[In recent weeks there's been much discussion of comics pricing, and both Marvel and DC have made changes to their pricing levels in order to face the realities of the current economic climate. While DC has announced an across the board roll-back of prices from $3.99 to $2.99, Marvel's policy announcements have been somewhat less clear. At the ICV2 conference last month Vice-President Sales & Circulation David Gabriel announced a rollback on selected titles, but no details. In addition at a retailer meeting, Marvel announced that they would be putting out fewer titles. An interview earlier this week with VP-executive editor Tom Brevoort made it clear that the rollback was limited but left details to Gabriel.
In order to clear up what Marvel's policies are in regards to pricing, Gabriel and Chief Operating Officer Jim "Ski" Sokolowski sat down for an interview, discussing some of the business realities of publishing, the growth of digital and how to reach new readers as older ones cycle out.]