Home of the Brave – a six-page preview

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Tweet In case you’ve been wondering about the contents of the Kickstarter project we’ve been analyzing, Home of the Brave by Spencer Toyama and Jon Lewis. Here’s a six page preview of the 30 page preview available in full here. As you can see, this is not just another cookie cutter vampire werewolf story but […]

How to: A case study for a first-time Kickstarter, Part 2 — the first 24 hours to the end

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Here’s what our first 24 hours looked like:

5 am – Coffee.  Lots of Coffee.  Hit the launch button.  Create bitly link (bitly.com gives great analytics and allow you to track the reach of your link outside of Kickstarter).  Text, email, and Facebook message friends on EST and CST.  I made sure to message people individually and not as a group, as I thought this would better my chances of getting them to repost our campaign.

How to: A case study for a first-time Kickstarter, Part 1

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Sitting in on the Kickstarter panel at the New York Comic Con, I found myself sharing many of the questions that were posed to the Benign Kingdom Creators, a Kickstarter team that raised well over $100,000 with their campaign: How can I create such a successful campaign? How do I build an audience that large?