t bother because nobody much cares. It seems like unless a book is above a certain sales threshold already, variant covers don’t really hold any special appeal.

    But I haven’t done any research on eBay prices and I certainly can’t speak for other retailers… I was just curious, and it seems to be something you think is a major contributing factor in sales (or retailer orders, which is more or less what these charts measure), and I know that for me, that just isn’t the case.

    Thanks as always for all the work you put into the analysis. This and Paul’s write-ups are always must-reads for me every month.

  17. “Marc, a question on the variant covers… you tend to hit that pretty hard in this column, but I’m curious… have you had any anecdotal or documented evidence that it has that much of an effect on ordering?”

    One recent example for the apparent impact of variant cover editions that comes to mind are the WorldStorm books. Those titles were promoted with variant cover editions through issue #4, and each of them – as a result of that, it seems – displayed a larger than usual drop-off with issue #5.

    That said, the degree of the effect varied wildly, as you can see by comparing the issue #5 drops of GEN13 and THE MIDNIGHTER above, so generally, I don’t know if there’s any rule of thumb for this sort of thing.

  18. Frank Rook says:

    The fact Suicide Squad is doing so poorly makes me a downy clowny. Maybe if that Showcase collection of the original series had been released when it started there’d be more readers on it. Maybe. Sigh.

  19. Brian Wood says:

    “I find it weird that I can walk over to Brian Wood’s place in about the time it would take to have a smoke, as my fiance apparently found his address in an issue of Local.”

    Ha! That’s my old rental mailbox address.

    b

  20. Diamond generally list all variant covers together, but there are occasional exceptions, usually where the variant has a different price tag but occasionally where it’s ordered as a separate product. The chart listing for NORTHLANDERS #1 has the asterisk which normally indicates that it includes multiple covers, but those have been wrong before.

    On the other hand, it’s hard to believe that ICV2 managed to come up with exactly the right figure for the regular cover by sheer coincidence.

    So the obvious inference is that the problem is in Diamond’s chart, not in ICV2’s maths. Either Diamond have forgotten to add in the numbers for the variant cover; or they’ve listed it separately (in which case it missed the top 300), but mistakenly marked the regular cover listing with an asterisk.

  21. Sean W says:

    ” And of course, these books – especially The Walking Dead – are probably doing significant business in the collection market, as well.”

    IIRC, every volume of WALKING DEAD so far was in Diamond’s Top 100 graphic novels of 2007 list….even though most of those collections were not published in 2007. Meaning that the reorders were making the charts and outselling other (more mainstream) comic collections.

  22. Heinz Hochkoepper says:

    Marc, thanks again for mentioning trade sales in your analysis of Vertigo numbers, makes me feel like the discussion we had a few months ago actually led to something constructive.
    About the individual titles: Un-Men and Vinyl Underground are probably safe for a few more months, Vertigo seems to be giving every new title at least a year to prove itself, in other words they look at the sales of the first trade before a decision is made. I could imagine Scalped doing very well in bookstores, due to its subject matter, and besides, there seems to be very positive word-of-mouth about that one. Crossing Midnight and Exterminators will probably be the next to go.
    That being said, I’ll never understand why people think Vertigo has some kind of problem just because many of their new titles don’t last longer than a few years, when that’s actually true of almost all new titles, even when they are set in the superhero universes of the big two. The fact that Vertigo is continually willing to give new books without immediately apparent commercial appeal a chance shows how healthy this imprint is. That reminds me: Brian, didn’t I see you mentioning on a Millarworld thread that Vertigo trade sales are doing so well that the imprint is actually going through a boom period currently? Any more info on that? It would certainly explain (a) why so many Vertigo books can survive their rather low periodical numbers and (b) why Vertigo is currently publishing more monthly books than ever before!

  23. Brian Wood says:

    “Brian, didn’t I see you mentioning on a Millarworld thread that Vertigo trade sales are doing so well that the imprint is actually going through a boom period currently? Any more info on that?”

    I think what I said was, because of its extremely lucrative trade program, if Vertigo was suddenly its own separate company (hypothetically), it would be #3 behind DC and Marvel. At least this is what is told to me conversationally by People Who Would Know.

    Low monthly sales is something people can legitimately worry about if they choose to, but no one should be worried about the health of Vertigo as a whole.

    bri

  24. Heinz: “That being said, I’ll never understand why people think Vertigo has some kind of problem just because many of their new titles don’t last longer than a few years, when that’s actually true of almost all new titles, even when they are set in the superhero universes of the big two.”

    Well, do you think many people would be interested in buying SANDMAN or PREACHER collections today if those titles had been canceled two years in?

    Brian: “Low monthly sales is something people can legitimately worry about if they choose to, but no one should be worried about the health of Vertigo as a whole.”

    It’s frequently said by people who should know that it’s not viable at this time for Vertigo – or for their creators, for that matter – to abandon the periodical market altogether and exclusively produce original graphic novels instead.

    Consequently, it seems to me that Vertigo’s declining periodical sales and their apparent inability to get lasting new properties off the ground has to be a major concern for them, in the long run. It probably won’t affect them today, or tomorrow, or even next year – I haven’t the faintest doubt that Vertigo as a whole is doing very well right now. But surely its future health depends on the continuing expansion of their library with successful new books.

  25. FvJvA is puzzling to me, too.

    If you take our regular sales figures for Army of Darkness, Nightmare on Elm Street, and Friday the 13th, combined them, and then doubled them, it still wouldn’t reach the sales we’ve had for this series.

    I’ve sold out, reordered, repeated, and requested a second printing on the first 3 issues, and it keeps on growing!

    As far as variant covers go, I only have a handful of “Variant chasers” here, so when I qualify to order one or more, I get them, but I distribute them randomly to subscribers, instead of marking them up. Only when one of the “Chasers” gets a variant do I sell an extra due to them buying both covers.

    With Northlanders in particular, the person who randomly got the variant did NOT get the regular cover also, so in at least that case, the sales of the regular book would have been one more copy.

    Legion of Superheroes #37’s 2 covers made a single picture, so I ordered an equal amount of each. No one bought both covers here.

  26. D’oh! Yes, I noticed after I posted that Northlanders #3 hadn’t hit the stands. I must have been thinking of something else (you fill out enough order booklets and it all blurs together after a while). Boy, between that and the Freddy vs. Jason vs. Ash thing, I’m not batting well at all this time around.

    At any rate, the point was Northlanders started off slowly and then caught fire well after the first couple issues were already on stands, all within a matter of a couple days, at least at my store.

  27. D’oh! Yes, I noticed after I posted that Northlanders #3 hadn’t hit the stands. I must have been thinking of something else (you fill out enough order booklets and it all blurs together after a while). Boy, between that and the Freddy vs. Jason vs. Ash thing, I’m not batting well at all this time around.

    At any rate, the point was Northlanders started off slowly and then caught fire well after the first couple issues were already on stands, all within the matter of a couple days, at least at my store.

  28. …and I get the dreaded double post to boot. The indignities never end!

  29. John Gavin says:

    As I retailer, I enjoy reading this column and comparing the rankings to sales in my store. Most books are ranked close to the actual sales in my store, but there are some exceptions. Countdown is selling just as many copies as 52. But then you see a low ranked book like Atom selling at mid-level numbers in my store.

    I am not so sure that variants have any bearing on the non variant sales. I don’t increase my orders just to get variant covers. I a book has a one in 25 variant and I normally only order 20 copies, I don’t increase the order to get the variant. I also don’t put a premium on variants. If a good customer asks about a variant, my only requirement is that you buy both covers, since I counted the non variant bing sold o you when I ordered. I charge cover price for variants.

    Freddy vs Jason vs Ash was a surprise for me to. The wildstorm horror books were not selling more than 5 copies each. I ordered 5 copies of this title and sold out in the first day. I had to re-order issue #1 and all following issues to meet demand. This is one of the few times that I had a non hyped book increase its sales with each new issue.

  30. Alan Coil says:

    Walking Dead is an unusual book, in that its sales are increasing month-to-month.

    It is also one of the few books where I see people buying the monthly issues AND the collections. The story is so intriguing that the readers can’t wait-for-the-trade.

  31. The Beat says:

    I’m just guessing about the whole Freddy vs. Jason vs. Ash thing BUT…this movie was actually teased for a time but will probably never be made, and there is a HUGE cult audience for this kind of thing. I suspect it’s kind of the Buffy-effect: the comic book medium is now legitimized to such an extent that fans of the originals JUST WANT TO READ IT.

  32. Heinz Hochkoepper says:

    “Well, do you think many people would be interested in buying SANDMAN or PREACHER collections today if those titles had been canceled two years in?”

    Not sure I see your point here. Sure, it would be preferable if Vertigo always had a few books that last longer than two years in order to generate interest and build up a large trade library. Currently, those books would be 100 Bullets, DMZ, Fables, Jack of Fables and Hellblazer.

    “Consequently, it seems to me that Vertigo’s declining periodical sales and their apparent inability to get lasting new properties off the ground has to be a major concern for them, in the long run.”

    Declining periodical sales are (presumably) made up for by rising trade sales. As for that inability, I’m not sure it exists. DMZ and Jack are fairly recent successes. Northlanders looks like another one. If a lot of their recent books aren’t burning up the charts, that’s just a sign of their willingness to diversify. They could play it safe if they wanted to, concentrating on the books that sell, but apparently their market position is so strong that they can afford to give many different kinds of books a chance. That they aren’t all hits is to be expected.

  33. any suggestions or ideas why jonah hex sales are slipping every month? would love to hear some retailer or non retailer opinions.

    JIMMY P.

  34. Brian Wood says:

    “At any rate, I appreciate you posting the most accurate numbers you have available to you for a reality check. ”

    Here’s a reality check and a reason why no one should worry about Vertigo sales. Because it’s all about the trades:

    DMZ volume 3

    initial monthly orders for the most recent issue collected in this trade: 13,081
    actual sales on that single issue: 15,104

    initial orders on the trade: 6,098
    actual sales on the trade from 9/07 through 11/07: 11,688

    bri

  35. AERose says:

    “Marc, a question on the variant covers… you tend to hit that pretty hard in this column, but I’m curious… have you had any anecdotal or documented evidence that it has that much of an effect on ordering?”

    There’s some solid anecdotal evidence of variants pushing up sales on the October Marvel charts. Wolverine, Ultimate Spider-Man, Punisher War Journal, Ultimate X-Men, Runaways, Ms Marvel, She Hulk, Cable & Deadpool, Amazing Spider-Girl, and Howard the Duck all got zombie variant covers, and all of their sales were greater than the previous month’s sales. (Howard the Duck notwithstanding, it being the first issue of the series. Also worth noting that PWJ was a World War Hulk crossover and She Hulk was the beginning of Peter David’s run on the title.)

  36. The Beat says:

    Those are really fantastic numbers, Brian. But, having been a fan since CHANNEL ZERO, I’m not surprised.

  37. Re : Jimmy Palmiotti.
    As a “non-retailer” and just a very big fan of your Jonah Hex (though non born with english language ‘so excuse my spellings), I have to say that I recently dropped the book. The main reason’s got nothing to do with the quality of it, it’s just that I cut down a lot of my buyings, that said, if I go further and ask ‘why did I dropped this and not that’, I have to say that 25 + issues is already a long run nowadays, and maybe reader need a break ? Like Season I and Season II, but not just for the purpose of marketing, like we see to much in comics but just to give a break to the readers, for like, I dunno 6 months at least, and let them wait again for Jonah !
    That said – I still buy EVERY JORDI BERNET issues – I’m not that crazy.

    Respectfully.

  38. Mike Lukash says:

    Jimmy,

    It could be a couple of things, but it’s small things.
    One could be lack of a consistant artist. Luke Ross brought a cinimatic feel to the series that only occasionally has been repeated. He also brought a consistancy to the launguage and visuals of the book. When you switch artist that much, a reader has to re-learn how the artist tell the story.

    Second of all, there is a LOT of Sexual brutality towards women. Yes I know bad things happened during that time. But to ask a reader to go issue after issue with it is just too much. We like to be entertained, and since rape in this society has been deemed “A fate worse than death”, we can’t get our escapist fun when confroned with this issue. Ask Kurt Busiek about the reaction from the readers about a character in his Conan run. He did it once and got a lot of heat for it.

    Now to be fair, you guys HAVE been cutting back. But about three or so issues ago, you had a group of women get off a train at the begining of the book to be violently raped by the men. Jonah had his adventure with some indians and outlawas, walked into town afterwards and killed all the guys who raped the women to death.

    It’s not exaclty a book you feel safe letting your western loving mom or a girlfriend/wife to read.

    And the saddest part is that once you’ve lost your audience, its damn difficult to get them back

  39. david, i totally understand budget…and there are a bunch more bernet books coming along soon, so sorry to say we might get your money yet.

    Mike, understand your concerns but a lot of bad happens to both man and woman and its a savage title for sure. we never represented it any different from issue one where a dog kills a kid and jonah smothers a child with rabies. the list goes on and on. lol…

    as far as a regular penciler…well, the idea was to give the reader something different than the rest of the dcu books and never have a single issue ever miss shipping, which , 27 issues in and it never did.

    some good points made though…and processing them all.thanks for the feedback…open to more.

    and yes , i too love brian’s work…

    jimmy

  40. Mike Lukash says:

    Jimmy,

    I wish I could tell you more…its a damn fine book. Sure you got your off issue, but it wasn’t so bad to make me drop the book.

    Here is another thought…. With all of those DC event books (Countdown, tie ins and minis) perhaps DC is sacraficing series numbers for those quick one shots.

    I for one am enjoying the hell out of Uncle Sam…and for some odd reason that book can’t get any love either!

  41. Jimmy,
    I kind of feel like one of the biggest problems is that Jonah Hex really needs to be under the Vertigo brand umbrella to set it apart and to allow you to more fully explore some of the more violent and sexual themes. It’s like those PG-13 horror movies they make now- I want my horror R rated, in other words I feel like the punches are being pulled (and this might just be a stupid “impression” that has no real rational basis behind it). Even then, I’m not sure we really need 2 Western comics (Loveless being the other) from the same company, neither of which really seems to have a hook or strong identity that sets it apart – western isn’t really a “hot” genre right now anyway.

    I think the addition of Jordi Bernet is awesome as he is one the best comics artists in the world and I’d hoped sales would go up and it’s a sad indication of the comics buyers that it hasn’t worked that way but I also haven’t seen much of a push to hype his presence such as interviews or re-releases of old work, etc. I’m sure most comics fans have never read Torpedo and have no idea who he is and don’t find his amazing brushwork all that attractive. Maybe he needs to do an issue or two of Batman or something to increase his name recognition.

    Frankly, I sort of think if the same book was put out by IDW or Image it would sell about the same but would be considered a HUGE hit. Maybe this is another reason why making it a Vertigo book might help with the marketing/perception.

  42. Joe, great bit of info and ideas.

    we really dont pull any punches with the script…they only once told us not to use a certain word, but otherwise it is pretty over the top. totally understand the movie comparrison since i dont see “pg” horror films…but then what do i know…they seem to make millions anyway,lol.

    Jordi did a solo issue , a spirit short story and a batman black and white book and has 2 books out now on him, but a collected TORPEDO book would turn a lot of people on to him i think. he is an artist’s artist, for sure.

    The good news is that he is doing more hex as we speak and will be working on them for a while. we might win people over eventually with jordi for sure.

    If the book was with vertigo, the numbers wouldnt be a big problem, that much is true…and our saving grace on the series is that the collections do well…but its pointed out each and every month on this very post starter that it is the lowest selling DCU book…and people read that. never is any other comment made. you know how it is.

    As far as JONAH HEX’S hook, well, this is about a bounty hunter that looks like he shaved one side of his face with a rabid dog, and is about as angry as one…and he has history as well in comics. personally i think there should be more of every genre.

    and mike…thanks for reading uncle sam…glad someone is. I totally agree that there are too many passionless titles out there now trying to get the readers $$ out of their pocket…and even worse, trying to get the $$ out of the competitions pocket. all the wrong thinking if you ask me.

    good stuff guys. thanks for the feedback.

    Jimmy

  43. Otis T Firefly says:

    Jimmy

    I’m not sure this is of any help, but thought I’d say I’m a big Jonah fan back from the days of WWT, and when I saw the new book come out I thought “Great!”

    THEN I remembered “HEX”, and then I thought, “Oh well… it’ll never last in this day and age. A western?!” Too much thinking going on, I realize, but true anyway!

    Luckily, I read on a board about a year ago about how good the book was, and picked up the first trade. LOVED LOVED LOVED it! I’ve since bought the other two and am anxiously awaiting Only the Good Die Young.

    Finally, the point: I am one of the growing number that go for the trades only, so I would think that the people that have stopped buying the monthly have migrated over to the collections. I have no idea of the numbers on those, but you say they are the “saving grace” so I can only assume they are doing well. I know I have spread the word to those I know and indeed I have added at least two to the trade audience.

    So does this commentary add anything to the growing “how can we collect what we can’t sell in the first place” question? No, unfortunately! But I just wanted to say we’re behind you certainly but that sadly the monthly buyers are on a slow decline, so what to do??

    Keep it up and good luck!

    p.s. Not your arena, but the answer to the Flash debacle: GET RID OF THE FAMILY!! Or, keep the family, put them on a slow boat to wherever and bring back Barry!!!

  44. thanks otis…maybe a better thing would be to publish it 6 times a year and double up the page count and square bind it…hell, lol….don’t know either, but thanks for the support. for the record, D.C. has been great about this on every turn and supports the book.

    JIMMY

  45. “Sure, it would be preferable if Vertigo always had a few books that last longer than two years in order to generate interest and build up a large trade library.”

    It’s not preferable, it’s crucial. And, at present, you need viable periodicals first to expand that library. Unfortunately, Vertigo’s success rate has sharply declined over the last few years, where those are concerned, even while the overall market has improved.

    “Declining periodical sales are (presumably) made up for by rising trade sales.”

    There’s evidence that this is true for DMZ and 100 BULLETS, but I understand that those books are profitable as periodicals, anyway. There’s no evidence that it’s true for any other current Vertigo periodicals.

  46. Alan Coil says:

    jimmy palmiotti said:
    “…maybe a better thing would be to publish it 6 times a year and double up the page count and square bind it…”
    —–
    Nope. It’d die within 6 issues, maybe only 4. Why? Because readers are stupid. Okay, not stupid, maybe, but ignorantly bullheaded when it comes to money and cost per page ratios.

    If you doubled the size of the book, the price would have to be $6, so people would decide to not buy it because it cost too much, even if the page count of the story was more than doubled. That’s just the way people are.

  47. Jimmy,
    I think there are 2 problems plaguing Jonah Hex nationwide. The first is that the Western is just not a fan-favorite genre, and hasn’t been since the 60’s. (I for one don’t care for Westerns in general, but I have still turned a few of my customers onto your book based on the good things I’ve heard, and from the good experience I had meeting you at a con last year. Nice guys always get good reviews from me!)

    The second thing is that there is competition in this niche genre, including Lone Ranger, a higher profile character than Jonah Hex to non-DC customers, and several “Supernatural Westerns” as well.

    I would be really interested to see how the current series compares to previous Hex series in relation to the rest of the DCU line.

  48. Killing time down in New Zealand for Wolverine and I just stumbled on to this site. Really cool resource guys. I’m a bit stunned at the FvJvA reception myself but I think that points to the power of those three brands/characters when “eventized” for the hardcore genre audience. I’m willing to bet you had some non-traditional comic readers coming into stores because they knew it was the only way to get the movie that, despite our best efforts, just wasn’t meant to be. That being said, I’m obviously more than a little biased on this one. More than anything it’s just gratifying to be able to finally get the story out there at long last.

    Also, Jonah Hex is a really cool book. Best Western title out there easily. And Brian Wood is doing some really good stuff all over the map, Nordic or otherwise. Thanks for the Booster Gold love too.

    JK

  49. morganagrom says:

    jimmy palmiotti said:
    “any suggestions or ideas why jonah hex sales are slipping every month?”

    You might as well ask why the direct market is the way it is? How many titles in the direct market don’t experience a general downward trend? The only things that seem to create sales spikes are “events,” variant covers or complete changes in creative teams.

  50. thanks guys…some good advice here…and really…hex isnt getting cancelled any time soon. we have over a year wort of issues being finished as we speak…but just wanted to get ideas for maybe getting attention for the series. thanks again for the feedback.

    JIMMY

  51. Heinz Hochkoepper says:

    “It’s not preferable, it’s crucial.”

    Whether it’s crucial or not (And obviously you could only know for sure if you had access to all their sales data and business plans, so that statement is nonsense) is irrelevant, since they currently have five books that fit the bill: three that are going strong after six years or more and two new ones that are currently successful enough to go on as long as they want to.

    “Unfortunately, Vertigo’s success rate has sharply declined over the last few years…”

    10 years ago: four long-running books, one of those was cancelled shortly after (Sandman Mystery Theatre).

    5 years ago: three long-running books, same as now (Y and Fables had just started).

    The success rate has only declined because they have expanded their line and have started experimenting with material that covers more styles and genres than ever before. It seems obvious to me that this is a sign of health and confidence.

    “There’s no evidence that it’s true for any other current Vertigo periodicals.”

    Another nonsensical statement, since there is actually lots of evidence, as has been discussed at length, for example in this very thread by someone who actually works there. The fact that you choose to ignore all this evidence does not exactly give you credence as an unbiased analyst, to put it mildly.

  52. Heinz: I’m having trouble seeing declining sales as a sign of health, so we’re going to have to part ways on that, I’m afraid. Besides, Vertigo’s periodical line was pretty diverse five years ago, too.

    As far as increasing paperback sales making up for lapsing periodical sales is concerned, I took a look at the available data a while back, and I didn’t find much evidence for it, apart from books which are already profitable as periodicals, anyway. Here’s a link, in case you’re interested:
    http://comiksdebris.blogspot.com/2007/11/collection-business.html

    CROSSING MIDNIGHT and (presumably) THE EXTERMINATORS have since been cancelled, but I think the gist of what I said still applies.

    And while I appreciate Brian Wood’s willingness to share his sales information (I assume that’s who you’re referring to, although I don’t think he literally works at DC), the information he provides sometimes doesn’t really make sense.

    We know, for example, that the estimates we have aren’t exactly on target – Brian himself has pointed that out, for that matter. But now, oddly, as Brian Hibbs points out, he says that the estimate for NORTHLANDERS #1 is an exact match with the real number, minus the variant cover edition, which seems rather unlikely. So that information is anecdotal and contradicting at best, and I’m highly reluctant to take it at face value.

    I’d rather stick to the more systematic data provided by Diamond and ICv2.com. That data has its own limitations, but at least we know what those limitations are, and we know that the data itself is internally consistent and fairly reliable, and has been so for years now, even if it’s not 100% exact.

  53. Brian Wood says:

    “As far as increasing paperback sales making up for lapsing periodical sales is concerned, I took a look at the available data a while back, and I didn’t find much evidence for it,”

    Looking at initials only on TRADES is even less likely to help you since the vast majority of trades sales happen over time, as opposed to monthlies where the bulk of it is up front. I’ve posted my numbers that prove that, and do you really think that the 4700 sales you have down in your analysis for Y THE LAST MAN v1 represent any sense of reality? BKV said in a recent Newsarama article that book’s gone through seven printings and at least six editions in foreign languages. That’s just one example. It’s a pretty far cry from “not 100% exact”.

    Between that and my numbers (I have others but they aren’t my books so I can’t share) its pretty clear that trade sales are growing even where monthlies aren’t, far, far beyond just “making up for them”. I think common sense can tell us that series like TESTAMENT and AV, which are collected, will continue to sell in the months and years to come, especially when new series by those same creators appear to help drive sales. That’s just how it works. This is the industry we have now. Vertigo monthly numbers, already pretty secondary in the big picture, are soon completely made irrelevant.

    There isn’t much evidence in the form of lists that we can all pore over, no, and I doubt there ever will be. But there are other kinds of evidence that should at least be enough to prevent us from dismissing the notion out of hand. Focusing myopically on this one incomplete source of information and then pronouncing a diagnosis on such a complex situation doesn’t help anyone, really.

    I’ll keep an eye out on Comiks Debris for the inevitable response posting. :)

    bri

  54. I’m not dismissing the notion, as I’m sure the 28 paragraphs worth of disclaimers I put both in the column and in the post I linked to will demonstrate to anyone who takes the time to read them. On the contrary, I think I acknowledge pretty much everything you say.

    Also, I think it’s worth pointing out again that I don’t doubt Vertigo, as a whole, is doing very well right now. It may well be doing better than ever. What I’m also seeing, however, is that, when it comes down to individual series, collection sales apparently aren’t quite significant enough to keep alive books that aren’t profitable as periodicals.

    Collection sales didn’t save DEADMAN or TESTAMENT or AMERICAN VIRGIN or CROSSING MIDNIGHT or THE EXTERMINATORS. And what do these books have in common? Well, they’re at the bottom end of the periodical sales charts, and they’re at the bottom end of the first-month paperback sales charts. So – presuming that’s not just an amazing coincidence – I’d say those charts, despite just being part of the picture, and despite all their well-documented limitations, still appear to be a pretty good indicator for what works and what doesn’t.

    As soon as that stops being true, I’ll be more than happy to acknowledge it, but, again, there’s just no evidence for it right now.

    Based on all that – and this is a separate point, mind you – I do think it’s legitimate to worry about Vertigo’s health in the long-term: They’re having an increasingly hard time producing viable periodicals, and it’s not a viable option for them to switch to original graphic novels at this time. That’s bound to become a problem at some point down the road, if Vertigo wants to continue publishing as much new material as they have been so far.

  55. Brian Wood says:

    Those five books you mentioned, yeah, obviously there was a point where DC had to pull the plug. No idea what that point is, or if its the same for every book, or even exactly why they chose to end them. Your points are correct when talking about books like those, but you can’t use them as examples in a sweeping generalization like “paperback sales making up for lapsing periodical sales is concerned… didn’t find much evidence for it” when there are all the other books, past and present, flying in the face of that sloppy summary. DMZ trades only need two months of sales now to eclipse the monthly numbers.

    There is a larger point here, that of the assumption that Vertigo trades exist to help pay for the monthly books, which I think is false. Those canceled books, the trades still exist and will keep selling, and long after the dust settles and people forget about the details of the monthly sales drama, they will simply be part of DC’s back catalog, just like all the others.

    “it’s not a viable option for them to switch to original graphic novels at this time.”

    Another blunt statement that really isn’t supported by anything approaching fact. Keep an eye on yer Previews, son.

    bri

  56. “DMZ trades only need two months of sales now to eclipse the monthly numbers.”

    Again: I believe you. But I understand that DMZ is profitable as a periodical, so that example doesn’t support the notion that periodical sales are meaningless. I’m not disputing the suggestion that Vertigo’s overall graphic novel sales have come to outweigh their overall periodical sales. What I’m disputing is the suggestion that, as a general rule, periodical sales are now meaningless for individual titles because collection sales “make up” for their low numbers. That’s plainly not true, because the Vertigo books likely to get cancelled are still the ones at the tail-end of the charts.

    “Another blunt statement that really isn’t supported by anything approaching fact. Keep an eye on yer Previews, son.”

    Well, the statement is supported by creators saying that it’s not viable for Vertigo to switch to a different business model, abandon the monthlies altogether and exclusively do original graphic novels instead, because the monthly is needed as a loss-leader, both by the publisher and the creators.

    Are you saying that’s not true, then?

  57. Mike Nielsen says:

    Jimmy,

    Just some thoughts on the Hex thing that I didn’t see from the other comments (which I admittedly skimmed).

    I wonder if the self-contained story is hurting? I know when I pick up my books, Jonah is never a book I’m thinking “I gotta read this when I get home to find out the resolution of X”. So I wonder if there are buyers out there that just buy the occasional issue whenever they have a little extra to spend, knowing that it will be a self-contained issue.

    Hex’s stories were self-contained in the Weird Western days and early on in the Jonah Hex title but toward the middle of the run we began to get subplots that ran thru the book, slowly building over time. Is it possible that things like that would keep people coming back every month instead of picking one up every 4 months or whatever.

    Another thing that hurts a book like this, in my opinion, is that we don’t have and cross-promotion anymore. Not talking about in-house advertising as much as things like the old Best of DC Digests. I remember I really became a Hex fan after reading a story in the Years Best issue, where they reprinted various stories from the last year or so, claiming them to be the “best”. Items like that caused lots of us to read things that we wouldn’t normally. Not that the digests are neccesarrily the right thing now, but something that gets the story in front of more poeple so they can discover the character. I guess now-days it would be a “year’s best” TPB or something along those lines.

    Glad to hear the book is safe for now. I’ve been a fan of Hex for years and am happy to be able to buy it monthly again. Great work.

    Mike Nielsen

  58. Heinz Hochkoepper says:

    “Heinz: I’m having trouble seeing declining sales as a sign of health, so we’re going to have to part ways on that, I’m afraid.”

    You must be thinking of some other guy named Heinz, since I didn’t say anything resembling that.

    “Besides, Vertigo’s periodical line was pretty diverse five years ago, too.”

    Of course. The point is that now it is even more diverse.

    Five years ago (June 03 cover-date): eight monthly books, three of those part of the traditional ‘Vertigo universe’ (Hellblazer, Hunter, Lucifer), that leaves five monthly books with non-VU, original concepts.

    Today (June 08 cover-date, latest Previews): thirteen monthly books, two VU (Hellblazer, Un-Men), eleven original concepts.

    Can we agree that eleven is more than five? Do you really, seriously disagree that a publisher giving more new, untested concepts a try is a healthy publisher? Do you see nothing positive in the fact that there are now twice as many books where creators can develop their own ideas instead of writing characters others created? Since DC is a business it seems obvious that all these books are profitable, otherwise they wouldn’t keep adding new books to their line. If some of them aren’t profitable enough to run for more than two or three years, where’s the problem? Is there any creative business where everything is a hit?

    “What I’m disputing is the suggestion that, as a general rule, periodical sales are now meaningless for individual titles because collection sales “make up” for their low numbers. That’s plainly not true, because the Vertigo books likely to get cancelled are still the ones at the tail-end of the charts.”

    There’s such an incredible leap of logic between those two sentences I hardly know where to begin. Of course, as long as periodicals and trades sell to roughly the same audience, what’s popular in one format will be more or less popular in the other (though there is also the bookstore audience to consider, which might be a different demographic). Of course, given the usual decline, a low-selling book will eventually be cancelled, though the precision with which you can predict this by looking at periodical numbers alone is rapidly shrinking, as proven by the fact that Crossing Midnight lasted a lot longer than could be expected. However, all this is beside the point. So low-selling books get cancelled eventually? So what? As I said before, Vertigo books cancelled due to low sales has been part of the imprint’s reality since it exists. Why should this be reason for concern all of a sudden?

    What actually prompted you to talk about Vertigo’s troubles (though your statements have varied wildly, a few months ago you were suggesting they ‘call it a day’, whatever that means, now you’re down to worrying about their long-term health) wasn’t the fact that some books get cancelled after a few years, but rather the fact that their periodical sales have decreased across the board, as shown in the ‘Average Sales per Title’ four-year-comparison. This is what I’m talking about when I say that I believe that rising trade sales make up for decreasing periodical sales, as supported by lots of anecdotal and circumstantial evidence, and by pretty much everything Brian, as an informed insider, says. And this idea certainly doesn’t get disproven by the fact that some books still get cancelled. It would be ridiculous to assume that every single trade Vertigo publishes sells so great that no book has to get cancelled ever. It is, however, reasonable to assume that the trades sell good enough to make up for the periodical sales difference between now and a few years ago. It is reasonable to assume that trade sales allow books that sell extremely low as periodicals to exist for two or three years instead of getting cancelled right away, as books selling this low as periodicals would have been a few years ago (see Trigger). That many new books are cancelled after two or three years is as much a part of Vertigo now as it was five years ago (see American Century, Codename Knockout, Crusades, Hunter) and thus no cause for concern.

  59. “What actually prompted you to talk about Vertigo’s troubles (though your statements have varied wildly, a few months ago you were suggesting they ‘call it a day’, whatever that means, now you’re down to worrying about their long-term health) …”

    You’re misremembering, Heinz. Here’s a link to the appropriate post:
    http://pwbeat.publishersweekly.com/blog/2007/09/26/dc-month-to-month-sales-august-2007/#comment-443276

    That said, I’ve never suggested that Vertigo, as an imprint, is in any sort of trouble, and I’ve never disputed the notion that their overall graphic novel and collection sales are very healthy, either. So, to be honest, I’m still not quite sure what your point is.

    What I’ve been talking about is the sharp decline in Vertigo’s periodical sales, their increasing inability to produce viable new series and the possible long-term consequences of that trend, should it continue.

  60. Heinz Hochkoepper says:

    Uh, how does that link prove I’m misremembering anything? The “call it a day” quote is right there, so it actually proves I’m remembering correctly (if you read through our discussion you’ll also see that you flat-out refused to explain what you meant). Having a discussion with you can be quite dizzying, as you seem to jump wildly around in your statements from one day to the next, often claiming that one is misinterpreting your statements but refusing to say what you actually meant. Now you are saying that you “never disputed the notion that their overall graphic novel and collection sales are very healthy” which is a 180-degree-turn if I ever saw one, since that is exactly what you have been doing for months and numerous times in this thread. So no, after this I don’t know what anybody’s point is either, except for the guy posting directly above the post of yours you linked to. Sorry, Walter, I should have listenend to you right then.

  61. “The “call it a day” quote is right there, so it actually proves I’m remembering correctly …”

    What you’re referring to is this sentence I wrote: ‘If writer and Fables creator Bill Willingham decides to move on, at this stage, Vertigo might as well call it a day, as far as periodicals are concerned.’

    I think it’s pretty obvious that I’m referring to Vertigo’s periodicals, and not to Vertigo as a whole, as you seem to have inferred. I don’t think there’s anything particularly ambiguous about my comment at all, really, so I’m not sure why you refuse to acknowledge that it says what it says.

    “Now you are saying that you “never disputed the notion that their overall graphic novel and collection sales are very healthy” which is a 180-degree-turn if I ever saw one, since that is exactly what you have been doing for months and numerous times in this thread.”

    Erm, where, exactly…?

  62. Heinz Hochkoepper says:

    I was ready to give up on this, but since you’ve got the motivation to keep going, I feel obliged to answer, so here goes:

    “I think it’s pretty obvious that I’m referring to Vertigo’s periodicals, and not to Vertigo as a whole, as you seem to have inferred. I don’t think there’s anything particularly ambiguous about my comment at all, really, so I’m not sure why you refuse to acknowledge that it says what it says.”

    Yes, it’s obvious you’re referring to periodicals, and I never said otherwise. Combined with this generally accepted fact, which you mentioned in this very thread:

    “It’s frequently said by people who should know that it’s not viable at this time for Vertigo – or for their creators, for that matter – to abandon the periodical market altogether and exclusively produce original graphic novels instead.”

    your ‘call it a day’ quote basically says that Vertigo should stop publishing anything new. (If it doesn’t say that, please finally tell me what I misunderstood.) So saying that an imprint should stop publishing because of low sales is not suggesting “that Vertigo, as an imprint, is in any sort of trouble”? Again I ask, are you serious?

    “Erm, where, exactly…?”

    Here: ” “Declining periodical sales are (presumably) made up for by rising trade sales.”

    There’s evidence that this is true for DMZ and 100 BULLETS, but I understand that those books are profitable as periodicals, anyway. There’s no evidence that it’s true for any other current Vertigo periodicals. ”

    And here: “As far as increasing paperback sales making up for lapsing periodical sales is concerned, I took a look at the available data a while back, and I didn’t find much evidence for it, apart from books which are already profitable as periodicals, anyway.”

    And here: “collection sales apparently aren’t quite significant enough to keep alive books that aren’t profitable as periodicals.”

    And finally here: “What I’m disputing is the suggestion that, as a general rule, periodical sales are now meaningless for individual titles because collection sales “make up” for their low numbers.”

    Again, you may interpret your statements any way you like, but to me (and I think to anybody else reading this thread, assuming such a person still exists beyond the two of us*) it is obvious that, in the context of this discussion, “collection sales are very healthy” is more or less synonymous with ” collection sales “make up” for their low numbers”.

    *BTW, if nobody but us is reading this, does it strike you also as kind of funny that we are still having this discussion in English? Funny that two German guys are so passionate about American comic books, isn’t it?

  63. “Combined with this generally accepted fact […] your ‘call it a day’ quote basically says that Vertigo should stop publishing anything new.”

    Well, no, not at all.

    First up, I don’t know what they “should” do.

    Second, while Vertigo may release the majority of original material through periodicals at this time, they also frequently publish original graphic novels, so even if there were no periodicals, there’d still be original material.

    Finally, even if Vertigo would stop producing original material altogether today, they’d probably still have a very healthy business a few years from now, thanks to their existing library.

    My comment was just a blunt reference to the fact that, with Y: THE LAST MAN ending, Vertigo don’t have any strong periodical sellers left, outside of the two Willingham titles.

    “[…] in the context of this discussion, “collection sales are very healthy” is more or less synonymous with ” collection sales “make up” for their low numbers”.”

    In the examples you cite, I’m talking about the significance of collection sales for individual titles, not for Vertigo as a whole.

  64. The Beat says:

    Marc-Oliver and everyone else: I must throw up a caution flag here.

    NONE of us knows what the economic model at Vertigo or DC is. I worked there, and I have no idea what it is today. A lot can change in 6 years. That said, I discourage speculation from the uninformed here. Brian Wood has a far better idea of what the economics are, and while he’s not exactly an impartial source, he is much closer to it than anyone who is not privy to Vertigo’s business plan.

    I suspect there are many variables at play here. I have seen the Bookscan sales for many graphic novels, and some of the ones Vertigo publishes don’t sell for squat. Those books have by and large been cancelled. The ones that sell graphic novels in decent numbers (which I would define as a number not much different than the initial DM orders) are, by and large, being continued.

    I have NO idea what the break even number for any kind of pamphlet is these days, or what the formula for profitability is.

    But I do ask that those who DO NOT KNOW what the business models for the books they are talking about not act like they do.

  65. Samy Merchi says:

    Jimmy, you asked why Hex’s sales keep slipping issue after issue.

    It’s because it’s an American comic book. American comic books do that. ;)

    More seriously, take a look at, for instance, the 1 year comparisons list. Here are, excerpted, the *only* titles that climbed in sales compared to 1 year ago.

    1-YEAR COMPARISONS
    + 59.3%: Robin
    + 41.3%: Nightwing
    + 37.6%: Legion of Super-Heroes
    + 30.4%: Green Lanern Corps
    + 25.1%: Green Arrow
    + 17.9%: Outsiders
    + 8.6%: Detective Comics

    Robin, Nightwing and Detective Comics are up because of Ra’s Al Ghul crossover. Legion is up because of Shooter’s name. Green Lantern Corps is up because of the Sinestro Corps War. Outsiders and Green Arrow are up because of a recent relaunch creating buzz.

    So if you want to up the sales, you’ll need to have a crossover, bring in a big name creator, or relaunch the book.

    If you don’t do one of those, the book’s sales *will* slip month after month after month. Just like any other book. :) It’s just the way things are, like the sky is blue. :)

  66. Heinz Hochkoepper says:

    Heidi: Thanks for the reality check. Everything you say makes a lot of sense.
    In Marc-Oliver’s defense, he does say in his disclaimers:

    “For most Vertigo and some WildStorm titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well.”

    That basically covers it. It’s only in his analysis of individual titles and in these comments that he occasionally says things that rub people the wrong way. Personally, I am really glad Vertigo exists, since they’ve published almost all of my favorite books of the last 15 years, so I felt the need to contest some of those overly negative statements. But you’re right, Brian Wood is definitely the one most qualified to do so, so I’ll stop with the speculation.

  67. Jimmy,

    Like Mike, I wonder if the self-contained nature of the stories helps or hurts the book. I love it, but at the same time, each issue is satisfying in and of itself — and I wonder if satisfaction works against periodical sales. (I’m shooting myself in the foot, saying that, I know.)

    While Jonah Hex is always *in* my pile of comics, it’s rarely on the top, because I never need to know what happens *next* — I just need to know what happens *this time*, which is a different feeling.

    It’s completely impractical (and certainly beyond your control), but it might help to expand the mini line a little — establish a beachhead of non-superhero DCU books. Hex, Bat Lash, Sgt. Rock, maybe Nathaniel Dusk or another P.I. or spy. While it would be a significant investment, it would also change the perception of JH from a weird little offshoot of the DCU to the center of a mini-line.

    On a more practical level, do you and Jimmy have a blog presence? It takes some time, but it might be worth doing to promote your books across the board. (I’m still sorry Monolith is gone.)

    Rob

  68. Mike Nielsen says:

    I know exactly what you are saying Rob. If I can’t pick up all my comics one week, Jonah Hex is always the book that gets left for the next week. Not because I’m not enjoying it but because another week won’t matter for me to find out what happened.

    I wonder if being Vertigo would help. I can’t imagine anybody NOT buying it because if was Vertigo that’s buying it now and maybe a few more would pick it up because it IS Vertigo.

    I love the idea of a seperate “beachhead” of comics like that. A monthly Sgt. Rock. Maybe a series of Mini-Series rotating between Bat Lash and Nathaniel Dusk or even a House of Mystery style book or a Strange Adventures type.

    I really wish there was some kind of “sampler” style TPB. Similar to what Vertigo did several years back where they printed the first issues of several series in a cheap TPB. DC could reprint some recent issues in a cheap newsprint TPB that would allow titles like this to get some more exposure.

    Mike Nielsen

  69. Re: Freddy vs. Jason Vs. Ash

    I believe there were 3 variants to the first issue, an ash one, a jason one and a freddy one as listed in Wizard.

  70. Chris says:

    The icv2 numbers for January look wrong. According to them, it looks like about 60-70% of all titles from Marvel and DC increased in sales. That’s got to be a mistake.

  71. Alan Towne says:

    “co-written by Alex Ross…”

    Everytime I see anything that says it was written or co-written by Alex Ross, I remember what the great Alex Toth said about guys who could paint a pretty picture but can’t tell a story. If Ross wasn’t who Toth was referring to, he’s certainly a member of the club. Ross shore does paint a purty pickture, but his story telling is about as substantial as a fart.

  72. Thanks for the article. Interesting Read:)

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