Number cruncher John Jackson Miller looks at Diamond’s yearend figures and concludes that in 2008, the industry moved sideways:
Now, to 2008: As noted, the industry didn’t so much grow or slip as move sideways. Top 300 Comics Unit and Dollar Sales were down 5% and 3% respectively, and the top 100 trades were up 4%. The overall figure is up 1.5% in my aggregated month-by month calculations, a process explained here (along with the caveats it entails).
That would make this the eighth straight year with an overall increase, but I am approaching this observation with some caution given statements out of Diamond that sales were off last year — three different sources there have stated sales declined slightly, with one referring to a 4% drop.
There’s a lot more to digest at Jackson’s site, but we’re too shell-shocked this week to absorb the numbers.
One thing that has emerged from a number of conversations we’ve had over the last few days: In 2008, comics slipped only a few percentage points, but this year, publishers expect to slip a little bit more. It’s just that margin that is killing everyone.