Marvel Month-to-Month Sales: November 2011 – CORRECTED

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With FEAR ITSELF wrapping up, Marvel had several major releases in November – the POINT ONE one-shot, the relaunches of UNCANNY X-MEN and FANTASTIC FOUR, and the first issue of new ongoing title AVENGING SPIDER-MAN.

We’ve also got the epilogue of FEAR ITSELF, the start of BATTLE SCARS, and a bunch of other “Regenesis” tie-ins from the X-books.

Marvel found itself behind DC for the third straight month in November, though the gap is growing closer. DC led by 40% to 38% in unit share, and 35% to 33% in dollars. And of course, it should be remembered that DC’s extra sales don’t appear to have come at Marvel’s expense; if DC’s relaunch has brought any new or lapsed readers into the market, then in theory, that’s good for other publishers too – it brings them into everyone’s potential market.

Thanks as always to ICV2.com for permission to use these figures.

5. POINT ONE
11/11  One-shot - 113,352

Marvel’s top selling comic of the month! Or is it? This book was massively overshipped, with retailers receiving twice the number of copies they’d actually ordered, at no extra cost. Those copies are presumably included in this number – that certainly appears to be Diamond’s standard practice, given the odd sales spikes that we’ve seen when this strategy has been used before.

If that’s the case, then the actual orders of this book would be 56,676 – which would have placed the book at number 29 between AMAZING SPIDER-MAN and AVENGERS. Considering the solicitation (“You CANNOT miss this. Catch a tease of the biggest change to the Marvel Universe in over 35 years!”) that number would surely have been disappointing, even allowing for the six dollar price tag. The wisdom of pricing a teaser book that high must also be open to question.

Marvel Month-to-Month sales: March 2010

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It’s still the event season at Marvel, with SIEGE and FALL OF THE HULKS in full sway, “X-Necrosha” wrapping up, and the “Second Coming” crossover just beginning. March also saw the latest stage in the relaunch of the Ultimate imprint, namely the return of ULTIMATES, and the start of Mark Millar and Steve McNiven’s NEMESIS. Oh, and if you feel there’s still a dearth of Deadpool comics out there, look out for all five issues of the PRELUDE TO DEADPOOL CORPS miniseries, setting up a new Deadpool title to start in April.

Needless to say, Marvel had the largest share of the North American direct market yet again. This time they beat DC by 47% to 30% in unit share, and 42% to 27% in dollars.