Although Harry Potter creator J.K. Rowling has remained mum about her future writing, she has a lot of existing writing on the Potterverse — notebooks full of background information and so on. This week, she launched a new website Pottermore, which will sell digital copies of her Potter books, audio books, and offer all sorts of Muggle-friendly activities:
To be launched on July 31, Harry Potter’s birthday, the site gives users access to roam in Harry’s world, to uncover back stories and other additional material written by Rowling from notes of hers from the time of first writing the stories as well as those written subsequently. “Find your house by answering random questions posed by the sorting hat” and “choose your own wand from Ollivander’s” are just two of the activities. Fans can join in by submitting comments, drawings and other content; “Pottermore has been designed as a place to share the stories with your friends as you journey through the site,” Rowling said. When the site goes live, one million of those who have signed up will have the opportunity to join in shaping the final details.
While Potter fans are doubtless thrilled about the chance to find out more about Violeta Stitch, Pollus Black and so on, equally signifiant is Rowling’s decision to become her own publisher for e-books and audiobooks.
This lady is not stupid.