Book distribution giant Ingram has just reduced prices on color POD by about 2/3rds, Todd Allen reports at Publishers Weekly.
Ingram Content Group has announced a new “standard color” pricing model for print-on-demand technology that has reduced costs by roughly two-thirds, making color POD an economical publishing option for the first time. Achieved through advancements in inkjet technology, the price drop means that a greater range of book content can be printed in color and done faster around the world.
Depending on the exact dimensions of a book, color POD for a single 120 page trade paperback would previously run in the general range of $12-$13.50, making such books prohibitively expensive. Standard Color reduces the cost of a single book to the general range of $4-$5, with a short run of 500 books pricing out at below $3/copy for a 6”x9” trade paperback.
Comments in and below the article indicate this could be a real game changer especially for comics and other heavily illustrated books. Several comics publishers have already adopted a POD model — CO2 and First (which doesn’t have a website we could quickly find after a few minutes of Googling)— and POD is already huge in the self-publishing and Kickstarter worlds. This price drop has been long predicted — the long tail is about to get even longer.