Gorilla Nation, one of the more prominent online ad agencies, announces that they’ll be selling as space for Marvel’s website. not too much to be read into this except that if you are getting 21 million page views a month, you should be making very good revenue from online advertising.
Gorilla Nation (www.gorillanation.com), the world’s largest online ad rep firm, announced today that it has been selected to exclusively represent the online ad inventory for Marvel.com (www.marvel.com).
Marvel is one of the world’s most prominent character-based entertainment companies. Rooted in the creative success of over sixty years of comic book publishing, Marvel’s strategy is to leverage its character franchises in a growing array of opportunities around the world. Marvel has become the #1 choice for advertisers looking to reach the all-important, elusive kid, teen and young adult male target audience. With an incredible 21 million page views per month, the property represents one of the most engaging destinations on the web today. Prime demographics include 64% ages 18-49 with 54% HHI $60K+.
“Marvel is a tremendously creative brand we were thrilled to sign,” stated Brian Fitzgerald, President and co-founder of Gorilla Nation. “The opportunities for creative integration, especially among our huge number entertainment brand advertisers, are unmatched.”
“Gorilla Nation’s focus on site-specific sales is essential for us to fully merchandise some of the most imaginative content on the web,” added John Dokes, Vice President, Online Operations and Marketing at Marvel Entertainment, Inc.
Marvel.com has attracted major brand marketers including New Line Cinema, 20th Century FOX, Paramount Pictures, NBC Universal, Sony Playstation, Sega, Electronic Arts, Schick and the U.S. Air Force.
Will there be a Marvel Mart page where shops can buy a business card ad? Does Olympia House or GRIT have a website? Or maybe, if you click the right link at the right time, you’ll win a Toys R Us shopping spree!
Continuing on from Torsten’s cool post,
I’m thinkin’: Start the Next Marevl Big Event in print in comic floppies.
Then, in quick order, send the reader to a website, where they PAY to read a crucial portion of the story online.
Then, get them back to the comic shop for the subsequent portion.
Much fun!