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August 31st will be quite a day for DC. On that day they will offer only two comics for sale — Flashpoint #5 and JLA #1. And stores will be able to sell them at midnight:

DC Entertainment is kicking off the “New 52” on August 31 with the midnight release of the two red-hot comics: Justice League #1 and Flashpoint #5.  To insure the event is a success for all participants, DC has established the following guidelines.  This promotion is open to all US and Canadian accounts in good standing currently receiving comics on Tuesday for Wednesday on-sale.  Retailers need to adhere to the on-sale date and time of Wednesday, August 31, at 12:01 am.


Only those two DC comics will be available for sale. There’s also an overship offer, detailed in the ICv2 post above.

Sounds like quite an outing.

1 COMMENT

  1. And…what happens if the stores sell the rest of their Tuesday shipment (minus DC items) at 12:01 AM?

    Now, if DC is smart, they’ll have Jim Lee and all of the other creators out doing signings at Midnight, just like Marvel did with The Dark Tower launch.

    I’d even offer a Midnight sale offer to any store which wanted to host the release of the “new 52” #1s as they come out.

  2. Yawn? – why even fucking come to this article then. What a douche.

    I’m looking forawrd to both, but its To bad this isn’t happening in Australia too. I guess it depends on the store, but they could make it fun (with games and guest creators) – and maybe specials only available at this midnight opening to entice more people in.

    Are DC also releasing any trades that week? If people are buying just the 2 issues (or none) – they should ramp up the trades for that week. Or like I was saying earlier – specials on select ones (like all Volume 1 Vertigo trades! ;)

  3. What’s out that week from DC?

    BATMAN: MAD LOVE AND OTHER STORIES (Batman Adventures)
    BILLY BATSON AND THE MAGIC OF SHAZAM!: BACK IN BLACK (issues 13-18, Johnny DC)
    COVER STORY: THE DC COMICS ART OF BRIAN BOLLAND
    FLASHPOINT #5
    HITMAN VOL. 5: WHO DARES WINS (issues 23-28)
    JUSTICE LEAGUE #1

    What’s interesting is stuff scheduled for October… Like Robinson’s The Shade. Batman: Odyssey #1.