Say It Ain’t So!: Bazooka Joe To Be Replaced

twitter Say It Aint So!: Bazooka Joe To Be Replaced 28facebook Say It Aint So!: Bazooka Joe To Be Replaced 110google Say It Aint So!: Bazooka Joe To Be Replaced 4pinterest Say It Aint So!: Bazooka Joe To Be Replaced 0tumblr Say It Aint So!: Bazooka Joe To Be Replaced reddit Say It Aint So!: Bazooka Joe To Be Replaced 0stumbleupon Say It Aint So!: Bazooka Joe To Be Replaced 0

He was created by a cartoonist who was (in)famous for his pornographic comics, and written by a noted underground cartoonist (and later drawn by another!  And then another!).

He’s one of the few iconic advertising candy characters, and along with Twinkies, one of the few brands to use comics to sell the product.

He’s known world-wide, speaking in a variety of languages, and known to just about any kid with a nickel in his or her pocket (or willing to swipe a piece from the grocery store checkout).

He’s told more jokes than Henny Youngman, and more fortunes than Zoltar.

He’s been satirized, parodied (by Topps, twice!), referenced, and even silk screened by famous artists.

bazooka450 150x150 Say It Aint So!: Bazooka Joe To Be Replaced But now, sixty years after his debut, Topps bubblegum is relegating Bazooka Joe to emeritus status, making token appearances with Mort as the iconic comics will be replaced by activities, brainteasers, and codes redeemable at the Topps website,

According to the New York Times, the brand will be getting a redesign, making it more appealing to today’s kids.  New colors, trendier logos, and new flavors will be introduced to sell the brand, sales of which have dropped 48% in five years.

Some would say the flavor of the gum lasted about as long as it took to read the comic.  (It lasted longer, about average for bubble gum, and much longer than the shingle found in Topps’ collector card packs.)  It’s a cheap diversion, and I still buy a handful on occasion from the local deli in my neighborhood, stuffing them into a coat pocket for later enjoyment.

Many (myself included) will wonder why Topps is getting rid of the one thing which makes their brand stand out from other gums.  With this, Bazooka is just another Dubble Bubble, another cheap bubble gum which used to run comics.  (I’m still trying to figure out why chocolate bar wrappers don’t have printing on the inside.   Imagine if kids collected the wrappers!  But I guess the death of the sports card market has put the kibosh on that…)

9781419706325 150x150 Say It Aint So!: Bazooka Joe To Be Replaced Ironically, Abrams will be publishing Bazooka Joe and His Gang, a 60th anniversary collection and retrospection next May, for $19.95.  (Roughly the cost of 400 pieces of bubble gum.)  It will include essays, history, and 100 comics from the archives, including the complete first series.

If you’d like to hoard, I recommend ordering it online.  Or you might want to relive your youth and buy (or swipe) a piece from your local candy counter.  If you just want to read the comics, try this!  (Variants included!)

Maybe IDW will revive Joe and the gang with a comics series, complete with multiple covers (printed on waxy paper) which can be redeemed for a cheap toy.  Hey… if Choo Choo Charlie can have a comic book, why not Bazooka Joe?  Or maybe he can be become a cartoon star.

Comments

  1. Torsten Adair says:

    Wow… Archie bubble gum comics!
    http://www.bubblegum-comics.com/Archie.html

  2. Thanks for the great article, Torsten. This is a sad day to learn an American icon, Bazooka Joe will soon have no more comics. It makes me feel that the ten years spent completeing my collection was for naught. :-(

  3. Stink Monkey Pop Pop says:

    Alan Moore should write Bazooka Joe.

    Then everyone would want to steal it.

  4. Guess they realized that to appeal to kids, they needed to market with actual bazookas.

    The cross-marketing opportunities with Call of Duty must have been too good to pass up.

Trackbacks

  1. [...] Beat – Say It Ain’t So!: Bazooka Joe To Be Replaced -Well, there goes any reason for me to get Bazooka Joe [...]

Speak Your Mind

*