Earlier this week the resurgent Valiant unveiled a redesigned logo, courtesy of logo king Rian Hughes.
Comeback kids Valiant are reentering the market with some good-looking material, based on what we’ve seen thus far, but is it enough to take them back to being the #3 publisher someday? CEO Fred Pierce chats with ICv2 on that, Cary Nord, and so on:
The teasing is over and here’s the revamped Valiant’s launch lineup. The team on Bloodshot is Duane Swierczynski (Immortal Iron Fist, Birds of Prey) and artists Manuel Garcia (Checkmate, Spider Man: Breakout) & Arturo Lozzi (Immortal Weapons), while Archer & Armstrong is being handled by writer Fred Van Lente (Amazing Spider-Man, Hulk: Season One) and artist Clayton Henry (Uncanny X-Men).
Well, looks like this Valiant relaunch is going to go places we’ve never gone before. The first issue of X-O Manowar will have a QR Voice Variant—”the world’s first QR code-augmented, talking comic book cover!” Jelena Kevic-Djurdjevic supplies the art. On Wednesday, a preview poster will be shipped to local comic shops so you can preview the technology, which involves a QR code, a smart phone and a steady hand.
The newly resurgent Valiant Entertainment is taking action to get the retail community on it side, hiring former retailer Atom! Freeman to the position of Sales Manager and starting a campaign to contact all the 2500 retailers in the US. This kind of goodwill tour should pay off quite a bit—in our experience, all it really takes to befriend a retailer is to listen and then maybe learn.