Marvel introduces special variant spelling covers

13438storystory full 0499826. Marvel introduces special variant spelling covers
Marvel’s S.H.I.E.L.D. #3 variant cover by Dustin Weaver reveals an intriguing new spelling for the name of physics god Sir Isaac Newton.

However, a peek at the promo copy for the issue , while urging us to “discover the secrets” of the man who popularized gravity, also allows us to discover one of Marvel’s more startling secrets:
marvel.com 2010 8 1 17 61 Marvel introduces special variant spelling covers
Someone at Marvel really thinks “Isaac” is spelled “Issac”!

Of course, given our own recent typo binge, we’re hardly ones to talk….

Comments

  1. Silly though it is, this series is oddly compelling. This one, the Captain America “newspaper strips”, the Oz books and the recently completed N are the only Marvel books I’m still buying. Kinda sad for a company that once put out so much interesting work, and not that long ago!

  2. Maybe “Issac” is a Skrull, and this is a clue?

  3. Rich Johnston says:

    Now, who is their CEO again?

  4. “Someone at Marvel really thinks “Isaac” is spelled “Issac”!”

    They’re funny sometimes. For instance, someone at Marvel also thought I inked NEW AVENGERS: LUKE CAGE #1:
    http://marvel.com/catalog/?id=14646

    Which creeps me out a little bit, to be honest.

  5. John Warren says:

    Dopey mistake–silly Marvel.

    In their defense, however, I actually know a guy who spells his name “Issac.” I frequently spell it wrong.

  6. Jim Caldwell says:

    “Find out why Leonardo da Vinci travelled over 400 years to do.”

    I’d be fascinated to know why Leonardo traveled over 400 years to make a potty.

    (Fans of QI would probably assume any time-traveling Leonardo does will closely involve Rodney Bewes.)

  7. Really, given this, and other recent gaffes, someone’s head should roll.

  8. Perhaps they spelled it this way so they could claim copyright and trademark. Perhaps it’s a new character… or maybe a new line… using historical characters in interesting ways… perhaps a “League of X-Traordinary Gentlemen”?

    138,000 Google hits for “issac newton”. There’s one on Facebook. And a website.

    201 hits on Marvel.com, some going back to April. Todd Klein gets it right inside.

    I’ve known a few of the proofreaders at Marvel. Dunno who does it now. But the responsibility falls mostly on the editor, who has final approval on the cover.

  9. Brett says:

    “I’d be fascinated to know why Leonardo traveled over 400 years to make a potty.”

    Because they flush?

  10. Davidk says:

    Diana Green:

    Here here, I agree with you. There’s not much Marvel stuff to buy now.

    I still miss the Jemas years myself. Truth, 4, 1602, Gus Beezer, anyone?

  11. Actually, they HAVE to spell it that way. Otherwise the real Sir Isaac Newton could sue them.

    Sort of like Froot Loops.

  12. Yeah, Jim, I hear it can cost a pretty penny to license Sir Isaac’s likeness. That’s why Apple changed their logo from the prosaic 1970s tree to the 1980s rainbow apple. (Which later got them in trouble with the Beatles.)

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