by Brandon Schatz
A few days before the book’s final order cut-off with retailers, Marvel let it slip that their upcoming Rocket Raccoon series had garnered over 300,000 initial orders, well above expected estimates for the series. Yesterday, the other shoe dropped as reports came in regarding mass quantities of the book having been ordered by Loot Crate, a company that sends boxes filled with assorted genre and video game paraphernalia to homes via subscription.
With numbers ranging from roughly 100,000 upwards to 180,000, depending on who’s been dong the digging, many feel as though this places an asterisk on the numbers Marvel so proudly announced. To put this into context, people who are subscribing to a service are receiving product, much like a shop’s regular subscription service. What’s more, many of these copies will be read and experienced by those who don’t normally make the regular trip to the comic shop, exposing the series and comics in general to a new audience – and while Marvel’s initial announcement wasn’t all that forthcoming, the information stands: Rocket Raccoon #1 has received over 300,000 in initial orders, a number that has no doubt grown as retailers made their final order adjustments with that information in mind.