From: THE BEAT — This is what they want, March 6, 2007:
But there you go, if you listened to the internet, you would think turning WONDER MAN into a book about a cranky superhero who goes to an eccentric Alaskan town would sell like gangbusters. Or Batgirl as a homely but quick witted assistant at a bitchy fashion magazine. But then you see that nothing sells that isn’t a franchised tie-in these days. In our perfect world AGENTS OF ATLAS and WELCOME TO TRANQUILITY and JONAH HEX would be selling 50K a month. In the real world they struggle to sell 20K. There is no market for the quirky creator driven book anymore. The audience craves shock and horror and not solid, character driven fiction. You can’t blame the Big Two for giving the people what they want. As an observer and a sometime editor, my instincts tell me that readers want characters they can identify with and clear problems that these characters need to solve. But the real world shows no evidence whatsoever for this. Was I wrong all along?
Wow, am I a hamster on a donkey wheel?