The Wall Street Journal joins the parade of Comic-Con exclusives with Stephen King’s latest foray with Marvel:
In a promotion expected to be announced Friday at Comic-Con, the big comic-book convention in San Diego, a previously unpublished story by Mr. King has been transformed by Marvel Comics into an animated video. The 25 episodes will be distributed in a variety of online and mobile channels ahead of the book’s publication Nov. 11. Starting Monday, new episodes will be released daily, five times a week, through Aug. 29.
The story couches the venture in terms of the increasingly creative ways of marketing books to an increasingly visually-literate readership.