The Bonfire Agency came on the scene a year ago with some great ideas for giving all levels of the comics industry more information; this month they are spotlighting one of the best, FanPan, a consumer input panel of 500 pop culture users and influencers. It’s free to join FanPan, but brands and products can then avail themselves of FanPan input to test how their products will be received by the highly vocal and internet-savvy early adopters.
It’s been abut a year since we covered the launch of The Bonfire Agency, an ad agency devoted to respectful and appropriate branding to the geek market, as well as market research and consulting on industry mainstays including the CBLDF and New York Comic Con. In talking to founders Steve Rotterdam and Ed Catto a year ago it was evident that they not only had advertising matters on their mind, but also blank spots in the industry, such as getting more demographic information and helping publishers monetize via an ad network.
As 2012 dawns, Bonfire has just made a new hire, Kris Longo who joins the firm as Vice-President, Advertising Sales & Business Development following a stint at DC Comics as Manager of Advertising and Custom Publishing. At Bonfire Longo will be majorly involved with ComicsUnited, an ad network for non Big-Two comics publishers that will sell ads across books from a number of publishers.
[Yesterday we chatted with one half of the Bonfire Agency, Ed Catto. Today we grill Steve Rotterdam on the nerd marketing equation, Bonfire's research and consulting activities, and whether Patton Oswalt was right about too much geek being a bad thing.
Steve Rotterdam served as partner and Chief Creative Officer at the East West Agency before joining DC Comics as Sr. VP Sales and Marketing for three years. His background gives his take on the comics industry and where it is going an informed and unique perspective.]