As The Beat wanders each week through a cramped Gristedes, pushing a tiny, child- or midget-sized cart through narrow, stacked-up aisles, hoping against hope to find a fresh pepper or garlic clove in the bedraggled produce area, our thoughts often return to the wonders of Ralphs, the California-based chain which has — let’s be honest here — far superior greens than any Gormenghast-like NYC grocery store. Now we have another reason to wish to live near a Ralphs — shopping there can directly benefit the Hero Initiative:
One supercool thing about Ralphs is the Ralphs Rewards card. It’s your standard grocery store “club card” that gets you discounts and whatnot. But you can ALSO register it with a Ralphs-approved charity, and EVERY time you shop and use the card, Ralphs will kick in a small percentage to the charity of your choice. It costs you, the consumer, NOTHING. It’s just Ralphs kicking in a couple bucks to good causes. See where I’m going with this?
Yes, The Hero Initiative is one of those Ralphs-approved charities, and since Ralphs just switched over from Ralphs Club cards to Ralphs Rewards, we need YOU to re-register your card for Hero, which is easy as pie (tho’ not quite as tasty):
Hit the link for instructions, and enjoy some nice fresh arugula.