Living in an urban area as does The Beat, it’s been impossible to miss the WATCHMEN posters and neon signs and promotions popping up EVERYWHERE. We went to the theater last night and got our popcorn delivered in bags adorned with Rorschach — never thought we’d live to see THAT one. The previews included an extended time filler featuring Gerard Way and Zack Snyder talking about how much they love the Watchmen. DC has a mini-site of Watchmen-related desktops and so on.
As all this unfolds, it struck us that it’s kinda cool to see the original yellow Watchmen logo everywhere — it may be 20 years old, but it still pops. Who designed the logo? We asked around, and it was Dave Gibbons, bless his heart — who also had a hand in the original trade dress of the series and collection, aided and abetted by Richard Bruning. (Bruning, now DC’s SVP – Creative Director, was one of the pioneers of applying design principles to genre comics.) The original logo was tweaked for current repro by DC’s current VP of Design, Georg Brewer, and picked up by the studio intact. Proof that good design is good design and stands the test of time.
Plus, you know, it probably would have been a dumbass move on WB’s part to change it, since the recognition is so high.
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