Marvel edges DC as other publishers make gains in November sales charts

Harley Quinn 0 Marvel edges DC as other publishers make gains in November sales charts

Marvel edged out DC for sales, but DC had a strong 1-2 punch in the top comics for November with Batman and, surprisingly, the all-star Harley Quinn #0 issue. Marvel’s top book was Amazing X-Men #1.

It was a four-week month so sales were down overall, against last month, and year to year, although graphic novels held their own. Sales are still up overall 11% over 2012 and graphic novels are up over 5%.

Perhaps the big news was the performance of the “Next Seven” with incremental gains for publishers down the charts claiming a more substantial share of the dollars for the month. All those giant omnibuses are paying off. I think JJ Miller has a chart that shows every publisher’s share month to month and this would be a good time to look at it.

Marvel Comics was November’s top publisher, edging DC Entertainment 29.97% to 29.24% in Dollar Share and 33.65% to 31.90% in Unit Share.

In the graphic novels, to no one’s surprise, Walking Dead Volume 19 led the way.

dollar share 450x260 Marvel edges DC as other publishers make gains in November sales charts

unit share 450x260 Marvel edges DC as other publishers make gains in November sales charts

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

29.97%

33.65%

DC ENTERTAINMENT

29.24%

31.90%

IMAGE COMICS

8.67%

9.77%

IDW PUBLISHING

6.68%

6.26%

DARK HORSE COMICS

6.11%

4.91%

DYNAMITE ENTERTAINMENT

3.20%

3.00%

BOOM! STUDIOS

1.90%

1.92%

EAGLEMOSS COLLECTIONS

1.86%

0.44%

VALIANT ENTERTAINMENT

1.58%

1.74%

VIZ MEDIA

1.19%

0.42%

OTHER NON-TOP 10

9.59%

5.99%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

DC ENTERTAINMENT

85

29

1

115

MARVEL COMICS

74

34

0

108

IDW PUBLISHING

46

31

0

77

DARK HORSE COMICS

37

31

0

68

IMAGE COMICS

42

14

0

56

DYNAMITE ENTERTAINMENT

30

18

0

48

VIZ MEDIA

0

25

0

25

BOOM! STUDIOS

20

3

0

23

VALIANT ENTERTAINMENT

8

2

0

10

EAGLEMOSS COLLECTIONS

0

0

9

9

OTHER NON-TOP 10

64

116

16

196

 


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

NOVEMBER 2013 VS. OCTOBER 2013

COMICS

-18.80%

-18.95%

GRAPHIC NOVELS

-9.72%

-14.98%

TOTAL COMICS/GN

-16.07%

-18.65%

NOVEMBER 2013 VS. NOVEMBER 2012

COMICS

-1.21%

-8.43%

GRAPHIC NOVELS

14.59%

11.44%

TOTAL COMICS/GN

3.39%

-7.12%

YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012

COMICS

11.09%

7.69%

GRAPHIC NOVELS

5.55%

3.92%

TOTAL COMICS/GN

9.33%

7.39%

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN #25

$4.99

SEP130143-M DC

2

HARLEY QUINN #0

$2.99

SEP130227-M DC

3

AMAZING X-MEN #1

$3.99

SEP130740-M MAR

4

SUPERMAN UNCHAINED #4

$3.99

AUG130213-M DC

5

FOREVER EVIL #3

$3.99

SEP130164-M DC

6

INFINITY #6

$5.99

SEP130661-M MAR

7

ALL-NEW X-MEN #18

$3.99

SEP130749-M MAR

8

SUPERIOR SPIDER-MAN #22

$3.99

SEP130697-M MAR

9

BATMAN/SUPERMAN #5

$3.99

SEP130223-M DC

10

SUPERIOR SPIDER-MAN #21

$3.99

SEP130696 MAR

 


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOL. 19: MARCH TO WAR TP

$14.99

SEP130566 IMA

2

YU-GI-OH! 5DS VOLUME 5 GN

$9.99

SEP131376 VIZ

3

FAIREST IN ALL THE LAND HC (MR)

$22.99

JUL130257 DC

4

BATMAN: NIGHT OF THE OWLS TP (N52)

$19.99

AUG130291 DC

5

THE MANHATTAN PROJECTS VOLUME 3 TP

$14.99

MAY130427 IMA

6

INJUSTICE: GODS AMONG US VOLUME 1 HC

$19.99

JUL130242 DC

7

NOWHERE MEN VOLUME 1: FATES WORSE THAN DEATH TP

$9.99

MAY130486 IMA

8

BATMAN IN DETECTIVE COMICS VOL. 2: SCARE TACTICS (N52)

$16.99

AUG130290 DC

9

S.H.I.E.L.D. ORIGINS TP

$7.99

SEP130732 MAR

10

HAWKEYE VOLUME 1 HC

$34.99

JUN130677 MAR

TOP 10 BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: THE ESSENTIAL GUIDE TO 50 YEARS OF DOCTOR WHO

$20.00

JUL131467 PEN

2

DC SUPER HEROES: BATMAN: HARLEY QUINN’S SHOCKING SURPRISE TP

$4.95

AUG131589 CAP

3

STAR TREK: LIGHT UP STARSHIP ENTERPRISE KIT

$12.95

JUL131508 RUN

4

LEGEND OF ZELDA: HYRULE HISTORIA HC

$34.99

SEP120055 DAR

5

STAR WARS: DEATH STAR OWNERS TECHNICAL MANUAL

$30.00

SEP131510 RAN

6

SPECTRUM VOLUME 20 TP

$35.00

AUG131579 PUB

7

THE SHADOW DOUBLE NOVEL VOLUME 78

$14.95

SEP131509 SAN

8

DOCTOR WHO OFFICIAL ANNUAL 2014

$12.99

MAR131467 PEN

9

THE ART OF SEAN PHILLIPS HC (MR)

$39.99

JUL130989 DE

10

DC SUPER HEROES: BATMAN: BAT MITE’S BIG BLUNDER TP

$4.95

JUL131458 CAP

TOP 10 TOYS

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

DC COMICS: THE NEW 52 SUPER HEROES VS. SUPER VILLAINS 7-PACK JUN130321 DC

2

MICHAEL JORDAN: REAL MASTERPIECE #23 “ROAD UNIFORM” FIGURE MAR138258 ENT

3

SUPERMAN/WONDER WOMAN: THE KISS STATUE MAY130269 DC

4

BATMAN BLACK & WHITE: THE JOKER STATUE BY GREG CAPULLO MAY130280 DC

5

MARVEL SELECT: CLASSIC THOR ACTION FIGURE JUL138075 DST

6

MARVEL SELECT: THOR: THE DARK WORLD: THOR ACTION FIGURE MAY131784 DST

7

BATMAN BLACK & WHITE: BATMAN STATUE BY GREG CAPULLO MAY130281 DC

8

BATMAN: ARKHAM ORIGINS SERIES 1: THE JOKER ACTION FIGURE JUL130282 DC

9

JUSTICE LEAGUE: WE CAN BE HEROES 7-PACK BOX SET AUG120308 DC

10

BATMAN: ARKHAM ORIGINS SERIES 1: BATMAN ACTION FIGURE JUN130307 DC


TOP 10 GAMES

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER BRICK SEP132436 NEC

2

RISK: THE WALKING DEAD SURVIVAL EDITION OCT128267 USA

3

MONOPOLY: THE WALKING DEAD SURVIVAL EDITION OCT128266 USA

4

GAME OF THRONES: WESTEROS 4D CITYSCAPE PUZZLE AUG132098 4D

5

MARVEL HEROCLIX:AVX: AVENGERS STARTER SET AUG138092 NEC

6

MARVEL HEROCLIX: AVX: X-MEN STARTER SET AUG138093 NEC

7

MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER PACKS SEP132435 NEC

8

THE WALKING DEAD TV BOARD GAME: THE BEST DEFENSE MAR132230 CRY

9

DC HEROCLIX: BATMAN: ARKHAM ORIGINS BOOSTER PACKS JUL138429 NEC

10

FIREFLY BOARD GAME MAY132319 ALL

Comments

  1. The market share graphs of which you speak are here:
    http://www.comichron.com/vitalstatistics/marketshares.html

    And yeah, good eye. I thought Marvel and DC’s combined dollar share of 59.21% looked low-ish, but it is in fact the first time it’s been under 60% since April 2003, when Dreamwave had the #2 book. The lowest the combined total has been in the Diamond Exclusive Era is 48.03% in February 1998, when bankruptcy-era Marvel had a truncated slate of titles.

  2. Torsten Adair says:

    How often does the “other” hit 33% or greater?

  3. The high month for Other on that chart in my data is April 1998 — and in those days, Other meant anything but Marvel, DC, Image, and Dark Horse. Wizard broke 3% but wasn’t really a comics publisher, and of the rest, only Viz had grown to the point of breaking the 2% mark. In later years, I did add two more publishers to the graphic — Crossgen and IDW — including retroactively removing their contribution to the Other category — but obviously, there wasn’t any in April 1998. The more standardized look at “Other” is simply Diamond’s sum of non-Top-10 publishers — and in April 1998 it was very high, nearly 20%.

    It gets there because Marvel and DC’s slates were so small, and even with Image much larger then (around 15%) the other titles made for more of Diamond’s stock. There were 41 (!) publishers in the Top 300 — contrast that to 15 or 16 most months these days. When you look at just the Top 300, the other 37 publishers had 114 titles on the list, with a dollar share of the list approaching 20% — and then the after-300s are almost all indies, with cover prices well above what the four largest publishers were charging. $1.95 and $1.99 were still the modal prices at DC and Marvel and for Spawn; the indies were $2.95 and higher. I think there’s also a manga effect on the TPB list starting to come into play.

    It’s not an ideal graphic in that what it includes does change over time — but if I just had it always display the Top 5, we wouldn’t be able to see individual publishers by name.

  4. Correction — the high for “Other” on the chart does pass 33%, in February 1998, a dead month for the major publishers if there ever was one.

    There’s another element that in the mid-1990s was pumping up smaller publisher performance on Diamond’s charts: Diamond’s market shares up until September 1998 reflect preorders, not what actually shipped. Diamond continued to publish preorder and final data side-by-side for a while after that, and we saw that there was a slight bias toward smaller publishers in the preorder data: they solicited more things that did not come out. So “Other” rates before September 1998 may be inflated — by a point at most, probably.

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