201210081247.jpg
By Paul O’Brien

The AVENGERS VS X-MEN crossover continues to dominate most of Marvel’s major titles in August, but this month also has the launch of two new titles – GAMBIT and HAWKEYE – plus the official 50th anniversary issue of AMAZING SPIDER-MAN, and the start of Neal Adams’ FIRST X-MEN mini.

DC had a slightly greater share of the North American direct market this month. But it was close, leading Marvel by 36% to 35% in terms of units, and 33% to 32% in dollars.

Thanks as always to ICV2.com for permission to use these figures.

1,2. AVENGERS VS X-MEN
03/12  AvX #0 of 12  - 165,821
04/12  AvX #1 of 12  - 258,586  (+55.9%)
04/12  AvX #2 of 12  - 193,162  (-25.3%)
05/12  AvX #3 of 12  - 184,126  ( -4.7%)
05/12  AvX #4 of 12  - 182,255  ( -1.0%)
06/12  AvX #5 of 12  - 190,705  ( +4.6%)
06/12  AvX #6 of 12  - 186,555  ( -2.2%)
07/12  AvX #7 of 12  - 179,208  ( -3.9%)
07/12  AvX #8 of 12  - 174,910  ( -2.4%)
08/12  AvX #9 of 12  - 174,346  ( -0.3%)
08/12  AvX #10 of 12 - 169,529  ( -2.8%)

The lynchpin miniseries for this year’s crossover event continues to hold up very well indeed, selling miles better than anything else in the line, even in its fifth month.

5,21. AMAZING SPIDER-MAN
08/07  Amazing #543 - 106,485
08/08  Amazing #569 -  77,950
08/09  Amazing #603 -  71,051
08/10  Amazing #639 -  67,086
=====
08/11  Amazing #667 -  71,235  (-47.5%)
08/11  Amazing #668 -  57,533  (-19.2%)
09/11  Amazing #669 -  71,944  (+25.0%)
09/11  Amazing #670 -  57,959  (-19.4%)
10/11  Amazing #671 -  59,426  ( +2.5%)
10/11  Amazing #672 -  57,860  ( -2.6%)
11/11  Amazing #673 -  57,159  ( -1.2%)
11/11  Amazing #674 -  57,723  ( +1.0%)
12/11  Amazing #675 -  54,652  ( -5.3%)
12/11  Amazing #676 -  54,001  ( -1.2%)
01/12  Amazing #677 -  57,186  ( +5.9%)
01/12  Amazing #678 -  54,252  ( -5.1%)
02/12  Amazing #679 -  52,564  ( -3.1%)
02/12  Amazing #.1  -  50,624  ( -3.7%)
02/12  Amazing #680 -  51,872  ( +2.5%)
03/12  Amazing #681 -  52,143  ( +0.5%)
03/12  Amazing #682 -  57,143  ( +9.6%)
04/12  Amazing #683 -  59,153  ( +3.5%)
04/12  Amazing #684 -  57,454  ( -2.9%)
05/12  Amazing #685 -  58,121  ( +1.2%)
05/12  Amazing #686 -  58,337  ( +0.4%)
06/12  Amazing #687 -  62,680  ( +7.4%)
06/12  Amazing #688 -  60,409  ( -3.6%)
07/12  Amazing #689 -  59,859  ( -0.9%)
07/12  Amazing #690 -  58,976  ( -1.5%)
08/12  Amazing #691 -  60,767  ( +3.0%)
08/12  Amazing #692 -  91,071  (+49.9%)
                       6 mnth  (+75.6%)
                       1 year  (+58.3%)
                       2 year  (+35.8%)
                       3 year  (+28.2%)
                       4 year  (+16.8%)
                       5 year  (-14.5%)

Issue #692 was a $6 extra-size issue billed as the 50th anniversary issue (the logic being that AMAZING FANTASY #15 had an August cover date, albeit that it would actually have shipped earlier in the year). There’s a healthy sales spike for that, delivering one of the book’s higher numbers in recent years.

Issue #700 is just around the corner, sure to deliver another bounce, after which the book is being relaunched once again as part of the Marvel Now promotion.

7.  AVX: VS
04/12  Versus #1 of 6 - 111,913
05/12  Versus #2 of 6 -  98,819  (-11.7%)
06/12  Versus #3 of 6 -  94,528  ( -4.3%)
07/12  Versus #4 of 6 -  86,526  ( -8.5%)
08/12  Versus #5 of 6 -  78,380  ( -9.4%)

The crossover B-title is tailing off rather more quickly than the parent title, which in itself isn’t that unusual – particularly as the book contains, as promised, no relevant plot content whatsoever. That said, it remains one of Marvel’s top sellers, which gives some indication of how well this crossover is doing for them.

18. AVENGERS
08/10  Avengers #4  - 87,333
=====
08/11  Avengers #16 - 60,295  ( -3.7%)
09/11  Avengers #17 - 61,492  ( +2.0%)
10/11  Avengers #18 - 58,897  ( -4.2%)
11/11  Avengers #19 - 56,620  ( -3.9%)
12/11  Avengers #20 - 57,145  ( +0.9%)
01/12  Avengers #21 - 54,803  ( -4.1%)
02/12  Avengers #22 - 52,683  ( -3.9%)
02/12  Avengers #23 - 52,222  ( -0.9%)
03/12  Avengers #24 - 52,242  ( +0.0%)
03/12  Avengers #.1 - 52,164  ( -0.1%)
04/12  Avengers #25 - 65,664  (+25.9%)
05/12  Avengers #26 - 67,744  ( +3.2%)
06/12  Avengers #27 - 68,885  ( +1.7%)
07/12  Avengers #28 - 63,169  ( -8.3%)
08/12  Avengers #29 - 61,653  ( -2.4%)
                      6 mnth  (+18.1%)
                      1 year  ( +2.3%)
                      2 year  (-29.4%)

Still enjoying the sales boost from the AVENGERS VS X-MEN tie-in issues, which started in April. The series is set to be relaunched with a new creative team after issue #34.

20. UNCANNY X-MEN
08/07  Uncanny X-Men #477   -  89,225
08/08  Uncanny X-Men #489   -  88,068
08/09  Uncanny X-Men #501   -  85,398
08/10  Uncanny X-Men #514   -  90,316
=====
08/11  Uncanny X-Men #542   -  54,840  ( -1.8%)
09/11  Uncanny X-Men #543   -  58,326  ( +6.4%)
10/11  Uncanny X-Men #544   -  60,212  ( +3.2%)
11/11  Uncanny X-Men v2 #1  - 109,911  (+82.5%)
11/11  Uncanny X-Men v2 #2  -  72,485  (-34.1%)
12/11  Uncanny X-Men v2 #3  -  64,112  (-11.6%)
01/12  Uncanny X-Men v2 #4  -  63,175  ( -1.5%)
01/12  Uncanny X-Men v2 #5  -  63,477  ( +0.5%)
02/12  Uncanny X-Men v2 #6  -  59,834  ( -5.7%)
02/12  Uncanny X-Men v2 #7  -  59,200  ( -1.1%)
03/12  Uncanny X-Men v2 #8  -  57,568  ( -2.8%)
03/12  Uncanny X-Men v2 #9  -  56,976  ( -1.0%)
04/12  Uncanny X-Men v2 #10 -  56,906  ( -0.1%)
04/12  Uncanny X-Men v2 #11 -  75,109  (+32.0%)
05/12  Uncanny X-Men v2 #12 -  69,265  ( -7.8%)
06/12  Uncanny X-Men v2 #13 -  70,521  ( +1.8%)
06/12  Uncanny X-Men v2 #14 -  67,793  ( -3.9%)
07/12  Uncanny X-Men v2 #15 -  66,114  ( -2.5%)
07/12  Uncanny X-Men v2 #16 -  63,835  ( -3.4%)
08/12  Uncanny X-Men v2 #17 -  61,095  ( -4.3%)
                               6 mnth  ( +3.2%)
                               1 year  (+11.4%)
                               2 year  (-32.4%)
                               3 year  (-28.5%)
                               4 year  (-30.6%)
                               5 year  (-31.5%)

Again, still seeing benefits from the crossover, though perhaps not quite as dramatic as those on AVENGERS. The series ends with issue #20, to be relaunched as ALL-NEW X-MEN.

23. NEW AVENGERS
08/07  New Avengers #33    - 117,906
08/08  New Avengers #44    - 106,385
08/09  New Avengers #56    -  89,996
08/10  New Avengers v2 #3  -  81,354
=====
08/11  New Avengers v2 #15 -  56,035  ( -3.9%)
09/11  New Avengers v2 #16 -  57,959  ( +3.4%)
09/11  New Avengers #16.1  -  51,506  (-11.1%)
10/11  New Avengers v2 #17 -  55,732  ( +8.2%)
11/11  New Avengers v2 #18 -  54,454  ( -2.3%)
12/11  New Avengers v2 #19 -  52,915  ( -2.8%)
01/12  New Avengers v2 #20 -  52,910  ( -0.0%)
02/12  New Avengers v2 #21 -  54,105  ( +2.3%)
02/12  New Avengers v2 #22 -  51,235  ( -5.3%)
03/12  New Avengers v2 #23 -  51,697  ( +0.9%)
04/12  New Avengers v2 #24 -  64,533  (+24.8%)
04/12  New Avengers v2 #25 -  61,950  ( -4.0%)
05/12  New Avengers v2 #26 -  64,326  ( +3.8%)
06/12  New Avengers v2 #27 -  64,927  ( +0.9%)
07/12  New Avengers v2 #28 -  62,739  ( -3.4%)
08/12  New Avengers v2 #29 -  59,441  ( -5.3%)
                              6 mnth  (+16.0%)
                              1 year  ( +6.1%)
                              2 year  (-26.9%)
                              3 year  (-34.0%)
                              4 year  (-44.1%)
                              5 year  (-50.0%)

Similar deal here. The crossover is still bringing in the sales after five months, and this book too is set for a relaunch after issue #34.

24. WOLVERINE & THE X-MEN
10/11  Wolverine/X-Men #1  - 99,611
11/11  Wolverine/X-Men #2  - 83,356  (-16.3%)
12/11  Wolverine/X-Men #3  - 58,438  (-29.9%)
01/12  Wolverine/X-Men #4  - 59,530  ( +1.9%)
02/12  Wolverine/X-Men #5  - 55,788  ( -6.3%)
02/12  Wolverine/X-Men #6  - 55,341  ( -0.8%)
03/12  Wolverine/X-Men #7  - 54,559  ( -1.4%)
04/12  Wolverine/X-Men #8  - 53,757  ( -1.5%)
04/12  Wolverine/X-Men #9  - 64,984  (+20.9%)
05/12  Wolverine/X-Men #10 - 63,650  ( -2.1%)
05/12  Wolverine/X-Men #11 - 64,936  ( +2.0%)
06/12  Wolverine/X-Men #12 - 64,838  ( -0.2%)
07/12  Wolverine/X-Men #13 - 62,689  ( -3.3%)
07/12  Wolverine/X-Men #14 - 61,029  ( -2.6%)
08/12  Wolverine/X-Men #15 - 58,441  ( -4.2%)
                             6 mnth  ( +5.6%)

And ditto, really. Oh, except that this book isn’t set for a relaunch. (At time of writing, anyway.)

27. FIRST X-MEN
08/12  #1 of 5 - 55,152

A miniseries by Neal Adams in which Wolverine forms a team who are a bit like the X-Men before the actual formation of the X-Men. Given that it’s not set in present continuity, that random X-Men titles haven’t done particularly well in recent years (look at the sales on X-TREME X-MEN), and that legendary creators are not necessarily a draw in the current marketplace, this strikes me as a surprisingly high number. The book did have 1:50, 1:75 and 1:100 variant covers behind it, which would have provided retailers with an incentive to up their orders, as well as sending a signal that Marvel was supporting the title.

28. SPIDER-MEN
06/12  Spider-Men #1 of 5 - 94,548
06/12  Spider-Men #2 of 5 - 68,283  (-27.8%)
07/12  Spider-Men #3 of 5 - 57,739  (-15.4%)
08/12  Spider-Men #4 of 5 - 54,215  ( -6.1%)

Fairly standard miniseries behaviour, levelling out as it goes along. It’s 12K ahead of ULTIMATE SPIDER-MAN, which I’d regard as the real benchmark here – and that seems like a very good result to me.

33,34. UNCANNY X-FORCE
08/08  X-Force v3 #6  - 69,010
08/09  X-Force v3 #18 - 56,421
08/10  S&Violence #2  - 38,480
=====
08/11  X-Force v4 #13 - 53,904  ( -2.7%)
08/11  X-Force v4 #14 - 50,770  ( -5.8%)
09/11  X-Force v4 #15 - 53,771  ( +5.9%)
10/11  X-Force v4 #16 - 52,398  ( -2.6%)
11/11  X-Force v4 #17 - 50,974  ( -2.7%)
12/11  X-Force v4 #18 - 54,274  ( +6.5%)
12/11  X-Force v4 #19 - 55,333  ( +2.0%)
01/12  X-Force v4 #.1 - 50,399  ( -8.9%)
01/12  X-Force v4 #20 - 51,054  ( +1.3%)
02/12  X-Force v4 #21 - 50,654  ( -0.8%)
02/12  X-Force v4 #22 - 49,665  ( -2.0%)
03/12  X-Force v4 #23 - 48,867  ( -1.6%)
04/12  X-Force v4 #24 - 50,667  ( +3.7%)
05/12  X-Force v4 #25 - 50,851  ( +0.4%)
06/12  X-Force v4 #26 - 47,522  ( -6.0%)
07/12  X-Force v4 #27 - 46,325  ( -2.5%)
07/12  X-Force v4 #28 - 46,367  ( +0.1%)
08/12  X-Force v4 #29 - 45,159  ( -2.6%)
08/12  X-Force v4 #30 - 44,918  ( -0.5%)
                        6 mnth  ( -9.6%)
                        1 year  (-16.7%)
                        2 year  (+16.7%)
                        3 year  (-20.4%)
                        4 year  (-34.9%)

A book with no particular gimmicks or crossovers to boost its sales, so it’s nice to see it holding up so well. The series is heading for a relaunch after issue #35, which seems to fit neatly with a natural ending for the current storyline.

40. ULTIMATE COMICS SPIDER-MAN
08/07  U.Spider-Man #112   - 76,523
08/08  U.Spider-Man #125   - 54,746
08/09  U.Spider-Man v2 #1  - 86,008
08/10  U.Spider-Man v2 #13 - 36,946
=====
07/11  U.Fallout #1        - 49,084  ( -70.6%)
07/11  U.Fallout #2        - 45,371  (  -7.6%)
07/11  U.Fallout #3        - 44,492  (  -1.9%)
08/11  U.Fallout #4        - 96,815  (+117.6%)
08/11  U.Fallout #5        - 41,336  ( -57.3%)
08/11  U.Fallout #6        - 39,190  (  -5.2%)
09/11  U.Spider-Man v3 #1  - 95,483  (+143.6%)
09/11  U.Spider-Man v3 #2  - 58,672  ( -38.6%)
10/11  U.Spider-Man v3 #3  - 52,521  ( -10.5%)
11/11  U.Spider-Man v3 #4  - 51,558  (  -1.8%)
12/11  U.Spider-Man v3 #5  - 48,308  (  -6.3%)
01/12  U.Spider-Man v3 #6  - 49,840  (  +3.2%)
02/12  U.Spider-Man v3 #7  - 45,266  (  -9.2%)
03/12  U.Spider-Man v3 #8  - 46,290  (  +2.3%)
04/12  U.Spider-Man v3 #9  - 43,724  (  -5.5%)
05/12  U.Spider-Man v3 #10 - 42,356  (  -3.1%)
06/12  U.Spider-Man v3 #11 - 42,549  (  +0.5%)
07/12  U.Spider-Man v3 #12 - 42,050  (  -1.2%)
08/12  U.Spider-Man v3 #13 - 42,642  (  +1.4%)
                             6 mnth  (  -5.8%)
                             1 year  ( -13.1%)
                             2 year  ( +15.4%)
                             3 year  ( -50.4%)
                             4 year  ( -22.1%)
                             5 year  ( -44.3%)

Extremely consistent sales for the last four months, which Marvel ought to be very happy with. It’s not so long ago that this book was down in the 36K range, so the retooling seems to have produced a sustained sales increase.

41,45. WOLVERINE
08/07  Wolverine v3 #56 - 73,368
08/08  Wolverine v3 #68 - 97,326
08/09  W: Weapon X #4   - 49,284
08/10  W: Weapon X #16  - 29,424
=====
08/11  Wolverine v4 #13 - 39,296  ( -0.7%)
08/11  Wolverine v4 #14 - 38,869  ( -0.1%)
09/11  Wolverine v4 #15 - 37,951  ( -2.4%)
09/11  Wolverine v4 #16 - 37,796  ( -0.4%)
10/11  Wolverine v4 #17 - 39,405  ( +4.3%)
11/11  Wolverine v4 #18 - 40,170  ( +1.9%)
11/11  Wolverine v4 #19 - 37,997  ( -5.4%)
12/11  Wolverine v4 #20 - 37,360  ( -1.7%)
01/12  Wolverine #300   - 58,681  (+57.1%)
02/12  Wolverine #301   - 38,891  (-33.7%)
03/12  Wolverine #302   - 37,213  ( -4.3%)
03/12  Wolverine #303   - 36,368  ( -2.3%)
04/12  Wolverine #304   - 37,836  ( +4.0%)
04/12  Wolverine #305   - 37,440  ( -1.0%)
05/12  Wolverine #306   - 34,873  ( -6.9%)
05/12  Wolverine #307   - 34,485  ( -1.1%)
06/12  Wolverine #308   - 35,142  ( +1.9%)
07/12  Wolverine #309   - 33,148  ( -5.7%)
07/12  Wolverine #310   - 60,880  (+83.7%)
08/12  Wolverine #311   - 42,404  (-30.3%)
08/12  Wolverine #312   - 41,030  ( -3.2%)
                          6 mnth  ( +5.5%)
                          1 year  ( +4.4%)
                          2 year  (+39.4%)
                          3 year  (-16.7%)
                          4 year  (-57.8%)
                          5 year  (-44.1%)

The second month of Jeph Loeb and Simone Bianchi’s “Sabretooth Reborn” arc, and sales return swiftly to more typical levels for the series – though they remain up on inherited levels.

Issue #317 has been solicited as the “final issue”, which is probably Marvel’s way of saying that the book is being relaunched in January.

42. HAWKEYE
08/12  Hawkeye #1 - 41,952

47,70. GAMBIT
08/12  Gambit #1 - 40,418 
08/12  Gambit #2 - 32,336  (-20.0%)

Two new titles that, for some reason, miss out on participating in the Marvel Now promotion. Both come in at around the 40-41K mark, which is similar territory to the launch issues of CAPTAIN MARVEL and GHOST RIDER.

49. SECRET AVENGERS
08/10  Secret Avengers #4  - 74,655
=====
08/11  Secret Avengers #16 - 46,317  ( -0.8%)
09/11  Secret Avengers #17 - 44,890  ( -3.1%)
10/11  Secret Avengers #18 - 43,280  ( -3.6%)
11/11  Secret Avengers #19 - 41,191  ( -4.8%)
12/11  Secret Avengers #20 - 38,202  ( -7.3%)
01/12  Secret Avengers #21 - 38,082  ( -0.3%)
01/12  Secret Avengers #.1 - 35,320  ( -7.3%)
02/12  Secret Avengers #22 - 39,337  (+11.4%)
02/12  Secret Avengers #23 - 37,140  ( -5.6%)
03/12  Secret Avengers #24 - 38,359  ( +3.3%)
04/12  Secret Avengers #25 - 38,466  ( +0.3%)
04/12  Secret Avengers #26 - 54,854  (+42.6%)
05/12  Secret Avengers #27 - 49,851  ( -9.1%)
06/12  Secret Avengers #28 - 51,572  ( +3.5%)
07/12  Secret Avengers #29 - 41,653  (-19.2%)
08/12  Secret Avengers #30 - 38,243  ( -8.2%)
                             6 mnth  ( +3.0%)
                             1 year  (-17.4%)
                             2 year  (-48.8%)

The crossover issues on this book finished with issue #28, so what we’re seeing here is the book finding its level again.

50,52. DAREDEVIL
08/07  Daredevil v2 #99  - 47,386
08/08  Daredevil v2 #110 - 43,362
08/09  Daredevil #500    - 73,486
08/10  Daredevil #509    - 41,577
=====
08/11  Daredevil v3 #2   - 40,990  ( -36.8%)
09/11  Daredevil v3 #3   - 39,477  (  -3.7%)
09/11  Daredevil v3 #4   - 40,311  (  +2.1%)
10/11  Daredevil v3 #5   - 39,413  (  -2.2%)
11/11  Daredevil v3 #6   - 38,302  (  -2.8%)
12/11  Daredevil v3 #7   - 38,824  (  +1.4%)
01/12  Daredevil v3 #8   - 43,494  ( +12.0%)
02/12  Daredevil v3 #9   - 37,891  ( -12.9%)
03/12  Daredevil v3 #10  - 38,137  (  +0.6%)
04/12  Daredevil v3 #.1  - 38,463  (  +0.9%)
04/12  Daredevil v3 #11  - 46,111  ( +19.9%)
05/12  Daredevil v3 #12  - 39,231  ( -14.9%)
05/12  Daredevil v3 #13  - 39,056  (  -0.4%)
06/12  Daredevil v3 #14  - 43,865  ( +12.3%)
07/12  Daredevil v3 #15  - 38,469  ( -12.3%)
08/12  Daredevil v3 #16  - 37,804  (  -1.7%)
08/12  Daredevil v3 #17  - 38,149  (  +0.9%)
                           6 mnth  (  +0.7%)
                           1 year  (  -6.9%)
                           2 year  (  -8.2%)
                           3 year  ( -48.1%)
                           4 year  ( -12.0%)
                           5 year  ( -19.5%)

Variants and crossovers aside, DAREDEVIL refuses to budge from the 37-39K range – something many titles would envy.

53,54. X-MEN LEGACY
08/07  X-Men v2 #202     - 86,521
08/08  X-Men Legacy #215 - 68,047
08/09  X-Men Legacy #227 - 63,316
08/10  X-Men Legacy #239 - 53,236
=====
08/11  X-Men Legacy #253 - 40,466  ( -2.2%)
08/11  X-Men Legacy #254 - 39,896  ( -1.4%)
09/11  X-Men Legacy #255 - 39,284  ( -1.5%)
09/11  X-Men Legacy #256 - 38,680  ( -1.5%)
10/11  X-Men Legacy #257 - 38,070  ( -1.6%)
11/11  X-Men Legacy #258 - 38,334  ( +0.7%)
11/11  X-Men Legacy #259 - 41,967  ( +9.5%)
12/11  X-Men Legacy #260 - 37,946  ( -9.6%)
01/12  X-Men Legacy #.1  - 37,160  ( -2.1%)
01/12  X-Men Legacy #261 - 37,577  ( +1.1%)
02/12  X-Men Legacy #262 - 36,461  ( -3.0%)
03/12  X-Men Legacy #263 - 35,999  ( -1.3%)
03/12  X-Men Legacy #264 - 35,953  ( -0.1%)
04/12  X-Men Legacy #265 - 35,712  ( -0.7%)
05/12  X-Men Legacy #266 - 43,199  (+21.0%)
05/12  X-Men Legacy #267 - 46,279  ( +7.1%)
06/12  X-Men Legacy #268 - 49,163  ( +6.2%)
06/12  X-Men Legacy #269 - 46,923  ( -4.6%)
07/12  X-Men Legacy #270 - 44,914  ( -4.3%)
08/12  X-Men Legacy #271 - 37,206  (-17.2%)
08/12  X-Men Legacy #272 - 37,120  ( -0.2%)
                           6 mnth  ( +1.8%)
                           1 year  ( -8.3%)
                           2 year  (-30.3%)
                           3 year  (-41.3%)
                           4 year  (-45.4%)
                           5 year  (-57.1%)

The AvX tie-in issues ended last month, so X-MEN LEGACY returns to normal service as a de facto Rogue solo book this month. Sales pretty much return to normal, though there is some residual increase. The series is set for a relaunch after issue #275.

55. INCREDIBLE HULK
08/07  Incredible v2 #109    - 104,322
08/08  Hulk #5               - 102,105
08/09  Incredible #601       -  64,120
08/10  Incredible #611       -  44,982
=====
08/11  Incredible Hulks #634 -  27,310  (  +0.3%)
08/11  Incredible Hulks #635 -  38,223  ( +40.0%)
09/11  ---
10/11  Incredible v4 #1      - 106,472  (+178.6%)
11/11  Incredible v4 #2      -  80,143  ( -24.7%)
12/11  Incredible v4 #3      -  46,446  ( -42.0%)
01/12  Incredible v4 #4      -  45,876  (  -1.2%)
02/12  Incredible v4 #5      -  42,760  (  -6.8%)
03/12  Incredible v4 #6      -  40,522  (  -5.2%)
04/12  Incredible v4 #7      -  42,135  (  +4.0%)
05/12  Incredible v4 #.1     -  38,472  (  -8.7%)
05/12  Incredible v4 #8      -  42,076  (  +9.4%)
06/12  Incredible v4 #9      -  40,467  (  -3.8%)
06/12  Incredible v4 #10     -  38,122  (  -5.8%)
07/12  Incredible v4 #11     -  36,743  (  -3.6%)
08/12  Incredible v4 #12     -  36,860  (  +0.3%)
                                6 mnth  ( -13.8%)
                                1 year  ( +35.0%)
                                2 year  ( -18.1%)
                                3 year  ( -42.5%)
                                4 year  ( -63.9%)
                                5 year  ( -64.7%)

Heading for a relaunch after issue #15. There’s no apparent reason for this issue’s small sales boost, which comes on the final issue of a storyline.

57. FANTASTIC FOUR
08/07  Fantastic Four #549 - 61,770
08/08  Fantastic Four #559 - 59,791
08/09  Fantastic Four #570 - 62,401
08/10  Fantastic Four #582 - 34,617
=====
07/11  FF #6               - 55,601  ( -5.6%)
07/11  FF #7               - 54,022  ( -2.8%)
08/11  FF #8               - 51,917  ( -0.2%)
09/11  FF #9               - 53,091  ( +2.3%)
10/11  FF #10              - 49,642  ( -6.5%)
10/11  FF #11              - 48,433  ( -2.4%)
11/11  Fantastic Four #600 - 73,809  (+52.4%)
12/11  Fantastic Four #601 - 51,080  (-30.8%)
01/12  Fantastic Four #602 - 45,131  (-11.6%)
02/12  Fantastic Four #603 - 42,419  ( -6.0%)
03/12  Fantastic Four #604 - 42,126  ( -0.7%)
04/12  Fantastic Four #605 - 42,372  ( +0.6%)
05/12  Fantastic Four #.1  - 39,475  ( -6.8%)
05/12  Fantastic Four #606 - 39,914  ( +1.1%)
06/12  Fantastic Four #607 - 40,453  ( +1.4%)
07/12  Fantastic Four #608 - 37,776  ( -6.6%)
08/12  Fantastic Four #609 - 36,496  ( -3.4%)
                             6 mnth  (-14.0%)
                             1 year  (-34.4%)
                             2 year  ( +5.4%)
                             3 year  (-41.5%)
                             4 year  (-39.0%)
                             5 year  (-40.9%)

Heading for a relaunch after issue #611. In the meantime, we’ve got a fairly standard downward drift.

58. AVENGERS ASSEMBLE
03/12  Avengers Assemble #1 - 100,883
04/12  Avengers Assemble #2 -  53,024  (-47.4%)
05/12  Avengers Assemble #3 -  43,886  (-17.2%)
06/12  Avengers Assemble #4 -  43,022  ( -2.0%)
07/12  Avengers Assemble #5 -  38,951  ( -9.5%)
08/12  Avengers Assemble #6 -  36,131  ( -7.2%)

Six issues in, drops like this should be cause for concern.

59. THOR
08/07  Thor v3 #2  - 108,609
08/08  ---
08/09  ---
08/10  Thor #613   -  51,076
=====
08/11  Thor v4 #5  -  44,594  ( +0.0%)
09/11  Thor v4 #6  -  45,231  ( +1.4%)
10/11  Thor v4 #7  -  44,017  ( -2.7%)
11/11  Thor v4 #8  -  40,703  ( -7.5%)
12/11  Thor v4 #9  -  38,000  ( -6.6%)
01/12  Thor v4 #10 -  37,577  ( -1.1%)
02/12  Thor v4 #11 -  35,066  ( -6.7%)
03/12  Thor v4 #12 -  33,967  ( -3.1%)
04/12  Thor v4 #.1 -  33,533  ( -1.3%)
04/12  Thor v4 #13 -  34,500  ( +2.9%)
05/12  Thor v4 #14 -  32,550  ( -5.7%)
06/12  Thor v4 #15 -  33,674  ( +3.5%)
06/12  Thor v4 #16 -  31,798  ( -5.6%)
07/12  Thor v4 #17 -  30,879  ( -2.9%)
08/12  Thor v4 #18 -  35,392  (+14.6%)
                      6 mnth  ( +0.9%)
                      1 year  (-20.6%)
                      2 year  (-30.7%)
                      3 year  (  --- )
                      4 year  (  --- )
                      5 year  (-67.4%)

This was billed as a 50th Anniversary issue, and it’s also the prologue to “Everything Burns”, a crossover with JOURNEY INTO MYSTERY that will wrap up both series in anticipation of their upcoming relaunches. In the case of THOR, the current run ends with issue #22.

60. CAPTAIN AMERICA
08/07  Captain America v6 #29 -  83,781
08/08  Captain America v6 #41 -  85,035
08/09  Reborn #2              - 125,366
08/10  Captain America #608   -  51,362
=====
08/11  Captain America v7 #2  -  54,384  (-43.9%)
09/11  Captain America v7 #3  -  54,413  ( +0.1%)
10/11  ---
11/11  Captain America v7 #4  -  54,157  ( -0.5%)
12/11  Captain America v7 #5  -  47,333  (-12.6%)
12/11  Captain America v7 #6  -  47,753  ( +0.9%)
01/12  Captain America v7 #7  -  46,954  ( -1.7%)
02/12  Captain America v7 #8  -  43,487  ( -7.4%)
03/12  Captain America v7 #9  -  41,631  ( -4.3%)
04/12  Captain America v7 #10 -  41,474  ( -0.4%)
05/12  Captain America v7 #11 -  39,012  ( -5.9%)
05/12  Captain America v7 #12 -  38,800  ( -0.5%)
06/12  Captain America v7 #13 -  39,456  ( +1.7%)
07/12  Captain America v7 #14 -  36,812  ( -6.7%)
07/12  Captain America v7 #15 -  36,433  ( -1.0%)
08/12  Captain America v7 #16 -  35,155  ( -3.5%)
                                 6 mnth  (-19.2%)
                                 1 year  (-35.4%)
                                 2 year  (-31.6%)
                                 3 year  (-72.0%)
                                 4 year  (-58.7%)
                                 5 year  (-58.0%)

Pretty much your standard sales here. The series relaunches after issue #19.

63,66. AVENGING SPIDER-MAN
11/11  Avenging Spider-Man #1  - 112,153
12/11  Avenging Spider-Man #2  -  60,682  (-45.9%)
01/12  Avenging Spider-Man #3  -  52,371  (-13.7%)
02/12  Avenging Spider-Man #4  -  45,622  (-12.9%)
03/12  Avenging Spider-Man #5  -  40,877  (-10.4%)
04/12  Avenging Spider-Man #6  -  47,430  (+16.0%)
05/12  Avenging Spider-Man #7  -  38,012  (-19.9%)
06/12  Avenging Spider-Man #8  -  39,861  ( +4.9%)
07/12  Avenging Spider-Man #9  -  37,134  ( -6.8%)
08/12  Avenging Spider-Man #10 -  34,537  ( -7.0%)
08/12  Avenging Spider-Man #11 -  33,808  ( -2.1%)
                                  6 mnth  (-25.9%)

A slightly smaller drop than usual on this month’s second issue, but that’s often the case when two issues ship in the same month. I wouldn’t read too much into it.

67,68. X-MEN
08/10  X-Men v3 #2  - 71,464
=====
08/11  X-Men #15.1  - 38,078  (-11.5%)
08/11  X-Men v3 #16 - 43,161  (+13.3%)
09/11  X-Men v3 #17 - 43,200  ( +0.1%)
09/11  X-Men v3 #18 - 42,066  ( -2.6%)
10/11  X-Men v3 #19 - 40,906  ( -2.8%)
11/11  X-Men v3 #20 - 43,515  ( +6.4%)
11/11  X-Men v3 #21 - 39,919  ( -8.3%)
12/11  X-Men v3 #22 - 39,121  ( -2.0%)
01/12  X-Men v3 #23 - 38,719  ( -1.0%)
02/12  X-Men v3 #24 - 36,906  ( -4.7%)
02/12  X-Men v3 #25 - 36,488  ( -1.1%)
03/12  X-Men v3 #26 - 35,833  ( -1.8%)
04/12  X-Men v3 #27 - 36,843  ( +2.8%)
05/12  X-Men v3 #28 - 35,838  ( -2.7%)
05/12  X-Men v3 #29 - 35,483  ( -1.0%)
06/12  X-Men v3 #30 - 37,690  ( +6.2%)
06/12  X-Men v3 #31 - 35,789  ( -5.0%)
07/12  X-Men v3 #32 - 35,091  ( -2.0%)
08/12  X-Men v3 #33 - 33,695  ( -4.0%)
08/12  X-Men v3 #34 - 33,354  ( -1.0%)
                      6 mnth  ( -8.6%)
                      1 year  (-12.4%)
                      2 year  (-53.3%)

Continuing the book’s established drift down.

69. DAREDEVIL ANNUAL
08/12  Daredevil Annual #1 - 32,373

72. WOLVERINE ANNUAL
08/12  Wolverine Annual #1 - 31,969

These are the concluding chapters of a three-part annual crossover which is really an opportunity for Alan Davis to revisit the ClanDestine. The core DAREDEVIL title sells about 6K more than this, so it’s not a bad number at all for that annual; the WOLVERINE book is obviously some way adrift of the parent title. (The first part of the story, FANTASTIC FOUR ANNUAL #33, came out in July and had estimated orders of 32,435, so retailers have ordered all three issues at very similar levels.)

71. ASTONISHING X-MEN
08/07  Astonishing X-Men #22 - 117,321
08/08  Astonishing X-Men #26 -  94,244
08/09  ---
08/10  Astonishing X-Men #35 -  50,441
=====
08/11  Astonishing X-Men #41 -  33,470  ( -6.0%)
09/11  Astonishing X-Men #42 -  32,700  ( -2.3%)
10/11  Astonishing X-Men #43 -  32,620  ( -0.2%)
11/11  Astonishing X-Men #44 -  32,729  ( +0.3%)
12/11  Astonishing X-Men #45 -  31,392  ( -4.1%)
01/12  Astonishing X-Men #46 -  31,134  ( -0.8%)
02/12  Astonishing X-Men #47 -  30,490  ( -2.1%)
03/12  Astonishing X-Men #48 -  34,182  (+12.1%)
04/12  Astonishing X-Men #49 -  31,291  ( -8.5%)
05/12  Astonishing X-Men #50 -  61,866  (+97.7%)
06/12  Astonishing X-Men #51 -  82,654  (+33.6%)
07/12  Astonishing X-Men #52 -  35,766  (-56.7%)
08/12  Astonishing X-Men #53 -  32,268  ( -9.8%)
                                6 mnth  ( +5.8%)
                                1 year  ( -3.6%)
                                2 year  (-36.0%)
                                3 year  (  --- )
                                4 year  (-65.8%)
                                5 year  (-72.5%)

Still settling back to normal sales after all the publicity surrounding the gay wedding a couple of months ago.

73,74. IRON MAN
08/07  Iron Man v4 #21 - 49,548
08/08  Iron Man v5 #4  - 58,154
08/09  Iron Man v5 #16 - 53,782
08/10  Iron Man v5 #29 - 49,012
=====
08/11  Iron Man #507   - 40,082  ( -2.4%)
09/11  Iron Man #508   - 41,295  ( +3.0%)
10/11  Iron Man #509   - 38,721  ( -6.2%)
11/11  Iron Man #510   - 38,118  ( -1.6%)
12/11  Iron Man #511   - 35,402  ( -7.1%)
01/12  Iron Man #512   - 35,159  ( -0.7%)
02/12  Iron Man #513   - 32,748  ( -6.9%)
03/12  Iron Man #514   - 31,424  ( -4.0%)
04/12  Iron Man #515   - 32,409  ( +3.1%)
05/12  Iron Man #516   - 31,374  ( -3.2%)
05/12  Iron Man #517   - 31,536  ( +0.5%)
06/12  Iron Man #518   - 32,553  ( -3.2%)
06/12  Iron Man #519   - 32,518  ( -0.1%)
07/12  Iron Man #520   - 32,765  ( +0.8%)
07/12  Iron Man #521   - 32,172  ( -1.8%)
08/12  Iron Man #522   - 31,464  ( -2.2%)
08/12  Iron Man #523   - 31,568  ( +0.3%)
                         6 mnth  ( -3.6%)
                         1 year  (-21.2%)
                         2 year  (-35.6%)
                         3 year  (-41.3%)
                         4 year  (-45.7%)
                         5 year  (-36.3%)

Another book that seems to have found a solid audience and stuck there – it’s been in the 31-32K range solidly since February. The series is relaunching after issue #527.

75,80,82,83. DEADPOOL KILLS THE MARVEL UNIVERSE
08/12  Deadpool Kills #1 of 4 - 31,359
08/12  Deadpool Kills #2 of 4 - 28,904  (-7.8%)
08/12  Deadpool Kills #3 of 4 - 28,450  (-1.6%)
08/12  Deadpool Kills #4 of 4 - 28,458  (+0.0%)

A weekly series billed in the solicitations as a horror book. Interestingly, after the inevitable first issue drop, retailers have chosen to order the remaining three issues in almost identical quantities, roughly matching DEADPOOL itself.

78. ULTIMATES
08/07  ---
08/08  ---
08/09  ---
08/10  ---
=====
08/11  Ultimates v5 #1  - 58,522  (+36.9%)
09/11  Ultimates v5 #2  - 42,728  (-27.0%)
10/11  Ultimates v5 #3  - 40,792  ( -4.5%)
11/11  Ultimates v5 #4  - 39,342  ( -3.6%)
12/11  Ultimates v5 #5  - 36,396  ( -7.5%)
01/12  Ultimates v5 #6  - 34,865  ( -4.2%)
02/12  Ultimates v5 #7  - 33,863  ( -2.9%)
03/12  Ultimates v5 #8  - 32,222  ( -4.8%)
04/12  Ultimates v5 #9  - 31,336  ( -2.7%)
05/12  Ultimates v5 #10 - 31,257  ( -0.3%)
05/12  Ultimates v5 #11 - 31,344  ( +0.3%)
06/12  Ultimates v5 #12 - 30,845  ( -1.6%)
07/12  Ultimates v5 #13 - 32,380  ( +5.0%)
08/12  Ultimates v5 #14 - 30,311  ( -6.4%)
                          6 mnth  (-10.5%)
                          1 year  (-48.2%)
                          2 year  (  --- )
                          3 year  (  --- )
                          4 year  (  --- )
                          5 year  (  --- )

Back to standard numbers after last month’s variant. The overall pattern is a very slow drift down.

79. FF
08/11  FF #8  - 51,917  ( -0.2%)
09/11  FF #9  - 53,091  ( +2.3%)
10/11  FF #10 - 49,642  ( -6.5%)
10/11  FF #11 - 48,433  ( -2.4%)
11/11  FF #12 - 49,449  ( +2.1%)
12/11  FF #13 - 44,970  ( -9.1%)
01/12  FF #14 - 42,609  ( -5.3%)
02/12  FF #15 - 40,583  ( -4.8%)
03/12  FF #16 - 37,152  ( -8.5%)
04/12  FF #17 - 37,325  ( +0.5%)
05/12  FF #18 - 34,555  ( -7.4%)
06/12  FF #19 - 34,260  ( -0.9%)
07/12  FF #20 - 31,652  ( -7.6%)
08/12  FF #21 - 30,220  ( -4.5%)
                6 mnth  (-25.5%)
                1 year  (-41.8%)

Relaunching after issue #23.

81. DEADPOOL
08/08  Deadpool #14 - 50,263
08/09  Deadpool #26 - 35,595
08/10  Deadpool #42 - 26,794
=====
08/11  Deadpool #41 - 26,766  ( -2.0%)
08/11  Deadpool #42 - 26,794  ( +0.1%)
09/11  Deadpool #43 - 26,643  ( -0.6%)
10/11  Deadpool #44 - 26,678  ( +0.1%)
10/11  Deadpool #45 - 27,552  ( +3.3%)
11/11  Deadpool #46 - 26,260  ( -4.7%)
12/11  Deadpool #47 - 25,910  ( -1.3%)
12/11  Deadpool #48 - 25,458  ( -1.7%)
01/12  Deadpool #49 - 24,783* ( -2.7%)
01/12  Deadpool #.1 - 24,783* (  --- )
02/12  Deadpool #50 - 40,695  (+64.2%)
02/12  Deadpool #51 - 27,458  (-32.5%)
03/12  Deadpool #52 - 27,990  ( +1.9%)
04/12  Deadpool #53 - 29,334  ( +4.8%)
05/12  Deadpool #54 - 29,644  ( +1.1%)
05/12  Deadpool #55 - 29,022  ( -2.1%)
06/12  Deadpool #56 - 29,513  ( +1.7%)
07/12  Deadpool #57 - 29,155  ( -1.2%)
07/12  Deadpool #58 - 28,706  ( -1.5%)
08/12  Deadpool #59 - 28,507  ( -0.7%)
                      6 mnth  ( +3.8%)
                      1 year  ( +6.5%)
                      2 year  ( +6.4%)
                      3 year  (-19.9%)
                      4 year  (-43.3%)

Relaunching after issue #63. In the meantime, the book is still holding on to the readers it gained with the “Dead” storyline a few months ago.

84,89. CAPTAIN MARVEL
08/07  Ms Marvel #18     - 34,818
08/08  ---
08/09  Ms Marvel #44     - 25,550
=====
07/12  Captain Marvel #1 - 41,582
08/12  Captain Marvel #2 - 28,434  (-31.6%)
08/12  Captain Marvel #3 - 27,649  ( -2.8%)
                           6 mnth  (  --- )
                           1 year  (  --- )
                           2 year  (  --- )
                           3 year  ( +8.2%)
                           4 year  (  --- )
                           5 year  (-20.6%)

Two issues this month. The second issue drop is rather steep, but on the other hand, the book levels out very quickly with issue #3.

87. ULTIMATE COMICS X-MEN
08/07  U.X-Men v1 #85 - 57,660
08/08  U.X-Men v1 #97 - 47,050
08/09  ---
08/10  ---
=====
08/11  ---
09/11  U.X-Men v2 #1  - 67,625  (+94.7%)
10/11  U.X-Men v2 #2  - 44,399  (-34.3%)
11/11  U.X-Men v2 #3  - 39,657  (-10.7%)
12/11  U.X-Men v2 #4  - 37,115  ( -6.4%)
12/11  U.X-Men v2 #5  - 35,153  ( -5.3%)
01/12  U.X-Men v2 #6  - 33,975  ( -3.4%)
02/12  U.X-Men v2 #7  - 32,353  ( -4.8%)
02/12  U.X-Men v2 #8  - 30,822  ( -4.7%)
03/12  U.X-Men v2 #9  - 30,080  ( -2.4%)
04/12  U.X-Men v2 #10 - 29,743  ( -1.1%)
05/12  U.X-Men v2 #11 - 28,711  ( -3.5%)
05/12  U.X-Men v2 #12 - 28,839  ( +0.4%)
06/12  U.X-Men v2 #13 - 29,159  ( +1.1%)
07/12  U.X-Men v2 #14 - 29,879  ( +2.5%)
08/12  U.X-Men v2 #15 - 27,847  ( -6.8%)
                        6 mnth  ( -9.7%)
                        1 year  (  --- )
                        2 year  (  --- )
                        3 year  (  --- )
                        4 year  (-40.8%)
                        5 year  (-51.7%)

Returning to normal sales after last month’s variant cover boost.

88. SCARLET SPIDER
01/12  Scarlet Spider #1 - 53,410
02/12  Scarlet Spider #2 - 33,794  (-36.7%)
03/12  Scarlet Spider #3 - 32,616  ( -3.5%)
04/12  Scarlet Spider #4 - 33,097  ( +1.5%)
05/12  Scarlet Spider #5 - 30,932  ( -6.5%)
06/12  Scarlet Spider #6 - 30,722  ( -0.7%)
07/12  Scarlet Spider #7 - 29,140  ( -5.1%)
08/12  Scarlet Spider #8 - 27,690  ( -5.0%)
                           6 mnth  (-18.1%)

That’s a rather big drop for a title this far into its run, and selling at this level.

91,93. VENOM
08/11  Venom #6  - 35,033  ( -0.2%)
09/11  Venom #7  - 33,130  ( -5.4%)
10/11  Venom #8  - 32,266  ( -2.6%)
11/11  Venom #9  - 32,506  ( +0.7%)
12/11  Venom #10 - 29,465  ( -9.4%)
12/11  Venom #11 - 28,658  ( -2.7%)
01/12  Venom #12 - 28,728  ( +0.2%)
02/12  Venom #13 - 33,174  (+15.5%)
02/12  Venom #.1 - 27,520  (-17.0%)
02/12  Venom #.2 - 27,155  ( -1.3%)
02/12  Venom #.3 - 26,969  ( -0.7%)
02/12  Venom #.4 - 27,135  ( +0.6%)
03/12  Venom #14 - 28,926  ( +6.6%)
04/12  Venom #15 - 28,858  ( -0.2%)
04/12  Venom #16 - 28,440  ( -1.4%)
05/12  Venom #17 - 30,157  ( +6.0%)
05/12  Venom #18 - 28,309  ( -6.1%)
06/12  Venom #19 - 28,702  ( +1.4%)
07/12  Venom #20 - 26,941  ( -6.1%)
07/12  Venom #21 - 26,534  ( -1.5%)
08/12  Venom #22 - 26,734  ( +0.8%)
08/12  Venom #23 - 26,854  ( +0.4%)
                   6 mnth  (-19.1%)
                   1 year  (-23.3%)

Both of these issues have variant covers, though the impact isn’t exactly huge.

94,100,103,104,107. SPIDER-MAN ANNIVERSARY ISSUES
08/12  Peter Parker, Spider-Man #156.1 - 26,646
08/12  Sensational Spider-Man #33.1    - 25,885
08/12  Sensational Spider-Man #33.2    - 25,578
08/12  Web of Spider-Man #129.1        - 25,536
08/12  Web of Spider-Man #129.2        - 23,587

A selection of stories celebrating the 50th anniversary of Spider-Man. As you’d expect, they all sell in fairly similar quantities.

96,98. AVENGERS ACADEMY
08/10  Avengers Academy #3  - 35,629
=====
08/11  Avengers Academy #17 - 24,898  ( -1.9%)
08/11  Avengers Academy #18 - 24,538  ( -1.4%)
09/11  Avengers Academy #19 - 23,928  ( -2.5%)
10/11  Avengers Academy #20 - 23,412  ( -2.2%)
11/11  Avengers Academy #21 - 22,713  ( -3.0%)
11/11  Avengers Academy #22 - 22,531  ( -0.8%)
12/11  Avengers Academy #23 - 22,422  ( -0.5%)
01/12  Avengers Academy #24 - 21,857  ( -2.5%)
02/12  Avengers Academy #25 - 21,963  ( +0.5%)
02/12  Avengers Academy #26 - 21,633  ( -1.5%)
03/12  Avengers Academy #27 - 21,830  ( +0.9%)
04/12  Avengers Academy #28 - 22,333  ( +2.3%)
05/12  Avengers Academy #29 - 29,460  (+31.9%)
05/12  Avengers Academy #30 - 29,213  ( -0.8%)
06/12  Avengers Academy #31 - 34,040  (+16.5%)
06/12  Avengers Academy #32 - 32,243  ( -5.3%)
07/12  Avengers Academy #33 - 31,687  ( -1.7%)
08/12  Avengers Academy #34 - 26,572  (-16.1%)
08/12  Avengers Academy #35 - 26,381  ( -0.7%)
                              6 mnth  (+21.9%)
                              1 year  ( +6.0%)
                              2 year  (-26.0%)

The AvX crossover issues ended in July, so this month’s two issues ought to see a drop back to regular sales. In fact, though, the title remains a good 5K up on previous numbers – a huge improvement for a title at this level.

Nonetheless, the series ends with issue #39, its place on the schedule effectively being taken by AVENGERS ARENA.

99. WINTER SOLDIER
02/12  Winter Soldier #1 - 50,932
02/12  Winter Soldier #2 - 41,164  (-19.2%)
03/12  Winter Soldier #3 - 34,923  (-15.2%)
04/12  Winter Soldier #4 - 33,519  ( -4.0%)
05/12  Winter Soldier #5 - 30,646  ( -8.6%)
06/12  Winter Soldier #6 - 30,386  ( -0.8%)
06/12  Winter Soldier #7 - 28,984  ( -4.6%)
07/12  Winter Soldier #8 - 27,317  ( -5.8%)
08/12  Winter Soldier #9 - 26,255  ( -3.9%)
                           6 mnth  (-36.2%)

Continuing its downhill drift, which seems a little too fast for comfort. Writer Ed Brubaker has publicly acknowledged that the book was going to end at issue #15 until it got a reprieve, and it seems reasonable to assume that numbers like this will keep it in the danger zone.

101. DARK AVENGERS
08/07  Thunderbolts #116  - 52,503
08/08  Thunderbolts #123  - 45,403
08/09  ---
08/10  Thunderbolts #147  - 31,252
=====
07/11  Thunderbolts #160  - 27,810  (  +1.3%)
08/11  Thunderbolts #161  - 26,439  (  -4.9%)
08/11  Thunderbolts #162  - 25,990  (  -1.7%)
09/11  Thunderbolts #163  - 24,199  (  -6.9%)
09/11  Thunderbolts #.1   - 22,596  (  -6.6%)
10/11  Thunderbolts #164  - 23,712  (  +4.9%)
11/11  Thunderbolts #165  - 22,536  (  -5.0%)
11/11  Thunderbolts #166  - 22,680  (  +0.6%)
12/11  Thunderbolts #167  - 21,167  (  -6.7%)
01/12  Thunderbolts #168  - 20,585  (  -2.7%)
01/12  Thunderbolts #169  - 20,316  (  -1.3%)
02/12  Thunderbolts #170  - 19,505  (  -4.0%)
03/12  Thunderbolts #171  - 19,073  (  -2.2%)
04/12  Thunderbolts #172  - 19,203  (  +0.7%)
04/12  Thunderbolts #173  - 19,017  (  -1.0%)
05/12  Thunderbolts #174  - 18,792  (  -1.2%)
06/12  Dark Avengers #175 - 39,532  (+110.4%)
06/12  Dark Avengers #176 - 34,614  ( -12.4%)
07/12  Dark Avengers #177 - 30,643  ( -11.5%)
07/12  Dark Avengers #178 - 28,572  (  -6.8%)
08/12  Dark Avengers #179 - 25,835  (  -9.6%)
                            6 mnth  ( +32.5%)
                            1 year  (  -7.1%)
                            2 year  ( -17.3%)
                            3 year  (   --- )
                            4 year  ( -43.1%)
                            5 year  ( -50.8%)

The rebranding as DARK AVENGERS has boosted sales to a degree, but the effect seems to be fading fast.

A new THUNDERBOLTS series is coming as part of Marvel Now.

102. X-TREME X-MEN
07/12  X-Treme X-Men v2 #1 - 36,802
08/12  X-Treme X-Men v2 #2 - 25,689  (-30.2%)

That really doesn’t look very healthy, let’s be honest. How much it reflects on the wider state of the X-Men franchise is a bit harder to say, as this is very obviously a revival of EXILES, rather than an X-Men comic proper.

Nonetheless, for a Marvel Universe book with X-MEN in the title to launch at these numbers, regardless of content, should surely be causing Marvel at least a degree of concern about the strength of the X-Men brand.

105. AGE OF APOCALYPSE
03/12  Age of Apocalypse #1 - 56,426
04/12  Age of Apocalypse #2 - 39,263  (-30.4%)
05/12  Age of Apocalypse #3 - 32,085  (-18.3%)
06/12  Age of Apocalypse #4 - 30,469  ( -5.0%)
07/12  Age of Apocalypse #5 - 27,223  (-10.7%)
08/12  Age of Apocalypse #6 - 25,393  ( -6.7%)

Losing readers at quite the rate. If it carries on like this we’ll be comfortably below 20K by the end of the year – and there’s no real sign of it levelling out.

106. SUPERCROOKS  [Icon]
03/12  Supercrooks #1 of 4 - 50,434
04/12  Supercrooks #2 of 4 - 29,402  (-41.7%)
05/12  Supercrooks #3 of 4 - 26,969  ( -8.3%)
06/12  ---
07/12  ---
08/12  Supercrooks #4 of 4 - 24,898  ( -7.7%)

Fairly standard behaviour for a miniseries, and certainly good numbers for a creator-owned book.

110,111. X-FACTOR
08/07  X-Factor v3 #22 - 52,627
08/08  X-Factor v3 #34 - 50,416
08/09  X-Factor v3 #47 - 33,052
08/10  X-Factor #208   - 30,095
=====
08/11  X-Factor #223   - 23,854  ( -3.8%)
08/11  X-Factor #224   - 23,681  ( -0.7%)
09/11  X-Factor #224.1 - 23,220  ( -1.9%)
09/11  X-Factor #225   - 23,507  ( +1.2%)
10/11  X-Factor #226   - 23,569  ( +0.3%)
11/11  X-Factor #227   - 23,742  ( +0.7%)
12/11  X-Factor #228   - 23,461  ( -1.2%)
12/11  X-Factor #229   - 23,667  ( +0.9%)
01/12  X-Factor #230   - 25,707  ( +8.6%)
02/12  X-Factor #231   - 24,362  ( -5.2%)
02/12  X-Factor #232   - 24,173  ( -0.8%)
03/12  X-Factor #233   - 23,840  ( -1.4%)
04/12  X-Factor #234   - 23,821  ( -0.1%)
05/12  X-Factor #235   - 24,051  ( +1.0%)
05/12  X-Factor #236   - 24,031  ( -0.1%)
06/12  X-Factor #237   - 24,854  ( +3.4%)
06/12  X-Factor #238   - 23,607  ( -5.0%)
07/12  X-Factor #239   - 23,506  ( -0.4%)
07/12  X-Factor #240   - 23,223  ( -1.2%)
08/12  X-Factor #241   - 22,943  ( -1.2%)
08/12  X-Factor #242   - 22,782  ( -0.7%)
                         6 mnth  ( -5.8%)
                         1 year  ( -4.5%)
                         2 year  (-24.3%)
                         3 year  (-31.1%)
                         4 year  (-54.8%)
                         5 year  (-56.7%)

Solid as ever. Okay, these two issues are at the lower end of the book’s range, but it’s still a pretty narrow range.

114. JOURNEY INTO MYSTERY
08/11  J/into Mystery #626 - 31,549  ( -6.6%)
08/11  J/into Mystery #.1  - 27,877  (-11.6%)
09/11  J/into Mystery #627 - 29,678  ( +6.5%)
09/11  J/into Mystery #628 - 28,843  ( -2.8%)
10/11  J/into Mystery #629 - 28,054  ( -2.7%)
10/11  J/into Mystery #630 - 27,701  ( -1.3%)
11/11  J/into Mystery #631 - 27,161  ( -1.9%)
12/11  J/into Mystery #632 - 24,159  (-11.0%)
01/12  J/into Mystery #633 - 23,869  ( -1.2%)
02/12  J/into Mystery #634 - 22,323  ( -6.5%)
03/12  J/into Mystery #635 - 21,617  ( -3.2%)
04/12  J/into Mystery #636 - 21,148  ( -2.2%)
05/12  J/into Mystery #637 - 24,378  (+15.3%)
05/12  J/into Mystery #638 - 23,766  ( -2.5%)
06/12  J/into Mystery #639 - 21,914  ( -7.8%)
06/12  J/into Mystery #640 - 20,714  ( -5.5%)
07/12  J/into Mystery #641 - 19,850  ( -4.2%)
08/12  J/into Mystery #642 - 22,336  (+12.5%)
                             6 mnth  ( +0.1%)
                             1 year  (-29.2%)

The start of the “Everything Burns” crossover with THOR delivers a surprisingly muted sales increase, considering that THOR sells over 10K more than this, and it’s an old-school “part 1 of 6” crossover.

The book is being retooled – though not renumbered – as a Sif title starting in issue #646.

116. PUNISHER
08/07  Journal v2 #10  - 51,303
08/08  Journal v2 #22  - 25,555
08/09  Punisher v7 #8  - 33,057
08/10  ---
=====
08/11  Punisher v8 #1  - 44,725  (+209.1%)
08/11  Punisher v8 #2  - 42,459  (  -5.1%)
09/11  Punisher v8 #3  - 26,802  ( -36.9%)
10/11  Punisher v8 #4  - 25,847  (  -3.6%)
11/11  Punisher v8 #5  - 25,399  (  -1.7%)
12/11  Punisher v8 #6  - 23,971  (  -5.6%)
01/12  Punisher v8 #7  - 22,908  (  -4.4%)
02/12  Punisher v8 #8  - 22,488  (  -1.8%)
03/12  Punisher v8 #9  - 22,318  (  -0.8%)
04/12  Punisher v8 #10 - 32,412  ( +45.2%)
05/12  Punisher v8 #11 - 23,303  ( -28.1%)
06/12  Punisher v8 #12 - 23,329  (  +0.1%)
07/12  Punisher v8 #13 - 23,075  (  -1.1%)
08/12  Punisher v8 #14 - 22,046  (  -4.5%)
                         6 mnth  (  -2.0%)
                         1 year  ( -48.1%)
                         2 year  (   --- )
                         3 year  ( -33.3%)
                         4 year  ( -13.7%)
                         5 year  ( -57.0%)

The current series ends with issue #16, to be followed by the WAR ZONE mini.

118,119. HULK
08/08  Hulk #5  - 102,105
08/09  Hulk #13 -  71,639
08/10  Hulk #24 -  48,903
=====
08/11  Hulk #38 -  29,059  ( -4.2%)
08/11  Hulk #39 -  26,895  ( -7.4%)
09/11  Hulk #40 -  26,591  ( -1.1%)
09/11  Hulk #41 -  26,084  ( -1.9%)
10/11  Hulk #42 -  27,025  ( +3.6%)
10/11  Hulk #43 -  25,514  ( -5.6%)
11/11  Hulk #44 -  24,596  ( -3.6%)
12/11  Hulk #45 -  23,273  ( -5.4%)
12/11  Hulk #46 -  22,974  ( -1.3%)
01/12  Hulk #47 -  22,720  ( -1.1%)
02/12  Hulk #48 -  21,751  ( -4.3%)
03/12  Hulk #49 -  21,510  ( -1.1%)
04/12  Hulk #50 -  34,437  (+60.1%)
05/12  Hulk #51 -  22,085  (-35.9%)
05/12  Hulk #52 -  21,882  ( -0.9%)
06/12  Hulk #53 -  22,386  ( +2.3%)
06/12  Hulk #54 -  22,070  ( -1.4%)
07/12  Hulk #55 -  22,141  ( +0.3%)
08/12  Hulk #56 -  21,558  ( -2.6%)
08/12  Hulk #57 -  21,553  ( -0.0%)
                   6 mnth  ( -0.9%)
                   1 year  (-25.8%)
                   2 year  (-55.9%)
                   3 year  (-69.9%)
                   4 year  (-78.9%)

Relaunching as a RED SHE-HULK series with issue #59.

120. DEFENDERS
08/08  Last Defenders #6 - 18,356
=====
12/11  Defenders #1      - 85,969
01/12  Defenders #2      - 38,935  (-54.7%)
02/12  Defenders #3      - 33,548  (-13.8%)
03/12  Defenders #4      - 29,789  (-11.2%)
04/12  Defenders #5      - 27,893  ( -6.4%)
05/12  Defenders #6      - 25,518  ( -8.5%)
06/12  Defenders #7      - 23,574  ( -7.6%)
07/12  Defenders #8      - 22,504  ( -4.5%)
08/12  Defenders #9      - 21,500  ( -4.5%)
                           6 mnth  (-35.9%)
                           1 year  (  --- )
                           2 year  (  --- )
                           3 year  (  --- )
                           4 year  (+17.1%)

Cancelled with issue #12. Meanwhile, I have belatedly remembered that there was another Defenders book within the last five years.

126,128. NEW MUTANTS
08/09  New Mutants #4  - 38,558
08/10  New Mutants #16 - 31,989
=====
08/11  New Mutants #29 - 27,205  ( -4.1%)
08/11  New Mutants #30 - 26,678  ( -1.9%)
09/11  New Mutants #31 - 25,672  ( -3.8%)
10/11  New Mutants #32 - 25,364  ( -1.2%)
11/11  New Mutants #33 - 28,665  (+13.0%)
11/11  New Mutants #34 - 25,847  ( -9.8%)
12/11  New Mutants #35 - 25,564  ( -1.1%)
01/12  New Mutants #36 - 23,891  ( -6.5%)
02/12  New Mutants #37 - 23,262  ( -2.6%)
02/12  New Mutants #38 - 22,656  ( -2.6%)
03/12  New Mutants #39 - 21,508  ( -5.1%)
04/12  New Mutants #40 - 21,343  ( -0.8%)
04/12  New Mutants #41 - 21,012  ( -1.6%)
05/12  New Mutants #42 - 24,572  (+16.9%)
05/12  New Mutants #43 - 24,160  ( -1.7%)
06/12  New Mutants #44 - 22,069  ( -8.7%)
07/12  New Mutants #45 - 20,751  ( -6.0%)
07/12  New Mutants #46 - 20,396  ( -1.7%)
08/12  New Mutants #47 - 19,856  ( -2.6%)
08/12  New Mutants #48 - 19,593  ( -1.3%)
                         6 mnth  (-13.5%)
                         1 year  (-28.0%)
                         2 year  (-38.8%)
                         3 year  (-49.2%)

Cancelled with issue #50.

127,132. CAPTAIN AMERICA AND…
08/11  ...Bucky #621    - 36,069  (-29.5%)
09/11  ...Bucky #622    - 34,096  ( -5.5%)
10/11  ...Bucky #623    - 32,041  ( -6.0%)
11/11  ...Bucky #624    - 30,472  ( -4.9%)
12/11  ...Bucky #625    - 28,652  ( -6.0%)
01/12  ...Bucky #626    - 27,632  ( -3.6%)
02/12  ...Bucky #627    - 26,276  ( -4.9%)
03/12  ...Bucky #628    - 24,881  ( -5.3%)
04/12  ...Hawkeye #629  - 24,750  ( -0.5%)
05/12  ...Hawkeye #630  - 23,774  ( -3.9%)
05/12  ...Hawkeye #631  - 22,684  ( -4.6%)
06/12  ...Hawkeye #632  - 21,674  ( -4.5%)
06/12  ...Iron Man #633 - 21,822  ( +0.7%)
07/12  ...Iron Man #634 - 20,641  ( -5.4%)
08/12  ...Iron Man #635 - 19,639  ( -4.9%)
08/12  ...Namor #.1     - 19,152  ( -2.5%)
                          6 mnth  (-27.1%)
                          1 year  (-46.9%)

Cancelled with issue #640.

153. FURY MAX
05/12  Fury Max #1 - 20,620
05/12  Fury Max #2 - 19,021  (-7.8%)
06/12  Fury Max #3 - 17,152  (-9.8%)
07/12  Fury Max #4 - 16,329  (-4.8%)
08/12  Fury Max #5 - 15,646  (-4.2%)

Not spectacular sales, but as in the past, Marvel appear to have more relaxed expectations of Max titles.

171. DARK TOWER: GUNSLINGER - MAN IN BLACK
08/07  Gunslinger Born #7 - 124,609
08/08  ---
08/09  Fall of Gilead #4  -  35,607
08/10  Gunslinger #4      -  21,820
=====
08/11  Tull #3 of 5       -  16,337  ( -3.3%)
09/11  #4 of 5            -  15,788  ( -3.4%)
10/11  #5 of 5            -  15,613  ( -1.1%)
11/11  ---
12/11  Way Station #1     -  15,367  ( -1.6%)
01/12  #2 of 5            -  14,827  ( -3.5%)
02/12  #3 of 5            -  14,302  ( -3.5%)
03/12  #4 of 5            -  13,987  ( -2.2%)
04/12  #5 of 5            -  13,823  ( -1.2%)
05/12  ---
06/12  Man in Black #1    -  14,672  ( +6.1%)
07/12  #2 of 5            -  13,831  ( -5.7%)
08/12  #3 of 5            -  13,677  ( -1.1%)
                             6 mnth  ( -4.4%)
                             1 year  (-16.3%)
                             2 year  (-37.3%)
                             3 year  (-61.6%)
                             4 year  (  --- )
                             5 year  (-89.0%)

Concludes at the end of this miniseries (having completed the adaptation).

172. SPACE PUNISHER
07/12  Space Punisher #1 of 4 - 17,446
08/12  Space Punisher #2 of 4 - 13,569  (-22.2%)

There are a lot fewer niche minis like this propping up the bottom end of Marvel’s line these days. Whether that’s helped this book attract at least a little more notice is open to debate.

176. BRILLIANT  [Icon]
09/11  Brilliant #1 - 28,951
10/11  ---
11/11  ---
12/11  ---
01/12  Brilliant #2 - 19,319  (-33.3%)
02/12  ---
03/12  ---
04/12  Brilliant #3 - 16,026  (-17.0%)
05/12  ---
06/12  ---
07/12  ---
08/12  Brilliant #4 - 13,014  (-18.8%)

Not holding up at all well, let’s be frank. This book is shedding around 3K an issue, and it doesn’t have that many to lose.

177. UNTOLD TALES OF THE PUNISHER MAX
06/12  UTotPM #1 of 5 - 16,449
07/12  UTotPM #2 of 5 - 14,148  (-14.0%)
08/12  UTotPM #3 of 5 - 12,734  (-10.0%)

See above re the standards applying to the Max imprint.

183. POWERS  [Icon]
08/07  Powers v2 #25 - 21,349
=====
02/12  Powers v3 #8  - 13,561
03/12  Powers v3 #9  - 12,792  ( -5.7%)
04/12  ---
05/12  Powers v3 #10 - 12,484  ( -2.4%)
06/12  ---
07/12  ---
08/12  Powers v3 #11 - 11,939  ( -4.4%)
                       6 mnth  (  --- )
                       1 year  (  --- )
                       2 year  (  --- )
                       3 year  (  --- )
                       4 year  (  --- )
                       5 year  (-44.1%)

Heading for yet another relaunch.

197. INFERNAL MAN-THING
07/12  Infernal M-T #1 of 3 - 17,132
07/12  Infernal M-T #2 of 3 - 12,476  (-27.2%)
08/12  Infernal M-T #3 of 3 - 10,631  (-14.8%)

Not spectacular sales, but this is a project that had been in the pipeline for years.

268. MARVEL UNIVERSE ULTIMATE SPIDER-MAN 
04/12  MUU Spider-Man #1 - 10,886
05/12  MUU Spider-Man #2 -  7,581  (-30.4%)
06/12  MUU Spider-Man #3 -  6,756  (-10.9%)
07/12  MUU Spider-Man #4 -  6,447  ( -4.6%)
08/12  MUU Spider-Man #5 -  6,310  ( -2.1%)

273. MARVEL UNIVERSE AVENGERS
04/12  MU Avengers #1 - 12,874
05/12  MU Avengers #2 -  6,733  (-47.7%)
06/12  MU Avengers #3 -  6,345  ( -5.8%)
07/12  MU Avengers #4 -  6,421  ( +1.2%)
08/12  MU Avengers #5 -  6,134  ( -4.5%)

286. MUPPETS
07/12  Muppets #1 of 4 - 7,558
08/12  Muppets #2 of 4 - 5,755  (-23.9%)

The all-ages books. These titles aren’t intended to rely on the direct market.

6 month comparisons
===================

+ 75.6% - Amazing Spider-Man
+ 32.5% - Dark Avengers/Thunderbolts
+ 21.9% - Avengers Academy
+ 18.1% - Avengers
+  5.8% - Astonishing X-Men
+  5.6% - Wolverine and the X-Men
+  5.5% - Wolverine
+  3.8% - Deadpool
+  3.2% - Uncanny X-Men
+  3.0% - Secret Avengers
+  1.8% - X-Men Legacy
+  0.9% - Thor
+  0.7% - Daredevil
+  0.1% - Journey into Mystery
-  0.9% - Hulk
-  2.0% - Punisher
-  3.6% - Iron Man
-  4.4% - Dark Tower
-  5.8% - Ultimate Comics Spider-Man
-  5.8% - X-Factor
-  8.6% - X-Men
-  9.6% - X-Force
-  9.7% - Ultimate Comics X-Men
- 10.5% - Ultimates
- 13.5% - New Mutants
- 13.8% - Incredible Hulk
- 14.0% - Fantastic Four
- 18.1% - Scarlet Spider
- 19.1% - Venom
- 19.2% - Captain America
- 25.5% - FF
- 25.9% - Avenging Spider-Man
- 27.1% - Captain America And...
- 35.9% - Defenders
- 36.2% - Winter Soldier


1 year comparisons
==================

+ 58.3% - Amazing Spider-Man
+ 35.0% - Incredible Hulk
+ 16.0% - New Avengers
+ 11.4% - Uncanny X-Men
+  6.5% - Deadpool
+  6.0% - Avengers Academy
+  4.4% - Wolverine
+  2.3% - Avengers
-  3.6% - Astonishing X-Men
-  4.5% - X-Factor
-  6.9% - Daredevil
-  7.1% - Dark Avengers/Thunderbolts
-  8.3% - X-Men Legacy
- 12.4% - X-Men
- 13.1% - Ultimate Comics Spider-Man
- 16.3% - Dark Tower
- 16.7% - X-Force
- 17.4% - Secret Avengers
- 20.6% - Thor
- 21.2% - Iron Man
- 23.3% - Venom
- 25.8% - Hulk
- 28.0% - New Mutants
- 29.2% - Journey into Mystery
- 34.4% - Fantastic Four
- 35.4% - Captain America
- 41.8% - FF
- 46.9% - Captain America And...
- 48.1% - Punisher
- 48.2% - Ultimates


2 year comparisons
==================

+ 39.4% - Wolverine
+ 35.8% - Amazing Spider-Man
+ 16.7% - X-Force
+ 15.4% - Ultimate Comics Spider-Man
+  6.4% - Deadpool
+  6.1% - New Avengers
+  5.4% - Fantastic Four
-  8.2% - Daredevil
- 17.3% - Dark Avengers/Thunderbolts
- 18.1% - Incredible Hulk
- 24.3% - X-Factor
- 26.0% - Avengers Academy 
- 26.9% - New Avengers
- 29.4% - Avengers
- 30.3% - X-Men Legacy
- 30.7% - Thor
- 31.6% - Captain America
- 32.4% - Uncanny X-Men
- 35.6% - Iron Man
- 36.0% - Astonishing X-Men
- 37.3% - Dark Tower
- 38.8% - New Mutants
- 48.8% - Secret Avengers
- 53.3% - X-Men
- 55.9% - Hulk


3 year comparisons
==================

+ 28.2% - Amazing Spider-Man
+  8.2% - Captain/Ms Marvel
- 16.7% - Wolverine
- 19.9% - Deadpool
- 20.4% - X-Force
- 28.5% - Uncanny X-Men
- 31.1% - X-Factor
- 33.3% - Punisher
- 34.0% - New Avengers
- 41.3% - Iron Man
- 41.3% - X-Men Legacy
- 41.5% - Fantastic Four
- 42.5% - Incredible Hulk 
- 48.1% - Daredevil
- 49.2% - New Mutants
- 50.4% - Ultimate Comics Spider-Man
- 61.6% - Dark Tower
- 69.9% - Hulk
- 72.0% - Captain America


4 year comparisons
==================

+ 17.1% - Defenders
+ 16.8% - Amazing Spider-Man
- 12.0% - Daredevil
- 13.7% - Punisher
- 22.1% - Ultimate Comics Spider-Man
- 30.6% - Uncanny X-Men
- 34.9% - X-Force
- 39.0% - Fantastic Four
- 40.8% - Ultimate Comics X-Men
- 43.1% - Dark Avengers/Thunderbolts
- 43.3% - Deadpool
- 44.1% - New Avengers
- 45.4% - X-Men Legacy
- 45.7% - Iron Man
- 54.8% - X-Factor
- 57.8% - Wolverine
- 58.7% - Captain America
- 63.9% - Incredible Hulk
- 65.8% - Astonishing X-Men
- 78.9% - Hulk


5 year comparisons
==================

- 14.5% - Amazing Spider-Man
- 19.5% - Daredevil
- 20.6% - Captain/Ms Marvel
- 31.5% - Uncanny X-Men
- 36.3% - Iron Man
- 40.9% - Fantastic Four
- 44.1% - Wolverine
- 44.1% - Powers
- 44.3% - Ultimate Comics Spider-Man
- 50.0% - New Avengers
- 50.8% - Dark Avengers/Thunderbolts
- 51.7% - Ultimate Comics X-Men
- 56.7% - X-Factor
- 57.0% - Punisher
- 57.1% - X-Men Legacy
- 58.0% - Captain America
- 64.7% - Incredible Hulk
- 67.4% - Thor
- 72.5% - Astonishing X-Men
- 89.0% - Dark Tower

8 COMMENTS

  1. >>27. FIRST X-MEN
    >>[..]this strikes me as a surprisingly high number. [..]

    Well, Marvel sent out a lot of free copies which should explain that.

  2. Captain Marvel and Gambit heading for a quick cancellation. Damn. They are good books that deserve better numbers.

    Wonder why Captain Marvel isn’t doing better, or why it wasn’t launched in Marvel Now!.

  3. Marvel’s publishing strategy has for years looked like it was put together by a squirrel with ADHD. DC makes some bad decisions, but at least when you step back you can kinda understand what they’re trying to do. With Marvel, it’s like a random idea just sticks in somebody’s ear and BOOM! “Let’s bring back Ms. Marvel!”

    Mike

  4. I totally agree with MBunge! Everyone disses DC’s attempt at a relaunch, but they tried and some of the material is good, some was bad. I particularly liked the fact they took risk with many new titles & ideas (iVampire, Dial H, Ressurection Man, Demon Knights, etc). Marvel is essentially renumbering everything for the 3-4th time this past decade and mixing up some teams together.

    I am tempted to drop most of the Marvel I still buy (approx 5-6 titles). I just dont believe in this Bullshit and it is clearly an attempt to relaunch their entire line and we ALL KNOW they will revert along sometime in the future. For some books, uits getting pretty messed up with so many relaunches and renumbering tactics.

    For Petes sake, Hulk was just relaunched! And it was terrible…..now Spider-man , which is a real turn off. Well as long as people keep buying the $4 books…..they can keep milking the same thing over and over. I am actually happy alot of the Indie market has grown so much this past 10 years or so. They now weight for almost 30% of the Market. Not bad and alot of quality in some of the books out there.

  5. On Captain Marvel: “Two issues this month. The second issue drop is rather steep, but on the other hand, the book levels out very quickly with issue #3.”

    Could this be explained not so much by the book actually leveling out, but more likely because retailers simply ordered the same quantities of #2 and #3 since it was double-shipped and they had no real sales to base their orders on?

  6. I’m surprised the Captain America and Namor book didn’t do better. I was handed one for free, which typically means overship. Didn’t much care for it and wouldn’t have bought another even if it wasn’t canceled.

    The good thing about the Marvel NOW! thing is that it has allowed me to jump ship on a lot of books. I can think of at least six Marvel books that weren’t good enough for me to see to the end, and at least three of those that I won’t be picking up when they relaunch. Saving money is fun.

  7. I just don’t understand why on earth they would want to inherit HULK’s sales for RED SHE-HULK. I just can’t wrap my mind around what sort of thought process could possibly make that sort of decision. HULK is the lowest selling uncancelled book, and yet instead of relaunching with RED SHULK #1, they want to inherit their lowest selling ongoing’s sales??

Comments are closed.