In just a few short weeks, Mark Millar and his friends reinvent the comics anthology magazine with CLiNT, a 100-page monthly magazine featuring comic strips from Millar, John Romita Jr., Steve McNiven, Tommy Lee Edwards, Jonathan Ross, Frankie Boyle, and comics, including the Millar/Romita Jr. Nemesis, and others by “up and comers.” There’s now a short trailer online, too. The issue goes on sale on September 2, 2010. You can also get palsy with CLiNT on Twitter or Facebook, so you can even get it to be your neighbor in Farmville.
You could learn a lot from Mark Millar. Seriously. Not content to let his movie option deal announcement go live and get covered everywhere, he got a full three days of publicity out of it! And made such a big deal of it that Bleeding Cool literally wouldn’t sleep until they scooped Deadline on the news — which everyone we talked to seems to have known for days. So a big deal becomes a Bigger Deal. That is how you market it, Mark Millar, and we salute you.