Sitting in on the Kickstarter panel at the New York Comic Con, I found myself sharing many of the questions that were posed to the Benign Kingdom Creators, a Kickstarter team that raised well over $100,000 with their campaign: How can I create such a successful campaign? How do I build an audience that large?
This piece byNathalie Atkinson on proper PR behavior has been widely quoted. Working for a widely read consumer publication — The National Post of Toronto — Atkinson definitely gets more annoying followup than the average comics journo, but her suggestions stand — basically, don’t be a jerk. And don’t send images in CMYK or pdf […]