While you might have expected much outcry over the introduction of a gay character into the traditionalist world of Riverdale, reaction to Archie Comics’s Kevin Keller has been overwhelmingly positive. But Archie has heedlessly kept hurtling down the highway, hellbent for tolerance, going further and further until it seemed inevitable they would rouse a bear somewhere: Kevin got his own series and even his own wedding issue, one of those flash forwards in which he marries a doctor who helped him recover from injuries sustained in the Iraq war.

Well, let your faith in the bigotry of humanity be restored: a pressure group is threatening a boycott of Toys ‘r’ Us over carrying the offending comic.