Kristy Valenti remembers GREENBERG THE VAMPIRE:
Written by J.M. DeMatteis and drawn by Mark Badger, GtV was Marvel’s 20th “graphic novel.” For Marvel, at that time, “Graphic novel” meant aping the European album format, and accordingly GtV is magazine-sized and in full color with high production value. Marvel’s initial graphic novel offerings were a mix of superhero and proto-Vertigo genre offerings. GtV obviously falls into the latter category: there are cusses in it, and I imagine the pitch was “a Woody Allen vampire movie.” The high concept is not completely without promise — there could be some very funny or even philosophical situations arising from the idea.
Those were the days of adventure and experimentation, weren’t they?