Last year DC Entertainment launched the non-profit charity “We Can Be Heroes” and devoted 2012 to raising awareness for the cause, and this year they have raised $285,000 through crowd funding and various events for the charity. A press conference to talk about the campaign was located across the street from the convention in the Petco interactive play area, and held yesterday. I walked in whilst they were still setting up the rides and vehicle displays for ‘Mad Max’.I was greeted with DC-themed Kia vehicles like the Aquaman Rio and the Flash Forte Koup. I entered the tent and was transported into a classy car and art show. There were beautiful paintings by various artist all over the walls and a life sized, well crafted Catwoman statue made of Legos.
The rest of the DC character themed cars were present. The Batman car had a life sized caped crusader with Dark Knight score playing in the background. Each car had its own personality and character, but my favorite was the Wonder Woman Sportage. It had an emergency tiara and silver bracelets in the trunk. In the press conference area there was a mystery car covered by a black fabric.
The press conference commenced with DCE President Diane Nelson talking about the charity’s accomplishments and reminiscing on the the final chapter in a 10-month, eight-vehicle partnership between DC Entertainment and Kia. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee,” said Nelson.
Jim Lee took the podium and talked about his passion for his work and how proud he was with how the vehicles turned out. He talked about his collaboration with auto body shop, and how exciting it was to see his art translated to the vehicles. Then Lee unveiled the Justice League Sorento – you can see my Vine here.
DCE, Kia and Ebay announced immediately after the press conference that the 50 pieces of original art on display, 10 DCE pieces of memorabilia, and the JL Sorento will all be up for auction, with all the proceeds benefiting the charity. Whoever comes victorious in the bidding war for that Sorento will also get an original Superman Head sketch on the back SUV.
“Auctioning the Justice League-inspired Sorento is the perfect way to finish off what has been a very positive and successful partnership between Kia and DC Entertainment to benefit the ‘We Can Be Heroes’ campaign,” said Michael Sprague, executive vice president, marketing & communications, Kia Motors America.
Be a hero and bid on the stunning pieces of original artwork and one of a kind Sorento here. The SUV starting bid is only $35,000 – that’s a steal, so keep Catwoman away from it.
Henry Barajas is the co-creator, writer and letterer for El Loco andCaptain Unikorn. He has also written and lettered short stories for two successful Kickstarter SpazDog Press projects: Unite and Take Over: Stories inspired by The Smiths and Break The Walls: Comic Stories inspired by The Pixies. He is the Newsroom Research Assistant for The Arizona Daily Star and was nominated for the Shel Dorf Blogger of the Year award for his work at The Beat. You can follow him on Twitter@HenryBarajas.