NYCC ’14: Day 0—A New Hope

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NYCC kicked off with the ICv2 Conference; I’ll have a report on the white paper over at PW later in the day, but the overall mood was very upbeat as “the new customer” came into focus. Organizer Milton Griepp said he got goosebumps twice during the retailers presentation. I know that sounds corny but I […]

What is “Skype Hype”? Steve Niles, Ron Marz and Jimmy Palmiotti Explain

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Earlier this week, almost out of nowhere, comic creators Ron Marz, Steve Niles and Jimmy Palmiotti came up with a concept called Skype Hype. And only a few days after coming up with the idea, they’ve already trialled and tested it, in what could be a bold move forward in how comics are marketed to […]

DC goes returnable on Vertigo, Mad, and kids comics

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At the Diamond Retailers lunch, DC announced a major move to boost their non-superhero lines by making issues from Vertigo, Mad, and the kids line fully returnable. A similar move helped the New 52 catch hold as retailers were able to take a risk-free move on issues 2 and 3 of the relaunches. This time, […]