Watch Comics by the Numbers with Brett Schenker and The Beat

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This year at Baltimore Brett Schenker and I presented a panel called Comics by the Numbers Panel. Schenker is a political analyst and the author of perhaps the most cited post ever on The Beat, the much loved not at all controversial post Market Research Says 46.67% of Comic Fans are Female. The pane; was taped and you can watch (or probably better, listen) above. Depsite it being the first panel on Saturday there was a healthy audience of about 30-40 people, and the questions were really smart and engaged, which is the best you can ask on a panel.

Eventbrite Research: Younger con attendees 50/50 male to female

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The following game as a press release from Eventbrite, but its groundbreaking nonetheless, as Eventbrite andRob Salkowtz haveteamed to get even more demographics about who is going to conventions and why. And you’ll note the magic 40/60 f/m attendee breakdown is present in congoers over 30 — but among those younger its more like 50/50…proof of the […]

Number crunching shows female con attendees growing at rate of 62% at NYCC

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Using numbers from this (itself very interesting) ReedPOP media kit, Janelle Asselin ran numbers on New York Comic-Con demographics, with an eye to growth by gender. The result: Men 2010: 65% of 96,000 total = 62,400 men 2013: 59% of 133,000 total = 78,470 men 16,070 more men in 3 years 26% growth rate Women […]

Demo-Graphics: Perespolis, Fun Home and Blankets Popular With Women

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How does gender break down for some of the more popular “indie” graphic novels versus mainstream graphic novels vs the average? And it’s clear, there’s a difference. Taking 17 various graphic novels (and if folks add suggestions in comments, I’ll be happy to add upon this) I looked at men and women who were fans in the United States. I tried to stick to actual graphic novels, or books that have been long out of print and thus a complete graphic novel is how it’s now consumed.

Market Research Says 46.67% of Comic Fans are Female

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Market Research Says 46.67% of Comic Fans are Female http://ift.tt/1esjfeV Tweet While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. – Axel Alonso, Marvel’s […]

Market Research Says 46.67% of Comic Fans are Female

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Market Research Says 46.67% of Comic Fans are Female http://ift.tt/1esjfeV Tweet While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. – Axel Alonso, Marvel’s […]

Market Research Says 46.67% of Comic Fans are Female

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While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. – Axel Alonso, Marvel’s editor-in-chief While making the rounds promoting Marvel’s new series Ms. Marvel, […]

Demographics: Wonder Woman Around the World

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With the announcement of Gal Gadot as Wonder Woman by Warner Bros., I wondered just how popular is Wonder Woman around the world and more interestingly, in each country. With there being over 200 countries in the world, I narrowed the focus a bit. I picked countries in various parts of the world that I […]

Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up

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At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, I suspect, expanding the algorithm […]

Facebook Demographics: Different Publishers, Different Fans

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For all of these posts I’ve tried to instill the idea that there isn’t a simple comic fan. While it might mostly be men, comic fandom is a diverse crowd whose specific interests varies by gender, race, age and more. No two character fandoms are the same. No two publisher fandoms are the same. Marketing […]

Facebook Demographics: Female Characters Beget Female Fans

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Much has been made over this past week over Marvel‘s announcement about a new Ms. Marvel. The usual nutwings took to the internet to condemn Marvel’s plan to diversify its line of characters and present varied and new comics that might lead to new readers, or possibly more diversified readership. Hopefully, Marvel realizes that to […]

Facebook Demographics: The Walking Dead, Not All Media Are Created Equal

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by Brett Schenker The Walking Dead is a cultural phenomenon. The property regularly breaks records, whether it’s television ratings, print runs and sell-outs in comics, or winning accolades and awards when it comes to video games. There have been very few series that tap into the cultural zeitgeist and become regular water cooler conversation. With […]

Facebook Demographics: Even More Data Now Available Means More Info On Who Reads Comics

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  Just as you get things rolling, Facebook goes and updates how I get all of the data when it comes to looking at demographics. It’s not a big secret that I manipulate Facebook’s advertising platform to return the data that you’ve seen in all of these demographic studies. Recently Facebook has updated that platform, […]

Facebook Demographics: What do digital comic readers look like?

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During New York Comic Con, comiXology released an infographic with some of the funnier details from their recent user survey. While the exact numbers and results weren’t released, some nuggets slipped out about who exactly their digital comic customer is.

More on the Facebook demographics that reveal a surprising number of female comics fans

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By Brett Schenker Two years and some months ago, I posted the first study of what Facebook told us about comic book fans. 45 or so posts later on the subject, I’m still gathering data with various breakdowns of not just comic fans but other fandoms as well. At Small Press Expo, I talked with […]

The number of American video gamers is….shrinking???

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A new survey shows console sales are down! Suggesting that the US gaming audience is shrinking, with a mere 211.5 million people playing video games in 2012, as opposed to 223 million in 2012.