by David Carter
Greetings, sales charts fans! It’s time once again to look at DC’s sales figures.
As has been their wont for the past few years, DC marks the September anniversary of The New 52 with a publishing stunt. In September 2012 it was Zero Issues; in September 2013 it was Villains Month with fancy 3D covers, weird X.1 numbering, and allocations. And in September 2014 they return to the 3D cover well with Futures End one-shots.
This year DC avoided last year’s allocation falderal by having retailers get their orders for the Futures End one-shots in a couple of months early, with creative teams announced only a couple of weeks before orders were due, and initial orders only (no Final Order Cutoff). (Retailers were also allowed to order up front as many 3D and standard covers that they wished for each title.) This caused no end of problems for retailers as they had to judge how many to order of these one-shots with no real clue as to how they would sell. Would there be as much demand as there was last year with the highly-publicized 3D cover shortages? How many customers would want to get the fact 3D covers, regardless of whether they were buying the regular titles? How many customers would want 3D covers over standard covers? How many customers would just sit out the one-shots all together?