Diary of a Wimpy Kid: The Ugly Truth gets 5 mil print run

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Wimpy Kid 5 announced its title and print run today: The Ugly Truth will take Greg Heffley to the brink of adolescence. The five million copy laydown is the biggest print run for any book in the best-selling series. Details in the PR:

Amulet Books, an imprint of Abrams, reveals today in a major press announcement the title, first-printing quantity, and cover of the fifth Diary of a Wimpy Kid book. The Ugly Truth will have the largest first printing to date of any title in the series, with more than 5 million copies, making it one of the largest publishing releases of 2010 when it goes on sale Tuesday, November 9. The cover is purple, following the red, blue, green, and yellow of the first four #1 bestselling books, which are available together for the first time this September in the Diary of a Wimpy Kid Box of Books, which features an original Rowley Jefferson cartoon.

The Ugly Truth follows the sales and publicity momentum of the #1 bestseller The Wimpy Kid Movie Diary, a nonfiction book by Jeff Kinney published to coincide with the March 2010 release of the feature movie version of the first Wimpy Kid book. The Ugly Truth is a pivotal installment in the series and a must-read for fans.

“To me, the fifth book is the linchpin of the series,” said Jeff Kinney. “Since Greg Heffley is a cartoon character but also a literary character, I’ve always wondered if he should grow up or stay in a state of arrested development forever. This book answers that question once and for all.”

“With The Ugly Truth, Jeff Kinney takes his readers in a whole new direction,” said Charles Kochman, executive editor of the Wimpy Kid series. “All of the favorite characters will be back but, like Greg Heffley, you will see them in a new light as Jeff explores the reality of adolescence.”

The wide reach of the release of the title will include national publicity and a special promotion on the popular children’s website www.poptricpica.com, which will offer users a unique reveal of the cover on July 29, 2010. Kits with branded materials will be mailed in August to booksellers and librarians to help them build awareness and excitement.

“Diary of a Wimpy Kid: The Ugly Truth is the most anticipated book of 2010, with the largest initial print run and with Jeff Kinney’s millions of fans elated with anticipation. And we at Abrams are happy to do our bit in bringing millions of kids— and their parents, caregivers, librarians, teachers, and friends—into stores for books this fall, starting with the release of the Diary of a Wimpy Kid Box of Books gift set next month.

“We believe that our laydown of The Ugly Truth will bring traffic into stores and help make this holiday season an upbeat one for booksellers. As we roll out our pre-sales and marketing campaign over the next few months, we know that the excitement will skyrocket and that we may well go back to press to cover increased demand.”

Since publication of the first Diary of a Wimpy Kid book in April 2007, more than 35 million books are in print in the United States, and the books have been sold in more than 30 countries around the world. Published by Amulet Books, an imprint of ABRAMS, Kinney’s work has been widely credited for its ability to turn reluctant readers on to books. In 2010, the movie adaptation of Diary of a Wimpy Kid grossed more than $60 million in box office sales, the book series won a Nickelodeon Kids’ Choice Award, and books in the series won numerous awards voted on by students and teachers in schools around the globe. In 2009, Jeff Kinney was named one of TIME magazine’s most influential people in the world. A second movie is in production now and expected to be in theatres in March 2011.

Books by Jeff Kinney include Diary of a Wimpy Kid, Diary of a Wimpy Kid: Rodrick Rules, Diary of a Wimpy Kid: The Last Straw, Diary of a Wimpy Kid: Dog Days, Diary of a Wimpy Kid Do-It-Yourself Book, and The Wimpy Kid Movie Diary. The series is a fixture on the USA Today, Wall Street Journal, and Publishers Weekly bestseller lists, and has remained consistently in the top spots on the New York Times lists since publication.

Comments

  1. Volume four had a four-million copy first printing.

    Mockingjay, the third and final volume in the Hunger Games trilogy, had a first-printing of 750,000.

    The Short Second Life of Bree Tanner had an initial printing of 1.5 Million copies.

    No word yet on “The Lost Hero” by Rick Riordan.

    So… kids are still reading, and reading BOOKS. Are there any adult books with these types of numbers?

  2. Synsidar says:

    Are there any adult books with these types of numbers?

    This New York Times Magazine profile of James Patterson is worth reading for Patterson’s impressive numbers and for commentary on the state of book publishing.

    SRS

  3. wimpyaddict says:

    Nooo! I have to wait until November 9th for it! I love these books, their so funny. :) (so does my mother….)

  4. wimpylover says:

    i love diary of the wimpy kid books i am dyeing to read the ulgy truth they are funny and these are the best books ever i hop they make more

  5. I CANT WAIT FOR THE UGLY TRUTH I ALREADY HAVE THE RED ONE THE BLUEONE AND THE DOITYOURSELF

  6. THE UGLY TRUTH IS GOING TO BE AWSOME

  7. YO JEFF KINNEY YOU BECOME A BILLONARE

  8. WHAT IS THE UGLY IS ABOUT BUT I KNOW IS GOING TO BE COOL

  9. i ‘hop’ so too. I’d ‘dye’ for more.

  10. the new book is going to be awsome just like the other books

  11. i am very excited about to see the movie and to reed the new book!!

  12. zooweemama I HAVE TO WAIT TILL NOV.9 TO READ THIS BOOK THAT IS JUST MESSED UP I LOVE THEESE BOOKS ALSO THE YANKEES.

  13. thewimpykid says:

    wimpy kid (greg) rule you de best greg

  14. greg1999 says:

    jeff why do not sale in october

  15. greg1999 says:

    jeff come pito de vaca

  16. I already got the red one the blue one the green one thhe yellow one the orange one and the white one. I got all of them. But I cant wait for November 9th 2010 thats a long time. In the fall ommg omg omg!!!

  17. i cant wait nov 9th i need that book now i have every book its my life its pleasure

  18. i read that book every time i ge locked in my room

  19. i need the book ;0

  20. what in the is the book about

  21. oh yeah jeff kidney has a new island comin out on poptropica and it is called steam works

  22. Luver27 says:

    OMG! i am ordering it for 3 dollars im getting it in 2weeks or 1 week

  23. Sam katsnelson says:

    Ive got all the books . I can’t wait for the 6th book in my collection!

  24. Sam katsnelson says:

    I’ve got all the books. i can’t wait for the 7th book in my collections.I’m ready to read it!

  25. jacob lol says:

    they are the best books in the world make some more

  26. jacob lol says:

    you should make one with my name in it

  27. right?

  28. george&emmanuel says:

    i cant wait for the nw new book i wonder what it it has inside

  29. hdfsdk says:

    I love wimpy kid im the 1# fan of Wimpy kid. yeah. i want the book

  30. im the number fan

  31. and nobody is takin dat away from me you heard!

  32. me me me me me me me me me me me me me me me me me me me!

  33. i am gregs bro bro

  34. hey! wait one minute im his brother. kid!

  35. get it wimpy brobro

  36. its in my name get it right!

  37. and get off my account ! cousin

  38. ghet a cob brother get a cob

  39. why are you stillin my name wierdo

  40. dro p doc dro p doc

  41. dats it im goin to sue

  42. yeah dats right im talkin to you !

  43. p dot p dot ma een

  44. Anonymous says:

    iz awesome i read it already at funbrain.com play some games and u can read it

  45. shut up

  46. shut up you phony you always sayin some crap

  47. and i didnt forget about suein so punk behind self

  48. d sos man d sos

  49. your mom

  50. what you say!

  51. dats it i had a ful of dis stuff

  52. im callen my cops

  53. ok ima stop

  54. to bad

  55. ima log off

  56. Bumblebeebella1 says:

    The first Diary of a Wimpy Kid book came out when I was in 5th grade. I’m going into 8th grade now, and I still find all of the books to be fun to read. I can’t wait until “The Ugly Truth” comes out!

  57. gregrulz125 says:

    omg i am so excited

  58. i like sex.
    my penise is big

  59. brickgirllovepancakeswithsyrup says:

    wow thats awesome! i luv diary of a wimpy kid!!!

  60. diary of a wimpy kid ROCKS! says:

    DIARY OF A WIMPY KID ROCKS I CAN’T WAIT FOR THE 5 ONE I READ THE WHOLE SERIES

  61. Guys.I have all the “Diary of a wimpy kid” books and I read all them.My dad is really rich,so he can by,um,”Diary of a wimpy kid:the ugly truth right when it comes out,you know,the first day it comes out.I also met Jeff Kinney.When Dog Days came out,I watched him make it and it was so awsome.But it was really long,too.My real name is Lily,but in Diary of a wimpy kid I play Patty.She is a little bragey about everything.She love boys a little,but she thinks boys are like poop.
    I am in diary of a wimpy kid.I am also gonna be in the ugly truth.Well,yet me tell you,it’s really cool.Oh,there is really good news:THERE IS A DAIRY OF A WIMPY KID THE UGLY TRUTH MOVIE!!!!!!!!!!!!!!!!!!!
    Okay,I posted some other comments,so look at my other ones.I just want to get a shout out to my friend,Lindsey Steele and my other friend Katie Kelly.

  62. I love Diary of a wimpy kid and I have all of them.The person who writes them is named Jeff Kinny.(Katie Kelly,you are so weird and i hate you.I am not your friend anymore.You are such a loser.HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHHAHAHAHAHAHAHAHAHAHAAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA.yOU SMEell LIKe POOop.Loser)

  63. lily dickens is such a liar she is not rich and she never played in dairy of a wimpy kidy

  64. jeff 349 says:

    can t wat

  65. jeff 349 says:

    can t wat
    gytcluyi;uciuyol yu

    crazy

  66. jeff 349 says:

    read all but this one

  67. yasmine says:

    so excited mine is coming this thursday YAY!!!!!1

  68. yasmine says:

    lily dickens shut up no body cares your daddy b so go on with your life b

  69. yasmine says:

    EWWWW!!! Bob noboody cares that you like sex and your penis is big this aboout diary kid ugly truth duhhhhhhhhhh

  70. Maddiemoney says:

    I have read all of Jeff Kinney’s books. Rodrick Rules is my fave book of his. I think that the 5th book is going to be the best Diary of a Wimpy Kid book in the history of Diary of a Wimpy Kid books. I hope, and I know it will, be better than book 4. After this comment, out of all the other comments, will be the 70th comment. And I hope that people can send more comments about the book and books so we can reach up to 100 comments. Then Diary of a Wimpy Kid will be really popular. And maybe it will be the most popular book out of all the other books in the world or United States or California or other states. Well, who knows??? That is the end of my comment for this Diary of a Wimpy Kid comment.
    Thank you reader for reading this
    comment.
    :) :)

  71. Free copies of The Ugly Truth at nyjb.net
    Do not delay. Go enter yourself into the giveaway. Win the book. Don’t be a wimp about this.

  72. Wimpy kid= wimpy fun= i dont know= why am i doing this=im gonna stop = stops

  73. ondray bpc says:

    MAN JUST GOT THE UGLY TRUTH MAN I LOve THE SERIES READ ALL OF `EM THE UGLY TRUTH IS WICKED

  74. I tried to submit a comment previously, however it hasn’t shown up. I think your spam filter may well be broken?

  75. It was fun visiting here. Wishing you a great day! I wish everyone have had a great day.

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