IDW switches to comiXology for storefronts, goes day and date

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Well now, comiXology took one step toward becoming the next Diamond as IDW is now powering its stores via comiXology. IDW, always considered one of the most aggressive companies in terms of digital, also announced they will be fully day and date —at full cover price.

IDW had formerly used iVerse to power their standalone stores for series like GI Joe, Transformers and Ben Templesmith, so this is quite a switch.

IDW Publishing and comiXology proudly announce the expansion of their digital partnership. Starting today, these IDW apps are now powered by comiXology: IDW Comics, Transformers Comics, Star Trek Comics, Doctor Who Comics, G.I. JOE Comics, 30 Days of Night Comics, Templesmith Comics and True Blood Comics Collection. All apps are live as of today, with new and old purchases alike syncing across the entire Comics by comiXology platform — iOS, Android, Web and Kindle Fire. In addition, all IDW digital comics are also available for online purchases and reading through the simultaneous launch of a new digital comics store at read.idwpublishing.com. IDW readers now have a true “buy once, read anywhere” experience.

“Powering IDW’s entire catalog across their bestselling apps is a privilege. The diversity of IDW’s line offers something for everyone, whether you’re a comic fan or not,” said comiXology co-founder and CEO David Steinberger. “With the recent addition of Comics by comiXology pre-loaded on the Kindle Fire to our platform, IDW now has a fully cross-platform solution that can reach new fans.”

As the first comics publisher to launch its own “in app purchase” storefronts for the Apple iPad™, iPhone® and iPod touch®, IDW has long been a leader in the digital comics space —having their own IDW branded application along with introducing several unique apps catering to fans of particular titles. The IDW Comics app offers the complete digital catalog, while IDW’s apps for special series like TRANSFORMERS Comics, G.I. JOE Comics, Star Trek Comics, True Blood Comics Collection and Doctor Who Comics and most recently 30 Days of Night Comics app offer those specific comics for those specific brands.  IDW also released the first creator-based app, Templesmith Comics, featuring the art and stories of Ben Templesmith.

In addition, IDW Publishing has committed to a full same day as print release schedule, a first for the company. All new digital comics will be offered at full cover price.

“IDW has always been dedicated to making our comics and graphic novels as accessible as possible on as many platforms as possible, and this deeper IDW-comiXology relationship continues that commitment,” said IDW CEO and Publisher Ted Adams. “We are strong believers that digital comics expand the reach of these books and consistently bring new readers into the industry.”

This past October, during the New York Comic Con, IDW Publishing and comiXology announced that IDW’s library would be coming to the Comics by comiXology platform. Today’s announcement marks a new chapter in the relationship between both companies.

The addition last month of IDW Publishing titles to the Comics by comiXology helped lift comiXology’s same-day-as-print offering over the 50% threshold, signaling a sea change in the comic book publishing landscape and making Comics by comiXology the destination for all consumers wanting to discover and read the latest and greatest comic books in digital format.

All comiXology platforms feature the company’s Guided View™ Technology, enabling the reader to transition smoothly between different comic panels, mimicking the reading experience of a traditional print comic book. Purchases of comics through the IDW apps or the Comics by comiXology app will be available to read across top platforms and devices, including Apple® iOS, Android and the Kindle Fire, or on the Web at read.idwpublishing.com or comixology.com.

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