DC Month-to-Month sales June 2007

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by Marc-Oliver Frisch

June was a relatively quiet month for DC Comics: There was the Green Lantern: Sinestro Corps Special #1 and, at the publisher’s WildStorm imprint, The Highwaymen #1, and that’s it, in terms of new launches. Other notable developments at DC included the final issues of Justice, Green Arrow and – somewhat surprisingly – Flash: The Fastest Man Alive, as well as the debut of new creative teams in Superman/Batman and Supergirl and the Legion of Super-Heroes. There also were the first couple of official Countdown tie-in books, with less than flattering results. And “Amazons Attack,” the other current big event going on in the DC Universe, introduced a whole new concept into the direct market: It’s a crossover that makes sales go down, instead of up. No, seriously.

While we’re at it, much has been made of the fact that DC’s market share was dwarfed by Marvel’s in June, shrinking to a mere 27.02% in dollars and 28.57% in units. This looks dire at first glance, but there are a few factors that should be considered. One, a number of DC titles failed to come out in June, among them major performers like All Star Superman, Batman and Action Comics. Two, no DC titles failed to come out in May, meaning that the usual bunch of stragglers was missing in June. And three, as a logical result, DC only shipped 61 periodicals in June (not counting reprints, magazines and the Johnny DC cartoon adaptations), instead of the usual 70 to 80. Obviously, those factors won’t apply in July, so, while I agree DC aren’t having a banner year, the sky isn’t falling just yet. It’s just tottering menacingly.

The state of DC’s sublabels remains depressing, meanwhile. At Vertigo, nothing noteworthy happened, where periodicals are concerned. WildStorm average sales hit their lowest level yet since Diamond started providing data on actual sales back in March 2003, with nothing on the schedule which might reverse or even stop that trend. See below for the details.

Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com’s estimates can be found here.

—–

6 - JUSTICE LEAGUE OF AMERICA
06/2001: JLA #55            --  70,637*
06/2002: JLA #67            --  59,684* 
06/2003: JLA #82            --  58,480
06/2004: JLA #100           --  75,434 [78,140]
06/2005: JLA #115           --  95,375
--------------------------------------
07/2006: Justice League #0  -- 162,378 (+118.4%) [169,199]
08/2006: Justice League #1  -- 212,581 (+ 30.9%) [251,266]
09/2006: Justice League #2  -- 143,412 (- 32.5%) [158,480]
10/2006: --
11/2006: Justice League #3  -- 140,939 (-  1.7%) [143,310]
12/2006: Justice League #4  -- 136,709 (-  3.0%) [139,123]
12/2006: Justice League #5  -- 132,460 (-  3.1%) [133,924]
01/2007: --
02/2007: --
03/2007: Justice League #6  -- 130,099 (-  1.8%) [131,754]
04/2007: Justice League #7  -- 154,984 (+ 19.1%)
04/2007: Justice League #8  -- 130,365 (- 15.9%)
05/2007: Justice League #9  -- 129,285 (-  0.8%)
06/2007: Justice League #10 -- 129,265 (-  0.0%)
-----------------
6 months:  - 4.0%
1 year  :   n.a.
2 years :  +35.5%

This was the final chapter of “The Lightning Saga,” the crossover with Justice Society of America (which, by the way, was on a scheduled skip month in June – not late, as I wrongly suggested in the May column). And again, there’s virtually no change from the previous issue.

Obviously, both the title and the crossover are huge successes for DC. Given that “The Lightning Saga” is now finished and that high-profile writer Brad Meltzer is off the book after issue #12, I’m skeptical whether Justice League will be able to hold on to its impressive numbers.

As usual, there was a 1-in-10 variant cover edition which additionally boosted sales.


—–

7 - JUSTICE
06/2006: Justice #6  of 12 -- 110,188 (+ 0.0%)
07/2006: --
08/2006: Justice #7  of 12 -- 106,866 (- 3.0%) [108,821]
09/2006: --
10/2006: Justice #8  of 12 -- 103,829 (- 2.8%)
11/2006: --
12/2006: Justice #9  of 12 --  98,887 (- 4.8%)
01/2007: --
02/2007: Justice #10 of 12 --  94,960 (- 4.0%) [ 96,473]
03/2007: --
04/2007: Justice #11 of 12 --  94,000 (- 1.0%)
05/2007: --
06/2007: Justice #12 of 12 -- 112,471 (+19.7%)
----------------
6 months: +13.7%
1 year  : + 2.1%

The maxi-series ends its highly successful run. The sizable sales increase for the final issue is, at least in part, the result of a variant cover edition which – for a change – could be ordered by retailers “individually in any quantity.” During the last two years, the North American comics industry was largely driven by blockbuster event storylines, making the performance of this entirely self-contained book (mostly a vehicle for superstar artist Alex Ross, really) all the more remarkable.

Of course, it’s also worth pointing out that there doesn’t appear to be anything on DC’s schedule right now with the potential to replace this steady sales juggernaut. Which, if we’re looking at Meltzer’s impending departure from Justice League of America, seems to be a pattern.

—–

17/19/21/22 - COUNTDOWN
05/2007: Countdown #51 -- 91,083
05/2007: Countdown #50 -- 83,752 (-8.1%) [85,564]
05/2007: Countdown #49 -- 81,484 (-2.7%) [83,188]
05/2007: Countdown #48 -- 79,810 (-2.1%) [81,828]
06/2007: Countdown #47 -- 77,504 (-2.9%)
06/2007: Countdown #46 -- 76,362 (-1.5%)
06/2007: Countdown #45 -- 74,918 (-1.9%)
06/2007: Countdown #44 -- 73,971 (-1.3%)

What pops out at this stage is that the area between 112K and 78K is a big blank spot on the chart for DC. Granted, the delayed All Star Superman and Batman would likely have ended up there, but that’s two books, and they never come out. Marvel, in contrast, have a whopping eight titles in that area, and they didn’t even try particularly hard. It’s one of many symptoms that something substantial is missing at DC.

That said, the publisher’s supposed big event series of the moment is finding its level relatively quickly. Which is damning with faint praise, of course, because sales aren’t desperately good to begin with for this sort of thing. The three previous issues made the chart again in June with reorders between 1,704 and 2,018 units, in fairness, but that’s due to the fact that June was a rather light month in terms of new releases. 70,000 units may not be a bad number for a book without superstar creators that’s largely starring C-list characters. But the yard stick for Countdown are other event titles, including and especially its predecessor 52. By that standard, Countdown has been a failure.

Speaking of yard sticks, Countdown – unlike 52 – also has to be judged by its success as the backbone of a linewide crossover. In June, this aspect came into play with the first two participating books, Catwoman #68 and Blue Beetle #16. The results aren’t exactly encouraging: Catwoman, which was on a slow climb anyway, saw a sales increase of 196 units, while Blue Beetle sales went up by 110 copies. Now, those are relatively minor books, and we’re only two months in, so maybe retailers were still cautious when they placed their orders. But again, so far, all evidence points towards Countdown being a gigantic 52-part monster of a dud.

DC don’t seem to mind, however, given the number of tie-ins they’re throwing at an audience that already seems to have had its fill of the thing from the word go. From June to September, the number is relatively manageable, with 14 tie-in books total, spread over four months and including three spin-off limited series. But then the deluge starts. In addition to five issues of Countdown proper, there are ten tie-in books across the line coming out in October, including another three spin-off limited series – all this, mind you, concurrently with two other crossovers, “Amazons Attack” and “The Sinestro Corps War,” as well as various 52 spin-offs.

Given the reluctance with which Countdown itself has been met in the market place so far, I strongly question whether throwing a glut of spin-offs at audience and retailers is a wise strategy. All available data so far suggests that there’s a fundamental disconnect between DC editorial and the market reality.

—–

18 - FLASH: THE FASTEST MAN ALIVE
06/2001: Flash #175     --  27,052*
06/2002: Flash #187     --  28,724*
06/2003: Flash #199     --  32,458 [35,493]
06/2004: Flash #211     --  45,740 [46,927]
06/2005: Flash #223     --  48,013 [49,583]
----------------------------------
06/2006: Flash: FMA #1  -- 120,404 (+196.8%) [126,741]
07/2006: Flash: FMA #2  --  77,487 (- 35.6%) [ 82,501]
08/2006: Flash: FMA #3  --  70,633 (-  8.9%) [ 72,067]
09/2006: Flash: FMA #4  --  66,663 (-  5.6%)
10/2006: Flash: FMA #5  --  61,576 (-  7.6%)
11/2006: Flash: FMA #6  --  56,789 (-  7.8%)
12/2006: Flash: FMA #7  --  53,600 (-  5.6%)
01/2007: Flash: FMA #8  --  50,967 (-  4.9%)
02/2007: Flash: FMA #9  --  47,214 (-  7.4%)
03/2007: Flash: FMA #10 --  46,133 (-  2.3%)
04/2007: Flash: FMA #11 --  46,963 (+  1.8%)
05/2007: Flash: FMA #12 --  47,809 (+  1.8%)
06/2007: Flash: FMA #13 --  76,860 (+ 60.8%)
----------------
6 months: +43.4%
1 year  : -36.2% 
2 years : +60.1%

As expected, DC’s radical sales incentive for Flash: The Fastest Man Alive #13, All Flash #1 and Flash #231 is giving the book’s sales a massive shot in the arm: As we recall, the publisher offered any retailer ordering 200% of their orders for issue #10 full returnability on those three issues, thereby eliminating the risk of sitting on unsold copies. It certainly looks like a good number of retail outlets took them up on their offer. If this is any indication, sales for July’s All Flash #1 and August’s Flash #231 can be expected to be even higher.

On the other hand, the improvement (or rather apparent improvement, given that issue #13 seems to be returnable for many retailers) of the title’s fortunes so far has been exclusively driven by gimmicks and publishing tricks, while audience reactions continue to be overwhelmingly negative. So there’s no reason to count the chickens quite yet – the litmus test for Flash won’t come until it has to sell on its own merits again. Either way, the abrupt reversal of a major revamp and the shady way in which they went about it (see last month’s column) don’t reflect very well on the publisher.

—–

24/27 - SUPERMAN/BATMAN
06/2003: --
06/2004: --
06/2005: Superman/Batman #20 -- 114,099
---------------------------------------
06/2006: Superman/Batman #27 --  95,717 (-19.4%)
07/2006: Superman/Batman #28 --  92,603 (- 3.2%)
08/2006: Superman/Batman #29 --  90,665 (- 2.1%)
09/2006: --
10/2006: --
11/2006: Superman/Batman #30 --  84,008 (- 7.3%)
12/2006: Superman/Batman #31 --  81,716 (- 2.7%)
01/2007: --
02/2007: --
03/2007: Superman/Batman #32 --  77,905 (- 4.7%)
04/2007: Superman/Batman #33 --  74,807 (- 4.0%)
04/2007: Superman/Batman #34 --  71,278 (- 4.7%)
05/2007: Superman/Batman #35 --  68,160 (- 4.4%)
06/2007: Superman/Batman #36 --  65,866 (- 3.4%)
06/2007: Superman/Batman #37 --  72,635 (+10.3%)
----------------
6 months: -15.3%
1 year  : -27.7%
2 years : -39.3%

After a year-long free-fall, the book’s sales show a flicker of interest with the beginning of a new arc by writer Alan Burnett and artist Dustin Nguyen. However, there was also a 1-in-10 variant cover edition of issue #37, so this is another case of an apparent sales improvement that’s probably largely down to gimmicks.

—–

33 - TEEN TITANS
06/2004: Teen Titans #12 -- 66,424
06/2005: Teen Titans #25 -- 70,542 [72,721]
----------------------------------
06/2006: --
07/2006: Teen Titans #37 -- 71,263 (- 0.3%)
08/2006: Teen Titans #38 -- 69,232 (- 2.9%)
09/2006: Teen Titans #39 -- 65,969 (- 4.7%)
10/2006: --
11/2006: Teen Titans #40 -- 64,176 (- 2.7%)
11/2006: Teen Titans #41 -- 61,714 (- 3.8%)
12/2006: Teen Titans #42 -- 60,165 (- 2.5%)
01/2007: Teen Titans #43 -- 60,290 (+ 0.2%) [62,560]
02/2007: --
03/2007: Teen Titans #44 -- 61,572 (+ 2.1%)
04/2007: Teen Titans #45 -- 61,051 (- 0.9%)
05/2007: Teen Titans #46 -- 61,478 (+ 0.7%)
05/2007: Teen Titans #47 -- 63,673 (+ 3.6%)
06/2007: Teen Titans #48 -- 60,786 (- 4.5%)
----------------
6 months: + 1.0%
1 year  :   n.a.
2 years : -13.8%

Well, ouch. Behold “Amazons Attack,” the big crossover event storyline that makes sales go down. To say that these numbers are embarrassing would be an understatement.

—–

38 - GREEN LANTERN: SINESTRO CORPS SPECIAL
06/2007: Sinestro Corps Special #1 -- 56,820

This $ 4.99 special yields solid numbers, selling not far below the mother title (which was on a scheduled skip month in June). Then again, it’s by the same creative team, and it’s the start of a new crossover storyline running through Green Lantern, Green Lantern Corps and a bunch of other titles, so the good performance doesn’t entirely come as a surprise.

DC can certainly use a modest hit, at any rate.

—–

42 - THE BRAVE AND THE BOLD
02/2007: The Brave and the Bold #1  -- 92,091          [98,266]
03/2007: The Brave and the Bold #2  -- 64,357 (-30.1%) [67,143]
04/2007: The Brave and the Bold #3  -- 59,211 (- 8.0%)
05/2007: --
06/2007: The Brave and the Bold #4  -- 55,597 (- 6.1%)

Sales are finding their level, but they’re taking their time. Ironically, writer Mark Waid suspects that the overwhelmingly positive reviews are responsible for the book’s plight, because they often describe it as “fun” – which, in today’s market, tends to mean “goofy, old-fashioned and inconsequential.” I suspect he’s on to something.

—–

43 - WONDER WOMAN
06/2001: Wonder Woman #171 --  31,074*
06/2002: Wonder Woman #182 --  25,225*
06/2003: Wonder Woman #193 --  25,598
06/2004: Wonder Woman #205 --  29,233
06/2005: Wonder Woman #217 --  30,022 [31,687]
-------------------------------------
06/2006: Wonder Woman #1   -- 132,580 (+190.2%) [139,562]
07/2006: --
08/2006: Wonder Woman #2   --  84,618 (- 36.2%) [ 87,276]
09/2006: --
10/2006: --
11/2006: Wonder Woman #3   --  76,998 (-  9.0%)
12/2006: --
01/2007: --
02/2007: Wonder Woman #4   --  69,860 (-  9.3%)
03/2007: Wonder Woman #5   --  64,414 (-  7.8%)
03/2007: Wonder Woman #6   --  62,458 (-  3.0%)
04/2007: Wonder Woman #7   --  60,168 (-  3.7%)
04/2007: Wonder Woman #8   --  58,772 (-  2.3%)
05/2007: Wonder Woman #9   --  58,561 (-  0.4%)
06/2007: Wonder Woman #10  --  54,472 (-  7.0%)
-----------------
6 months:   n.a.
1 year  : - 58.9%
2 years : + 81.4%

See comments on Teen Titans, pretty much. It’s plain that being part of the “Amazons Attack” crossover either makes no difference to the title’s sales decline or actively drags the numbers down. Either way, the book is stuck with it for at least another two months, and sales are unlikely to improve during that time.

—–

44 - DETECTIVE COMICS
06/2001: Detective Comics #759 -- 40,224*
06/2002: Detective Comics #771 -- 48,768*
06/2003: Detective Comics #783 -- 37,603
06/2004: Detective Comics #795 -- 34,649
06/2005: Detective Comics #807 -- 38,497
----------------------------------------
06/2006: Detective Comics #820 -- 65,988 (+ 0.3%)
07/2006: Detective Comics #821 -- 67,345 (+ 2.1%)
08/2006: Detective Comics #822 -- 66,372 (- 1.5%)
09/2006: Detective Comics #823 -- 64,215 (- 3.3%)
10/2006: Detective Comics #824 -- 62,431 (- 2.8%)
11/2006: Detective Comics #825 -- 58,940 (- 5.6%)
12/2006: Detective Comics #826 -- 59,657 (+ 1.2%)
12/2006: Detective Comics #827 -- 55,031 (- 7.8%)
01/2007: --
02/2007: Detective Comics #828 -- 55,206 (+ 0.3%)
03/2007: Detective Comics #829 -- 52,943 (- 4.1%)
03/2007: Detective Comics #830 -- 52,395 (- 1.0%)
04/2007: Detective Comics #831 -- 56,284 (+ 7.4%)
05/2007: Detective Comics #832 -- 51,727 (- 8.1%)
06/2007: Detective Comics #833 -- 54,104 (+ 4.6%)
----------------
6 months: - 5.7%
1 year  : -18.0%
2 years : +40.5%

Unusually, whenever the book is written by Paul Dini, sales rebound from the decreased numbers of the fill-in issues.

If he could concentrate on a couple of self-contained titles with a direction and an identity, Dini could probably take away some of the publisher’s current worries. Instead, he’s stuck on a year’s worth of Countdown.

—–

45 - SUPERMAN
06/2001: Superman #171 --  48,314*
06/2002: Superman #183 --  37,926*
06/2003: Superman #194 --  33,563
06/2004: Superman #206 -- 162,095
06/2005: Superman #218 --  61,515
---------------------------------
06/2006: Superman #653 --  69,079 (- 2.0%)
07/2006: Superman #654 --  69,526 (+ 0.7%)
08/2006: Superman #655 --  66,976 (- 3.7%)
09/2006: Superman #656 --  64,288 (- 4.0%)
10/2006: --
11/2006: Superman #657 --  62,327 (- 3.1%)
12/2006: --
01/2007: Superman #658 --  60,682 (- 2.6%)
02/2007: Superman #659 --  58,258 (- 4.0%)
03/2007: Superman #660 --  57,169 (- 1.9%)
04/2007: Superman #661 --  55,738 (- 2.5%)
05/2007: Superman #662 --  55,236 (- 0.9%)
06/2007: Superman #663 --  53,384 (- 3.4%)
----------------
6 months:  n.a.
1 year  : -22.7%
2 years : -13.2%

We’re in the middle of an arc drawn by the book’s regular penciler, but sales keep declining.

—–

47 - SUPERGIRL
06/2001: Supergirl #59 --  24,562*
06/2002: Supergirl #71 --  19,086*
---------------------------------
06/2006: --
07/2006: Supergirl #7  --  85,175 (-17.2%)
07/2006: Supergirl #8  --  76,942 (- 9.7%)
08/2006: Supergirl #9  --  74,252 (- 3.5%)
09/2006: Supergirl #10 --  67,358 (- 9.3%)
10/2006: --
11/2006: Supergirl #11 --  62,544 (- 7.2%)
12/2006: Supergirl #12 --  59,819 (- 4.4%)
12/2006: Supergirl #13 --  56,648 (- 5.3%)
01/2007: --
02/2007: Supergirl #14 --  52,977 (- 6.5%)
03/2007: Supergirl #15 --  51,083 (- 3.6%)
04/2007: Supergirl #16 --  51,641 (+ 1.1%)
05/2007: Supergirl #17 --  50,429 (- 2.4%)
06/2007: Supergirl #18 --  50,279 (- 0.3%)
----------------
6 months: -13.7%
1 year  :  n.a.

The book is sticking to the 50K area.

—–

52 - AMAZONS ATTACK
04/2007: Amazons Attack #1 of 6 -- 55,445          [58,273]
05/2007: Amazons Attack #2 of 6 -- 47,552 (-14.2%) [49,224]
06/2007: Amazons Attack #3 of 6 -- 43,429 (- 8.7%)

It speaks volumes that the big event book is outsold by both of its tie-ins. Amazons Attack turns out to be another fundamental misreading of the market.

—–

59 - GREEN ARROW
06/2001: Green Arrow #5  -- 82,338*
06/2002: Green Arrow #15 -- 67,554*
06/2003: Green Arrow #27 -- 47,113
06/2004: Green Arrow #39 -- 33,324
06/2005: Green Arrow #51 -- 31,346
----------------------------------
06/2006: Green Arrow #63 -- 37,803 (- 3.5%)
07/2006: Green Arrow #64 -- 36,148 (- 4.4%)
08/2006: Green Arrow #65 -- 35,705 (- 1.2%)
09/2006: Green Arrow #66 -- 33,793 (- 5.4%)
10/2006: Green Arrow #67 -- 32,583 (- 3.6%)
11/2006: Green Arrow #68 -- 32,135 (- 1.4%)
12/2006: Green Arrow #69 -- 32,234 (+ 0.3%)
01/2007: Green Arrow #70 -- 31,798 (- 1.4%)
02/2007: Green Arrow #71 -- 31,470 (- 1.0%)
03/2007: Green Arrow #72 -- 31,144 (- 1.0%)
04/2007: Green Arrow #73 -- 30,652 (- 1.6%)
05/2007: Green Arrow #74 -- 30,751 (+ 0.3%)
06/2007: Green Arrow #75 -- 35,022 (+13.9%)
----------------
6 months: + 8.7%
1 year  : - 7.4%
2 years : +11.7%

The final issue books a solid increase. Next up is the biweekly limited series Green Arrow: Year One, before a team-up book with the hideous title Green Arrow/Black Canary takes its slot in October.

—–

63 - BATMAN CONFIDENTIAL
12/2006: Batman Confidential #1  -- 61,119
01/2007: Batman Confidential #2  -- 47,451 (-22.4%)
02/2007: Batman Confidential #3  -- 41,109 (-13.4%)
03/2007: Batman Confidential #4  -- 38,735 (- 5.8%)
04/2007: Batman Confidential #5  -- 36,219 (- 6.5%)
05/2007: --
06/2007: Batman Confidential #6  -- 33,480 (- 7.6%)
----------------
6 months: -45.2%

Dropping off the map at increasing speed.

—–

64 - OUTSIDERS
06/2003: Outsiders #1  -- 47,666 [51,698]
06/2004: Outsiders #13 -- 43,313
06/2005: Outsiders #25 -- 52,187 [55,884]
--------------------------------
06/2006: Outsiders #37 -- 44,109 (- 3.5%)
07/2006: Outsiders #38 -- 41,974 (- 4.8%)
08/2006: Outsiders #39 -- 40,524 (- 3.5%)
09/2006: Outsiders #40 -- 38,626 (- 4.7%)
10/2006: Outsiders #41 -- 36,672 (- 5.1%)
11/2006: Outsiders #42 -- 35,598 (- 2.9%)
12/2006: Outsiders #43 -- 34,243 (- 3.8%)
01/2007: Outsiders #44 -- 34,437 (+ 0.6%)
02/2007: Outsiders #45 -- 32,976 (- 4.2%)
03/2007: Outsiders #46 -- 32,577 (- 1.2%)
04/2007: --
05/2007: Outsiders #47 -- 33,267 (+ 2.1%)
06/2007: Outsiders #48 -- 32,966 (- 0.9%)
----------------
6 months: - 3.7%
1 year  : -25.3%
2 years : -36.8%

The series is set to be revamped and relaunched as Batman and the Outsiders in October. Looking at the steep decline it’s been in for the last year, that’s not surprising.

—–

65 - GREEN LANTERN CORPS
06/2006: Green Lantern Corps #1  -- 76,686 (+27.6%)
07/2006: Green Lantern Corps #2  -- 56,886 (-25.8%)
08/2006: Green Lantern Corps #3  -- 51,485 (- 9.5%)
09/2006: Green Lantern Corps #4  -- 46,619 (- 9.5%)
10/2006: Green Lantern Corps #5  -- 43,546 (- 6.6%)
11/2006: Green Lantern Corps #6  -- 41,089 (- 5.6%)
12/2006: Green Lantern Corps #7  -- 38,737 (- 5.7%)
01/2007: Green Lantern Corps #8  -- 36,924 (- 4.7%)
02/2007: Green Lantern Corps #9  -- 34,897 (- 5.5%)
03/2007: Green Lantern Corps #10 -- 34,227 (- 1.9%)
04/2007: Green Lantern Corps #11 -- 33,506 (- 2.1%)
05/2007: Green Lantern Corps #12 -- 33,267 (- 0.7%)
06/2007: Green Lantern Corps #13 -- 32,792 (- 1.4%)
----------------
6 months: -15.4%
1 year  : -57.2%

Another month of standard attrition. The one-year comparison looks more dire than it really should, by the way, since issue #1 was promoted through a sales incentive involving a green plastic ring. Who can resist a green plastic ring?

—–

68 - TRIALS OF SHAZAM
08/2006: Trials of SHAZAM #1  of 12 -- 50,621          [53,471]
09/2006: Trials of SHAZAM #2  of 12 -- 41,156 (-18.7%) [43,853]
10/2006: Trials of SHAZAM #3  of 12 -- 38,395 (- 6.7%)
11/2006: --
12/2006: Trials of SHAZAM #4  of 12 -- 38,029 (- 1.0%)
01/2007: --
02/2007: Trials of SHAZAM #5  of 12 -- 34,614 (- 9.0%)
03/2007: --
04/2007: Trials of SHAZAM #6  of 12 -- 32,875 (- 5.0%)
05/2007: --
06/2007: Trials of SHAZAM #7  of 12 -- 31,056 (- 5.5%)
----------------
6 months: -18.3%

The market is losing interest in the book.

—–

70 - NIGHTWING
06/2001: Nightwing #58  -- 36,226*
06/2002: Nightwing #70  -- 34,350*
06/2003: Nightwing #82  -- 29,552
06/2004: Nightwing #94  -- 30,155
06/2005: Nightwing #109 -- 36,601
---------------------------------
06/2006: Nightwing #121 -- 44,974 (- 2.4%)
07/2006: Nightwing #122 -- 42,542 (- 5.4%)
08/2006: Nightwing #123 -- 40,111 (- 5.7%)
09/2006: Nightwing #124 -- 38,251 (- 4.6%)
10/2006: Nightwing #125 -- 38,470 (+ 0.6%)
11/2006: Nightwing #126 -- 36,145 (- 6.0%)
12/2006: Nightwing #127 -- 34,889 (- 3.5%)
01/2007: Nightwing #128 -- 33,930 (- 2.8%)
02/2007: Nightwing #129 -- 32,651 (- 3.8%)
03/2007: Nightwing #130 -- 31,788 (- 2.6%)
04/2007: Nightwing #131 -- 31,530 (- 0.8%)
05/2007: Nightwing #132 -- 30,807 (- 2.3%)
06/2007: Nightwing #133 -- 30,623 (- 0.6%)
----------------
6 months: -12.2%
1 year  : -31.9%
2 years : -16.3%

Sales are stabilizing again, it seems.

—–

72 - SUPERGIRL AND THE LEGION OF SUPER-HEROES
06/2001: Legion Worlds #3     -- 20,954*
06/2002: Legion #9            -- 24,566*
06/2003: Legion #21           -- 22,749
06/2004: Legion #34           -- 23,903
06/2005: Legion of SH #7      -- 39,155
---------------------------------------
06/2006: Supergirl & LoSH #19 -- 43,918 (- 3.5%)
07/2006: Supergirl & LoSH #20 -- 41,679 (- 5.1%)
08/2006: Supergirl & LoSH #21 -- 39,852 (- 4.4%)
09/2006: Supergirl & LoSH #22 -- 36,735 (- 7.8%)
10/2006: Supergirl & LoSH #23 -- 41,554 (+13.1%)
11/2006: Supergirl & LoSH #24 -- 33,985 (-18.2%)
12/2006: Supergirl & LoSH #25 -- 33,288 (- 2.1%)
01/2007: Supergirl & LoSH #26 -- 32,342 (- 2.8%)
02/2007: Supergirl & LoSH #27 -- 31,387 (- 3.0%)
03/2007: --
04/2007: Supergirl & LoSH #28 -- 31,525 (+ 0.4%)
04/2007: Supergirl & LoSH #29 -- 30,906 (- 2.0%)
05/2007: Supergirl & LoSH #30 -- 30,767 (- 0.5%)  
06/2007: Supergirl & LoSH #31 -- 30,385 (- 1.2%)
----------------
6 months: - 8.7%
1 year  : -30.8%
2 years : -22.4%

The exchange of the book’s creative team has no noticeable effect on sales.

—–

75 - BIRDS OF PREY
06/2001: Birds of Prey #32  -- 23,822*
06/2002: Birds of Prey #44  -- 26,965*
06/2003: Birds of Prey #56  -- 26,802
06/2004: Birds of Prey #68  -- 32,034
06/2005: Birds of Prey #83  -- 38,067
-------------------------------------
06/2006: Birds of Prey #95  -- 33,954 (- 2.7%)
07/2006: Birds of Prey #96  -- 32,219 (- 5.1%)
08/2006: Birds of Prey #97  -- 31,578 (- 2.0%)
09/2006: Birds of Prey #98  -- 32,715 (+ 3.6%)
10/2006: Birds of Prey #99  -- 30,385 (- 7.1%)
11/2006: Birds of Prey #100 -- 34,607 (+13.9%)
12/2006: Birds of Prey #101 -- 29,825 (-13.8%)
01/2007: Birds of Prey #102 -- 29,043 (- 2.6%)
02/2007: Birds of Prey #103 -- 28,327 (- 2.5%)
03/2007: Birds of Prey #104 -- 28,464 (+ 0.5%)
04/2007: Birds of Prey #105 -- 28,328 (- 0.5%)
05/2007: Birds of Prey #106 -- 28,363 (+ 0.1%)
06/2007: Birds of Prey #107 -- 28,632 (+ 1.0%)
----------------
6 months: - 4.0%
1 year  : -15.7%
2 years : -24.8%

Sales are on a slow climb, and it seems to be story-driven.

—–

80 - ROBIN
06/2001: Robin #91  -- 27,232*
06/2002: Robin #103 -- 27,501*
06/2003: Robin #115 -- 22,054
06/2004: Robin #127 -- 40,749 [43,393]
06/2005: Robin #139 -- 29,645
-----------------------------
06/2006: Robin #151 -- 38,921 (- 6.0%)
07/2006: Robin #152 -- 37,466 (- 3.7%)
08/2006: Robin #153 -- 36,608 (- 2.3%)
09/2006: Robin #154 -- 34,387 (- 6.1%)
10/2006: Robin #155 -- 32,951 (- 4.2%)
11/2006: Robin #156 -- 31,682 (- 3.9%)
12/2006: Robin #157 -- 30,556 (- 3.6%)
01/2007: Robin #158 -- 29,464 (- 3.6%)
02/2007: Robin #159 -- 28,210 (- 4.3%)
03/2007: Robin #160 -- 27,659 (- 2.0%)
04/2007: Robin #161 -- 27,180 (- 1.7%)
05/2007: Robin #162 -- 26,801 (- 1.4%)
06/2007: Robin #163 -- 26,284 (- 1.9%)
----------------
6 months: -14.0%
1 year  : -32.5%
2 years : -11.3%

The standard decline continues.

—–

82 - FABLES (Vertigo)
06/2002: Fables #2  -- 16,545*
06/2003: Fables #14 -- 25,229
06/2004: Fables #26 -- 25,553
06/2005: Fables #38 -- 24,813
-----------------------------
06/2006: Fables #50 -- 26,210 (+7.2%)
07/2006: Fables #51 -- 25,087 (-4.3%)
08/2006: Fables #52 -- 25,378 (+1.2%)
09/2006: Fables #53 -- 25,388 (+0.0%)
10/2006: Fables #54 -- 25,534 (+0.6%)
11/2006: Fables #55 -- 25,635 (+0.4%)
12/2006: Fables #56 -- 25,892 (+1.0%)
01/2007: Fables #57 -- 25,744 (-0.6%)
02/2007: --
03/2007: Fables #58 -- 26,065 (+1.3%)
03/2007: Fables #59 -- 25,815 (-1.0%)
04/2007: Fables #60 -- 26,048 (+0.9%)
05/2007: Fables #61 -- 26,056 (+0.0%)
06/2007: Fables #62 -- 25,726 (-1.3%)
---------------
6 months: -0.6%
1 year  : -1.9%
2 years : +3.7%

There was a slight drop in June, but sales are still rock-solid, on balance.

—–

89 - THE SPIRIT
11/2006: Batman/The Spirit -- 35,541          [39,666]
12/2006: The Spirit #1     -- 34,558 (- 2.8%) [36,900]
01/2007: The Spirit #2     -- 27,245 (-21.2%)
02/2007: The Spirit #3     -- 25,516 (- 6.4%)
03/2007: The Spirit #4     -- 24,383 (- 4.4%)
04/2007: The Spirit #5     -- 23,887 (- 2.0%)
05/2007: The Spirit #6     -- 23,708 (- 0.8%)
06/2007: The Spirit #7     -- 22,621 (- 4.6%)
----------------
6 months: -34.5%

The fill-in issue sees a larger drop than usual.

—–

95 - CHECKMATE
06/2006: Checkmate #3  -- 37,551 (-10.1%)
07/2006: Checkmate #4  -- 34,661 (- 7.7%)
08/2006: Checkmate #5  -- 31,252 (- 9.8%)
09/2006: Checkmate #6  -- 28,887 (- 7.6%)
10/2006: Checkmate #7  -- 26,302 (- 9.0%)
11/2006: Checkmate #8  -- 24,899 (- 5.3%)
12/2006: Checkmate #9  -- 23,436 (- 5.9%)
01/2007: Checkmate #10 -- 22,032 (- 6.0%)
02/2007: Checkmate #11 -- 20,659 (- 6.2%)
03/2007: Checkmate #12 -- 20,116 (- 2.6%)
04/2007: --
05/2007: Checkmate #13 -- 22,554 (+12.1%)
05/2007: Checkmate #14 -- 22,074 (- 2.1%)
06/2007: Checkmate #15 -- 22,015 (- 0.3%)
----------------
6 months: - 6.1%
1 year  : -41.4%

This was the final issue of the crossover with Outsiders. Next month, sales will likely revert to the usual level.

—–

96 - JLA: CLASSIFIED
06/2005: JLA: Classified #8  -- 43,504
06/2005: JLA: Classified #9  -- 42,798
--------------------------------------
06/2006: JLA: Classified #22 -- 34,023 (+ 0.7%)
06/2006: JLA: Classified #23 -- 33,564 (- 1.4%)
07/2006: JLA: Classified #24 -- 31,697 (- 5.6%)
07/2006: JLA: Classified #25 -- 30,709 (- 3.1%)
08/2006: JLA: Classified #26 -- 27,816 (- 9.4%)
09/2006: JLA: Classified #27 -- 27,754 (- 0.2%)
10/2006: JLA: Classified #28 -- 26,003 (- 6.3%)
11/2006: JLA: Classified #29 -- 24,785 (- 4.7%)
12/2006: JLA: Classified #30 -- 23,644 (- 4.6%)
01/2007: JLA: Classified #31 -- 22,939 (- 3.0%)
01/2007: JLA: Classified #32 -- 23,091 (+ 0.7%)
01/2007: JLA: Classified #33 -- 22,504 (- 2.5%)
02/2007: JLA: Classified #34 -- 22,347 (- 0.7%)
02/2007: JLA: Classified #35 -- 21,998 (- 1.6%)
03/2007: JLA: Classified #36 -- 21,799 (- 0.9%)
04/2007: JLA: Classified #37 -- 22,350 (+ 2.5%)
05/2007: JLA: Classified #38 -- 21,961 (- 1.7%)
06/2007: JLA: Classified #39 -- 21,728 (- 1.1%)
----------------
6 months: - 8.1%
1 year  : -35.7%
2 years : -49.7%
98 - JSA: CLASSIFIED
06/2006: JSA: Classified #13 -- 36,066 (- 3.7%)
07/2006: JSA: Classified #14 -- 33,832 (- 6.2%)
08/2006: JSA: Classified #15 -- 32,308 (- 4.5%)
08/2006: JSA: Classified #16 -- 32,173 (- 0.4%)
09/2006: JSA: Classified #17 -- 30,340 (- 5.7%)
10/2006: JSA: Classified #18 -- 26,783 (-11.7%)
11/2006: JSA: Classified #19 -- 25,663 (- 4.2%)
12/2006: JSA: Classified #20 -- 24,722 (- 3.7%)
01/2007: JSA: Classified #21 -- 24,476 (- 1.0%)
01/2007: JSA: Classified #22 -- 23,830 (- 2.6%)
02/2007: JSA: Classified #23 -- 22,730 (- 4.6%)
03/2007: JSA: Classified #24 -- 22,113 (- 2.7%)
04/2007: JSA: Classified #25 -- 22,052 (- 0.3%)
05/2007: JSA: Classified #26 -- 21,569 (- 2.2%)
06/2007: JSA: Classified #27 -- 21,295 (- 1.3%)
----------------
6 months: -13.9%
1 year  : -41.0%

The two Classified titles keep clinging together and are displaying standard sales attrition in June.

—–

101 - CATWOMAN
06/2002: Catwoman #8  -- 29,769*
06/2003: Catwoman #20 -- 23,231
06/2004: Catwoman #32 -- 24,040
06/2005: Catwoman #44 -- 21,574
-------------------------------
06/2006: Catwoman #56 -- 28,942 (- 4.1%)
07/2006: Catwoman #57 -- 27,302 (- 5.7%)
08/2006: Catwoman #58 -- 26,568 (- 1.0%)
09/2006: Catwoman #59 -- 25,324 (- 4.7%)
10/2006: Catwoman #60 -- 24,117 (- 4.8%)
11/2006: Catwoman #61 -- 23,182 (- 3.9%)
12/2006: Catwoman #62 -- 22,305 (- 3.8%)
01/2007: Catwoman #63 -- 21,597 (- 3.2%)
02/2007: Catwoman #64 -- 20,767 (- 3.8%)
03/2007: Catwoman #65 -- 20,237 (- 2.6%)
04/2007: Catwoman #66 -- 19,896 (- 1.7%)
05/2007: Catwoman #67 -- 19,926 (+ 0.2%)
06/2007: Catwoman #68 -- 20,132 (+ 1.0%)
----------------
6 months: - 9.7%
1 year  : -30.4%
2 years : - 6.7%

The solicitation copy hyped the June issue as playing into future issues of Countdown. The effect on the numbers is sobering, to say the least – a boost of an estimated 196 units from a major crossover event? If I were DC, I’d be deeply, deeply worried about my future plans.

—–

102 - SHADOWPACT
06/2006: Shadowpact #2  -- 39,969 (-20.5%)
07/2006: Shadowpact #3  -- 36,341 (- 9.1%)
08/2006: Shadowpact #4  -- 33,383 (- 8.1%)
09/2006: Shadowpact #5  -- 29,983 (-10.2%)
09/2006: Shadowpact #6  -- 27,276 (- 9.0%)
10/2006: --
11/2006: Shadowpact #7  -- 25,701 (- 5.8%)
12/2006: Shadowpact #8  -- 23,898 (- 7.0%)
01/2007: Shadowpact #9  -- 22,866 (- 4.3%)
02/2007: Shadowpact #10 -- 21,823 (- 4.6%)
03/2007: Shadowpact #11 -- 21,114 (- 3.3%)
04/2007: Shadowpact #12 -- 20,746 (- 1.7%)
05/2007: Shadowpact #13 -- 20,335 (- 2.0%)
06/2007: Shadowpact #14 -- 19,899 (- 2.1%)
----------------
6 months: -16.7%
1 year  : -50.2%

A standard decline; business as usual.

—–

103 - JACK OF FABLES (Vertigo)
07/2006: Jack of Fables #1  -- 27,097
08/2006: Jack of Fables #2  -- 23,554 (-13.1%)
09/2006: Jack of Fables #3  -- 22,373 (- 5.0%)
10/2006: Jack of Fables #4  -- 21,614 (- 3.4%)
11/2006: Jack of Fables #5  -- 21,191 (- 2.0%)
12/2006: Jack of Fables #6  -- 20,950 (- 1.1%)
01/2007: Jack of Fables #7  -- 20,314 (- 3.0%)
02/2007: Jack of Fables #8  -- 20,060 (- 1.3%)
03/2007: --
04/2007: Jack of Fables #9  -- 20,273 (+ 1.1%)
05/2007: Jack of Fables #10 -- 19,982 (- 1.4%)
06/2007: Jack of Fables #11 -- 19,797 (- 0.9%)
06/2007: Jack of Fables #12 -- 19,337 (- 2.3%)
----------------
6 months: - 6.6%

Continuing a slow decline.

—–

106 - GEN13 (WildStorm)
06/2001: Gen13 #66 -- 20,371*
06/2003: Gen13 #10 -- 15,860
----------------------------
10/2006: Gen13 #1  -- 47,535
11/2006: Gen13 #2  -- 33,494 (-29.5%)
12/2006: Gen13 #3  -- 30,233 (- 9.7%)
01/2007: Gen13 #4  -- 27,615 (- 8.7%)
02/2007: Gen13 #5  -- 22,422 (-18.8%)
03/2007: Gen13 #6  -- 21,356 (- 4.8%)
04/2007: Gen13 #7  -- 20,555 (- 3.8%)
05/2007: Gen13 #8  -- 19,638 (- 4.5%)
06/2007: Gen13 #9  -- 18,644 (- 5.1%)
----------------
6 months: -38.3%

Still declining too fast.

—–

108 - THE MIDNIGHTER (WildStorm)
11/2006: The Midnighter #1  -- 39,796
12/2006: The Midnighter #2  -- 30,464 (-23.5%)
01/2007: The Midnighter #3  -- 27,564 (- 9.5%)
02/2007: The Midnighter #4  -- 24,792 (-10.1%)
03/2007: The Midnighter #5  -- 21,452 (-13.5%)
04/2007: The Midnighter #6  -- 20,561 (- 4.2%)
05/2007: The Midnighter #7  -- 19,910 (- 3.2%)
06/2007: The Midnighter #8  -- 18,076 (- 9.2%)
----------------
6 months: -40.7%

June’s fill-in creative team wasn’t as established as May’s, so sales promptly take a nosedive. This isn’t good, obviously.

—–

111 - EX MACHINA (WildStorm)
06/2004: Ex Machina #1  -- 28,549 [33,224]
06/2005: Ex Machina #12 -- 22,004
---------------------------------
06/2006: Ex Machina #21 -- 20,195 (- 1.9%)
07/2006: --
08/2006: Ex Machina #22 -- 20,079 (- 0.6%)
09/2006: Ex Machina #23 -- 20,135 (+ 0.3%)
10/2006: --
11/2006: Ex Machina #24 -- 19,813 (- 1.6%)
12/2006: Ex Machina #25 -- 19,234 (- 2.9%)
01/2007: Ex Machina #26 -- 18,567 (- 3.5%)
02/2007: --
03/2007: --
04/2007: Ex Machina #27 -- 18,242 (- 1.8%)
05/2007: Ex Machina #28 -- 18,164 (- 0.4%)
06/2007: Ex Machina #29 -- 17,719 (- 2.5%)
----------------
6 months: - 7.9%
1 year  : -12.3%
2 years : -19.5%

Declining.

—–

114 - BLUE BEETLE
06/2006: Blue Beetle #4  -- 38,622 (- 7.4%)
07/2006: Blue Beetle #5  -- 35,490 (- 8.1%)
08/2006: Blue Beetle #6  -- 33,181 (- 6.5%)
09/2006: Blue Beetle #7  -- 29,079 (-12.4%)
10/2006: --
11/2006: Blue Beetle #8  -- 25,861 (-11.1%)
11/2006: Blue Beetle #9  -- 23,785 (- 8.0%)
12/2006: Blue Beetle #10 -- 21,358 (-10.2%)
01/2007: Blue Beetle #11 -- 19,865 (- 7.0%)
02/2007: Blue Beetle #12 -- 18,555 (- 6.6%)
03/2007: Blue Beetle #13 -- 17,653 (- 4.9%)
04/2007: Blue Beetle #14 -- 17,167 (- 2.8%)
05/2007: Blue Beetle #15 -- 16,906 (- 1.5%)
06/2007: Blue Beetle #16 -- 17,016 (+ 0.7%)
----------------
6 months: -20.3%
1 year  : -55.9%

This is the second Countdown tie-in to see the light of day, and the beneficial effects of the crossover are even less noticeable here than in the case of Catwoman.

—–

118 - THE ALL-NEW ATOM
07/2006: The All-New Atom #1  -- 49,969
08/2006: The All-New Atom #2  -- 38,239 (-23.5%)
09/2006: The All-New Atom #3  -- 33,254 (-13.0%)
10/2006: The All-New Atom #4  -- 28,450 (-14.5%)
11/2006: The All-New Atom #5  -- 25,569 (-10.1%)
12/2006: The All-New Atom #6  -- 22,852 (-10.6%)
01/2007: The All-New Atom #7  -- 20,996 (- 8.1%)
02/2007: The All-New Atom #8  -- 19,004 (- 9.5%)
03/2007: The All-New Atom #9  -- 17,572 (- 7.5%)
04/2007: The All-New Atom #10 -- 16,739 (- 4.4%)
05/2007: The All-New Atom #11 -- 16,193 (- 3.3%)
06/2007: The All-New Atom #12 -- 16,848 (+ 4.1%)
----------------
6 months: -26.3%

The beginning of a story arc following the events of the popular Identity Crisis series generates a slight sales increase, but it isn’t anything to write home about, either.

—–

124 - JONAH HEX
06/2006: Jonah Hex #8  -- 21,006 (- 4.1%)
07/2006: Jonah Hex #9  -- 20,385 (- 3.0%)
08/2006: Jonah Hex #10 -- 19,772 (- 3.0%)
09/2006: Jonah Hex #11 -- 18,957 (- 4.1%)
10/2006: Jonah Hex #12 -- 18,299 (- 3.5%)
11/2006: Jonah Hex #13 -- 18,747 (+ 2.5%)
12/2006: Jonah Hex #14 -- 18,295 (- 2.4%)
01/2007: Jonah Hex #15 -- 17,987 (- 1.7%)
02/2007: Jonah Hex #16 -- 17,490 (- 2.8%)
03/2007: Jonah Hex #17 -- 17,081 (- 2.3%)
04/2007: Jonah Hex #18 -- 16,880 (- 1.2%)
05/2007: Jonah Hex #19 -- 16,473 (- 2.4%)
06/2007: Jonah Hex #20 -- 16,150 (- 2.0%)
----------------
6 months: -11.7%
1 year  : -23.1%

Declining. Jonah Hex is now the lowest-selling ongoing DC Universe title that’s not been canceled yet.

—–

125 - SUPERNATURAL: ORIGINS (WildStorm)
05/2007: Supernatural: Origins #1 -- 21,128
06/2007: Supernatural: Origins #2 -- 15,955 (-24.5%)

That’s an average second-issue drop. The TV adaptation is still doing relatively well for a WildStorm book, but that’s not saying much, these days.

—–

130 - HAWKGIRL
06/2002: Hawkman #4   -- 40,739*
06/2003: Hawkman #16  -- 29,481
06/2004: Hawkman #29  -- 27,296
06/2005: Hawkman #41  -- 21,238
-------------------------------
06/2006: Hawkgirl #53 -- 27,786 (- 7.1%)
07/2006: Hawkgirl #54 -- 25,201 (- 9.3%)
08/2006: Hawkgirl #55 -- 23,880 (- 5.2%)
09/2006: Hawkgirl #56 -- 21,560 (- 9.7%)
10/2006: Hawkgirl #57 -- 19,909 (- 7.7%)
11/2006: Hawkgirl #58 -- 18,634 (- 6.4%)
12/2006: Hawkgirl #59 -- 18,141 (- 2.7%)
01/2007: Hawkgirl #60 -- 17,893 (- 1.4%)
02/2007: Hawkgirl #61 -- 16,575 (- 7.4%)
03/2007: Hawkgirl #62 -- 16,164 (- 2.5%)
04/2007: --
05/2007: Hawkgirl #63 -- 16,497 (+ 2.1%)
05/2007: Hawkgirl #64 -- 15,816 (- 4.1%)
06/2007: Hawkgirl #65 -- 15,479 (- 2.1%)
----------------
6 months: -14.7%
1 year  : -44.3%
2 years : -27.1%

Canceled with issue #66.

—–

140 - GRIFTER & MIDNIGHTER (WildStorm)
03/2007: Grifter & Midnighter #1 of 6 -- 20,156
04/2007: Grifter & Midnighter #2 of 6 -- 16,531 (-18.0%)
05/2007: Grifter & Midnighter #3 of 6 -- 14,847 (-10.2%)
06/2007: Grifter & Midnighter #4 of 6 -- 13,504 (- 9.1%)

The numbers aren’t bottoming out in any meaningful way.

—–

141 - AQUAMAN: SWORD OF ATLANTIS
06/2003: Aquaman #7       -- 30,615
06/2004: Aquaman #19      -- 24,919
06/2005: Aquaman #31      -- 18,402
-----------------------------------
06/2006: --
07/2006: Aquaman: SoA #43 -- 30,584 (-  6.2%)
08/2006: --
09/2006: Aquaman: SoA #44 -- 28,001 (-  8.5%)
10/2006: --
11/2006: Aquaman: SoA #45 -- 23,540 (- 15.9%)
11/2006: Aquaman: SoA #46 -- 21,974 (-  6.7%)
12/2006: Aquaman: SoA #47 -- 21,197 (-  3.5%)
01/2007: Aquaman: SoA #48 -- 19,459 (-  8.2%)
02/2007: Aquaman: SoA #49 -- 17,939 (-  7.8%)
03/2007: Aquaman: SoA #50 -- 18,997 (+  5.9%)
04/2007: Aquaman: SoA #51 -- 17,499 (-  7.9%)
05/2007: Aquaman: SoA #52 -- 16,778 (-  4.1%)
06/2007: Aquaman: SoA #53 -- 13,450 (- 19.8%)
----------------
6 months: -36.6%
1 year  :  n.a.
2 years : -26.9%

That’s a terribly harsh drop. Usually, something like this tends to mean that a couple thousand copies were delayed and thus don’t show up on the June chart. But then again, the book didn’t come out in the last week of June, so there should have been plenty of time to get it to retailers.

That’s all moot now, though: Aquaman is canceled with issue #57.

—–

142 - HELLBLAZER (Vertigo)
06/2001: Hellblazer #163 -- 18,251*
06/2002: Hellblazer #175 -- 18,849*
06/2003: Hellblazer #185 -- 16,555
06/2004: Hellblazer #197 -- 15,045
06/2005: Hellblazer #209 -- 15,149
----------------------------------
06/2006: Hellblazer #221 -- 13,973 (- 1.3%)
07/2006: Hellblazer #222 -- 13,912 (- 0.4%)
08/2006: Hellblazer #223 -- 13,956 (+ 0.3%)
09/2006: Hellblazer #224 -- 13,704 (- 1.8%)
10/2006: Hellblazer #225 -- 13,629 (- 0.6%)
11/2006: Hellblazer #226 -- 13,388 (- 1.8%)
12/2006: Hellblazer #227 -- 13,231 (- 1.2%)
01/2007: Hellblazer #228 -- 12,956 (- 2.1%)
02/2007: Hellblazer #229 -- 13,032 (+ 0.6%)
03/2007: Hellblazer #230 -- 13,210 (+ 1.4%)
04/2007: Hellblazer #231 -- 13,142 (- 0.5%)
05/2007: Hellblazer #232 -- 13,164 (+ 0.2%)
06/2007: Hellblazer #233 -- 13,201 (+ 0.3%)
----------------
6 months: - 0.2%
1 year  : - 5.5%
2 years : -12.9%

Continuing a slow climb.

—–

146 - DANGER GIRL: BODY SHOTS (WildStorm)
04/2007: Danger Girl: Body Shots #1 of 4 -- 17,122
05/2007: Danger Girl: Body Shots #2 of 4 -- 14,358 (-16.1%)
06/2007: Danger Girl: Body Shots #3 of 4 -- 12,752 (-11.2%)

Sales aren’t finding their level particularly quickly.

—–

147 - DMZ (Vertigo)
06/2006: DMZ #8  -- 14,999 (- 0.2%)
07/2006: DMZ #9  -- 14,786 (- 1.4%)
08/2006: DMZ #10 -- 14,704 (- 0.6%)
09/2006: DMZ #11 -- 14,562 (- 1.0%)
10/2006: DMZ #12 -- 14,640 (+ 0.5%)
11/2006: DMZ #13 -- 14,228 (- 2.8%)
12/2006: DMZ #14 -- 13,731 (- 3.5%)
01/2007: DMZ #15 -- 13,340 (- 2.9%)
02/2007: DMZ #16 -- 13,199 (- 1.1%)
03/2007: DMZ #17 -- 13,081 (- 0.9%)
04/2007: DMZ #18 -- 13,120 (+ 0.3%)
05/2007: DMZ #19 -- 13,116 (- 0.0%)
06/2007: DMZ #20 -- 12,704 (- 3.1%)
----------------
6 months: - 7.5%
1 year  : -15.3%

Declining.

—–

148 - STORMWATCH: PHD (WildStorm)
06/2003: Stormwatch: TA #12    -- 13,507
06/2004: Stormwatch: TA #23    -- 10,342
----------------------------------------
11/2006: StormWatch: PHD #1    -- 29,975
12/2006: StormWatch: PHD #2    -- 21,605 (-27.9%)
01/2007: StormWatch: PHD #3    -- 18,371 (-15.0%)
02/2007: StormWatch: PHD #4    -- 15,893 (-13.5%)
03/2007: StormWatch: PHD #5    -- 13,475 (-15.2%)
04/2007: StormWatch: PHD #6    -- 13,109 (- 2.7%)
05/2007: StormWatch: PHD #7    -- 12,812 (- 2.3%)
06/2007: StormWatch: PHD #8    -- 12,157 (- 5.1%)
----------------
6 months: -43.7%
150 - WETWORKS (WildStorm)
09/2006: Wetworks #1  -- 43,824
10/2006: Wetworks #2  -- 28,181 (-35.7%)
11/2006: Wetworks #3  -- 24,493 (-13.1%)
12/2006: Wetworks #4  -- 23,267 (- 5.0%)
01/2007: Wetworks #5  -- 18,313 (-21.3%)
02/2007: Wetworks #6  -- 16,359 (-10.7%)
03/2007: Wetworks #7  -- 14,852 (- 9.2%)
04/2007: Wetworks #8  -- 14,189 (- 4.5%)
05/2007: Wetworks #9  -- 13,340 (- 6.0%)
06/2007: Wetworks #10 -- 12,098 (- 9.3%)
----------------
6 months: -48.0%

Another couple of the recently relaunched WildStorm Universe series are left behind by parts of their initial creative teams. In both cases, the departures result in noticeable sales drops.

—–

160 - LOVELESS (Vertigo)
06/2006: Loveless #8  -- 14,915 (- 6.6%)
07/2006: Loveless #9  -- 14,434 (- 3.2%)
08/2006: Loveless #10 -- 13,860 (- 4.0%)
09/2006: Loveless #11 -- 13,256 (- 4.4%)
10/2006: Loveless #12 -- 12,617 (- 4.8%)
11/2006: Loveless #13 -- 11,945 (- 5.3%)
12/2006: Loveless #14 -- 11,476 (- 3.9%)
01/2007: --
02/2007: Loveless #15 -- 11,103 (- 3.3%)
03/2007: Loveless #16 -- 10,787 (- 2.9%)
04/2007: Loveless #17 -- 10,334 (- 4.2%)
05/2007: --
06/2007: Loveless #16 --  9,906 (- 4.1%)
----------------
6 months: -13.7%
1 year  : -33.6%

Declining and dropping below 10,000 units for the first time.

—–

161 - WELCOME TO TRANQUILITY (WildStorm)
12/2006: Welcome to Tranquility #1  -- 24,352
01/2007: Welcome to Tranquility #2  -- 15,087 (-38.1%)
02/2007: Welcome to Tranquility #3  -- 12,334 (-18.3%)
03/2007: Welcome to Tranquility #4  -- 11,423 (- 7.4%)
04/2007: Welcome to Tranquility #5  -- 10,407 (- 8.9%)
05/2007: Welcome to Tranquility #6  -- 10,280 (- 1.2%)
06/2007: Welcome to Tranquility #7  --  9,858 (- 4.1%)
----------------
6 months: -59.5%

Still declining too fast. That’s a horrid six-month comparison.

—–

164 - THE HIGHWAYMEN (WildStorm)
06/2007: The Highwaymen #1 of 5 -- 9,360

In a rather unusual move, DC offered retailers a special sales incentive on The Highwaymen a while back, shortly after the initial orders had been placed: To any retailer doubling their initial sales before the so-called “final order cut-off date,” the publisher promised full returnability on all ordered copies.

And now we see the reason. Despite the desperate scheme, sales numbers for The Highwaymen don’t even crack 10,000 units, which means the book is dead on arrival by the standards of a major publisher. And presuming that at least some retailers took DC up on their scheme, initial orders must have been worse.

The Highwaymen continues the trend which Crossing Midnight, Scalped, Army@Love, as well as WildStorm’s recent lines of science fiction, fantasy and horror titles have fallen victim to: Both Vertigo and WildStorm are proving utterly incapable of launching new properties into the direct market, unless creators with a significant sales draw are involved.

It’s a worrying trend. To reverse it, I suspect more resources than the publisher seems currently willing to invest in either imprint will be required.

—–

165 - JUSTICE LEAGUE UNLIMITED (Johnny DC)
06/2002: JL Adventures #8  -- 17,000*
06/2003: JL Adventures #20 -- 14,060
06/2004: JL Adventures #32 -- 12,128
06/2005: JL Unlimited #10  -- 11,634
------------------------------------
06/2006: JL Unlimited #22  -- 10,430 (  0.0%)
07/2006: JL Unlimited #23  -- 10,255 (- 1.7%)
08/2006: JL Unlimited #24  -- 10,117 (- 1.4%)
09/2006: JL Unlimited #25  --  9,985 (- 1.3%)
10/2006: JL Unlimited #26  --  9,696 (- 2.9%)
11/2006: JL Unlimited #27  --  9,690 (- 0.1%)
12/2006: JL Unlimited #28  --  9,713 (+ 0.2%)
01/2007: JL Unlimited #29  --  9,273 (- 4.5%)
02/2007: JL Unlimited #30  --  9,123 (- 1.6%)
03/2007: JL Unlimited #31  --  9,072 (- 0.6%)
04/2007: JL Unlimited #32  --  9,326 (+ 2.8%)
05/2007: JL Unlimited #33  --  9,230 (- 1.0%)
06/2007: JL Unlimited #35  --  9,328 (+ 1.1%)
----------------
6 months: - 4.0%
1 year  : -10.6%
2 years : -19.8%
166 - THE LEGION OF SUPER-HEROES IN THE 31ST CENTURY (Johnny DC)
04/2007: The LoSH in the 31st Century #1  -- 13,519
05/2007: The LoSH in the 31st Century #2  -- 11,121 (-17.7%)
05/2007: The LoSH in the 31st Century #3  --  9,252 (-16.8%)

Two Johnny DC books; see disclaimers.

—–

 - ARMY@LOVE (Vertigo)
03/2007: Army@Love #1  -- 14,578
04/2007: Army@Love #2  -- 11,195 (-23.2%)
05/2007: Army@Love #3  -- 10,312 (- 7.9%)
06/2007: Army@Love #4  --  9,089 (-11.9%)

The decline accelerates. This doesn’t bode well for the book, obviously.

—–

170 - TEEN TITANS GO (Johnny DC)
06/2004: Teen Titans Go #8  -- 14,879
06/2005: Teen Titans Go #20 -- 14,114
-------------------------------------
06/2006: Teen Titans Go #32 -- 10,736 (- 3.6%)
07/2006: Teen Titans Go #33 -- 10,516 (- 2.1%)
08/2006: Teen Titans Go #34 -- 10,328 (- 1.8%)
09/2006: Teen Titans Go #35 --  9,940 (- 3.8%)
10/2006: Teen Titans Go #36 -- 10,214 (+ 2.8%)
11/2006: Teen Titans Go #37 --  9,642 (- 5.6%)
12/2006: Teen Titans Go #38 --  9,529 (- 1.2%)
01/2007: Teen Titans Go #39 --  9,425 (- 1.1%)
02/2007: Teen Titans Go #40 --  9,132 (- 3.1%)
03/2007: Teen Titans Go #41 --  8,895 (- 2.6%)
04/2007: Teen Titans Go #42 --  9,050 (+ 1.7%)
05/2007: Teen Titans Go #43 --  8,918 (- 1.5%)
06/2007: Teen Titans Go #44 --  8,738 (- 2.0%)
----------------
6 months: - 8.3%
1 year  : -18.6%
2 years : -38.1%

Johnny DC.

—–

171 - SCALPED (Vertigo)
01/2007: Scalped #1  -- 13,644
02/2007: Scalped #2  -- 10,005 (-26.7%)
03/2007: Scalped #3  --  9,531 (- 4.7%)
04/2007: Scalped #4  --  9,163 (- 3.9%)
05/2007: Scalped #5  --  9,022 (- 1.5%)
06/2007: Scalped #6  --  8,689 (- 3.7%)
172 - THE EXTERMINATORS (Vertigo)
06/2006: The Exterminators #6  -- 11,004 (+ 0.2%)
07/2006: The Exterminators #7  -- 10,743 (- 2.4%)
08/2006: The Exterminators #8  -- 10,299 (- 4.1%)
09/2006: The Exterminators #9  -- 10,177 (- 1.2%)
10/2006: The Exterminators #10 --  9,970 (- 2.0%)
11/2006: The Exterminators #11 --  9,973 (+ 0.0%)
12/2006: The Exterminators #12 --  9,636 (- 3.4%)
01/2007: The Exterminators #13 --  9,447 (- 2.0%)
02/2007: The Exterminators #14 --  8,965 (- 5.1%)
03/2007: The Exterminators #15 --  8,839 (- 1.4%)
04/2007: The Exterminators #16 --  8,758 (- 1.0%)
05/2007: The Exterminators #17 --  8,813 (+ 0.6%)
06/2007: The Exterminators #18 --  8,651 (- 1.8%)
----------------
6 months: -10.2%
1 year  : -21.4%

Two more Vertigo books with steadily declining numbers.

—–

182 - NIGHTMARE ON ELM STREET (WildStorm)
10/2006: Nightmare on Elm Street #1  -- 18,736
11/2006: Nightmare on Elm Street #2  -- 11,709 (-37.5%)
12/2006: Nightmare on Elm Street #3  -- 10,129 (-13.5%)
01/2007: Nightmare on Elm Street #4  --  9,019 (-11.0%)
02/2007: Nightmare on Elm Street #5  --  8,408 (- 6.8%)
03/2007: Nightmare on Elm Street #6  --  8,050 (- 4.3%)
04/2007: Nightmare on Elm Street #7  --  7,863 (- 2.3%)
05/2007: --
06/2007: Nightmare on Elm Street #8  --  7,331 (- 6.8%)
----------------
6 months: -27.6%

Canceled.

—–

187 - BATMAN STRIKES! (Johnny DC)
06/2001: Gotham Adventures #39 -- 12,605*
06/2002: Gotham Adventures #51 -- 12,433*
06/2003: Batman Adventures #3  -- 15,534
06/2004: Batman Adventures #15 -- 12,042
06/2005: Batman Strikes! #10   -- 10,048
----------------------------------------
06/2006: Batman Strikes! #22   --  8,104 (- 4.3%)
07/2006: Batman Strikes! #23   --  8,154 (+ 0.6%)
08/2006: Batman Strikes! #24   --  8,139 (- 0.2%)
09/2006: Batman Strikes! #25   --  7,765 (- 4.6%)
10/2006: Batman Strikes! #26   --  7,560 (- 2.6%)
11/2006: Batman Strikes! #27   --  7,567 (+ 0.1%)
12/2006: Batman Strikes! #28   --  7,427 (- 1.9%)
01/2007: Batman Strikes! #29   --  7,330 (- 1.3%)
02/2007: Batman Strikes! #30   --  7,335 (+ 0.1%)
03/2007: Batman Strikes! #31   --  7,100 (- 3.2%)
04/2007: Batman Strikes! #32   --  7,294 (+ 2.7%)
05/2007: Batman Strikes! #33   --  7,235 (- 0.8%)
06/2007: Batman Strikes! #34   --  7,115 (- 1.7%)
----------------
6 months: - 4.2%
1 year  : -12.2%
2 years : -29.2%

Johnny DC.

—–

193 - TEXAS CHAINSAW MASSACRE (WildStorm)
11/2006: Texas Chainsaw Massacre #1    -- 15,605
12/2006: Texas Chainsaw Massacre #2    --  9,706 (-37.8%)
01/2007: Texas Chainsaw Massacre #3    --  8,229 (-15.2%)
02/2007: Texas Chainsaw Massacre #4    --  7,651 (- 7.0%)
03/2007: Texas Chainsaw Massacre #5    --  7,301 (- 4.6%)
04/2007: Texas Chainsaw Massacre #6    --  7,171 (- 1.8%)
05/2007: --
06/2007: Texas Chainsaw Massacre: Cut! --  6,920 (- 3.5%)
----------------
6 months: -28.7%

The book briefly returns as a one-shot by a different creative team, but it doesn’t matter to the numbers.

—–

197 - CROSSING MIDNIGHT (Vertigo)
11/2006: Crossing Midnight #1  -- 12,756
12/2006: Crossing Midnight #2  --  8,982 (-29.6%)
01/2007: Crossing Midnight #3  --  8,236 (- 8.3%)
02/2007: Crossing Midnight #4  --  7,568 (- 8.1%)
03/2007: Crossing Midnight #5  --  7,196 (- 4.9%)
04/2007: Crossing Midnight #6  --  7,036 (- 2.2%)
05/2007: Crossing Midnight #7  --  6,866 (- 2.4%)
06/2007: Crossing Midnight #8  --  6,612 (- 3.7%)
----------------
6 months: -26.4%

Declining. Testament, which missed its shipping date in June but usually sells in this area as well, has been canceled, according to its author. Presumably, Crossing Midnight gets a little more rope, because it’s not been out there for long. But, frankly, this decline can’t go on forever.

—–

201 - DEADMAN (Vertigo)
06/2002: Deadman #7  -- 11,670*
------------------------------
08/2006: Deadman #1  -- 21,980
09/2006: Deadman #2  -- 15,494 (-29.5%)
10/2006: Deadman #3  -- 12,936 (-16.5%)
11/2006: Deadman #4  -- 11,294 (-12.7%)
12/2006: Deadman #5  -- 10,113 (-10.5%)
01/2007: Deadman #6  --  9,157 (- 9.5%)
02/2007: Deadman #7  --  8,342 (- 8.9%)
03/2007: Deadman #8  --  7,784 (- 6.7%)
04/2007: --
05/2007: Deadman #9  --  7,211 (- 7.4%)
05/2007: Deadman #10 --  6,690 (- 7.2%)
06/2007: Deadman #11 --  6,336 (- 5.3%)
----------------
6 months: -37.4%

Canceled with issue #13.

—–

213 - NINJA SCROLL (WildStorm)
09/2006: Ninja Scroll #1  -- 16,819
10/2006: --
11/2006: Ninja Scroll #2  -- 12,143 (-27.8%)
12/2006: Ninja Scroll #3  -- 10,468 (-13.8%)
12/2006: Ninja Scroll #4  --  7,781 (-25.7%)
01/2007: Ninja Scroll #5  --  6,895 (-11.4%)
02/2007: Ninja Scroll #6  --  6,371 (- 7.6%)
03/2007: Ninja Scroll #7  --  5,949 (- 6.6%)
04/2007: Ninja Scroll #8  --  5,628 (- 5.4%)
05/2007: Ninja Scroll #9  --  5,488 (- 2.5%)
06/2007: Ninja Scroll #10 --  5,162 (- 5.9%)
----------------
6 months: -43.4%

Absent from the solicitations after August’s issue #12.

—–

219 - SUPERMAN THROUGH THE AGES
06/2007: Superman Through the Ages -- 4,875

A reprint book.

—–

222 - SCOOBY DOO (Johnny DC)
06/2001: Scooby Doo #49  -- 5,362*
06/2002: Scooby Doo #61  -- 6,448*
06/2003: Scooby Doo #73  -- 5,925
06/2004: Scooby Doo #85  -- 5,733
06/2005: Scooby Doo #97  -- 4,819
---------------------------------
06/2006: Scooby Doo #109 -- 4,423 (- 1.6%)
07/2006: Scooby Doo #110 -- 4,781 (+ 8.1%)
08/2006: Scooby Doo #111 -- 4,492 (- 6.1%)
09/2006: Scooby Doo #112 -- 4,385 (- 2.4%)
10/2006: Scooby Doo #113 -- 4,339 (- 1.1%)
11/2006: Scooby Doo #114 -- 4,387 (+ 1.1%)
12/2006: Scooby Doo #115 -- 4,364 (- 0.5%)
01/2007: Scooby Doo #116 -- 4,285 (- 1.8%)
02/2007: Scooby Doo #117 -- 4,275 (- 0.2%)
03/2007: Scooby Doo #118 -- 4,395 (+ 2.8%)
04/2007: Scooby Doo #119 -- 4,373 (- 0.5%)
05/2007: Scooby Doo #120 -- 4,343 (- 0.7%)
06/2007: Scooby Doo #121 -- 4,415 (+ 1.7%)
----------------
6 months: + 1.2%
1 year  : - 0.2%
2 years : - 8.4%
257 - LOONEY TUNES (Johnny DC)
06/2001: Looney Tunes #79  -- 3,119*
06/2002: Looney Tunes #91  -- 3,454*
06/2003: Looney Tunes #103 -- 3,543
06/2004: Looney Tunes #115 -- 3,335
06/2005: Looney Tunes #127 -- 2,991
-----------------------------------
06/2006: Looney Tunes #139 -- 2,694 (- 2.9%)
07/2006: Looney Tunes #140 -- 2,680 (- 0.5%)
08/2006: Looney Tunes #141 -- 2,783 (+ 3.8%)
09/2006: Looney Tunes #142 -- 2,695 (- 3.2%)
10/2006: Looney Tunes #143 -- 2,741 (+ 1.7%)
11/2006: Looney Tunes #144 -- ?????
12/2006: Looney Tunes #145 -- 2,732
01/2007: Looney Tunes #146 -- 2,588 (- 5.3%)
02/2007: Looney Tunes #147 -- 2,553 (- 1.4%)
03/2007: Looney Tunes #148 -- 2,705 (+ 6.0%)
04/2007: Looney Tunes #149 -- 2,640 (- 2.4%)
05/2007: Looney Tunes #150 -- 3,093 (+17.2%)
06/2007: Looney Tunes #151 -- 2,711 (-12.4%)
----------------
6 months: - 0.8%
1 year  : + 0.6%
2 years : - 9.4%
289 - CARTOON NETWORK ACTION PACK (Johnny DC)
06/2006: CN Action Pack #2  -- 1,844
07/2006: CN Action Pack #3  -- 1,908 (+3.5%)
08/2006: CN Action Pack #4  -- ?????
09/2006: CN Action Pack #5  -- 1,644
10/2006: CN Action Pack #6  -- 1,704 (+3.7%)
11/2006: CN Action Pack #7  -- ?????
12/2006: CN Action Pack #8  -- ?????
01/2007: CN Action Pack #9  -- ?????
02/2007: CN Action Pack #10 -- 1,564
03/2007: CN Action Pack #11 -- 1,666 (+6.5%)
04/2007: CN Action Pack #12 -- 1,734 (+4.1%)
05/2007: CN Action Pack #13 -- ?????
06/2007: CN Action Pack #14 -- 1,769
----------------
6 months:  n.a.
1 year  : - 4.1%
290 - CARTOON NETWORK BLOCK PARTY (Johnny DC)
06/2001: Cartoon Cartoons #6  -- 3,739*
06/2002: Cartoon Cartoons #11 -- ?????
06/2003: Cartoon Cartoons #19 -- 2,594
06/2004: Cartoon Cartoons #31 -- 2,377
06/2005: CN Block Party #10   -- ?????
--------------------------------------
06/2006: CN Block Party #22   -- 1,913
07/2006: CN Block Party #23   -- 1,976 (+ 3.3%)
08/2006: CN Block Party #24   -- 1,920 (- 2.8%)
09/2006: CN Block Party #25   -- 1,918 (- 0.1%)
10/2006: CN Block Party #26   -- 1,879 (- 2.0%)
11/2006: CN Block Party #27   -- ?????
12/2006: CN Block Party #28   -- 1,778
01/2007: CN Block Party #29   -- ?????
02/2007: CN Block Party #30   -- 1,697
03/2007: CN Block Party #31   -- 1,892 (+11.5%)
04/2007: CN Block Party #32   -- 1,824 (- 3.6%)
05/2007: CN Block Party #33   -- ?????
06/2007: CN Block Party #34   -- 1,753
----------------
6 months: - 1.4%
1 year  : - 8.4%
2 years :   n.a.

And the rest of the Johnny DC titles.

—–

RE-ORDERS:
250 - 2,884: Justice Society of America #6
279 - 2,018: Countdown #48
288 - 1,812: Countdown #50
296 - 1,704: Countdown #49
299 - 1,672: Amazons Attack #2

—–

Average Sales per Title
(not counting reprints, re-orders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
06/2003: 25,817
06/2004: 30,242
06/2005: 32,001
---------------
06/2006: 40,778 (- 4.9%)
07/2006: 39,915 (- 2.1%)
08/2006: 42,497 (+ 6.5%)
09/2006: 34,920 (-17.8%)
10/2006: 33,406 (- 4.3%)
11/2006: 34,906 (+ 4.5%)
12/2006: 34,418 (- 1.4%)
01/2007: 29,706 (-13.7%)
02/2007: 31,051 (+ 4.5%)
03/2007: 32,398 (+ 4.3%)
04/2007: 39,134 (+20.8%)
05/2007: 34,489 (-11.9%)
06/2007: 32,396 (- 6.1%)
----------------
6 months: - 5.9%
1 year  : -20.6%
2 years : + 1.2%
3 years : + 7.1%
4 years : +25.5%
DC UNIVERSE
06/2003: 29,489
06/2004: 35,815
06/2005: 39,888
---------------
06/2006: 51,088 (-10.3%)
07/2006: 49,638 (- 2.8%)
08/2006: 54,382 (+10.0%)
09/2006: 46,329 (-14.8%)
10/2006: 42,581 (- 8.1%)
11/2006: 45,399 (+ 6.6%)
12/2006: 44,641 (- 1.7%)
01/2007: 38,302 (-14.2%)
02/2007: 39,976 (+ 4.4%)
03/2007: 42,634 (+ 6.7%)
04/2007: 52,768 (+23.8%)
05/2007: 47,294 (-10.4%)
06/2007: 45,313 (- 4.2%)
----------------
6 months: + 1.5%
1 year  : -11.3%
2 years : +13.6%
3 years : +26.5%
4 years : +53.7%
VERTIGO
06/2003: 16,414
06/2004: 17,378
06/2005: 14,165
---------------
06/2006: 14,965 (- 2.0%)
07/2006: 16,684 (+11.5%)
08/2006: 16,107 (- 3.5%)
09/2006: 15,399 (- 4.4%)
10/2006: 15,189 (- 1.4%)
11/2006: 13,773 (- 9.3%)
12/2006: 13,834 (+ 0.4%)
01/2007: 13,572 (- 1.9%)
02/2007: 11,855 (-12.7%)
03/2007: 13,748 (+16.0%)
04/2007: 12,105 (-12.0%)
05/2007: 12,256 (+ 1.3%)
06/2007: 12,732 (+ 3.9%)
----------------
6 months: - 8.0%
1 year  : -14.9%
2 years : -10.1%
3 years : -26.7%
4 years : -22.4%
WILDSTORM
06/2003: 21,954
06/2004: 18,189
06/2005: 19,059
---------------
06/2006: 15,056 (+18.2%)
07/2006: 12,778 (-15.1%)
08/2006: 14,741 (+15.4%)
09/2006: 13,285 (- 9.9%)
10/2006: 25,747 (+93.8%)
11/2006: 18,987 (-26.3%)
12/2006: 17,288 (- 9.0%)
01/2007: 14,525 (-16.0%)
02/2007: 14,105 (- 2.9%)
03/2007: 15,224 (+ 7.9%)
04/2007: 13,609 (-10.6%)
05/2007: 14,260 (+ 4.8%)
06/2007: 12,272 (-13.9%)
----------------
6 months: -29.0%
1 year  : -18.5%
2 years : -35.6%
3 years : -32.5%
4 years : -44.1%

—–

6-MONTH COMPARISONS
+ 43.4%: Flash
+ 13.7%: Justice
+  8.7%: Green Arrow
+  1.2%: Scooby-Doo
-  0.2%: Hellblazer
-  0.6%: Fables
-  0.8%: Looney Tunes
-  1.4%: Cartoon Network Block Party
-  3.7%: Outsiders
-  4.0%: Birds of Prey
-  4.0%: Justice League of America
-  4.0%: Justice League Unlimited
-  4.2%: Batman Strikes
-  5.7%: Detective Comics
-  6.1%: Checkmate
-  6.6%: Jack of Fables
-  7.5%: DMZ
-  8.1%: JLA: Classified
-  8.3%: Teen Titans Go
-  8.7%: Legion of Super-Heroes
-  9.7%: Catwoman
- 10.2%: The Exterminators
- 11.7%: Jonah Hex
- 12.2%: Nightwing
- 13.7%: Loveless
- 13.7%: Supergirl
- 13.8%: Teen Titans
- 13.9%: JSA: Classified
- 14.0%: Robin
- 14.7%: Hawkgirl
- 15.3%: Superman/Batman
- 15.4%: Green Lantern Corps
- 16.7%: Shadowpact
- 18.3%: Trials of SHAZAM
- 20.3%: Blue Beetle
- 26.3%: The All-New Atom
- 26.4%: Crossing Midnight
- 27.6%: Nightmare on Elm Street
- 28.7%: Texas Chainsaw Massacre
- 34.5%: The Spirit
- 36.6%: Aquaman
- 37.4%: Deadman
- 38.3%: Gen13
- 40.7%: The Midnighter
- 43.4%: Ninja Scroll
- 43.7%: StormWatch: PHD
- 45.2%: Batman Confidential
- 48.0%: Wetworks
- 59.5%: Welcome to Tranquility

—–

1-YEAR COMPARISONS
+  2.1%: Justice
+  0.6%: Looney Tunes
-  0.2%: Scooby-Doo
-  1.9%: Fables
-  4.1%: Cartoon Network Action Pack
-  5.5%: Hellblazer
-  7.4%: Green Arrow
-  8.4%: Cartoon Network Block Party
- 10.6%: Justice League Unlimited
- 12.2%: Batman Strikes
- 12.3%: Ex Machina
- 15.3%: DMZ
- 15.7%: Birds of Prey
- 18.0%: Detective Comics
- 18.6%: Teen Titans Go
- 21.4%: The Exterminators
- 22.7%: Superman
- 23.1%: Jonah Hex
- 25.3%: Outsiders
- 27.7%: Superman/Batman
- 30.1%: Legion of Super-Heroes
- 30.4%: Catwoman
- 31.9%: Nightwing
- 32.5%: Robin
- 33.6%: Loveless
- 35.7%: JLA: Classified
- 36.2%: Flash
- 41.0%: JSA: Classified
- 41.4%: Checkmate
- 44.3%: Hawkgirl
- 50.2%: Shadowpact
- 55.9%: Blue Beetle
- 57.2%: Green Lantern Corps
- 58.9%: Wonder Woman

—–

2-YEAR COMPARISONS
+ 81.4%: Wonder Woman
+ 60.1%: Flash
+ 40.5%: Detective Comics
+ 35.5%: Justice League of America
+ 11.7%: Green Arrow
+  3.7%: Fables
-  6.7%: Catwoman
-  8.4%: Scooby-Doo
-  9.4%: Looney Tunes
- 11.3%: Robin
- 12.9%: Hellblazer
- 13.2%: Superman
- 13.8%: Teen Titans
- 16.3%: Nightwing
- 19.5%: Ex Machina
- 19.8%: Justice League Unlimited
- 22.4%: Legion of Super-Heroes
- 24.8%: Birds of Prey
- 26.9%: Aquaman
- 27.1%: Hawkgirl
- 29.2%: Batman Strikes
- 36.8%: Outsiders
- 38.1%: Teen Titans Go
- 39.3%: Superman/Batman
- 49.7%: JLA: Classified

—–
OTHER PUBLISHERS

11 - BUFFY THE VAMPIRE SLAYER (Dark Horse Comics)
06/2001: Buffy #34 --  16,817*
-----------------------------
03/2007: Buffy #1  -- 109,919          [144,737]
04/2007: Buffy #2  --  96,409 (-12.3%) [121,534]
05/2007: Buffy #3  -- 106,634 (+10.6%) [111,612]
06/2007: Buffy #4  -- 102,430 (- 3.9%)

The book’s sales remain exceptional, while the three previous issues made the chart again in June, selling between 2,705 and 4,978 units in reorders and new printings. (As usual, there was a variant cover edition of issue #4.)

—–

66 - STAR WARS: LEGACY (Dark Horse Comics)
06/2006: Star Wars: Legacy #1  -- 34,758         [36,375]
07/2006: Star Wars: Legacy #2  -- 33,298 (-4.2%)
08/2006: --
09/2006: Star Wars: Legacy #3  -- 34,268 (+2.9%)
09/2006: Star Wars: Legacy #4  -- 34,362 (+0.3%)
10/2006: --
11/2006: Star Wars: Legacy #5  -- 34,362 (   0%)
11/2006: Star Wars: Legacy #6  -- 33,003 (-4.0%)
12/2006: --
01/2007: Star Wars: Legacy #7  -- 34,249 (+3.8%)
02/2007: Star Wars: Legacy #8  -- 33,533 (-2.1%)
03/2007: Star Wars: Legacy #9  -- 33,084 (-1.3%)
03/2007: Star Wars: Legacy #10 -- 32,320 (-2.3%)
04/2007: -- 
05/2007: Star Wars: Legacy #11 -- 33,138 (+2.5%)
05/2007: Star Wars: Legacy #12 -- 32,161 (-3.0%)
06/2007: Star Wars: Legacy #13 -- 32,149 (-0.0%)
----------------
6 months:   n.a.
1 year  : - 7.5%

Rock-solid sales.

—–

69 - THE BOYS (Dynamite Entertainment)
08/2006: The Boys #1  -- 31,636          [37,795]
08/2006: The Boys #2  -- 26,165 (-17.3%) [32,075]
09/2006: --
10/2006: The Boys #3  -- 26,415 (+ 1.0%)
10/2006: The Boys #4  -- 24,848 (- 5.9%) [28,452]
11/2006: The Boys #5  -- 26,842 (+ 8.0%)
12/2006: The Boys #6  -- 27,039 (+ 0.7%) [35,173]
01/2007: --
02/2007: --
03/2007: --
04/2007: --
05/2007: The Boys #7  -- 31,616 (+16.9%) [34,289]
06/2007: The Boys #8  -- 30,639 (- 3.1%)
----------------
6 months: +13.3%

There’s a slight drop-off, but the book that could have helped to salvage WildStorm still outsells all issues released by DC, safe #1. Issue #7 sold another 2,573 units in June, meanwhile. I have to admit I didn’t expect The Boys to do this well at its new publisher.

—–

83 - HELLBOY: DARKNESS CALLS (Dark Horse Comics)
06/2001: Hellboy: Conqueror Worm #2 of 4 -- 20,816*
--------------------------------------------------
05/2007: Hellboy: Darkness Calls #1 of 6 -- 32,321
05/2007: Hellboy: Darkness Calls #2 of 6 -- 26,008 (-19.5%)
06/2007: Hellboy: Darkness Calls #3 of 6 -- 25,553 (- 1.8%)

Sales are bottoming out quickly. It’s shaping up to be a great year for Dark Horse in the direct market.

—–

84 - CONAN (Dark Horse Comics)
06/2004: Conan #5  -- 51,307
06/2005: Conan #17 -- 37,032
----------------------------
06/2006: Conan #29 -- 32,049 (+ 1.2%)
07/2006: Conan #30 -- 31,095 (- 3.0%)
08/2006: Conan #31 -- 30,887 (- 0.7%)
09/2006: Conan #32 -- 29,070 (- 5.9%)
10/2006: Conan #33 -- 29,137 (+ 0.2%)
11/2006: Conan #34 -- 28,144 (- 3.4%)
12/2006: Conan #35 -- 27,115 (- 3.7%)
01/2007: Conan #36 -- 26,245 (- 3.2%)
02/2007: Conan #37 -- 25,532 (- 2.7%)
03/2007: Conan #38 -- 25,236 (- 1.2%)
04/2007: Conan #39 -- 25,103 (- 0.5%)
05/2007: Conan #40 -- 24,982 (- 0.5%)
06/2007: Conan #41 -- 24,720 (- 1.1%)
----------------
6 months: - 8.8%
1 year  : -22.9%
2 years : -33.3%

Business as usual.

—–

85 - SPAWN (Image Comics/TMP)
06/2001: Spawn #111 -- 51,839*
06/2002: Spawn #123 -- 41,375*
06/2003: --
06/2004: Spawn #135 -- 35,203
06/2005: Spawn #146 -- 28,093
-----------------------------
06/2006: Spawn #157 -- 26,325 (- 2.6%)
07/2006: Spawn #158 -- 26,875 (+ 2.1%)
08/2006: Spawn #159 -- 26,232 (- 2.4%)
09/2006: Spawn #160 -- 25,580 (- 2.5%)
10/2006: Spawn #161 -- 25,840 (+ 1.0%)
11/2006: Spawn #162 -- 25,069 (- 3.0%)
12/2006: Spawn #163 -- 24,922 (- 0.6%)
01/2007: Spawn #164 -- 24,534 (- 1.6%)
02/2007: --
03/2007: Spawn #165 -- 24,519 (- 0.1%)
03/2007: Spawn #166 -- 23,690 (- 3.4%)
04/2007: --
05/2007: Spawn #167 -- 24,277 (+ 2.5%)
06/2007: Spawn #168 -- 24,152 (- 0.5%)
----------------
6 months: - 3.1%
1 year  : - 8.3% 
2 years : -14.0%

It’s bottoming out around 24K.

—–

86 - FRANK FRAZETTA'S DEATH DEALER (Image Comics)
04/2007: Death Dealer #1 of 6 -- 32,352          [36,959]
05/2007: Death Dealer #2 of 6 -- 25,839 (-20.1%)
06/2007: Death Dealer #3 of 6 -- 23,909 (- 7.5%)

Leveling out. It’s a nice little surprise hit. (There were two variant cover editions, as usual.)

—–

88 - MADAME MIRAGE (Image Comics/Top Cow)
06/2007: Madame Mirage #1  -- 23,211

The numbers are about as expected for a new property, I suppose. They were boosted through a couple of variant cover editions.

—–

91 - WITCHBLADE/PUNISHER (Image Comics/Top Cow)
06/2007: Witchblade/Punisher -- 22,285

The generic intercompany crossover of the month yields less-than-spectacular sales. The time for this sort of book has passed.

—–

93 - THE WALKING DEAD (Image Comics)
06/2004: Walking Dead #8  -- 11,689 [13,099]
06/2005: Walking Dead #19 -- 17,225
-----------------------------------
06/2006: Walking Dead #28 -- 19,537 (+ 2.2%)
07/2006: Walking Dead #29 -- 20,385 (+ 4.3%)
08/2006: Walking Dead #30 -- 20,540 (+ 0.8%)
09/2006: Walking Dead #31 -- 21,368 (+ 4.0%)
10/2006: --
11/2006: Walking Dead #32 -- 21,191 (- 0.8%)
12/2006: Walking Dead #33 -- 21,235 (+ 0.2%)
01/2007: Walking Dead #34 -- 21,184 (- 0.2%)
02/2007: Walking Dead #35 -- 21,391 (+ 1.0%)
03/2007: Walking Dead #36 -- 21,291 (- 0.5%)
04/2007: Walking Dead #37 -- 21,737 (+ 2.1%)
05/2007: --
06/2007: Walking Dead #38 -- 22,193 (+ 2.1%)
-----------------
6 months: +  4.5%
1 year  : + 13.6%
2 years : + 28.8%

The book’s sales keep climbing, for the first time cracking 22K. Vertigo should be deeply jealous of these numbers.

—–

97 - STAR WARS: REBELLION (Dark Horse Comics)
06/2006: Star Wars: Rebellion #3  -- 23,256 (-2.1%)
07/2006: Star Wars: Rebellion #4  -- 23,156 (-0.4%)
08/2006: --
09/2006: --
10/2006: --
11/2006: --
12/2006: Star Wars: Rebellion #5  -- 23,213 (+0.3%)
01/2007: --
02/2007: --
03/2007: --
04/2007: --
05/2007: Star Wars: Rebellion #6  -- 22,002 (-5.2%)
06/2007: Star Wars: Rebellion #7  -- 21,398 (-2.8%)
-----------------
6 months:  - 7.8%
1 year  :  - 8.0%

This one’s not as consistent as we’re used to from the Star Wars books, but then again, it never comes out. All things considered, it’s still doing perfectly well.

—–

99 - RED SONJA (Dynamite Entertainment)
06/2006: Red Sonja #11 -- 31,176 (- 4.0%)
07/2006: Red Sonja #12 -- 33,252 (+ 6.7%)
08/2006: Red Sonja #13 -- 28,996 (-12.8%)
09/2006: Red Sonja #14 -- 25,891 (-10.7%)
10/2006: Red Sonja #15 -- 25,303 (- 2.3%)
11/2006: Red Sonja #16 -- 25,644 (+ 1.4%)
12/2006: Red Sonja #17 -- 23,552 (- 8.2%)
01/2007: Red Sonja #18 -- 23,040 (- 2.2%)
02/2007: Red Sonja #19 -- 22,322 (- 3.1%)
03/2007: Red Sonja #20 -- 21,275 (- 4.7%)
04/2007: Red Sonja #21 -- 20,690 (- 2.8%)
05/2007: Red Sonja #22 -- 20,728 (+ 0.2%)
06/2007: Red Sonja #23 -- 20,641 (- 0.4%)
----------------
6 months: -12.4%
1 year  : -33.8%

Sales on this one have bottomed out, it appears. Dynamite are still throwing truckloads of variant cover editions of Red Sonja on the market.

—–

100 - LONE RANGER (Dynamite Entertainment)
09/2006: Lone Ranger #1  -- 25,342          [27,620]
10/2006: Lone Ranger #2  -- 19,272 (-24.0%) [26,075]
11/2006: --
12/2006: Lone Ranger #3  -- 20,065 (+ 4.1%)
01/2007: --
02/2007: Lone Ranger #4  -- 20,850 (+ 3.9%)
03/2007: Lone Ranger #5  -- 19,899 (- 4.6%)
04/2007: --
05/2007: --
06/2007: Lone Ranger #6  -- 20,424 (+ 2.6%)
----------------
6 months: + 1.8%

Doing surprisingly well, Lone Ranger reenters the Top 100 – and with only one variant cover edition available, mind you.

—–

126 - INVINCIBLE (Image)
06/2004: Invincible #13 --  6,539
06/2005: Invincible #23 -- 11,452
---------------------------------
06/2006: Invincible #32 -- 12,910 (+ 7.1%)
06/2006: Invincible #33 -- 12,940 (+ 0.2%)
07/2006: --
08/2006: Invincible #34 -- 13,610 (+ 5.2%)
09/2006: Invincible #35 -- 13,320 (- 2.1%)
10/2006: --
11/2006: Invincible #36 -- 13,473 (+ 1.2%)
12/2006: Invincible #37 -- 13,523 (+ 0.4%)
01/2007: Invincible #38 -- 13,470 (- 0.4%)
02/2007: Invincible #39 -- 13,298 (- 1.3%)
03/2007: --
04/2007: Invincible #40 -- 13,244 (- 0.4%)
05/2007: Invincible #41 -- 13,428 (+ 1.4%)
06/2007: Invincible #42 -- 15,955 (+18.8%)
06/2007: Invincible #43 -- 13,867 (-13.1%)
----------------
6 months: +10.3%
1 year  : +15.4%
2 years : +30.2%

Issue #42 was priced at $ 1.99 to hook new readers, but while sales went up somewhat as a result, it’s not enough to make up for the cash a regular issue would have brought in.

Of course, Invincible is still doing incredibly well.

—–
Disclaimers, et cetera

The numbers above are estimates for comic book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors. ICv2.com’s estimates are traditionally known to be somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month. The estimates from March 2001 to February 2003 (marked with an asterisk) were for initial orders rather than actual sales, so they’re only roughly compatible with the subsequent figures.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after the book’s initial month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct market sales don’t tell us much about their performance. For Vertigo and WildStorm titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well.

—–
Germany-based Marc-Oliver Frisch has a weblog and regularly contributes to German online magazine Comicgate.

Comments

  1. Cory!! Strode says:

    Is there any way you could fix the formatting on this post? The comments on the sales changes after each books numbers are nearly impossible to read.

  2. Scratchie says:

    What’s up with the non-wrapping text? I had to copy this into my text editor to read it.

  3. Yeah, I couldn’t read it either. Disappointing because I love these analyses.

  4. I will come back and read this one the text is fixed.

    In case its a browser issue, I am using FireFox.

  5. At this rate we’ll see DC publishing books in the 3 digit unit range. Their absolute cut-off point seems to be getting lower and lower.

    Also, is it me or is Image having a better time launching books than DC? It must be my imaginiation.

  6. Ugh, double and contradictory posts.

    I took Scratcies’ advice and did a cut/paste into word.

  7. The screwed-up formatting is entirely my fault. I’ve just sent Heidi a fixed version – sorry for the inconvenience!

  8. michael says:

    Given the ‘Disclaimers, et cetera’ I don’t see how the comstant comparisons to Marvel makes this list relevant.

    The Marvel sales did not have this disclaimer, so can I assume that the Marvel sales DID include “customers.” AND “sales to bookstores, newsstands, other mass market retail chains or the United Kingdom.”?

    It’s also a bit irritating to have DC’s books compared to other indie publishers whereas Marvel is not.

    I get books from about both publishers almost equally, as well as many indies. I don’t wish for the downfall of either company.

  9. Interesting to note that Flash and Wonder Woman, widely considered to be horribly failed relaunches, sold well ahead of their numbers two years ago.

  10. The Beat says:

    It’s Fixed! Sorry about that! I had to ruin out to get my Harry Potter wristband and schedule the post without checking formatting.

  11. “The Marvel sales did not have this disclaimer, so can I assume that the Marvel sales DID include “customers.” AND “sales to bookstores, newsstands, other mass market retail chains or the United Kingdom.”?”

    Nope. As Paul points out in his column on Marvel sales, he gets the estimates from the same source as I do, so they cover the same ground. Paul doesn’t have a disclaimer, but he links to ICv2.com, where the origin of the numbers is explained as well.

    “It’s also a bit irritating to have DC’s books compared to other indie publishers whereas Marvel is not.”

    I’m not sure what you’re referring to.

  12. I love this (and the Marvel) column.

    though it saddens me to see Crossing Midnight and Loveless sell so terribly, I like being aware of it.

  13. I’ve frequently dropped books during crossovers (and sometimes not picked them back up again), and I know I’m not alone. I’m surprised this hasn’t happened in large enough numbers to be noticed before. Sad to say, but with a year-long crossover like the aptly-named Countdown, I may not be reading any DCU books by the time it’s over.

  14. Martha Jones says:

    Serves the bastards right. DC and Didio can go frak themselves.

  15. It should be interesting to see how Jolly Dan Didio spins this situation in San Diego. Clearly the fanbase isn’t thrilled with Countdown and its upcoming tsunami of spin-off minis, and I can’t imagine how DC’s going get the Con crowd pumped up about the coming year. Announcing exclusive creator deals no longer seem to cut it anymore.

  16. brett tolino says:

    What a mess.

    You’re absolutely right Marc… there is a clear disconnect between the editors over at DC and the market. But this has been going on for a while now, DC has just been bait and switching readers. As stated before, they swamp the market with these weeklies and crossovers to make up for lost readers and revenue from people not buying the monthlies. People may be slow to catch on but they’re not stupid because the weeklies and crossovers are just as bad as they come.

    Once more, the mess DC makes today is the Crisis they’ll clean tomorrow.

  17. brett tolino says:

    To Mark Engblom…

    I’ve been thinking about that much myself, what Mr Didio is going to do come SDCC. Under normal circumstances, he’d probably be flogged with tomatoes but the thing is, people who aren’t interested in DC anymore won’t go to the panel, they’re not buying the books anymore so why bother. DC doesn’t listen to readers or their audience. I’ve dropped every single title by DC except Brave and Bold and Nightwing and I wouldn’t go to the panel because why bother?

    The only ones who WILL go are the few who DO like what he’s doing. So Didio is still very likely to be cheered on.

    Though it is funny that Didio no longer places his smiling mug in the DC Nation pages anymore. Granted, most of the people up at DC don’t have a clue but I can hardly believe anyone is really smiling over there anymore.

  18. You make good points, Brett…but I still think the audience at the DC panels is going to be alot more wary than they’ve been in years past. They sure have reason to.

  19. The other possibility, of course, is that DC announce a whole load of legitimately exciting projects and start to turn the momentum around. You never know.

  20. brett tolino says:

    I believe the only way that will occur is with staff changes. The current regime at DC is just out of touch. Getting Mark Waid back on Flash was a step in the right direction but I believe when DC tricked readers with that phoney Flash relaunch, they burned too many bridges. I think if they just stated, ‘Hey, we made a mistake with the Bart Flash and are rectifying it with Mark Waid back on the Flash everyone wants.’ It would have gone over much better. But to hear this was planned from the start just reaks of deceit, which is what Didio has been doing from the start.

    Infinite Crisis was supposed to make the DC universe a lighter, reader friendly environment. Instead, it has become a dark, depressing bloodbath of a mess, killing one character after another. And there’s still more Crisis’ to come, which won’t do much to restore consumers faith. Its ironic, if 25 years ago DC did a Crisis to simplify things, what would make the current regime believe adding 52 more earths would do magic wonders?

    Thing is, the problem has always been with DC’s staff. They believe their universe and characters are problem oriented, that’s why they’re always looking to fix them by writing stories around them. If creators believe there’s a problem, so will your readers. And problems don’t attract buyers, problems make them go away.

    The solution? Stop telling stories about the Universe the characters are in. You’re just make things more of a mess. It doesn’t matter what universe or earth they’re on, just tell good stories about the characters themselves. And stop rebooting characters origins every year. They’ve so burned themeselves out with Donna Troy – Librarian to the Stars and the 100 Monitors running around. People want to read stories that inspire, stories about heroes.

    Though believe it or not, I feel sorry for Didio. He’s putting so many characters into their graves, at the rate he’s going, Didio is going to go down in history as the leader who drove DC literally into the dirt.

  21. Mike Thompson says:

    I hope Didio does get hit with tomatoes. Final Crisis…jeebus christmas. This mentality of crossovers and events is killing them. One every few years is interesting, but one right after the other, ridiculous. The OYL idea was terribly planned. I seriously hope DC continues to lose share, pares down their titles, and focuses on strategies that work: self-contained titles, no decompressed storytelling, and superior artwork. The artists on Countdown and 52 were lackluster, as is the current work on Detective Comics, Justice League, and a host of others.

    I also think that using Grant Morrison’s fabled notebooks is not exactly the best plan. Nor so I think DC should be placing there bets with a limited group of writers (Waid, Morrison, Johns, Winnick). There are equally as creative folk out there that could bring a new perspective to the DC universe.

    And why is no one commenting on the gross misuse of profanity in ASB&R (14 swear words in only a 9 page preview), and nudity in Batman 666? Batman is an ICON, and appeals to mass audiences, kids, adults, geriatrics. As long as there are food stuffs and clothing lines aimed at children with this character, I think DC editorial should censor itself much better. Retailers beware, you could face charges like Gordan Lee if you sell this stuff to minors.

  22. Mike Thompson says:

    I hope Didio does get hit with tomatoes. Final Crisis…jeebus christmas. This mentality of crossovers and events is killing them. One every few years is interesting, but one right after the other, ridiculous. The OYL idea was terribly planned. I seriously hope DC continues to lose share, pares down their titles, and focuses on strategies that work: self-contained titles, no decompressed storytelling, and superior artwork. The artists on Countdown and 52 were lackluster, as is the current work on Detective Comics, Justice League, and a host of others.

    I also think that using Grant Morrison’s fabled notebooks is not exactly the best plan. Nor so I think DC should be placing there bets with a limited group of writers (Waid, Morrison, Johns, Winnick). There are equally as creative folk out there that could bring a new perspective to the DC universe.

    And why is no one commenting on the gross misuse of profanity in ASB&R (14 swear words in only a 9 page preview), and nudity in Batman 666? Batman is an ICON, and appeals to mass audiences, kids, adults, geriatrics. As long as there are food stuffs and clothing lines aimed at children with this character, I think DC editorial should censor its line much better. Retailers beware, you could face charges like Gordan Lee if you sell this stuff to minors.

  23. Mike Thompson says:

    I hope Didio does get hit with tomatoes. Final Crisis…jeebus christmas. This mentality of crossovers and events is killing them. One every few years is interesting, but one right after the other, ridiculous. The OYL idea was terribly planned. I seriously hope DC continues to lose share, pares down their titles, and focuses on strategies that work: self-contained titles, no decompressed storytelling, and superior artwork. The artists on Countdown and 52 were lackluster, as is the current work on Detective Comics, Justice League, and a host of others.

    I also think that using Grant Morrison’s fabled notebooks is not exactly the best plan. Nor so I think DC should be placing there bets with a limited group of writers (Waid, Morrison, Johns, Winnick). There are equally as creative folk out there that could bring a new perspective to the DC universe.

    And why is no one commenting on the gross misuse of profanity in ASB&R (14 swear words in only a 9 page preview), and nudity in Batman 666? Batman is an ICON, and appeals to mass audiences, kids, adults, geriatrics. As long as there are food stuffs and clothing lines aimed at children with this character, I think DC editorial should censor its line much better. Retailers beware, you could face charges like Gordan Lee if you sell this stuff to minors.

  24. brett tolino says:

    DC does censor themselves.

    They ceased publishing The Boys, those geniuses!

  25. AERose says:

    “38 – GREEN LANTERN: SINESTRO CORPS SPECIAL
    06/2007: Sinestro Corps Special #1 — 56,820

    This $ 4.99 special yields solid numbers, selling not far below the mother title (which was on a scheduled skip month in June). Then again, it’s by the same creative team, and it’s the start of a new crossover storyline running through Green Lantern, Green Lantern Corps and a bunch of other titles, so the good performance doesn’t entirely come as a surprise.

    DC can certainly use a modest hit, at any rate.”

    Shouldn’t there be a whole mess of re-orders hitting the charts next month since the book was widely reported as a sell-out and shipped in the last week of June?

  26. “Interesting to note that Flash and Wonder Woman, widely considered to be horribly failed relaunches, sold well ahead of their numbers two years ago. ”
    The important part to look at is the nose dive the numbers took after the very succesful relaunches that took place about a year ago. When the Flash has dropped about 40-50% of its readership (thank goodness for issue 13) and Wonder Woman has lost 60% of its readership, the picture becomes much more clear and dire.

    As for one posters mention of the ‘comparison’ to indie titles. Its not a comparision its just because they are shown at the same time. There is no implicit comparison being made.

  27. Alan Coil says:

    DC does a bunch of crossovers and people whine.
    Marvel does continuous crossovers and people rejoice.

    What the frak is wrong with people?

  28. Querty Poiu says:

    “In a rather unusual move, DC offered retailers a special sales incentive on The Highwaymen a while back, shortly after the initial orders had been placed: To any retailer doubling their initial sales before the so-called “final order cut-off date,” the publisher promised full returnability on all ordered copies.

    And now we see the reason. Despite the desperate scheme, sales numbers for The Highwaymen don’t even crack 10,000 units, which means the book is dead on arrival by the standards of a major publisher. And presuming that at least some retailers took DC up on their scheme, initial orders must have been worse.

    The Highwaymen continues the trend which Crossing Midnight, Scalped, Army@Love, as well as WildStorm’s recent lines of science fiction, fantasy and horror titles have fallen victim to: Both Vertigo and WildStorm are proving utterly incapable of launching new properties into the direct market, unless creators with a significant sales draw are involved.

    It’s a worrying trend. To reverse it, I suspect more resources than the publisher seems currently willing to invest in either imprint will be required.”

    Or, the publishers could wise up and try a new business model. Modern audiences just aren’t interested in the comic booklet format anymore. Moreover, serializing Graphic Novels is just a poor publishing decision that constrains the creators and apparently doesn’t even sell. The audiences for these types of books are not the kidults who drool over the latest empty spandex event.

    The best selling prose novels may have multiple chapters, but those chapters aren’t sold as collect ‘em all serials. Why is that?

  29. Wow. This does look like a disaster zone, and I’m a comics optimist.

  30. Jonnynyc says:

    At least Didio will get the maximum unemployment benefits

  31. Ugh, the sales for “Crossing Midnight” are depressing me. I’m really enjoying that book, but if “Testament” is any example, it’s not going to be around for much longer. :(

  32. Alan: I think the difference is that Marvel offers alternatives where DC doesn’t. Looking at the most recent example, “Civil War” – ostensibly a universe-spanning event – didn’t actually spill over into every single book set in the MU. “Daredevil” avoided it; the X-Men books avoided it; “Runaways” avoided it, and so on. So if you didn’t enjoy “Civil War”, you at least had other books to read in the meantime. The situation at DC is markedly different: it’s simply impossible to get away from all the Crises and Countdowns. There’s not a single DCU book being published that isn’t, to some extent or another, wrapped up in the crossover du jour.

  33. “What the frak is wrong with people?”

    Well, Alan, logically the obvious answer is that readers don’t object to crossovers as such. They just don’t like the particular crossovers that DC are doing.

  34. “Shouldn’t there be a whole mess of re-orders hitting the charts next month since the book was widely reported as a sell-out and shipped in the last week of June?”

    The fact alone that the book “sold out” at the publisher is meaningless in most cases, since publishers tend to set their print runs pretty close to what retailers order. There’s been a second printing of SINESTRO CORPS SPECIAL, though, which will presumably show up on the chart at some point. I’ll comment on that when it happens.

    “DC does a bunch of crossovers and people whine.
    Marvel does continuous crossovers and people rejoice.”

    Marvel’s recent big event books (and their tie-ins) work as self-contained reads and are built around simple concepts (“Captain America and Iron Man clash over civil liberties,” “Spider-Man unmasks,” “Captain America is shot,” “Hulk smashes everyone”).

    DC’s line, in contrast, looks like a big, neverending crossover that’s about nothing but other comics and addresses no one but the hardcore fans. I imagine that’s what’s making the difference currently.

  35. V. Smith says:

    It’s great that titles like The Walking Dead and The Boys are holding stong.

    I’d also like to laugh at all those liars who said “no I’m dropping JLA. I don’t like Meltzer’s writing.” Really, do you? Basically everyone stuck with it, and only people in double digits really dropped it.

  36. Neil MacDonald says:

    I think Sinestro Corps is a perfect example of where DC goes right and wrong at the same time.

    This is easily the most exciting story to happen since Infinite Crisis, with the possibility of massive impact on the entire DC Universe. In one issue they managed to set the scale and seriousness of the storyline. Yet they only sold about 60,000 issues.

    People often complain about Marvel’s marketing tactics, but if this comic had been published by Marvel they would have had retailers and fans terrified of missing out on the issue and orders would have been significantly higher, possibly tens of thousands higher. Instead DC gets a modest hit and now readers who missed it have to wait 2 weeks for the reprint. While re-orders and reprint numbers will be big, the momentum of the initial release is weakened considerably.

    Add in DC’s insistence on having several major events at once, such as Amazons Attack and Countdown, and the fan doesn’t know where his eye is supposed to be drawn. When I read the Sinsetro Corps special and got to the final pages I knew this storyline was big enough to be an event on its own. You knew what the event was about in one issue. Adding to what Marc said previously, I don’t think fans have the answers yet as to what Amazons Attack and Countdown are about.

  37. Querty Poiu says:

    “Ugh, the sales for “Crossing Midnight” are depressing me. I’m really enjoying that book, but if “Testament” is any example, it’s not going to be around for much longer.”

    Maybe DC should not have published the book in the comic booklet format, hmm…

  38. Patrick says:

    I think — as Marc notes — it really has to do with the nature of Marvel’s current crossovers versus the nature of DC’s. Marvel’s are simple, easy-to-grasp high concepts, whereas while DC is in all-crossover mode right now I have no idea what the crossover’s even about.

    Amazons Attack is easy enough to sum up and understand, but the uber-crossover is a bunch of multiverse stuff that all feels clinical and unengaging. And whereas 52 had a clearly delineated point and a number of character arcs, I really have no idea where Countdown is going or is supposed to go, modestly entertaining Jimmy Olsen bits aside.

  39. Patrick says:

    Oh, and yeah, quality has something to do with it — say what you will about Nu Marvel, but at the end of the day they’ve got the Hulk whaling on every hero in the universe, drawn by John Romita Jr. There’s got to be something to be said for that.

  40. “Maybe DC should not have published the book in the comic booklet format, hmm… ”

    You could look it another way, though. Suppose CROSSING MIDNIGHT is able to survive on the strength of its trade paperback sales. Does it do any harm to shove out a low-selling monthly version as well? It’s a bit of extra money, it helps the cashflow on the project, and it means that when the trade paperback hits the shelves you can (hopefully) point to lots of positive reviews.

    The downside is that publishing a serial version has certain consequences for pacing and chapter length, and if the monthly sales are going to be trivial in comparison with the trade paperback sales, it might not be worth making that compromise. But that’s about it.

  41. V. Smith says:

    DC’s got Amazons Attack, Sinestro Corps and Countdown going while Marvel’s got Endangered Species (which is more or less standalone) and World War Hulk.

    While both these companies have big problems juggling their continuity and keeping it in line, DC’s Countdown is a weak link I don’t like. It’s supposed to be the “backbone of the DC universe” but first off, not a lot of people are digging it, and secondly it’s confusing people and giving readers a tie-in headache that 52 did not.

    As for Amazons Attack, I don’t think that a lot of people care about it, and the Wonder Woman series was behind, causing trouble for that event.

    It’s just a mess.

  42. Querty Poiu says:

    ““Maybe DC should not have published the book in the comic booklet format, hmm… ”

    You could look it another way, though. Suppose CROSSING MIDNIGHT is able to survive on the strength of its trade paperback sales. Does it do any harm to shove out a low-selling monthly version as well? It’s a bit of extra money, it helps the cashflow on the project, and it means that when the trade paperback hits the shelves you can (hopefully) point to lots of positive reviews.

    The downside is that publishing a serial version has certain consequences for pacing and chapter length, and if the monthly sales are going to be trivial in comparison with the trade paperback sales, it might not be worth making that compromise. But that’s about it. ”

    From a creative standpoint, it sounds like a pretty big downside – pigeonholing the creators into making creative choices that may or may not be ideal for the story.

    Also, so many publishers are still stuck in the mindset that if the comic booklets don’t sell, there might not be a paperback and that’s a mindset that shouldn’t be supported or encouraged. If it’s about getting positive reviews, put it online with zuda or send out advances like real publishers do.

  43. Umm…I think a lot of you doom-and-gloomers suggesting DiDio should lay his head in shame are missing the big picture. Let’s look at DC’s sales since DiDio took over:

    DC UNIVERSE
    06/2003: 29,489
    06/2004: 35,815
    06/2005: 39,888
    06/2006: 51,088 (-10.3%)
    06/2007: 45,313 (- 4.2%)

    Basically, sales are down from 2006, but are in keeping with where they were in 2005. Considering that 2006 was a huge year for them – Infinite Crisis, One Year Later, 52, Alex Ross’ Justice, etc.

    Still, DC’s strategy is out of step: They’re cancelling solid performers like Green Arrow to reboot is as something very few ever wanted. And Countdown has been met with a wary “meh” by the market, deservedly so. Time to rethink some of these strategies for sure.

    Oh, and Mr. Frisch – I love these columns, but felt this was a tad unfair:

    Marvel’s recent big event books (and their tie-ins) work as self-contained reads and are built around simple concepts (”Captain America and Iron Man clash over civil liberties,” “Spider-Man unmasks,” “Captain America is shot,” “Hulk smashes everyone”).

    DC’s line, in contrast, looks like a big, neverending crossover that’s about nothing but other comics and addresses no one but the hardcore fans. I imagine that’s what’s making the difference currently.

    I think this applies to aspects of their line – Countdown, Amazons Attack, etc. (otherwise to be referred to as, “DC books I avoid”). But it’s simply not their whole line. The DC books I read – Superman, Detective, Brave and the Bold, All-Star Superman, Green Lantern, the Spirit – are pretty self-contained, focusing on telling stories about the titular characters. So it’s not line-wide. Not yet, anyways.

    Anyway, keep up the great work!

  44. “Basically, sales are down from 2006, but are in keeping with where they were in 2005. Considering that 2006 was a huge year for them – Infinite Crisis, One Year Later, 52, Alex Ross’ Justice, etc.”

    I agree. The long-term numbers clearly show that overall sales of the DC Universe line have vastly improved since Didio took over back in 2002. That’s an achievement. So calling for the man’s head seems premature.

    Still, the company’s numbers have started to decline again over the past year, with a long chain of spectacular failures, bizarre creative decisions and lapsing sales juggernauts and nothing on the horizon to turn things around. At some point, the excuse that they’re still doing better than five years ago won’t work anymore – because so’s Marvel, and they’re still knocking it out of the park.

    Maybe San Diego is going to change the perception, as Paul suggests, but I’m not holding my breath. DC seem to be stuck with their current direction for at least another year, and it’s unclear whether FINAL CRISIS is the end of the tunnel for them or the train.

    “The DC books I read – Superman, Detective, Brave and the Bold, All-Star Superman, Green Lantern, the Spirit – are pretty self-contained, focusing on telling stories about the titular characters.”

    I think DC would do well to use some of those books as models for their line. At present, though, they’re exceptions rather than the rule.

  45. Shawn Hill says:

    Sinestro Corps Special isn’t really the same team as the main book, is it? It had van Sciver instead of Reis; that’s why I bought it.

  46. David says:

    Sinestro Corp may have only sold 60,000 but it was $4.99, not $2.99. If it had been at the lower price then the calculated volume would have been 100,000.

    I’m majorly disappointed with DC right now. Countdown flat out bores me to tears. Amazons Attack seemed to come out of nowhere and is still murky, both in concept and execution. Why the heck hasn’t anyone attacked Hypolita directly? And what the heck is she doing back anyway?

    Then there’s the normal series. Superman/Action Comics are all over the map with some great stories interrupted by shite like this Jimmy Olson snorefest. I dropped Batman/Detective Comics for the first time in 9 years because they got boring, and normally I like Morrison and thot I’d like Dini. Wonder Woman got back on schedule just in time to get tied up with the craptacular AA crossover. Flash was a disaster from Day 1. Outsiders just slid into oblivion with an unnecessary and poorly executed crossover with Checkmate, another book that seems to be loosing it’s way. And JLA is still dull – who the frell approved a two-character spotlight where they spend the ENTIRE ISSUE MOTIONLESS AND TRAPPED UNDER A BUILDING?!!!!! I did like art tho.

    A few bright spots remain for me tho –
    Blue Beetle is one of my favorites (yes, I know I’m 1 of only 4 people who like this book)
    Justice Society and JSA: Classified still rock
    Birds of Prey is still strong tho with Gail gone I’m a bit worried
    GL (now that Sinestro Corp has started) and GL Corps are very solid
    Brave and the Bold is pretty decent (tho #5 was the weakest so far)
    Teen Titans isn’t bad but the last several issues have been sub par

    Course I don’t think Marvel is all that great either. I dropped my Spider titles cuz they got all soap-opery again. Astonishing X is dragging now that it’s in space. She-Hulk, my fav usually, hasn’t been fun or funny in a while, Runaways is now in the 19th Century (I HATE OLD TIMEY ANYTHING!!!!) and Ms. Marvel has turned into The Astoundingly Uninteresting Adventures of the Amazing Avenger’s Aimless Leader.

    Fell and Elephantmen are the only titles I can rely on to deliver a great story with great art each and every issue.

Trackbacks

  1. […] Looking at the DC Numbers sales for the Blue Beetle are down, and the ‘cross over’ with a lackluster series that Chris is currently reading for all of us much like Christ died for our sins. 114 – BLUE BEETLE 06/2006: Blue Beetle #4 — 38,622 (- 7.4%) 07/2006: Blue Beetle #5 — 35,490 (- 8.1%) 08/2006: Blue Beetle #6 — 33,181 (- 6.5%) 09/2006: Blue Beetle #7 — 29,079 (-12.4%) 10/2006: – 11/2006: Blue Beetle #8 — 25,861 (-11.1%) 11/2006: Blue Beetle #9 — 23,785 (- 8.0%) 12/2006: Blue Beetle #10 — 21,358 (-10.2%) 01/2007: Blue Beetle #11 — 19,865 (- 7.0%) 02/2007: Blue Beetle #12 — 18,555 (- 6.6%) 03/2007: Blue Beetle #13 — 17,653 (- 4.9%) 04/2007: Blue Beetle #14 — 17,167 (- 2.8%) 05/2007: Blue Beetle #15 — 16,906 (- 1.5%) 06/2007: Blue Beetle #16 — 17,016 (+ 0.7%) —————- 6 months: -20.3% 1 year : -55.9% The series, despite being very very good, has had the usual attrition rate on sales, is teetering on that magic number where the series doesn’t seem likely to continue for too long, if the usual attrition rates continue. While this recent crossover, seems to have stopped the hemorrhaging of readers, or (hopefully, but not likely) the book is just hitting the the bottom of the sine-wave of the continuing books. […]

  2. […] Unfortunately, in the world of Big Time Publishing, 100,000 copies is nothing to write home about, which would come as a great surprise to the folks at DC and Marvel Comics who – judging from their latest numbers – would sacrifice a goat to the retail gods if all their comics sold so poorly. […]

  3. Stark differences between Marvel/DC sales again…

    Once again, there’s an amazing difference on display in sales, about how Marvel continues, no matter the low-ranking quality of any of their books now, to maintain [relatively] big sales, World War Hulk being the main example of the moment, whereas D….

  4. […] Once again, there’s an amazing difference on display in sales, about how Marvel continues, no matter the low-ranking quality of any of their books now, to maintain [relatively] big sales, World War Hulk being the main example of the moment, whereas DC is falling way behind with a lot of their stuff just now. As Amazons Attack has shown, crossovers, at least at DC, may be starting to backfire (via Newsarama blog). […]

  5. […] ICv2 has released its look at June 2007 sales through Diamond Distributors to Direct-Market retailers; here’s the overview, market analysis, top-300 bestselling comics and top-100 bestselling graphic novels. It’s much the same as last month: The Usual Suspects are getting what they want, Marvel’s still wailing on DC, et cetera. Over at The Beat, Graeme McMillan has the month-to-month Marvel sales comparisons, while Marc-Oliver Frisch has the comparisons for DC, both now updated through June. […]

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