What is “Skype Hype”? Steve Niles, Ron Marz and Jimmy Palmiotti Explain

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TweetEarlier this week, almost out of nowhere, comic creators Ron Marz, Steve Niles and Jimmy Palmiotti came up with a concept called Skype Hype. And only a few days after coming up with the idea, they’ve already trialled and tested it, in what could be a bold move forward in how comics are marketed to […]

DC goes returnable on Vertigo, Mad, and kids comics

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TweetAt the Diamond Retailers lunch, DC announced a major move to boost their non-superhero lines by making issues from Vertigo, Mad, and the kids line fully returnable. A similar move helped the New 52 catch hold as retailers were able to take a risk-free move on issues 2 and 3 of the relaunches. This time, […]