DC’s sales and marketing meastros John Rood and Bob Wayne give their post-game interview over in a two-part interviews at ICv2, so instead of Andrea Kremer they get Milton Greipp. Rood isn’t hiding the sports metaphor in talking about who, how and how many of the New 52 sold and who bought it.
Wow, we’re zonked and we didn’t even do anything. But the beehive of activity over this weeks New 52 debut was exhausting just to follow on twitter. Yesterday Jim Lee and Geoff Johns made a barnstorming tour of NYC comics shops, calling ahead and then showing up for flash-style 45 minute signings. They hit Manhattan, Hanleys, Forbidden Planet and St. Marks and somewhere in between Lee did an NPR interview.
This enthusiastic blitzkrieg was somewhat reminiscent of the 90s comics days, when Image signings required giant tents, creators did crazy signing tours, and unsold skids of comics were sometimes left in the wake. It was a silly time, yes, but there was genuine fan excitement; one senses Jim Lee’s hand behind some of the current promotion, and there has definitely been excitement generated. Even Marvelites were complimentary, perhaps reaching the zenith when Lee retweeted Marvel’s CB Cebulski retweeting writer Nick Spencer:
I was only able to attend one DC new 52 panel, and it was the first one, the one that has gotten a particular soundbite spread all around the internet. DC has made all their panels available as podcasts, and I guess if you are a real Kremlinologist you’ll want to comb over these tapes for clues and evidence. I do want to talk about the panel I attended, because there are some things that happened that I witnessed that I haven’t seen reported, and some other private moments that I witnessed that I think add to the whole picture. So here’s what I know: