SDCC ’14: Fashion Shows on Trend

image 287x300 SDCC 14: Fashion Shows on TrendThis year there are several high-profile fashion-related events and product launches at Comic-Con, which at the very least reflects how much the comics industry’s awareness of fashion has grown since the days when Batgirl was baffled by hemlines.

As some of you may know, part of my work as an attorney involves assisting fashion businesses, from emerging designers to multinational companies, and I also work with the pioneering Fashion Law Institute at Fordham Law School. Cosplay and such branded merch as t-shirts have long been part of the Comic-Con scene, but in recent years we’ve seen intriguing growth in geek-and-nerd couture. With that, of course, comes a host of legal concerns, including copyright, trademark and depending on the garment or beauty product, even design and utility patents.

Tonight I’m looking forward to attending the first Her Universe Geek Couture Fashion Show, which starts at 6pm at the Manchester Grand Hyatt. The show, which is co-sponsored by Hot Topic and Nerdist Industries, will feature the work of 36 designers, two of whom will be selected to design a special Her Universe fashion collection. The founder of Her Universe, Ashley Eckstein, has brought on board an impressive array of licensed properties for her line, including Doctor Who, Star Wars, Star Trek, Battlestar Galactica and The Walking Dead.

Tomorrow night brings another much anticipated show: the launch of the co-branded collection by GeekNation and COZDAY Clothing. COZDAY, by Leetal Platt Designs, features work inspired by pop culture, and GeekNation is the burgeoning media empire founded by actress Clare Kramer and producer Brian Keathley.

The Saturday-night Masquerade has been an established part of SDCC for years, and I’ll be covering that in more detail in a future post — for now, I’ll just note that one of the things that I’ve found particularly interesting about cosplay culture in San Diego is that for a number of cosplayers it as been a springboard for their careers, including movie makeup, film prosthetics and costume design.

The above list is hardly exhaustive. The Marge Simpsons MAC cosmetic line, the DC Comics x Converse Chuck Taylor All-Star Fall 2014 line, roughly a bazillion TARDIS products: Comic Con is looking to be a productive platform for the fashion community — and, of course, its lawyers.

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